Rebirth 2003: Dominate the Tech World

Shanghai, eBay headquarters.

“Manager, are you really leaving?” Seeing the manager packing up, the employees were reluctant to leave.

Sun Zhiyuan looked at the brothers who had worked together before and sighed in his heart.

The company has been going too far recently. Since the American company eBay invested in eBay, many of the company’s former backbones have been marginalized. I heard that eBay will make additional investments to completely control eBay. At that time, the company’s management must be replaced. Now there are headhunters poaching people, but they don’t leave. Will they wait until they are laid off in the future?

Sun Zhiyuan thought of the salary and career promotion promised by the headhunters, and his heart became hot again.

In fact, Ye Yunzhou has long been eyeing eBay. This company now occupies 80% of the C2C market of Xiaguo e-commerce, and is an absolute giant.

As a reborn, Ye Yunzhou knows that even if he does not appear, this giant company will be defeated by Ma Papa within a few years. The main reason is that the company has introduced a series of operations after the American executives were introduced. These foreign executives did not understand the national conditions of Xiaguo and blindly copied the American company’s system, charging transaction fees to merchants and customers. In terms of personnel, a large number of former core personnel were marginalized.

And Ma Dad defeated him with two tricks: one, free, no transaction fees for buyers and sellers. Second, Alipay was launched to solve the trust and payment problems in online payments.

Since Ye Yunzhou knew the problems of this company, there was no reason not to pry people out. So when connecting with the headhunting company, Ye Yunzhou mentioned that he would vigorously dig out their core personnel. If you want to increase your salary by 20%, then increase it by 50%, and if it doesn’t work, 100%. If you come now, you will be the earliest veteran employees of the company, and there will be option incentives later…

Under the bombardment of this sugar-coated bullet, more than 100 core personnel were poached from eBay in just over ten days, and the team of Jianbao.com was finally established.

At present, Jianbao.com has only set up four departments: technology, operation, marketing, and customer service. The technical department is mainly responsible for the maintenance of the website to ensure the stable operation of the website. The technical team includes developers, system administrators and database administrators.

The operation department is responsible for daily operations, including merchant management, customer service, marketing promotion, etc. Since the business model of Jianbao.com relies on a large number of sellers and buyers, the operation team needs to establish and maintain a good community ecology.

The marketing department is responsible for market research, brand building, advertising, sales strategy formulation, etc. to attract more users and merchants.

The customer service department provides user support, solves problems between buyers and sellers, and handles disputes.

The general manager of Jianbao.com was poached from eBay. His name is Sun Zhiyuan. He was the former deputy director of marketing at eBay. He was deeply involved in the early marketing strategies of eBay. When Ye Yunzhou interviewed him, he saw that he performed very well, so he decided on the spot to let him be the general manager of Jianbao Company and report directly to Ye Yunzhou.

At present, the total number of people in the entire Cambrian company has exceeded 200, including 80 people in Jiaoyibao and more than 120 people in Jianbao.com.

Time flies to May 6, 2003. After a short training for Jianbao.com employees, “Jianbao.com” was officially launched. This is the first product of Cambrian and one of the milestones of Xiaguo’s e-commerce.

After the product was launched, Jianbao.com carried out extensive advertising, including online advertising, print media, outdoor advertising and TV advertising. In addition, Jianbao.com uses forums, blogs and other social media platforms for word-of-mouth marketing, encouraging users to share their shopping experiences to attract new customers. At the same time, Jianbao.com also provides high-quality customer service, including quick response to buyers’ inquiries and handling after-sales problems.

After this series of combined punches, it took only three days for Jianbao.com to have more than 10,000 users. It should be noted that Taobao.com, which relied on the big tree of Ali, took 20 days to reach 10,000 users in its previous life. However, there are not many sellers now, and the product categories are relatively small. Moreover, Jiaoyibao has not yet been launched, so the payment problem is still quite troublesome.

Hangzhou, Ali headquarters.

“What? A Jianbao.com has been launched? Does it overlap with the Taobao.com business we are going to launch?”

Ma Yun was very surprised, because they just spent 20 million from Hongxin Capital to acquire the trademarks and domain names of “Taobao” and “Alipay”. In order to get this money, Ma Yun had to transfer part of the equity again and raise 30 million from Japan’s SoftBank.

Originally, “Taobao.com” had been developed almost to the point of being launched on May 10, but it was unexpectedly surpassed by “Jianbao.com”. Didn’t Ali change from a leader to a follower? The more Boss Ma thought about it, the more uncomfortable he felt.

“Boss Ma, their marketing strategy is different from mineThe marketing strategies they prepared are very similar, and they also adopt a free model. “The subordinate said.

“It seems that our rival is Cambrian Company rather than eBay.” Boss Ma sighed.

We need to quickly establish the project of our payment tool and develop it quickly, otherwise we will have to fight a price war. Ma Yun had a headache when he thought about this. Fighting a price war can be said to be the worst strategy in business war. He quickly called the head of the technical department to hold a meeting to confirm the development of the online payment tool.

On the other side, Ye Yunzhou was inspecting the decoration of the office building with his father Ye Zhenting. After 24 hours of non-stop construction, the top three floors of the Qiyuan Building have been decorated. At present, all office supplies have been purchased. We only need to wait for the formaldehyde to dissipate for one or two days before arranging for the employees of Jiaoyibao and Jianbao.com to move in and work.

“Dad, arrange for all employees to move in to work. This will be more convenient. The office we rented is too small.”

“Open the windows for two days and they should be able to move in. By the way, you are going back to Lincheng to take the third mock exam. When are you leaving? ”

Ye Zhenting has been following his son for some time and has figured out his son’s work style. He is very decisive and resolute in doing things, but he is afraid that he will forget too many things. It seems that he needs to find a secretary for him.

“I will go back tomorrow. I have an exam on the 11th. I will come back after the exam. Besides, Jianbao.com is already online and Sun Zhiyuan is in charge. There will be no big problems. As for the product Jiaoyibao, the backend program has been written and the frontend is being written now. It will be online at the end of May. By then, our Cambrian will be a dimensionality reduction attack on other e-commerce companies. Dad, you just need to sign at the company. If you are undecided, just call me. “Ye Yunzhou said to his father.

Currently, Ye Zhenting is the legal person and chairman of the company, but he basically doesn’t care about anything. Ye Yunzhou makes all decisions, and Ye Yunzhou delegates most of the power to Li Mi and Sun Zhiyuan, who have relatively large decision-making power.

“By the way, the stock you asked me to buy has been bought. Except for the reserve funds for the company, the rest of the money has been invested. Are you sure this stock can rise?”

Ye Yunzhou’s father is still a little worried, although he made more than 200 million yuan from the last time he bought the stocks of Neptune Biology.

“Don’t worry, it’s right. We can at least double the money from this stock. ”

Why did Ye Yunzhou remember this stock? Because before the college entrance examination in his previous life, a teacher almost jumped off a building because of stock speculation. Because of this incident, the school also issued a notice that teachers of Lincheng No. 1 Middle School were not allowed to speculate in stocks, otherwise they would be expelled from the teaching team.

Because of this incident, with curiosity, Ye Yunzhou and his friends went to learn more about the inside story at that time. It turned out to be a stock called Dongfang Yuhong. It started to rise sharply on May 11 and rose by more than 160% until the end of May. However, it collapsed directly after the opening of the market in early June. Many people took over at high prices and lost all their money in the end.

“Dad, how much did we buy?”

During this period of time, we have been spending money like water. Let’s see if we can make some extra money to support it. Otherwise, we will have to find investment institutions for financing soon. Ye Yunzhou doesn’t want to sell the shares too early.

“I bought more than 150 million. I hope this stock will not fall, otherwise the company’s capital chain may be broken. “Ye Zhenting sighed.

“By the way, what are you going to do with the 18 million yuan that Ali transferred to the account of Hongxin Capital?” Ye Zhenting looked at his son and asked.

After deducting various taxes, the 20 million yuan that Ali spent on the “Taobao” and “Alipay” trademarks and domain names still has more than 18 million yuan.

“There is nothing to invest for the time being, so let’s buy a house first. A house in a community with a school within the second and third ring roads of Yanjing, and use all the more than 18 million yuan to exchange for real estate. “Ye Yunzhou said firmly.

Although you can make money by investing in anything now, houses in the second and third ring roads of Yanjing are scarce, and you can’t buy them even if you have money in 20 years.

“…”

The next day, Ye Yunzhou bought a plane ticket for the afternoon. He had no choice but to hold a meeting with the two general managers and supervisors before leaving to arrange the corresponding combat tasks.

After returning to his hometown in Lincheng, Ye Yunzhou suddenly felt relaxed physically and mentally. During this period, he only slept four or five hours a day, and his nerves were always tense, which made him very uncomfortable. Now that the company is gradually getting on the right track, he can relax a little.