Rebirth 2003: Dominate the Tech World

The idea of ​​Ye Yunzhou’s game studio came from Tencent. Later, Tianmei Studio is world-famous, with an annual revenue of more than 10 billion US dollars, which is quite powerful in the game industry.

After discussing the game studio, everyone turned their attention to the marketing and promotion of Facebook. At present, Facebook’s growth is still very gratifying, but as the number of registered students in school reaches saturation, how to attract groups other than students to register and use it is a difficult topic.

At present, there is no competitor like Facebook in the market, but Ye Yunzhou knows that there will be imitators soon. Ask Ye Yunzhou how he knows? Do you think Jarvis, the super artificial intelligence, is just eating dry rice?

When Facebook was launched for about seven or eight days, Ye Yunzhou invaded the intranet of major domestic Internet companies through Jarvis. At that time, at least four Internet companies had projects for social networking sites like Facebook. Among them, Tencent was already doing pixel-level imitations, and the imitation products were expected to be launched in September.

By then, with its monopoly-level user scale, it may really become a very powerful opponent. Of course, Ye Yunzhou can also use some unconventional means, such as making his software crash, etc. Of course, this method can only be used when the competitors are too disgusting.

Xu Lei thought of holding a campus beauty pageant or a national beauty pageant through Facebook.

His idea is to select a campus beauty from each university through Facebook, and then select the campus beauty among each other to select the provincial beauty of each province, and even the national beauty of the country.

At that time, a campus beauty list will be set up on Facebook. Those who enter the top ten of the campus beauty list will be directly given cash bonuses or invited to shoot advertisements for Facebook.

Of course, the form of the selection is audience voting, and each person casts one vote, so the gold content is genuine.

However, Ye Yunzhou is worried that such a marketing form will produce some marginal content, and it is impossible not to make people think wrongly when “social” is linked to “beauty”, and it may be attacked by some feminists at that time.

Well, it seems that when Zuck founded Facebook, he ranked the beauties of Harvard University, and then it caused a sensation on the Harvard campus.

“But this kind of beauty pageant marketing can be extended to all users. As long as you are confident in yourself, you can post your photos on Facebook. We can add a photo like function and rank according to the number of likes.”

After Xu Liuyang finished speaking, Xu Lei’s eyes lit up, thinking that this is a wider and better version of the campus beauty pageant he mentioned.

“We can make a ranking system and publish the top 100 people with the most likes every day.”

After Su Qing finished speaking, Ye Yunzhou’s eyes lit up. Isn’t this the hot search list of the future? I didn’t expect that a beautiful woman who works in finance would have such a mindset.

“We also need to set a deadline for this beauty pageant, such as one month.” After Su Qing finished speaking, Zhao Man continued.

“……”

Everyone talked a lot and discussed fiercely, and Ye Yunzhou was very pleased.

Seeing everyone’s discussion, Ye Yunzhou thought of an ultimate marketing method, which is the “cut one knife” marketing method invented by “Pinduoduo” in the future. In fact, this marketing method is an enhanced version of the invitation system. Pinduoduo used this marketing method to break through the siege of the two e-commerce giants Ali and Jindong, which is enough to show the awesomeness of this marketing.

However, this marketing is Ye Yunzhou’s ultimate move. Ye Yunzhou thinks that the marketing method of beauty pageant mentioned by Xu Lei can be used first. As long as the scale is grasped, there should be no problem.

When the competing products appear in the future, it will not be too late to use the ultimate move of “cutting one knife”.

……

On the afternoon of September 7, 2003, an explosive news appeared in the Internet world of Daxia. Facebook, which had just been online for two weeks, had more than 10 million registered users. At the same time, Alphabet Company announced that Facebook would open registration to all netizens starting from September 8, 2003.

These two explosive news spread throughout the Internet within a few hours.

So these two explosive news added a wave of new users to Facebook. As of the evening of September 7, 2003, the real registered users of Facebook had exceeded 7 million.

It is conceivable what kind of grand occasion will appear when Facebook opens registration to all netizens tomorrow.

……

At Sohu, Zhang Yang was secretly shocked when he heard the report from his subordinates. Last week, he saw that Facebook, a social software, was developing very rapidly. At the same time, he also knew the value of this kind of software, so he decided to make a social software like this.

However, as a doctor from a famous university, he couldn’t bring himself to copy Facebook pixel by pixel, so he decided to make a social software like this.So he organized a research and development team, thinking about whether he could make some innovations and come up with a social software that is different from Facebook.

Who knew that it was only a few days, and his team was still doing preliminary research and demonstration, and Facebook’s registered users had already exceeded 10 million.

“Let’s disband our social software team and return to our original positions. We will still focus on our portal website and game field.”

The secretary nodded slightly after hearing the boss’s words and went to announce the news.

In fact, as the boss’s secretary, he knew the boss’s pride. As one of the big bosses of Daxia Internet, the boss had his own pride. Asking him to copy Facebook was simply a slap in his face, but originality, where can you find so many originals now?

At Tencent, when Ma Teng saw the banner on the Facebook homepage in the office that read “Congratulations to Facebook for having more than 10 million registered users”, his heart was filled with a kind of anxiety.

He quickly came to the technical department and saw the technicians with dark circles under their eyes, and he frowned slightly.

“How is it? When will the product be launched?”

“Soon, it will take about three days to write the front-end program, and one day will be enough for the internal test.” The technical director replied.

“In other words, it will take at least four days for our product to be launched? Can it be advanced?” Ma Teng frowned and asked.

“Boss, the brothers in the technical team have been working overtime for a week, sleeping only a few hours a day, and have reached their limit.”

Ma Teng sighed. He is not a black-hearted boss, he is just afraid of Facebook.

Although Facebook is a social software, it is different from his company’s instant messaging software, but once Facebook becomes bigger and stronger, it will pose a great threat to his company’s products. They can enter the instant messaging field at any time.

“All technical staff will receive an extra month’s salary. Let them work harder for a few more days. After our campus network is online, we will give them a week’s vacation.”

……

When Facebook’s two explosive news came out, all companies that wanted to make social software or wanted to enter this track had different reactions. Some chose to give up, some were full of fighting spirit, and some were more Buddhist.

In the venture capital circle, Alphabet really began to enter their field of vision.

However, when they conducted a background check on Alphabet, the results shocked them.

Because they found that the founder of Alphabet was the founder of Cambrian. Cambrian is currently one of the world’s well-known e-commerce giants.