Rebirth 2004: I can make money by writing
Chapter 100
Yuecheng, 6th floor of Zhengjia Plaza.
The decoration work of Renjian Fireworks flagship store is gradually entering the final stage, and it is expected to be officially opened to welcome customers soon.
The entire store space has been carefully designed and laid out, and has begun to take shape, showing a unique charm and atmosphere.
The decoration style of the store is unique and novel, integrating traditional and modern elements, which not only retains the classic characteristics of the Renjian Fireworks brand, but also injects new design concepts.
Details such as lighting, table and chair arrangements, wall and ceiling decorations have been carefully selected and matched, striving to provide customers with a comfortable and warm dining environment.
In addition, Renjian Fireworks flagship store has added some new functional areas.
For example, the amusement park area is for customers with children, so that children can play like in KFC.
For example, the Internet area is equipped with two computers. Some customers who want to check emails or information temporarily, or information about Renjian Fireworks, can check them;
There is a waiting area outside the store, with entertainment tools such as magazines, poker, chess, and checkers.
In addition, there are shoe-shining and nail-beauty areas.
In fact, these are all copied from the five functional service areas of Hidilao.
However, due to the limited area, Hao Qiang compressed the five functional areas and intentionally controlled the cost of this area.
In terms of business hours, Hao Qiang fully considered the living habits of local people.
Local people go to bed late and love midnight snacks, and the downtown area after 10 o’clock in the evening is often the most prosperous.
Similar to what he saw in the food city street of Zhongshan Road in the provincial capital, there were still crowds of people there in the early hours of the morning. For many outsiders, this scene may be difficult to understand.
In contrast, the temperature in the north is relatively low at night, and after 10 o’clock, the streets and alleys gradually become deserted.
Considering that some areas of Hidilao are also open 24 hours a day, there are also midnight snacks on the sixth floor of Zhengjia Plaza.
Therefore, Hao Qiang formulated the business hours of the flagship store in Zhengjia Plaza: from 9 am to 6 am, and reasonably arranged staff according to meal time and dining peak period, with a daily working time of eight hours, and overtime pay for exceeding the time.
It can be said that from the appearance to the interior, from hardware facilities, software services, to the operating hours, Hao Qiang strives to do his best, hoping to bring customers an unforgettable dining experience.
Recently, Hao Qiang conducted an in-depth investigation of the competitors in the catering area on the sixth floor.
Grandma’s Home, Daxing Restaurant, Shelter Spicy Crab, Xibei Oat Noodles, Yunhai Cuisine… These brands have their own characteristics and fierce competition.
Hot pot restaurants include Yucheng Hot Pot, Wanwei Shabu-shabu, Chaoshan Beef, etc. These three stores are relatively large in scale and are similar competitors.
In fact, as long as it is a restaurant, it is a competitor of Renjian Huohuo.
Those who originally wanted to eat Chinese food may suddenly change their minds and eat hot pot.
However, Zhengjia Plaza has a large flow of people. As long as it is well done and marketed properly, there is no need to worry about the source of customers. Most brand stores understand this truth.
If the store cannot do its best in terms of service and quality, customers will not choose it in the face of many choices of restaurants.
Recently, Renjian Fireworks has been renovating in full swing, and many peers are also paying attention.
The reason why they are so concerned is mainly because the store is large and the decoration is high-end.
“Renjian Fireworks? I haven’t heard of it. It may be invested by a private boss.”
“I checked it out and found that it is a newly established catering company. There is no need to worry. Our main competitor is Chaoshan beef.”
“It’s useless to think about these. This mall has a large flow of people. You should think about why you go to other stores instead of ours. Without Renjian Fireworks, there are other restaurants settled in. Do you still expect other stores except your own store to go bankrupt?”
Many employees of brand restaurants discussed whether Renjian Fireworks could be successful in opening.
As peers, they certainly hope that their peers will not be able to do so.
As the opening date approaches, Renjian Fireworks Restaurant has accelerated the pace of employee training and started preparing ingredients in full swing.
The suppliers of the old store were particularly surprised to learn that Renjian Fireworks had opened a flagship store.
At the same time, many food suppliers also wanted to cooperate with Renjian Fireworks after learning the news, and they made various tempting promises. They generally believe that cooperation with Renjian Fireworks may bring huge profits.
A few days later, on the morning of January 9,
The decoration of Renjian Fireworks flagship store entered the acceptance period.
Hao Qiang, his father and two administrators inspected the new store together.
After a meticulous inspection, they found only a few minor problems, and the decoration company immediately rectified them.
On the afternoon of January 9, all the staff of the flagship store gathered together and began on-site training in the new store.
Renjian Fireworks flagship store has recruited a total of 75 formal employees. If the business is hot,The store will be opened in two or three shifts according to the actual needs.
These staff will be divided into two or three shifts according to the dining situation, instead of being on duty at the same time.
In the next few days, these new employees will continue to undergo systematic training, familiarize themselves with the working environment, master service skills, and make full preparations for the upcoming opening.
All new staff have visited the operation process of the old store and have some understanding of it. At the same time, they are extremely surprised by the popularity of the old store.
However, the new store is more demanding.
A few days passed like a flash.
January 16th finally arrived, and the Renjian Fireworks flagship store opened grandly on this day.
At the entrance of Zhengjia Plaza, there were several beautiful girls handing out flyers to passers-by.
At the same time, in order to attract customers, the old store also carried out vigorous publicity and launched a special offer for the opening of the new store: non-members can enjoy a 30% discount within two days when they consume in the flagship store, while members can enjoy a 40% discount within a week.
Members can apply for membership after the first recharge of 300 yuan, and the membership systems of the new and old stores are connected to each other, and the membership recharge cards can be used in any store.
The old store is very popular, and customers often have to wait in line.
In view of this, Hao Qiang decided to attract some customers to the new store through preferential activities to balance the customer flow of the two stores and reduce the popularity of the new store.
Although the flagship store is priced relatively high, thanks to the discount, the final unit price is not much different from the old store, but the ingredients are better, the dining environment is better, and there are some free gifts.
If old customers find that the actual consumption is more expensive than the old store, it will inevitably cause dissatisfaction if they go there in vain.
After seeing the promotional poster, the informed customers planned to try the new store today, which was Sunday.
Hao Qiang’s classmates also came to congratulate the opening. Hao Qiang generously gave each classmate a consumption voucher worth 60 yuan, which was enough for everyone to have a hot pot meal.
For Hao Qiang, this expense is not big. The cost per person is at most 20 yuan for the 45 people in the class, excluding himself, and the actual cost is less than 1,000 yuan.
Everyone came to congratulate and support him, just to give him face.
Students who are not short of money will also bring their friends to spend money. Hao Qiang, a thigh, must be held tightly, otherwise it will be too late to support him when he becomes more financially powerful.
At 10 o’clock in the morning, the flagship store opened for business.
Hao Qiang’s classmates took the bus to the new store together and congratulated Hao Qiang who was standing at the door to welcome guests:
“Class monitor, I wish you a prosperous business in your new store!”
“Thank you all for joining in the fun. The business must be booming.” Hao Qiang responded enthusiastically to the classmates who congratulated him.
“Class monitor, you can do your own thing, don’t worry about us, I brought my friends here to spend money.” Classmate Chen Yang pointed to the two friends who followed him.
The invited friends congratulated Hao Qiang: “Boss Hao, I wish you a prosperous business. When we heard that you opened a new store, Chen Yang invited us to come here to taste it and strongly recommended us to come here to consume.”
At the beginning, Chen Yang said that there was a great person in their class, who was versatile and handsome, and had earned at least five million by starting his own business, but they didn’t believe it.
It happened to be the opening day, so he invited them to come and eat hot pot.
Sure enough, when they saw Hao Qiang, he was really handsome, and the hot pot restaurant in front of them, wow, the decoration level was really high.
“Thank you for coming!”
Hao Qiang responded enthusiastically, and then turned to Yang Qiuhong and ordered, “Please apply for a 30% discount card for these two friends.”
After the explanation, he explained to Chen Yang’s two friends: “Anyone who consumes at Renjian Fireworks can enjoy the VIP discounts and services of Renjian Fireworks.
In addition to the opening promotion, we don’t usually have such a big discount.”
Hearing Hao Qiang say this, Chen Yang’s two friends felt very honored and face-saving.
They knew that this was a treatment they could only get through Chen Yang’s classmate relationship, and they couldn’t help but feel a little surprised.
Regardless of whether they will consume at Renjian Fireworks in the future, being able to declare themselves as VIP guests of Renjian Fireworks will undoubtedly make them feel proud among their friends.
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