Rebirth 2004: I can make money by writing

One month later,

Headquarters of Yadi Group in Xicheng, Jiangxi Province.

Group Chairman Wang Jia convened a significant half-year sales summary meeting, and the company’s middle and senior management team were all present.

At the beginning of the meeting, Vice Chairman Qian Qing reported the sales performance in the first half of the year in a concise and clear manner:

“In the first half of the year, our company sold a total of 365,000 electric motorcycles, of which 78,500 were contributed by overseas markets, and the total sales reached 949 million yuan.

At last year’s annual meeting, we set a full-year target of one million vehicles.

According to the current trend, the sales task in the second half of the year will be extremely arduous…”

As soon as Qian Qing’s report ended, the 45-year-old Chairman Wang Jia took over the conversation in a solemn tone: “Since its establishment in 2001, Yadi Group has developed smoothly in recent years.

From 2005 to 2006, we were firmly in the leading position in the industry and had almost no real competitors.”

After hearing this, the more than 20 management members present had vaguely guessed the chairman’s next topic.

Wang Jia’s tone suddenly changed, revealing a bit of worry in his voice: “However, the emergence of Future Motorcycle Company has completely changed the industry landscape.

Last year, they announced that their sales had reached an astonishing 200,000 units.

In the first half of this year, their sales have surpassed ours, and it is expected to have exceeded 400,000 units, and there is even a situation of supply exceeding demand in the market.”

“What is more worrying is,” Wang Jia continued, “according to reliable information, Future Group has once again expanded its production capacity, and its total production capacity has climbed to an astonishing 2.3 million units.

We have to admit that Future Group has surpassed us, and we are gradually falling behind our competitors.”

“I said this not to hit you, but to make everyone soberly aware of the current situation, and it is also a warning to all employees.”

The atmosphere in the conference room suddenly became solemn and tense, and everyone realized that Yadi Group was facing unprecedented challenges.

Future Motorcycle Company is just a branch of Future Technology Group, and its chairman Hao Qiang is a super rich man.

In terms of financial strength, the gap between Yadi Company and other companies is a world of difference.

The advantage of Future Motorcycle Company is not only that it has strong financial resources and its product quality is obviously better than their company. More importantly, with the publicity of super celebrity Hao Qiang, the publicity efficiency is much better than that of Yadi.

They can get huge exposure with almost zero investment in publicity cost.

In contrast, Yadi spent tens of millions of yuan on advertising last year.

The cost gap between the two sides is so huge for this item alone, let alone other aspects.

The severe challenges currently faced by Yadi Group are the huge gap between it and Future Motorcycle Company in terms of funds, quality and brand influence.

Some management members couldn’t help but complain in their hearts: Let everyone recognize the current situation, but you, the chairman, don’t recognize it yourself.

They really want to say to the chairman, “Chairman, you should recognize the situation. It’s good to be the second. Anyway, no matter how you compete, you can’t compete with others.”

However, Wang Jia is very unwilling.

He is very ambitious and wants to list the company.

If the company wants to go public, if it cannot defeat its competitors, financing will be very difficult and institutions are not optimistic.

On the PPT screen, Qian Qing took out the Future Motorcycle F1 and compared it with the company’s flagship product.

“In terms of performance, the two products are not much different, and the price is not much different.

However, Future Motorcycle Company has launched a lithium battery version, which is very popular.

If customers think it is too expensive, they can also buy lead-acid batteries.

When designing the battery box, their company had already considered going for a lithium battery version, so they made a universal battery box.

We did not consider this point. Although it can be modified, it is a bit troublesome to modify it.”

“Lithium batteries are generally used in high-end models. Future Technology Group produces and sells them by itself, and the lithium battery technology level is also high. It has not yet been opened to the outside world. At present, no domestic manufacturer has reached their technical level.

If lithium batteries are imported, the cost is too high, and our lithium battery version cannot compete with Future Motorcycle Company.

Therefore, to gain a foothold in this competition, our Yadi Group must make major strategic adjustments.”

After Qian Qing finished speaking, the atmosphere in the conference room became more solemn.

The silence in the conference room was broken, and Qian Qing bluntly expressed everyone’s doubts.

Wang Jia realized that it was time to face this thorny problem head-on.

He took a deep breath, looked directly at Qian Qing, and asked, “In this situation, how do you think we should deal with it?”

Qian Qing pondered for a moment and answered frankly, “To be honest,, it seems a bit far-fetched to regard Future Motorcycle Company as our direct competitor. ”

She paused and continued: “There is a clear gap between us and them in all aspects.

I think we should focus on our own development instead of blindly following the trend. ”

She then made her own suggestions: “However, Future Company has already found the market direction for us.

Their lithium battery version is very popular in both domestic and foreign markets.

In view of this, I suggest that we can take a different approach, find a breakthrough, focus on developing graphene battery technology, and cooperate with professional battery manufacturers. ”

Wang Jia listened and thought deeply.

A long time ago, they thought of reducing the weight of the battery through graphene battery technology.

It’s just that Future Motorcycle Company disrupted their pace.

Ternary lithium batteries can also be used in electric motorcycles.

However, they can’t buy lithium batteries from Future Technology Group. It’s not that they don’t want to sell, but they don’t have enough for themselves.

Even if they are willing to sell, the battery cost alone will put Yadi at a disadvantage in price competition. How can they compete?

After the meeting, Wang Jia and Qian Qing returned to the chairman’s office.

While sipping tea, the two continued to discuss, and the atmosphere was not as heavy as before.

Just as they were talking, Wang Jia’s mobile phone suddenly rang. It was a call from the sales manager.

“Chairman,” the sales manager’s voice was a little nervous, “not a good news.”

Wang Jia motioned Qian Qing to wait and listened carefully to the report on the other end of the phone.

“Future Motorcycle Company has just announced the launch of the second generation of electric motorcycles. “The sales manager continued, “It uses more advanced controller and motor technology, and claims that the endurance has increased by 12%, but the market price is still the same as the first generation, with only a price increase of two or three hundred yuan. ”

“Is it true?”

“We have seen the prototype and tested it, and it has been confirmed.”

“Well, okay, that’s it.” After listening, Wang Jia hung up the phone.

This news was like a basin of cold water, instantly extinguishing the hope that Wang Jia and Qian Qing had just ignited.

The atmosphere in the office became solemn again. The two exchanged a worried look, realizing that the challenges they faced were more severe than they had imagined.

“Hey, business is not easy to do.” Wang Jia was silent for a long time and sighed again.

“Old Wang, let’s face the reality. Being the second is the second. Can motorcycle companies still monopolize this market in the future?” Qian Qing said, “Industry is different from the Internet. As long as the company has good profits, it will not affect our company’s normal listing. ”

“Well, don’t be too entangled in the first place. It’s good enough to be able to stabilize the second place. “Wang Jia heaved a sigh of relief after hearing what Qian Qing said. There are many peers who are in a more difficult situation than them.

Future Motorcycle Company has made this move, making it even more difficult for peers.

Future Technology Group is simply a terrifying competitor. In the field of electric motorcycles, there is no solution.