Rebirth 2008: I Can Make Money Reading

Chapter 179 The chairman of Xiaozu is in a mess

January 10th.

Shenzhen.

Xiaozu Laser Company, Laboratories.

"Successful!"

"Finally rectified!"

With the help of the three academicians, the R\u0026D department finally solved the problem of the 1000W handheld laser welding equipment developed by itself after several days of testing.

The big stone in He Xuehai's heart finally fell. Chairman Xu Bo was very happy to hear the news, and came to the test site to watch the operation effect.

"Academician Wang, how are you? Are there any major problems?" Chairman Xu Bo confirmed again that this time there will be no more oolongs.

"The big problems that occurred before are gone, and some small problems will inevitably appear in mass production." The chief engineer, Academician Wang, evaluated objectively very cautiously. One is one. He would not say that it is impossible to have problems again. This is impossible. .

Then look at the hand-held laser welding equipment of Xinghai Machinery Company next to it, after deliberation, commented: "Mr. , are very good, and I can't point out any major problems, the structure is compact and smart, but its total number of parts is less than our equipment, and it is not so complicated. In this way, the manufacturing process is much simpler. This point You have to learn from others.

Of course, the equipment we developed is not bad, but after all, time is running out, and it is normal to have some problems.

For Xinghai Company, maybe they have optimized and rectified it many times in the laboratory. "

Xu Bo nodded, he must be in awe of his peers and not be self-willed, only in this way can progress be made.

What's more, they still borrow other people's equipment design.

Academician Wang's evaluation is very objective. The company has three academicians to help, and the problem was quickly found, faster than expected.

Xu Bo asked He Xuehai: "When will mass production be possible?"

He Xuehai replied cautiously: "It may take two or three days. The thread structure of the torch head has been redesigned, and it is now being mass-produced."

"Okay, there is no problem with the test, and it can be re-listed. The market will change rapidly one day later." Xu Bo nodded, explained some things, and returned to the office.

A few minutes after sitting down to drink tea, Huaqiang knocked on the door looking for him.

Judging by his face, it seems that it is not good news.

Could it be that the market has changed a lot?

"Mr. Hua, what made you frown." Xu Bo told him to sit down. "I just came back from the laboratory. Our handheld laser welding is ready to be put on the market again. I just wanted to chat with you."

After Huawei Qiang sat down, he sighed, his brows frowning into several lines: "I just received a call from the marketing department, which is very bad news.

After New Year’s Day, the price of Xinghai’s handheld laser welding equipment dropped from 180,000 yuan to 150,000 yuan, and they are rapidly occupying the market. During this time, I guess they signed a lot of orders. I asked In order to meet the needs of manufacturers who need handheld laser welding equipment, many bosses have ordered their equipment. "

Xu Bo raised his eyebrows when he heard this, the news was really not good news for him, he asked a little anxiously: "What, it's only sold for 150,000?!

Are you sure it's all the price, not individual orders? "

Huawei nodded strongly, with a sad face: "I've confirmed it, and I want it in stock, 160,000 yuan;

155,000 yuan for delivery within one month at the latest;

The ones that are delivered within two months only sell for 150,000 yuan.

From this point of view, their production capacity is insufficient, and they want to take orders first to seize the market. "

Huawei Qiang received the survey feedback from the marketing department an hour ago. He confirmed it again and again, and asked someone to investigate it at the same time.

Half an hour later, I received feedback that the market price was 150,000-160,000 yuan.

In addition, agents have been opened in remote areas, and the agents can get the goods for 120,000 yuan, but the goods are insufficient, which is slower than direct sales.

Xu Bo felt that Xinghai was disgusting: "It's woolen yarn. The ex-factory price is 120,000 yuan, and the minimum selling price of the terminal is 150,000 yuan. The price has been reduced so much. This is not to let the colleagues play together."

The 1000W handheld laser welding equipment of their Xiaozu Laser Company, the fiber laser is imported, and the production cost of the whole machine is about 75,000 yuan. If it can be mass-produced, the production cost can be reduced to about 68,000 yuan.

However, the overall cost of the hand-held laser welding equipment of Xiaozu Laser Company is much higher, estimated to reach 100,000 yuan, or even more. After all, some accounts are difficult to calculate.

For example, this time, the company invited three academicians to Xiaozu Company to solve the problem, and spent a lot of money, including round-trip air tickets and accommodation fees, as well as salary.

In addition, employee business trips, equipment repair consignment and sales costs, etc., are all expenses and are not included in the production cost.

Among the production costs, the most expensive is the investment in tooling and fixtures. If the annual sales volume is small, it will definitely be a loss. The more you sell, the less the cost of processing equipment and fixtures is allocated to the cost of each product.

Damn it, Xinghai Company has reduced the price so much at once, so Xiaozu's handheld laser welding equipment will also have to be sold at a reduced price, and it will be difficult to get back the cost in a short time.

The situation of Xinghai Company is different. Thousands of units have been sold, and the cost has been paid back a long time ago. Moreover, there are few equipment problems, so the cost of rework is much lower.

Originally sold for 180,000 yuan, the gross profit per unit is still 70,000 to 80,000 yuan. Now if you sell one, if you sell it for the same 150,000 yuan, the gross profit will suddenly drop to 40,000 to 50,000 yuan, which is almost a half discount.

It's crazy, it's out of the way!

Xiaozu Laser Company is preparing to put the handheld laser welding equipment back into the market, so you can make a big move!

Moreover, even Academician Wang admits that Xinghai's equipment is better than Xiaozu's, so their equipment also sells for 150,000 yuan?

Can the customer accept it?

Just because their small family is a veteran laser company?

But it is the first of its kind, the best-selling, stable in use, and its reputation has already been established.

Xiaozu really wants to sell one for 150,000 yuan, and it is estimated that most customers will not choose them.

When I saw Xinghai selling a single unit for 200,000 yuan before, it was really a huge profit, 200% profit rate, selling one unit, earning two units.

Xu Bo took out his cigarette and took a few puffs, then sighed:

"Xinghai really wants to kill his colleagues!"

At present, Xiaozu Laser Company has invested about 3 million yuan in the project of handheld laser welding equipment, which the company can afford to lose.

This is why it is better to buy someone else's than to develop it yourself, and then post your own brand and sell it through your own channels. This kind of thing is very common, and it is better to control costs.

However, Xiaozu Laser is a technology research and development company and cannot do this. Buying other people's equipment is funding competitors.

"Isn't it? If we sell 180,000 yuan together, it's not good to make money together." Huawei Qiang said.

But he never thought that they were the ones who lowered the price first, and then Xinghai Company was forced to lower the price.

Now Xinghai Company doesn't want to play with them anymore, they are born locally and want to eat everything.

"Let's proceed according to the plan. We can sell as much as we can. The current market price of a single unit is 150,000 yuan. We can drop it a little bit, and there is still room for profit. Unless Xinghai's ex-factory price for agents drops to 80,000 yuan, The terminal sales price is 110,000 yuan, and even they don't want to make money." Xu Bo stroked his stubble and quickly made a decision.

They have calculated the production cost of Xinghai, and estimated that it is 65,000 yuan per unit, and the overall cost will not be less than 70,000 yuan.

But what they didn't expect was that Xinghai's research and development costs were low. The 1000W power IPG laser purchased before cost 55,000 yuan per unit, and the actual production cost was about 62,000 yuan.

But now, the cost of the 1000W laser independently developed by Xinghai can be as low as 12,000 yuan in small batches. If it is produced in large quantities, it may be less than 10,000 yuan. The production cost of the whole machine has dropped from about 62,000 yuan to less than 19,000 yuan. After the lasers are mass-produced, the production cost of a single unit can be reduced to about 16,000 yuan.

Even if the ex-factory price to the agent is 80,000 yuan, the terminal sales of 110,000 yuan will still have a large profit margin.

This is something that Xiaozu Laser Company can't guess at present, unless they find out that the laser they use is from Xinghai, which will probably be known soon. At that time, I really don't know how the senior management of Xiaozu Laser will feel.

In order to quickly occupy the market, Xinghai Company began to open agency rights to remote areas that are not easy to develop business, and it is impossible to open agency rights in industrially developed areas like Jiangnan Province.

Of course, Xiaozu Laser is not the only manufacturer that is developing handheld laser welding equipment. Xiaozu Laser is a leading domestic laser company. According to Yang Hai's previous investigation, it is estimated that more than 30 companies across the country are developing.

Xinghai Company suddenly launched a big move. Some companies may not be able to stand up to it, and those who have not yet developed it may give up and stop losses in time;

However, some companies are small in size and have low comprehensive costs. Even if they only sell dozens of units a year, they can still make money.

He even acts as an agent for Xinghai's hand-held laser welding equipment. If customers don't want their own company's, they can sell Xinghai's, as long as they can make money.