Rebirth 2008: I Can Make Money Reading

Since the Hummer EV sold well overseas and delivered new cars normally, many Hummer EV owners posted daily videos and photos of their cars on the Internet platform, and wrote their own feelings. The comments were all praises for the Hummer EV.

For example: "Since having it, life has become more interesting!"

"For a 100,000-class car, Hummer EV is recommended. What I mean is, if you have a budget of more than 100,000 US dollars to buy a car, don't choose any brand of car. You can choose Hummer EV with one click."

"Quiet, comfortable, large space, high horsepower, my favorite."

"The most cool vehicle for wild camping - Hummer EV!"

There are also many bad comments. For example, the car is a little bigger, and it is inconvenient to park in the bustling urban area. It is often troublesome to find a parking space; if there is a traffic jam, the energy consumption is greater than that of a gasoline car.

Overall, the evaluation is good.

The domestic media has been paying attention to the pre-sale of the domestic Hummer EV. The price of such a high-priced new energy vehicle is large, and many domestic Hummer fans said that as long as the price is not outrageous, they will support Xinghai Group.

As New Year's Day in 2013 is approaching, Xinghai Group announced the pre-sale time and guide price. Many domestic media reprinted Xinghai Group's announcement and reported on Hummer EV and future models.

"Does the Domestic Hummer EV Continue the Sales Miracle? New Year's Day Witness! "

"The Strongest Bulletproof Car: Future 01 and Future 02 New Year's Day Pre-sale"

"The Moment of Witnessing the Rise of Domestic Automobile Brands"

...

Yiche.com headline news reported: "Xinghai Group's pre-sale activities are about to start, and the entire network's car platform will focus on it.

It should be noted that the number of Hummer EV physical stores of Xinghai Group is very small, less than 30 nationwide, and they are concentrated in shopping centers in first- and second-tier cities.

If you place an order at a physical store, you also need to download the app on the official website of Xinghai Group to make an order.

Xinghai Group announced that the total number of pre-sales for the Hummer EV is 50,000 units, while stocks last.

The cruising range of the Hummer EV low-profile version is 600km, and the guide price is unified at 900,000 yuan, which is 80,000 yuan lower than the overseas guide price;

The cruising range of the high-end version is 800km, and the guide price is unified at 1.18 million yuan, which is 100,000 yuan lower than the overseas guide price;

If you need to install it, you need to add money.

It can be said that Xinghai Group is quite conscientious, and has not reduced the configuration, and the price of the vehicle is 80,000 to 100,000 yuan lower than the overseas price.

The pre-sale deposit is 10,000 yuan. If you unilaterally break the contract, the 10,000 deposit will definitely be gone;

There is a promotional activity for new car reservations, with a deposit of 10,000 to 20,000. Three months after Dading, if the delivery of the new car is one day late, Xinghai Group will compensate the customer 50 yuan per day, and if the delivery is 30 days late, the compensation will be 1,500 yuan.

This compensation is deducted directly from the car price.

Moreover, the manufacturer also provided a two-year interest-free loan of 300,000 yuan. If you want to borrow more money, you can only go through bank financial channels, which is no different from other car brand 4S stores. Xinghai Group does not have a financial institution, and bank interest is relatively high for loans exceeding 300,000 yuan.

But no matter what, customers are much more relaxed by being able to provide a two-year interest-free loan of 300,000 yuan. Customers who plan to buy this car but are a little tight on funds can start.

In addition, there is no purchase tax for new energy vehicles, which can save 100,000 yuan.

At the same time, in addition to the pre-sale information of the Hummer EV, Xinghai Group also announced information on bulletproof models. The official guide price of the future 01 is 30 million yuan, and the extended version is 35 million yuan; the official guide price of the future 02 is 25 million yuan.

Without assets of more than 100 million yuan, it is impossible to afford future brands.

Reserving a future car is different from the Hummer EV, and you cannot place an order directly from the official website APP.

To reserve future models, you need to place an order in person at the Xinghai Group Hummer EV flagship store, and the deposit is 20% of the guide price.

It is relatively easy to understand that the deposit is so high. After all, there will be very few models in the future. If the customer cancels the order after production, it will be very difficult to sell the car, and the Xinghai Group will suffer a great loss.

The physical store of Hummer EV does not have a physical car of the future at all. If customers want to see the current car, they can only go to the Xinghai Group headquarters base factory to watch and test drive, and they can place an order at the factory.

It’s easy to understand if you don’t have an existing car. The annual output of Future 01 and Future 02 is 99 units each, not many. Each car will be marked with a unique number. For example, the 90th car produced in 2013 will be marked with 2013-90.

The author believes that this limited sale may be a marketing method. If the car price is so high, if it cannot be sold, this limited sale is a joke. "

Many media are optimistic about the pre-sale results of Hummer EV. Pre-sale of 50,000 vehicles is not a problem, and it may take a long time for pre-sales to be sold out.

The national conditions of Meiguo and Huaguo are different. It does not mean the number of potential customers. One is that the family population in Huaguo is relatively small, and the other is that it is too difficult to park in Huaguo. Some customers will not choose the Hummer EV because the body is too large.

Most of the families who can buy Hummer EV have more than one car, and they will not drive Hummer EV for daily grocery shopping.

But in the beautiful country, traveling requires such a big guy to be the best.

January 1, 2013

It came quietly.

In the early morning, the pointer just passed one second.

Homemade Hummer EV officially starts pre-sale!

Log in to your personal account in advance, first select the model, exterior color, and interior color, and then choose whether to add optional packages according to your personal situation.

Once selected, confirm the deposit.

After confirming the deposit, you can still modify and choose the exterior color, interior color and package configuration before you make a final decision, but you cannot

The Hummer EV does not have any optional packages, and all standard models are equipped with it. Unlike other brand cars, cars worth hundreds of thousands can not be driven without adding tens of thousands of optional packages.

The pre-sale of Beautiful Country sold out 50,000 cars in a few hours. Domestic customers are also afraid that they will be waiting for New Year's Day, just like the situation overseas.

The hour hand just turned 59 seconds, and the pre-sale volume reached 958.

This real-time pre-sale volume is also announced on the official website of Xinghai Group and the APP of Hummer EV.

As long as you open the Hummer APP, you will see a line of real-time characters: "2013.1.1, 00:00:59, pre-sale volume: 958"

When prospective customers saw this word, many people did not dare to hesitate any longer and placed orders quickly.

In fact, in addition to real customers, there are also car dealers snapping up.

The car dealership is waiting to see the pre-sale situation. If it is very popular and feels that Xinghai Group must be slow to deliver new cars, then join the rush to buy new cars, sell them in their own stores, and resell them to customers who are in urgent need of driving. questionable.

What annoyed the 4S stores was that Xinghai Group did not open up car dealerships to the outside world, and the dealers could not get the manufacturer's price.

Xinghai Group has really created the first one to sell and open car stores in shopping malls.

2013.1.1, 00:02:00, pre-sale volume: 1950

2013.1.1, 00:03:00, pre-sale volume: 2750

...

In the first ten minutes, the pre-sale volume: 5025.

More than 5,000 cars were pre-sold in ten minutes, and the car dealers are still waiting to see, thinking that 50,000 cars will not be sold out so quickly.

Not only car dealers are waiting and watching, but customers are also waiting and watching.

When buying this car, some people just follow the herd.

If it sells well, then join the panic buying. If you don't like it at the time, you won't lose much money if you resell it.

In the first hour, the pre-sale volume reached 18,563.

From this pre-sale data, the car dealers knew that the domestic Hummer EV was popular, and began to join the ranks of panic buying.

At this point in time, Mu Yang didn't rest either, he was staring at the data.

Seeing the pre-sale volume in the first hour, he felt relieved.

This pre-sale of the car is the same excitement as the novel he wrote in his previous life, the number of subscriptions in the first hour, you can guess how many subscriptions are in 24 hours.

Similarly, the pre-sale of cars is the same situation, there is not much difference.

"Husband, how is it?" Song Xuelu saw that Mu Yang hadn't rested yet, and knew that he was concerned about the pre-sale of the Hummer EV.

"In the first hour, 18,563 vehicles were on fire." Mu Yang stroked her hair.

"Wow, it's awesome. I've said it all. Don't worry too much. The overseas sales are very popular, and the domestic sales price is so much cheaper. It will definitely become popular. Shall I pour you a glass of boiling water?"

"Let's rest, no need, drink too much water at night, it's troublesome to get up in the middle of the night, especially in winter."

The temperature outside the house was two or three degrees below zero, and the heating inside the house was always on, around 20 degrees Celsius.

At eight o'clock in the morning, the pre-sale volume has reached 35,487.

Some customers who plan to buy a Hummer EV also have a wait-and-see plan, but when they wake up in the morning, they see that the remaining pre-sales are only tens of thousands of units, so hurry up to book, no longer hesitate, don't think too much, after today, The 50,000 pre-sales are definitely gone.

When it was almost twelve o'clock in the morning, all the 50,000 Hummer EV pre-sales that were open were sold out.

The customers who are still on the sidelines feel a little regretful, hoping that the Xinghai Group will deliver the 50,000 new cars quickly, and they will order the car again.

The pre-sale of domestic Hummer EV is very popular, and the car industry is jealous. If 50,000 units are officially sold, the sales will be at least 50 billion yuan.

In 2012, the annual sales of Huaguo auto brand models was Buick Excelle, which reached 277,071 units, with a guide price of 99,900 to 117,900 yuan, and the price given by the manufacturer to dealers was even lower.

According to the annual sales volume of models, the 50,000 Hummer EVs can only be ranked around 50 in China.

But in terms of turnover, it is still possible to rank first, comparable to the popular Audi A6.

This year, the sales volume of Audi A6 reached 138,024 units, with a guide price of 308,000 yuan to 541,700 yuan. Most people still buy the 1.8T automatic transmission with a guide price of 368,500 yuan.

Mirai 01 and Mirai 02 began to accept reservations at nine o'clock in the morning, that is, after the Hummer EV store opened. Some customers sent people to Xinghai Group's automobile factory to make reservations.

These two cars have not been tested in the market, and the pre-sales have not been as popular as the Hummer EV.

In one day, 25 vehicles of Future 01 were pre-sold, and 15 vehicles of Future 02 were pre-sold. Many customers chatted with Mu Yang and praised their partners who went to Haikou to buy cars. For example, Li Shufu of Zheli Group bought a Future 01 .

After Mu Yang found out, he gave a 15% discount.

In the next few days, dozens of future models were pre-sold, one-third of which were booked by overseas customers.

Overseas is only 5% more expensive than domestic, and the buyer is responsible for the export fee and customs duties of the vehicle.

Mu Yang is very satisfied with the pre-sale volume of future models.

On January 5th, a royal family in Zhongdong wanted to order Future 01 and Future 02 through John, an overseas Hummer company, with 5 vehicles for each model. At the same time, they asked whether they could customize three Hummer EV bulletproof vehicles, and the price reached 10 million. The price is FOB, and the buyer is responsible for the export fee and customs duties of the vehicle.

When Mu Yang received a call from John, he was a little surprised, he was really a super rich man.

In 2012, the overall international crude oil price was at a high level. The annual average price of oil in the New York Y market was US$94.12/barrel, and the average price of Brent oil was US$111.7/barrel.

The rich in these oil countries, especially the royal family, are not short of money at all.

Mu Yang thought about it for a while, the use of Xinghai Group's cars by these Zhongdong royal families was also for their publicity, and it was also the best positioning publicity.

The money was accepted, and the customized version of the Hummer EV was given a preferential price, a desert version of 8.88 million dollars, with a battery life of 1,000 kilometers.

The customer quickly responded to the message and paid the full amount directly, hoping to get the car as soon as possible.

Money is God, and it is still free publicity, Mu Yang also wants to deliver the new car as soon as possible.

Mirai 01 and Mirai 02 have existing cars, and they can be delivered after a while, but the customized bulletproof version of Hummer EV will take at least two months to make.

The Xinghai Group also announced the news of the order. Customers who intend to buy but are still entangled will no longer hesitate when they see that the Zhongdong royal family is purchasing.

According to this trend, it is not a problem to complete the sales target of 100 vehicles within a year.

In a few days, the pre-sales of 50,000 Hummer EVs and nearly 100 future models will bring Xinghai Group 54 billion yuan in revenue.

After the delivery of the 50,000 new Hummer EVs is almost completed, Xinghai Group will open new car reservations.

The new car factory can have a maximum annual production capacity of more than 100,000 vehicles.

The sales of future models are good, and Muyang also intends to "contribute" two or three cars to the country.

If the sales are not good, he has no shame to "contribute" to the leadership above.

Thinking of this, Mu Yang made a private call to the super boss, and the secretary answered the phone, telling him to call back after a while.

It was three o'clock in the afternoon, and there should be no rest at this time.

After a few minutes, Mu Yang's cell phone rang, a rather mysterious landline number.

"Hello, leader." To that old man, Mu Yang was quite respectful.

"Hello, Mr. Mu, after waiting for so long, I finally received your call for the first time, and I was a little surprised. Haha, it seems that the business is very busy."

When Mu Yang heard the other party's gentle tone, he was a little teased.

The last time the leader inspected Xinghai Group, the two chatted a lot when they met for the first time, and they were not considered strangers.

Moreover, Mu Yang knew something about this old man in his previous life.

"Not to mention busy, leaders are busy people. For the country and the people, every second is precious."

Mu Yang replied modestly, in front of the super boss, he dare not call himself busy.

"If you can be busy with great things and make the people happy, then it's worth it. By the way, I wish you a happy wedding."

"Thank you, leader. I'm calling this time because I want the leader to help me with something and see if it's suitable."

"Oh, let's hear it."

Mu Yang heard that the other party didn't hesitate at all, organized his words, and said unhurriedly:

"Leader, it's like this. Our company has developed the bulletproof car Future 01. The pre-sale started a few days ago. The current pre-sale results are not bad and have reached the expected goal.

But, I'm a little worried. After all, it's a new model. Our company is very important to the user's experience. This car is positioned at the top. Ordinary people can't experience it. I want to send two extended versions of the Future 01 to the leader. I hope the leader will use it after using it. , I hope to get the guidance of the leader. Leader, do you think this is appropriate? "

After listening to Mu Yang's words, the boss on the other end of the phone couldn't help laughing. He thought he was asking him for help on some important matter, but turned around. He didn't ask him to help, but came to give him the car. There's a little bit of showing off and taking credit.

Of course, from the perspective of publicity, it is indeed helpful to the Xinghai Group, it can be regarded as a help.

Moreover, not only for publicity, the use of Xinghai Group's car brand also means that the boss is familiar with Mu Yang, which can be regarded as showing the outside world that Xinghai Group has a super boss background.

"Hehe, you young man, sometimes you are very clever.

I read news reports that domestic Hummer EV pre-sales are on fire, Future 01 and Future 02 are also selling well, and some overseas nobles have also purchased them.

To be honest, I was also surprised when I saw the price of Future 01, which is 30 million yuan.

Facts have proved that the sales performance is very good, and it has been recognized by the domestic and overseas markets. It is indeed impressive. It also proves that our country can manufacture top-mounted cars. Xinghai Group has saved face for the national auto brand.

At the same time, the domestic Hummer is on fire, and Xinghai Group has taken a good lead in the field of new energy vehicles, and I see the hope of national auto brands changing lanes and surpassing international auto brands.

The country has always advocated independent car brands, but they have not been able to do well. Hongqi, for example, has not been recognized by the market. In the final analysis, it is backed by the state, or it would have closed down a long time ago. We said to the outside world that we pay attention to the cultural heritage and historical heritage of cars. , the car business card of the country's image, but people in the country don't recognize it, and they pretend to be fat, which is very sad.

Now, Xinghai Group has achieved what others cannot, which is worthy of praise.

I accept all the two cars you sent, as well as your wishes.

After a while, I plan to visit your car factory to learn about your advanced car-making concepts. "

"Leaders are always welcome to come to Xinghai Group for inspection and guidance."

"Well, if you really need help, just call this number. Of course, I hope that Xinghai Group will develop products with top technology to win glory for the country and the people."

"Yes, leader. I don't have anything to help, so I won't bother you, leader."

"Okay, it's not an interruption, you can call more if you have something to do."

After Mu Yang waited for the leader to hang up the phone, he put down the phone himself.

The leader said he wasn't busy, it was just a polite remark, but Mu Yang didn't dare to chat with a big shot of this level if he had nothing to do.

Therefore, he communicated with the leader without any nonsense.