Rebirth 2008: I Can Make Money Reading

Chapter 78 Looking for a store (seeking a monthly ticket)

From February 20th to March 5th, Mu Yang and Song Xuelu took their spare time to visit the core business districts of the provincial capital according to the reports submitted by their classmates to investigate the situation of shops.

There are twelve major commercial districts in the Jiangnan provincial city, including the west of the city, the north of the city, the cultural and educational district, Jiubao, Xiasha, Binjiang, Qianjiang Century City, Qianjiang New City, and Wulin, Huanglong, Xinyifang, and Hubin near the West Lake.

There are four core CBDs, which are also included in the twelve commercial districts, namely Qianjiang New City CBD, Qianjiang Century City CBD, Wulin CBD and Huanglongwensan CBD.

The target audience of the new milk tea shop is young people with mid-to-high-end consumption, so it is required to have mid-to-high-end shopping malls near the store, or business districts with dense office buildings. People in these areas have a high level of consumption, and a large number of white-collar workers are concentrated in the office area, so they are able to accept new things. Strong and willing to try new things.

Therefore, the first store that Mu Yang fancyed was located at the intersection of Wulin Commercial District and Xinyifang Commercial District, 1.5 kilometers away from the Provincial City University, in Huanglong Century Plaza.

The specific locations are mostly at the corners, because these locations can not only attract traffic, but also reduce costs.

Is to buy pavement, or rent?

Mu Yang already had a choice in his heart.

There is an old saying in Huaguo: "One shop is prosperous for three generations", which means that there are retail houses and shops in prime locations, and you can live a good life every year relying on rent.

The next few years will be fine, but 14 years later, T Bao’s Double Eleven turnover will reach more than 40 billion, and e-commerce will begin to explode.

Correspondingly, physical stores of books, clothing, home appliances and other products have been hit the hardest, and some physical stores have difficulty in operating and even have a wave of closure.

Restaurants are less affected, and it is still the same to eat and drink outside. In the future, there will be more takeaways.

New real estate developments are all developing shopfronts, coupled with the impact of e-commerce, physical shopfronts are becoming more and more difficult to sell, and the appreciation rate of shopfronts is far behind that of residential buildings.

Therefore, Mu Yang does not plan to purchase stores at present. With the funds, it is better to throw them into the stock market or expand the number of stores. In addition, buying stores will take up too much funds and affect development.

"Yangyang, do we have to rent a shop in the core location? The rent and transfer fee are too high." In the past ten days, Song Xuelu and Mu Yang have done investigations, and they also know about the shops in the provincial capital.

There are few vacant shops in the core shops, which is the most unacceptable. Some shops rent mainly transfer fees.

The transfer fee is very high. The transfer fee for a prosperous shop of more than ten square meters can range from tens of thousands to more than 100,000. If the area is large, the transfer fee will cost tens of millions of yuan.

Song Xuelu still doesn't understand Muyang, why the first store must be so big.

The flagship store requires an area of ​​no less than 200 square meters!

The rent, equipment and equipment of a store, plus others, if there is a transfer fee, it can't be played without a few million yuan.

If she was asked to negotiate with the landlord or renter, she really didn't know how to negotiate.

Mu Yang looked down at Song Xuelu's fair face and smiled faintly.

He brought Song Xuelu out this time, and even asked her to negotiate with the landlord, intending to train her, but he didn't like her being a woman involved in business negotiations.

In some large-scale business negotiations, there are more or less dark methods.

Therefore, let her understand that it is enough to experience a few business negotiations. Knowing that there is such a thing, she will not be easily fooled in the future.

Mu Yang patiently explained to her: "Our consumption positioning target is middle-to-high-end consumer group, and the store has to be in the core business district.

As for the transfer fee, there is no way.

If you want other people's prosperous shop, you must kill us.

Otherwise, they are still making money, although they earn less, but they don't give some benefits, so why transfer the store to us.

No good, why?

Because of my good looks?

There is another reason. Most of the contracts signed by the lessee and the landlord have a deposit. If the lease is withdrawn, the lessee will not get the deposit. The deposit is as little as one month and as much as two months. I want to pass on this loss. to the next tenant. "

Mu Yang explained to her that he was also helpless.

In the core business district, the monthly rent for a prosperous shop of more than ten square meters ranges from a few thousand to as much as 20,000 to 30,000.

After the lessee withdraws the lease, the decoration fee cannot be returned, so they want to marry it to the next lessee, raise the transfer fee, and make a fortune by the way.

If it is a prosperous shop, the family's annual profit is already hundreds of thousands, and they will not sublet it to the other party for hundreds of thousands of yuan.

It was originally a hen that lays golden eggs every day, but you want to buy it at ordinary prices.

What an international joke!

Mu Yang asked Song Xuelu to remember a rule: In business, there is no free lunch in the world!

In short, the shops that can be rented can only be those that are losing business, or those whose location is deviated.

A good location and good business don’t necessarily make money.

After all, the rent of a shop with a good location is ridiculously high.

In some locations, the monthly rent can reach 20,000 to 30,000 yuan for a pavement of more than ten square meters!

But the monthly gross profit can be 20,000 to 30,000. Can it be said that the business is not good, but after paying the rent, it is a loss.

Of course, there are also transfer fees.

However, the rent will be higher, because the original lessee is losing money and cannot bear the high rent, so stop the loss early, and would rather not have a deposit but return the lease, and wait too long, fearing that no one will take over.

No one took over, it was because the rent demanded by the landlord was too high, not because the booth was not good, there must be many businessmen who are interested in this kind of booth.

There is also a kind of prosperous shop in the core location, that is, the shop area is too large, and the annual rent is more than one million. Generally, merchants do not have this strength. It is easy to rent out, but it is difficult to rent out at a higher price.

Song Xuelu was suspicious: "If a popular shop with more than ten square meters costs 20,000 to 30,000 yuan, if the shop in the same location has an area of ​​300 square meters, wouldn't the monthly rent be 600,000 to 700,000 yuan?"

Mu Yang replied: "It's not simply calculated according to the ratio. There are very few shops with a monthly rent of 20,000 to 30,000 per 10 square meters. Most of them are those that sell snacks or new-style milk tea. They only need one storefront for exhibition. Some jobs It will not be unfolded on the pavement, and it is necessary to find another warehouse to store materials.

There are a few small shops on the side of the pedestrian street, with a daily revenue of three to four thousand yuan and a daily gross profit of two to three thousand yuan. Excluding the expensive rent, the monthly profit is still thirty to forty thousand yuan.

However, the larger the area, the lower the rent per square meter.

Therefore, for large-scale paving, the monthly rent per square meter is rarely more than 1,000. Anyway, it depends on the location. This can be estimated from the annual investment income.

In addition to market influence, human factors have a great influence on pavement rent. Landlords think that you are earning too much, so they want to increase the price, and they don't think that the tenants are doing well. This kind of landlord is very hateful. "

Mu Yang recalled that in his previous life, there was a shop at a high-speed rail station with a huge flow of people, covering an area of ​​200 square meters, and mainly selling fast food.

He sat there and ordered a beef noodle, which cost 58 yuan, but there were only a few thin slices of beef, which tasted like spicy chicken.

He was very helpless, sitting in the train for several hours, he was really hungry, so he ordered a noodle with distress.

Sit there to eat, and count the number of customers while eating. Within ten minutes, the number of diners reaches fifty or sixty.

It is estimated that the number of transactions per day can reach 1,500, the turnover is estimated to reach 100,000, the gross profit may be 80,000, and the monthly gross profit can reach more than 2 million.

At that time, he was very envious of this kind of shop. If he had such a prosperous shop, he would have no worries about food and clothing for the rest of his life.

But it's just a fantasy. This kind of shop is usually obtained by people with background or connections at a low price, or this kind of shop is usually bid by companies for rent.

The richer you are, the richer you are.

Small capital can't play at all. To put it bluntly, they are not qualified to enter the market at all.

Just paying millions in annual rent at one time can make countless small companies fail.

In the words of a businessman, for this kind of shop, it is considered profitable to pay back the investment within twelve years.

It can be calculated from this that it is more reasonable to buy a pavement at what price to buy and what price to buy.

For example, if the purchase price of a storefront of 100 square meters is 100,000 yuan per square meter, the annual rent must be 700,000 yuan.

If it takes more than 20 years to recover the capital, it is basically a loss.

Moreover, the longer the pull time, the greater the variables.

For example, the pavement of the old railway station is becoming less and less valuable, and the pavement of the train station is rising every year.

The milk tea project is a branch line, so it is not easy to make major revisions, and the content is not much. Regarding whether it makes money or not, the previous chapters explained it very thoroughly. I really don’t understand why the new milk teas such as Chanaixue and Xi/Tea that appeared two or three years later can be valued at tens of billions. We can’t use it. Looking at problems from the perspective of the past, in fact, there are still many business opportunities in life that we have not discovered. Don't say "this will not work, and that will not work", or "others will not do it, and I will definitely not do it." If there is With such thinking, in business or work, if you fall into the inherent thinking, it will be difficult to solve the problem. Don't deny other people's ideas all at once, maybe other people's ideas are ridiculous, but if you calm down and think about it, you may find bright spots. This is the working experience of old farmers. This, get a high salary in the industry.