Rebirth 2008: I Can Make Money Reading

Chapter 84 The Milk Tea Shop Opens

Ten minutes later, everyone came to Huanglong Square.

Several master craftsmen who were working overtime on the decoration at night saw Song Xuelu and Mu Yang and greeted them warmly.

"Madam Boss, Boss, come and take a look when you're free."

Song Xuelu often came here to buy some fruits and snacks, and these masters were very enthusiastic about Song Xuelu, a girl.

"Well, you've worked hard." Mu Yang and Song Xuelu nodded.

"After the third party passes the inspection, I will send you red envelopes. I want to look at the quality, and I can't be greedy." Mu Yang reminded, exerting some pressure, hoping that the workers will be more serious.

He and Song Xuelu didn't know much about shop decoration, so they hired a third-party supervisor to supervise the manufacturing and strictly control the quality.

Someone helped Mu Yang to supervise, so he came twice when the renovation started, and after he felt that the decoration was good, he stopped coming.

These decoration masters start work very early in the daytime, and they have to work until around ten o'clock at night. It is not easy to support their families, but Mu Yang has to say that some workers are very careless in their work.

The other people who came for a walk with them were shocked when they heard these workers greet Mu Yang and Song Xuelu.

ah!

Is this a milk tea shop? !

Isn't it the kind of shop with a dozen square meters?

Don't lie to me, this is basically the same level as KFC and Starbucks.

Everyone was shocked.

"Boss Mu, I thought you opened a milk tea shop with an area of ​​about ten square meters. This is about two hundred square meters. The rent is not hundreds of thousands a year, local tyrant!"

Mu Yang smiled lightly and did not explain the rent.

Song Xuelu's roommates looked at Song Xuelu with delicate eyes. It turned out that their roommates opened two stores quietly, and they were in the core business district.

How much is the investment?

A few million for sure.

Mu Yang also said before that he can come to work part-time in his spare time, and he feels that there is nothing to do part-time in a milk tea shop that is about ten square meters, and it is shameful.

I was wrong at the beginning!

The three girls had different views on Mu Yang, were curious, and envied Song Xuelu's good life at the same time.

How much money does he need to have if he and his girlfriend invest millions in starting a business in college?

Over 100 million assets?

There should be.

He asked Song Xuelu in a low voice: "Xuelu, what exactly do your boyfriend's parents do?"

"Farmer."

Li Xinqiao was puzzled: "Is it a herdsman, with tens of thousands of cattle and sheep at home?"

Luo Yun also said, "Could it be that it's from the Heilongjiang province, which covers millions of acres."

"We are from Guicheng, where did the ranch come from? His parents are ordinary farmers." Song Xuelu replied honestly.

"Then why is he so rich?"

Only then did Song Xuelu understand what she wanted to ask, and she proudly replied for Mu Yang: "I started from nothing, I made money from my own business, it's just that it went smoothly."

Li Xinqiao and Luo Yun were stunned for a moment, opened their mouths slightly, couldn't believe it, and murmured the word "excellent".

The shops that have not been renovated are nothing to see, and it is more of a shock to Muyang's financial resources. Everyone just looked at it for a while, and then walked to the pedestrian street. After shopping around, no one bought anything, and then walked back the same way.

When everyone was leaving, they said that when the store opened, they must come to join in.

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early April.

Walking on the street of Huanglong Century Square, I saw a very conspicuous shop at the corner, with elegant billboards, engraved LOGO and "Naixue DE Tea", and several khaki solid wood stools in front of the shop for customers Resting, there are many young people sitting on stools or talking, or playing mobile phones.

The store door is a retractable glass door with a width of a few meters. Floor-to-ceiling glass windows with a height of more than three meters and a width of several meters are arranged in a row. Standing outside the store, one can see the situation inside the store through the floor-to-ceiling glass windows.

There are people coming and going in front of the shop, bustling, most passers-by will be attracted by the exquisite decoration and the aroma of tea in the shop, and can't help but go in and take a look.

Some people stayed in line to consume, while others left after taking a look.

This is the "Nayuki DE Tea" store of Nayuki Tea Drinking Company, which officially opened today.

Walking into the store, the lighting is warm and bright, and the space is spacious.

It is found that the decoration style of the store is mainly "quiet and elegant", such as bamboo partitions, decorative panels with straw mat texture, etc., which are simple and clean, in line with the state of young people who like to socialize and live in petty bourgeoisie.

In addition, novel green plants are arranged, and small fresh-style hollow wooden boards are used to form partitions. In the decoration areas of different styles, the colors of tables and chairs are mainly logs, and the floor is bright marble.

Being in this environment, before drinking milk tea, I feel relaxed physically and mentally.

The bar counter that is several meters long is located in the innermost part of the shop, and there are about a dozen young employees in uniforms and hats busy.

The most special thing is that the bar counter for making tea is fully transparent, and customers can see the whole process of making milk tea while drinking tea.

The bar counter is divided into three areas: ordering, order taking, and packing. Each working area is well laid out and does not interfere with each other, which ensures the smooth and efficient milk tea making process.

There are more than a dozen high-definition LCD monitors above the bar, hanging in a row, showing the introduction of milk drinks.

The color on the screen is excellent. The screen covers the main new product close-up section, decorated with festive elements, and there are detailed menu lists, high-definition large pictures of delicious drinks, allowing customers to see the fresh fruits and ingredients in the drinks at a glance, awakening the sense of vision and taste, and generating a strong desire to buy .

For example, the leftmost display screen is a dynamic picture, the fiery red mixed with lemon yellow in the transparent plastic cup, the juice is flowing, like an erupting molten pool. On the front of the cup body, there are three carbon black characters.

Red Oolong!

There are several columns of small characters on the screen to introduce "the beauty is charming, the youth is peerless, full of tenderness and affection, the tea soup is golden, like a crystal amber, the throat is full of sweetness, and it is full of a slight melting taste", price: 16 yuan !

The second left display shows different dynamic pictures. The upper half of the liquid in the cup is flocculent green, and the lower half is milky white, like a vast expanse of white snow covered with a layer of green plants, named after two small green characters.

ice field!

There are also a few lines of small characters introducing "Looking at the flowers in the mist is like a dream, and looking at the moon and moon in the water is fascinating. Every piece of selected tea is smart and transparent, with a strong carbon aroma. During the process of slow fire and fine roasting, the full tea fragrance makes people feel refreshed" , the price is 18 yuan!

There are also a lot of tea drinks introduced, the main varieties are Domineering Fruit Tea, Treasure Tea, and Soft European Bun.

Domineering mango small cup 15 yuan, large cup 22 yuan, domineering orange small cup 13 yuan, large cup 20 yuan, domineering strawberry small cup 16 yuan, large cup 23, domineering cheese strawberry small cup 16 yuan, large cup 23 yuan, lemon 16 yuan for a small glass of smoothie, 23 yuan for a large glass... 10 yuan for a small serving of French fries, 16 yuan for a large serving...

Every few seconds, the dynamic advertisement on the LCD screen will turn the page.

★In 2009, this price is definitely expensive compared to traditional milk tea, and it is dead expensive.

Ordinary students and low-income wage earners are reluctant to spend like this.

However, in the provincial capital of a high-consumption area, and it is a core business district, and it is aimed at mid-to-high-end consumer groups, the price is acceptable.

It is also lower than the price of the Naixue opened two or three years later.

It is not a problem to be able to accept KFC and Starbucks set meals worth hundreds of dollars, a cup of milk tea worth more than ten or twenty dollars, and Naixue set meals worth tens of dollars.

Mu Yang also didn't plan to drive Naixue to fourth- and fifth-tier cities, or even counties and towns. It only targeted cities with high consumption levels, and it was still a mid-to-high-end consumer group.

Two or three years later, Naixue from the previous life was established, which is a little higher than his current price range.

Mu Yang believes that with more preparation than Naixue and Heycha in his previous life, he will surely succeed★

On the bar counter, there is also an advertisement leaflet introducing related tea drinks, which you can take a look at.

Choosing the product model of "tea + soft European bag", this model of 1+1 greater than 2, Mu Yang and Song Xuelu believe that it will have a high market popularity. At present, there are more than 30 types of European bags, and they are still being added. Innovation has increased, and the main selling point is low-fat and low-sugar, which is healthier for women.

Naixue regards most of the target audience as "white-collar women aged 20-35". In order to meet this positioning, she pursues fashion and simplicity in the design of most of the store area, creating a female space, and even pays attention to details, such as for the convenience of girls. Taking a selfie with tea, I specially designed a slimmer teacup, and the frosted layer on the outside will not slip off during the movement; in order to prevent the girl's lipstick from sticking to the cup, the groove at the mouth of the cup has also been carefully adjusted.

Song Xuelu understands women's preferences better than Mu Yang, and digs deeper into the original design.

She helped a lot with milk tea trademark registration, outer packaging design, store image design, management model and service system establishment.

The light, elegant light music and the strong tea fragrance exude in the air, making people nostalgic.

Delicious and fun, this is the theme of the tea shop.

Today, the two stores opened together.

The Huanglong Plaza store is called No. 1 store, and the Qianjiang Century City store is called No. 2 store.

When it opened for business, there were many passers-by who entered the store to see it, but few bought it.

Seeing that there are many people in the store, many of them are actually fake customers.

Well, it's Tony.

Mu Yang asked the company to hire 150 students, including 100 beautiful girls and 50 handsome boys, who were distributed in two stores, creating a booming opening.

Free consumption of 80 yuan per person, plus 20 yuan in cash per day, need to stay in the store for at least 4 hours.

The cost of tea drinking is very low. The cost of 80 yuan is only a dozen yuan. The actual rental fee per person is more than 30 yuan. There are still many students entrusting their classmates to play. One entrustment can bring 2 people, and each person can spend 38 yuan for free. Yuan.

You don’t have to stand like handing out leaflets, just stay in the store, read a book and play with your mobile phone, but you are required to play the role of a customer actor.

Mu Yang's daily rental cost is six to seven thousand yuan, and he plans to rent for a period of time until the business becomes popular.

In addition, dozens of students were invited to distribute leaflets, and it was planned to distribute them for two days.

This is just a basic activity done two days before the opening to verify the effect of this kind of publicity.

If the income far outweighs the expenditure, you can often do such activities in the future.

Hiring people to line up was a relatively new routine in 2009, and of course some people use it now, but it hasn't been widely exposed, and many Chinese people don't know about it.

For Mu Yang, hiring people to line up is an old marketing routine, just to test the waters first. He still has many new marketing methods, and he will release them one by one. A few days before the opening, it is to summarize marketing experience and copy it to the future new store opening.

Otherwise, just to open one or two stores, he will blow up all the king bombs and forget it.

Song Xuelu, as the general manager of No. 1 milk tea shop, opened today. Even though she knew the marketing routine that Mu Yang would use in advance, she was looking forward to it, but she was still worried about the opening situation.

Hope it will be a success today.

but,

The first hour's turnover made her frown.