Rebirth 2008: I Can Make Money Reading

Chapter 88 Nayuki's turnover soars (first order)

Sister Fu Rong became an Internet celebrity because Internet photographers uploaded her photos to Mizuki, Weiming and MOP websites. This was in 2004!

Sister Feng became famous through seeking marriages. She not only needs to have a high education and high IQ, but also needs to be rich and handsome. This was in 2008!

The milk tea sister who is famous all over the world, this is at the end of December 2009!

In 2009, there was already soil to nourish Internet celebrities.

If you spend more money to spread it intentionally, bombs such as troll hype, hacker drainage, and high reward activities are like adding fuel to the fire, adding fuel to the fire, and burning the entire network.

On the first night of the Nayuki company’s large-scale recruiting, many netizens uploaded selfies to participate in the milk tea MM activity.

It's on fire!

The milk tea sister event is on fire!

Netizens who were interested in analyzing the cause of this incident were also taken aback and became part of the promotion activities.

On this day, the turnover of Nayuki's two stores reached 29,000 yuan!

From the 19,000 yuan turnover of a single store on the seventh day to 29,000 yuan on the eighth day, the effect of the activity is obvious.

On the ninth day of opening, that is, at noon on the second day of Zooming in, the term "milk tea MM" appeared frequently, which has become a phenomenon. At the same time, the post was also recommended on the homepage of Mopu.

More than 10,000 people participated in the milk tea sister's activities, and more and more girls came to Naixue's store to take pictures. Nayuki is already well-known in the surrounding area.

On this day, the single-store turnover reached a new high.

55000 yuan!

The turnover of a single store has increased by 26,000 yuan a day!

At noon on the tenth day, Naixue's official server was stuck for a short time. Mu Yang has been paying attention to the server. After discovering the website problem, he immediately increased the rent of the server.

The two milk tea girls rented by Mu Yang ranked first and second respectively in the milk tea sister election, with more than 10,000 votes.

However, netizens have always been a mystery about the identities of the two milk tea sisters.

This is also Mu Yang's request. If they expose their identities prematurely, the bonus will be halved.

On this day, the number of participants reached more than 70,000.

Many contestants protested that only photos holding milk tea can be ranked in the top ten, but most of the contestants expressed their understanding. After all, Nayuki spent money on this event and had to follow the rules of the organizer.

All kinds of beauties, and many aunts in their fifties and sixties participated, but they were quickly lost in the tens of thousands of contestants, and the rankings could not be seen.

Only the top 10,000 people can see the ranking.

Or search for the entry number to see the contestant.

In this day and age, pure beauties are still rare on the Internet. Two milk tea sisters operated by Mu Yang, after photoshopping, the photos of "without makeup" are pure and pure. When they came out, they were shocked.

If you are a netizen of later generations, you may find it a bit unbelievable, but the milk tea sister became so popular back then.

In fact, after the third day of Zooming In, public opinion fermented, and Mu Yang couldn't control the public opinion. On the basis of more than a dozen versions of his soft articles, the media fermented them into hundreds of versions of soft articles, making it true and false.

Fortunately, things are going in a good direction.

Young people in H city, in the Koukou group, often receive Naixue DE tea photos from friends.

There are also many young people who like to take selfies and upload them to their Koukou space after shopping in the store.

On the eleventh day, under the viral publicity, Naixue became completely popular and made hot news.

On this day, there was a queuing phenomenon during the peak business period, and the turnover of a single store reached 100,000 yuan!

Naixue's marketing is a success!

In Mu Yang's view, there are six major reasons why Naixue DE tea is so popular: taste first, good design, good marketing, accurate target customers, clean and fashionable environment, and food safety and hygiene.

Taste first: Refreshing and unique, compared with Taiwan-style and Hong Kong-style milk tea, it retains the tea aroma to the greatest extent; Nayuki insists on using high temperature and high pressure extraction at 100 degrees Celsius, and each tea bag is used only once, so the tea taste is more mellow and the taste is longer.

Good design means not only mugs, but also in-store design, T-shirts and mobile phone cases.

Especially the store environment is very well done, suitable for couples dating, petty bourgeoisie relaxation, selfie fork.

For food safety and sanitation, every clerk is required to wear masks and gloves, female clerks have to tie their hair, and are required to wash their hair frequently, and no long fingernails are allowed.

Naixue Company gives each clerk three sets of work clothes to change, which must be changed and cleaned every day, regardless of whether it is dirty or not. A special auntie collects the work clothes of the clerks, takes them to be cleaned and dried uniformly, and takes them to the store the next day.

On the twelfth day of Nayuki's opening, Nayuki once again made the hot news and became an online celebrity shop.

Perhaps in this era, there is no such thing as an online celebrity shop, but Mu Yang threw it out ahead of time.

Many young people come to Naixue's store, just to take a look at the various "milk tea sisters".

These milk tea sisters, for the sake of taking pictures and competing for votes, deliberately wear strange clothes, such as cosplay, and come to the store to take pictures.

Since Naixue boarded the hot news and the location of the store was exposed, the turnover has skyrocketed. During the busy period from 11:00 noon to 8:00 pm, customers already need to line up to buy milk tea.

During peak hours, it takes at least half an hour for customers to line up.

Naixue DE tea, a new type of milk tea, has become a fashion, a phenomenon of milk tea.

Milk tea turns over very quickly, unlike eating hot pot, it takes an hour or two to eat. No matter how good the business is, turning over five or six times a day is very, very popular, such as the seabed LAO;

In Naixue’s store, some customers buy and eat directly out of the store; most customers eat for about 20 minutes, rarely more than an hour.

The cleaning work of the milk tea shop is easy, just a little cleaning is enough, so the turnover is very fast, and more than 2,000 orders are made in one day.

The "Baqi Series" milk tea has also become an "Internet celebrity". In addition, the improved milk tea tastes really good, and the sweets are also delicious. Nayuki DE tea has attracted many repeat customers, and these customers have even become flocking fans.

Since the eleventh day of operation, the number of single store orders per day has skyrocketed to more than 2,000, and the turnover has stabilized between 90,000 yuan and 110,000 yuan.

Mu Yang added shop assistants, and the space in the shop was limited, so he couldn't keep busy.

Song Xuelu and Mu Yang's classmates also came to help when they were not in class, and Mu Yang paid them part-time jobs by the hour.

After the hype, in less than five days, Naixue DE tea became famous all over the country.

Naixue DE tea company takes advantage of the trend to promote products and build brands.

The two Nayuki DE tea shops have truly become online celebrity shops.

The top ten contestants in the milk tea sister competition have been labeled as "milk tea MM". Just search for "milk tea MM" on the website, and relevant information of the top few contestants will pop up.

Mu Yang, the boss of Naixue's company, was also exposed by the media.

A freshman student starts his own business from scratch and is worth tens of millions, which is quite magical.

One day, Mu Yang came to inspect the store, and was caught by Xiao Yi, a female reporter from the Internet, who was standing guard for an interview.

"Mr. Mu, hello, can I interview two questions?"

Mu Yang saw that the reporter was quite polite, so he nodded in agreement.

Xiao Yi turned on the recorder and asked, "Mr. Mu, netizens questioned the authenticity of the milk tea sister's activities. Nayuki's official website also announced the prizes for each ranking. Is it true?"

Mu Yang solemnly replied: "The milk tea sister event is indeed carried out by the company. After one month of the event, we will distribute the promised rewards to the top ten winners. We hope that friends from the media will come to witness."

Reporter Xiaoyi asked a few more questions, and the two agreed upon became five or six. Mu Yang didn't care, and answered them one by one.

Mu Yang replied like this: "First of all, thank you for your recognition and support of Naixue DE Tea.

"Nayuki DE tea is a new type of milk tea, most people like it, but there are also a small number of people who don't like it, so it's hard to say.

We have many styles, and we hope that there will be one that satisfies you. At the same time, we hope that friends who love Naixue can provide loyal opinions, and we will do better. "

"As for many netizens who are curious about me, I hope that everyone will treat me as an ordinary student and not pay too much attention to me. I don't want to be a celebrity or an Internet celebrity. I just want to study hard, spend four years in college happily, and do my job well at the same time. .”

Since he couldn't avoid the reporter, Mu Yang simply answered the reporter's questions first, then promoted Naixue, and gave the reporter a platinum card for free consumption of 1,000 yuan.

The reporter got the benefits and was willing to promote Nayuki DE tea.

Even if she doesn't promote Naixue, she won't attack maliciously when writing a manuscript.

Although Mu Yang has never been interviewed by reporters, he has experience in management. He often speaks at meetings and answers reporters' questions with ease. He knows how to use the media to advertise for Naixue for free.

From traditional marketing to enlarged recruitment marketing, Naixue's business has achieved a boom in only ten days.

With the efforts of him and Song Xuelu, Naixue DE Tea has been thriving.

In addition, Mu Yang is well-known on the Internet, but there are very few photos and interview videos of him on the Internet. Walking on the street, passers-by probably won't recognize who he is.

But there is already information about Mu Yang on the encyclopedia.

For example, in the column of basic information: Mu Yang, Han nationality, ancestral home in Lujing Town, Gui Province, date of birth is January 1, 1990, occupation is student, school is Jiangnan Provincial University of Technology

There are not many words about the characters' experience, which probably explains important matters such as starting from scratch with tens of millions of assets, becoming famous on the Internet because of marketing Nayuki's national milk tea sister activity.

These materials may have been collected and filled in by a netizen, and have been officially reviewed.

In the Jiangnan Provincial University of Technology, the matter of Mu Yang caused a sensation in the school. This is their classmate, the guy who often drives a Porsche and has a perverted academic record.

Many girls from industrial universities participated in the activities of the milk tea sister, at least a thousand people. Recently, Nayuki DE tea is very famous in H City University, and many couples set it as a date place.

In the past, Mu Yang was somewhat popular in the department, but in the whole school, many students didn't know his name.

But now, only a few days later, among the students of the industrial university, at least one-third of the students know him as a number one person, but many students have never seen him, and they may not recognize him when they meet.