Rebirth 2009: Synthetic God

The email from QQ Music was not too long, and the other party seemed to be very aware of the current market situation of music platforms. He said straight to the point:

They are different from other platforms and want to inspire to create a "genuine online music platform". New 𝘹.𝘤𝘰𝘮

They noticed that two of Zhou Rui's songs were spreading rapidly on the Internet, and the number of plays on the entire Internet has reached 7 million.

Although Zhou Rui didn't get a penny.

This is the case in this era. If you want to make money from online music, it is just a dream. You have to hold concerts, sell albums, and shoot advertisements to make money.

But "QQ Music" provides a brand-new model, which is "pay copyright and listen to songs for free."

Generally speaking, it is to occupy the moral high ground of "copyright" to capture users, first rely on advertising fees and traffic replacement, and then wait until the user base is large enough and a complete "copyright library" is established to recover the cost. That’s more

A phone number was left at the bottom of the email, and the contact person’s surname was Liang.

My name is Liang Liang

It can only be said that he may not feel strange about this name now, but it will become an Internet term in a few years.

Zhou Rui thought for a while, decided to try to communicate, and called back.

"Hello."

"I'm the composer Ari. I received your email and heard that you want to collaborate with me."

Liang Liang was shocked. Although the voice on the other end of the phone was rather young, he still said respectfully: "Hello, Teacher Ari, thank you for calling back. New"

"Yes, we at QQ Music are dedicated to building a genuine music platform. You should know that your two works have been spreading wildly on the Internet. The data is very eye-catching, but each platform"

At present, QQ Music is a weakling and disruptor in the field of online music platforms. Not to mention overlords like "Kugou", they can't even compare with "Kuwo", the imitator of "Kugou".

Therefore, the willingness to cooperate is very strong, and it is far from being the monopoly that will be found in later generations.

Zhou Rui interrupted: "I know the market situation well. You can directly explain how you want to cooperate."

Liang Liang coughed lightly and said, "That's right, we hope to get your genuine authorization, the real one."

Liang Liang's eloquence was pretty good. After listening to Zhou Rui for a long time, he probably knew the plan there.

First of all, QQ Music obtained Zhou Rui’s genuine copyright, which has legal benefits.

Then "QQ Music" will take "combat piracy and protect intellectual property rights" as its foothold, mobilize a strong legal team behind it, carry out proactive rights protection, and crack down on pirated songs on various platforms, including but not limited to: reporting, prosecution, claims, etc.

Well, it’s very QQ.

But I have to say that this is a combination of ethics + law + business model. You can say they are ruthless or shameless, but you cannot say they are wrong.

The market will eventually reach this stage, Zhou Rui knows it very well.

Liang Liang bluntly said that Zhou Rui does not need to worry about copyright protection and combating piracy. "QQ Music" will take the lead. new

As for the value of genuine copyright, there are two options.

One is a one-time copyright purchase, signed every two years.

Second, based on the play volume, Zhou Rui can get 5 cents for each song played on the "QQ Music" platform, regardless of whether it is complete or not.

yes nickel

It sounds like a small amount, but if there are 10 million views, Zhou Rui can get 500,000.

"I personally recommend that you choose the second mode. Currently, your two works have a good reputation. The sooner you make a decision, the higher the income you can get."

Recommending the second option is not necessarily for Zhou Rui's consideration. Although the first buyout price is lower, it is equivalent to a one-time cost, and the risk is borne by the platform itself. However, in the second option, Zhou Rui can only share the money if they make money. , if they can't make money, they don't need to pay Zhou Rui a penny.

Here, there is a difference between investment and risk.

Zhou Rui asked doubtfully: "Why choose me?"

Liang Liang did not hesitate and said: "Actually, it's not just you, we are also contacting other young musicians. At this stage, we are mainly focusing on young and emerging musicians. You know that there are many aspects that need to be considered to become a famous artist. Now the market is huge That’s what happens with the environment and consumer habits.”

"Some famous artists are worried that if they cooperate with us, they will lose their popularity with fans or even be scolded. After all, everyone is used to listening to songs for free. Of course, especially top artists, song copyrights are also exaggeratedly expensive. They will not choose to pay five at a time. The way we divide the money, it’s cost-prohibitive for us.”

Those top artists may cost hundreds of thousands for a song to be sung in public, and hundreds of versions have already spread. QQ Music is not a fool, and it throws away all the money.

"Of course, I don't know the cooperative relationship between you and the singer 'Aqian', and I don't know if you can make the decision."

Zhou Ruidao: "Don't worry about this, I can make the decision."

In fact, Zhou Rui is a little moved. No matter how much it spreads on the Internet, Zhou Rui will not get a penny. QQ Music can at least get a share of the income.

But then I thought that the upcoming "CRBT business" is the real big deal, and its ability to attract money is amazing. Will cooperation with "QQ Music" to combat piracy affect the dissemination of songs, and thus affect the What about the ringtone business?

After communicating this concern to Liang Liang, he immediately smiled and said:

"It's not like we just took your song and kept it in our pocket so that no one would listen to it. On the contrary, since it is my own song, I will vigorously promote it and can give you high recommendation resources, homepage recommendations, Advertising recommendations, and reaching more people through QQ software, we are a group company with many ways."

"According to our calculations, if your song is in our hands, it will only spread more, not less. After all, we won't do loss-making business, right?"

"And if songs can be listened to anywhere, or even downloaded, consumers are even less likely to spend money to buy ring tones. Instead, it is necessary to set some difficulty in obtaining them to stimulate the desire to buy."

The phone call lasted for almost half an hour, and Zhou Rui's phone was already hot. The overall feeling was that it was very feasible.

He himself has always been inclined to "borrow the east wind". This is also a convenience for reborn people, who can distinguish which ones are "east winds" and which ones are "typhoons."

The music market will quickly enter a more "formal" copyright era. Entering this field in advance will be harmful rather than beneficial to him.

The most important thing is that it will be more worry-free to cooperate with the platform. After all, he does not have time, like most singers of this era, to go to acupoints, commercial performances, autographs, and concerts

Then cooperating with the platform becomes a good way to save time and effort, and it is at least worth a try.

"Working group" is the platform.

"CRBT Company" is the platform.

"QQ Music" is also a platform.

Although this platform is still small, it is the Kalemie in the same field.

"By the way, I have another small request or request. Teacher Ari seems to be very young and should still be in the productive stage of creation. We hope that you can release at least three new songs on our platform every year."

Zhou Rui doesn't care about this, he is already prepared.

"Okay, please send the detailed cooperation plan and contract to my email. I will take a closer look. As for the formal signing, it will take a few days. I am not free recently."

"Okay, Teacher Ari, have you got any new inspiration?"

"No, I'm going to take the college entrance examination soon."

Liang Liang fell into silence.

I hear you are very young

But are you too young?

After the climax, just overdo it, tomorrow