Rebirth 2011

  Chapter 68 The boss must have his reasons (read more)

Some store owners want to earn a lot of transfer fees to make up for their losses after the store fails to operate, and some store owners want to recover the remaining rent of the store after the store can no longer maintain their lives. People have their own ideas and fate.

   What Liu Nalan and the two found were two shops with very low or no transfer fees.

  Although the geographical location is not as conspicuous as the entrance of the shopping mall, it can be regarded as an area with relatively large traffic in the city center.

  One family is in the corner of the alley next to Yintai City, about 20 square meters, 5 steps away from the intersection, no transfer fee is required, only the rent for the next six months, and free equipment;

  The other one is a 50-square-meter store located 15 steps away from a certain exit of the pedestrian bridge. It only needs a transfer fee of 15,000, and there is nothing.

   "Which one do you prefer?"

   After driving to inspect the locations of the two shops, Xu Renshan, who was satisfied, casually asked the two veterans in the back seat.

  In other words, he is the new entrepreneurial boss who drives his employees to inspect these days.

   "Pedestrian bridge."

   Coincidentally, Liu Nalan and Liu Nalan gave the same answer.

   "Oh, tell me what you think."

   "Boss, we are going to open the first flagship store, which must be used as a benchmark store for investors to inspect in the future. The environment must be more atmospheric, and the rent is more expensive."

  The two looked at each other, and Chen Zhengfei took the lead in expressing his understanding.

  Since his brain was enlightened, he regarded the company as his door to success, deeply understood the boss' intentions, and learned from the strategies of several chain milk tea shops in the market, and soon had some considerations of his own.

  Although the rent of the shop on the Pedestrian Bridge is 70,000 to 80,000 yuan more expensive than the shop in the alley at the entrance of the downtown area, it is worth it.

   "Boss, I think the location of our first flagship store should be more conspicuous. Although the one in the alley is only a few steps away from the intersection of the downtown area, some people will not notice that there is any store in that place."

  After Chen Zhengfei finished speaking, Liu Nalan noticed the boss' eyes and continued to add a few points.

   Regarding the location strategy for the company's first tea flagship store, she and Chen Zhengfei discussed it when they got together to share information every evening.

  Even the intention of the boss, they all reasoned in a simple way, trying to better complete the boss's task.

  Although there is no 5,000 bonus for the previous tea factory mission, after the shop is selected, each of them will have a 2,000 reward.

  Compared to running around the corners of various remote small villages, this task is simply too easy, I have to say that the boss is magnificent.

   "Okay, then the two families will settle together."

  After listening to the analysis of the two elders, Xu Renshan immediately settled down.

  As for why he chose the two and not the one with the pedestrian bridge, Xu Renshan himself has a longer-term plan.

  The shop on the pedestrian bridge has a lot of traffic, the location is conspicuous, and there is ample space to arrange a rest area, but it cannot be used as a benchmark for investors to rent shops in the future. On the contrary, the size of the shop in the alley at the entrance of the downtown area is quite suitable.

  As for the problem of the smell of wine and the fear of deep alleys, Xu Renshan, who had a publicity draft in his heart, did not have any pressure.

  The flagship store on the Pedestrian Bridge can be used as a template for attracting traffic. At the beginning, it can attract enough customers. Coupled with the promotion of online soft articles and other channels, it will benefit the flagship store in the downtown alley, killing two birds with one stone.

   Only relying on the booming business of one flagship store cannot bring confidence to investors, and two are almost enough.

   "The boss is grand."

  At first, he thought that the boss would listen to their opinions, but he didn't expect the boss to be more forward-looking, so Chen Zhengfei immediately complimented them.

   No need to ask, the boss's decision must have his reasons.

   "The boss's decision must have your reasons."

   Another step ahead of her colleagues, Liu Nalan also added in a timely manner that she must maintain her position in the mind of the boss.

  She couldn't even guess why this male colleague got enlightened so quickly, which made her feel full of pressure.

"As a franchise brand in the tea industry, we must find a proper positioning. We can't think about pursuing large and complete products, but also want to have fast and cheap at the same time. In terms of large tea shops, the direct sales of Starbucks can be used as a model, but It cannot be copied, and it takes too much time and investment. Now that the pace of life of urban residents is gradually accelerating, convenience, speed, moderate price, and variety of styles will be the first choice for customers to choose a tea shop.”

   Facing the two veteran employees of the company, Xu Renshan also explained why he wanted to rent the shop in the downtown alley.

   Looking at the tea shops that have bloomed everywhere in the next few years, they basically take the small and fast route, blooming everywhere in a short time and occupying the market.

   Such advantages are obvious. It can not only reduce the rent cost of investors and improve their confidence, but also allow franchisees to focus on personnel training, better service and improve the overall reputation.

   With the reduced rent, two more waiters can be hired to increase the experience of customers.

   "Understood, the boss is really far-sighted."

  After the boss finished explaining, Chen Zhengfei nodded thoughtfully, and then flattered him without hesitation.

  There is nothing more important than showing your loyalty.

   "Okay, you have worked hard for two days, take your bonus and go back to have a good rest, and contact the two shop owners tomorrow to sign the contract."

   Handed the prepared 4,000 bonus to the two, Xu Renshan put them down at a station, went back to the villa and changed into a Bentley, and rushed to Yushan Airport non-stop.

  The beautiful wife, who was going to go for five days, ended her trip to Pengcheng ahead of schedule, and came back by plane this afternoon. Xu Renshan, who had nothing important to do, naturally had to pick up the plane.

  At 3:30 in the afternoon, a streamlined and beautiful Gulfstream G550 landed at the airport. Xu Renshan, who had reported to the airport in advance, drove directly to the plane and waited.

  Watching the beautiful wife in an orange long dress get off the plane, with the private jet worth hundreds of millions behind him, Xu Renshan seemed to see the goddess from the sky descending to the world.

   "Xiaoxue, shall we take you to the parking lot first?"

  Come to the side of Bentley, Shi Yuxuan said to the cousin next to her.

  After taking the plane for half a day, she must go back to rest first, and the other party will pick her up. As for the other assistants and others, there are company cars waiting in the parking lot.

"it is good."

   Glancing at the handsome brat, Shi Qingxue nodded.

The trip to Pengcheng was not smooth this time, and this brat is also responsible. After all, the head of the Song Group purchased all the potential raw material suppliers of Jingjing Clothing under the name of his cousin regardless of the cost. Pursue cousin.

   Of course, the other party cannot be blamed for this.

   Shi Qingxue also looked down upon Song Heli, who was rich and powerful, who had a child and wanted to pursue his cousin, as if she could see the filth in her heart from her polite face.

  Don't look at the Song Group's great business and assets of hundreds of billions, but in front of the SS Fund with assets of more than 200 billion, it is still a younger brother.

"See you."

  In the parking lot, the black silk female lawyer was put down, and when the beautiful wife greeted her, Xu Renshan also waved to the foreign beautiful lawyer.

   When there were only two people left in the car, Xu Renshan looked at the tired beautiful wife and asked casually, "Why, going to Pengcheng this time is not going well?"

   "Well, this time I wanted to sign long-term supply agreements with several raw material suppliers, but several factories were bought by a male classmate of mine at Harvard at a premium, and I have no plans to cooperate with him."

   Regarding this issue, Shi Yuxuan, who felt that there was no need to conceal it, spoke out frankly.

   Thanks to the old iron book friend book friend 160519121813589 and the old monster of Yunmen for their rewards! !

  (end of this chapter)