Rebirth 84 Everything depends on hands

Chen Feng visited several more supply and marketing cooperatives, but the result was the same. No one was willing to sell this kind of electric kettle. After a day of running, Chen Feng had lost confidence in state-owned shopping malls. Since both supply and marketing cooperatives and department stores were selling

If it doesn't sell, then you have to use your old method. Thinking of this, Chen Feng directly bought a train ticket and rushed to the provincial capital.

After arriving in the provincial capital, Chen Feng walked directly into the TV station. After the last time he made an advertisement, Director Yan was already very familiar with him. This time he saw Chen Feng coming and greeted him warmly.

Director Yan never expected that an advertisement broadcast during a garbage time would directly break the station's highest ratings, and the effect of the advertisement was so good that his wife even went to Beicheng to buy Fenghua Shampoo.

Chen Feng's success is not without reason. Others think that advertising during TV stations' garbage time is a waste of money. But Chen Feng is different. He used a unique advertisement to attract the attention of the people and made the biggest impact with the cheapest money.

effect.

"Boss Chen is here to do commercials this time? But I have to tell Boss Chen beforehand, because your last commercial is now the last TV series of our provincial station. The time after it is broadcast is already full of commercials. If Boss Chen

If you want to advertise during this time period, I will arrange the time for you and your advertisement will definitely appear first." Director Yan said with a smile.

Chen Feng looked at Director Yan and smiled, "Let's not worry about the advertising right now. I'm here to designate advertising. Do you want to see if you are interested in this thing?"

After finishing speaking, Chen Feng handed the kettle in his hand to Director Yan.

Yantai held the kettle in his hand and couldn't help but wonder, why did Boss Chen give me a kettle? Isn't this the most ordinary kettle for boiling water?

Let’s go! Mr. Yan’s eyes suddenly lit up when he looked at the kettle. He discovered the difference. This was no ordinary water. This kettle could be powered. This was amazing. This was the first time he had seen such a product.

"Boss Chen, you kettle..." Director Yan looked at Chen Feng in surprise.

"Director Yan, I contracted a factory in Beicheng City, Fenglan Electrical Appliance Factory. It mainly produces this kind of electric kettle. How long does it usually take, Director Yan, to boil a pot of water like this?"

"If the pot is so full of water," Director Yan thought for a moment and said, "it would take more than 20 minutes to boil it with gas at the fastest."

"This product of mine only takes about 5 to 8 minutes to boil such a large pot of water," Chen Feng said with a smile.

"So fast!" Yantai Factory asked in surprise.

"Of course, if you don't believe it, you can test it now." Chen Feng said to Director Yan with a smile.

Director Yan asked someone to fill a pot of water, and then plugged in the power cord. The two of them smoked cigarettes and waited nearby. Not long after they finished smoking a cigarette, the electric kettle began to steam.

Director Yan looked a little surprised. Chen Feng stepped forward and unplugged the power cord. He filled two water glasses with newly boiled hot water and smiled at Director Yan and said, "Director Yan, please try it."

Director Yan curiously picked up the water cup, blew on the hot water, tried to take a sip, his eyes widened and he said, "Wow, it's really drinkable."

"Boss Chen, how much does your product cost? If you have this thing, it will be so convenient when you want to drink hot water. If you want to advertise this product, you can choose me to arrange it for you at any time. This is simply a benefit.

Once something made by the people is put into the market, it will definitely be popular!" Yan Tai Changxi said excitedly.

Chen Feng looked at Director Yan and smiled. It seems that the vision of people in provincial capitals is different. No one can see the same things in department stores and supply and marketing cooperatives in Beijing, but the director of a TV station in provincial capitals

He could see his future market at a glance.

"Director Yan, this product of mine is not expensive, only 5 yuan each. In addition to advertising this time, I also want to trouble Director Yan with something." Chen Feng looked at Director Yan and said.

"Say." Director Yan stared at the electric kettle and said

"Director Yan, you are a provincial station after all. There are more people coming to your TV station and more manufacturers advertising. If there is a suitable opportunity, can you help me promote it to them?" Chen Feng tried

Then he asked Master Yan.

After listening to Chen Feng's words, Director Yan thought for a moment. "Boss Chen, there is no problem in helping you promote it. After all, it is such a good product. We also hope that he will have a good market and let more people use it."

Chen Feng nodded, expressed his gratitude to Director Yan, and said with a smile, "Director Yan, let's talk about this advertisement."

Director Yan patted his chest and said, "No problem, Boss Chen. When you bring people to shoot and what time slot you want to use, I will arrange the whole process for you."

"It's not that troublesome this time. It's simpler than the last advertisement. I only need the golden minute after the news broadcast this time." Chen Feng stretched out a finger and said to Director Yan with a smile.

What? Director Yan was a little surprised when he heard what Chen Feng said. Last time he did a shampoo commercial, Chen Feng did a few minutes of advertising. This time, the electric kettle is such a good product, but it only lasted a minute.

, this is obviously wrong. According to normal logic, a good product like this should be carefully advertised and promoted carefully. Is it possible that Mr. Chen has just started the factory and has difficulty in cost?

Thinking of this, Director Yan said to Chen Feng, "Boss Chen, I know your business may have just started. If you have financial difficulties, I can lower the prime time price for you appropriately..."

Before Yantai said anything about me, Chenfeng waved his hand to him. Are you kidding me? I have tens of thousands of people now, how could I have financial problems? I chose the golden minute after the TV station's news broadcast,

Time is enough.

"Thank you for your kindness, but Mr. Yan, my advertisement this time only has one sentence, so I don't need that long. I think the golden minute after the news broadcast is enough."

"Then your advertising slogan is..."

"The electric kettle will boil faster, the electric kettle will boil faster," Chen Feng said with a smile, "Just read it back and forth three times, and then type in the contact information and address of our factory."

"Is it that simple?" Director Yan asked doubtfully.

"It's that simple." Chen Feng said with a smile to Director Yan. Director Yan looked at the sunny Chen Feng and couldn't help but feel a little regretful. I have to say that Chen Feng is very talented, but he is still too young. After the news, the Golden One

Minutes are important, but who can remember your one-sentence advertisement? Director Yan looked at the smiling Chen Feng in front of him, and he really couldn't figure him out!

In the next week, Chen Feng was very busy. More than a dozen counties and cities around Beicheng City were all changed by Chen Feng. Those who could promote department stores were promoted to department stores. Those who could not be promoted directly went to TV stations.

Advertising, along the way, the advertising costs really cost a lot.

Chen Feng, who returned to Fenglan Electrical Appliance Factory, sat lazily on a chair and rested.

Xiao Laowu walked in and said to Chen Feng, "Boss Chen, how are you finding sales? After these days of processing and production, we have accumulated more than 1,000 electric kettles in our inventory. If we don't open up sales quickly..."

Xiao Laowu did not finish what he said, but the meaning was very clear, that is, if the product cannot be sold, there will only be one outcome in this kind of village-run situation.

"Continue production. The current quantity of products is not enough. Increase production." Chen Feng squinted his eyes and said to Xiao Laowu with a smile.