Rebirth 84, starting from fish farming

Chapter 0170 canned food also advertises on TV

Canned fish is on the market.

Within a week, it was sold at the food counters and supply and marketing cooperatives of various department stores in Bac Ninh.

The cans that have just been launched are all in the size of 500 grams, and the price is a bit high, only 2.8 yuan.

In order to adapt to the market, a 250-gram specification was developed, priced at 1.5 yuan.

Although the product is on the market, judging from the feedback from various aspects, the sales are not very good.

The main thing is price.

Hu Dagui was so anxious that his mouth was filled with tears.

"Changhua, come and take a look. The goods have been sent out, but the sales are not good. What should we do now?"

Lu Changhua had to go to the city to understand the situation.

"Changhua, can we offer a discount on the price? I'm afraid it won't work if this continues."

"It's okay. Not only will we not lower prices, we will also develop new products and raise prices."

"ah?!

Why?"

"You heard me right."

Wang Yao's resignation procedures are being processed, and there is no need to go to work now. As Lu Changhua's assistant, she follows him to help him deal with things.

"Changhua, can you tell us what you think? So that we can follow your thinking?!"

Wang Yao is saying in disguise, you have to tell us why? Don't let us act like fools and don't know why.

"Haha, we want to advertise, and we also want to advertise on TV!"

"On Black Province TV?"

Lu Changhua shook his head and said: "CCTV!"

"ah?!"

Not only Hu Dagui, but also Wang Yao was dumbfounded.

What products can be advertised on CCTV now?

Weini washing machines, Changyu wines, Yanwu cassette recorders, Chrysanthemum fans, Xinghai TVs, etc. are all products of large state-owned manufacturers. They are rich!

Can we do it as a self-employed person?

"What's wrong? Wang Yao and I will go to the capital, and we'll advertise on CCTV!"

"Dagui, pick some samples and I'll take them with you."

In order to cooperate with the TV commercial, they set off with not only samples, but also the business license of Changhua Food Operations Department, product inspection certificate, official seal and letter of introduction.

The use of business cards has become popular nowadays.

Lu Changhua and Wang Yao both printed a box.

Lu Changhua’s title is “General Manager of Beining Changhua Food Factory”

, Wang Yao is the assistant to the general manager.

Hu Dagui drove the two of them to Harbin and stayed directly in the provincial government guest house.

Lu Changhua called Shen Yang.

Shen Yang was really interesting. When he knew he was coming, he immediately dealt with the work in hand and came to the guest house.

"Xiao Lu, what are you doing here this time?"

"Boss, I want to make a product manual, also called an instruction manual, for cans. Is there such a unit?"

"This is easy to do. There is a printing factory in the provincial government, and it can be printed for you."

"Is there a design company?"

“What is a design company?”

"It's specially designed for manuals."

"Oh, let's find an advertising agency, they do this."

Today's advertising agencies are all state-owned entities.

Shen Yang found the person in charge, Lao Chu, with just one phone call.

The two sides chatted for a while.

Knowing that it was a product manual for canned fish, I agreed.

Lu Changhua explained the style of the manual and made a sketch.

This is the envelope product brochure.

There is a unified envelope.

There is an advertising slogan printed on the envelope.

"Changhe canned food is nutritious and healthy."

There is the factory name, address and phone number.

Inside the envelope are specific product inserts.

One insert per product.

Each insert has an enlarged picture of the product and what it looks like after the can is opened.

Specific parameter indicators of the product.

Reference retail price.

Factory name, address, phone number.

Lu Changhua handed the sample to Lao Chu and asked him to take pictures.

That night, he hosted a banquet for Shen Yang and people from the advertising company.

Wang Yao also attended to accompany him.

After Shen Yang saw Wang Yao, he nodded secretly, saying she was no worse than his own girl.

This kid Lu Changhua has really poisonous eyes!

"Xiao Lu, you are good at picking beautiful women to attack!"

"Haha, leader, Wang Yao saved my life."

One sentence made Shen Yang unable to ridicule him.

Only then did Lu Changhua tell what happened that year.

Shen Yang repeatedly expressed his admiration.

Wang Yao smiled silently, looking at Lu Changhua's bragging with dancing eyebrows.

Three days later, the sample product manual came out.

Lu Changhua modified some key points and specifically stated in the manual that no additives, no preservatives, pure healthy food!

But such product manuals lacked the flavor of life, so he proposed to shoot a scene of a family eating canned food as the background for the cover and insert.

"Mr. Lu, taking pictures is quick, but who will be the actor?"

It's too late to find it now.

Just go with Wang Yao yourself.

"We'll go up ourselves."

So they put on makeup, changed clothes, and took a few photos in front of the guest house window.

There were open cans of fish on the small round table. Wang Yao picked up a piece of fish meat with chopsticks and placed it in front of Lu Changhua's mouth.

Lu Changhua opened his mouth and continued, and the two of them looked happy.

The sun was shining brightly and the breeze was swaying.

The photographer snapped a roll of film and praised repeatedly, "Okay, where did you find this actor? Professional!"

Soon the second version of the demo came out.

This time everyone was very satisfied.

After determining the content and layout, Lu Changhua paid the design fee and printing fee, and after having them printed, he sent it directly to the factory in Beining.

The recipient is Hu Dagui.

The two of them then booked flights and flew directly to the capital.

On the bank of Yuyuantan stands the Color TV Center, one of the ten major projects in Beijing in the 1980s.

It is one hundred and thirty-six meters high.

Has the function of producing and broadcasting TV programs.

The 1988 Spring Festival Gala was broadcast here.

On the other side of Yuyuantan, No. 11 Fuxing Road, is the office area of CCTV, where the advertising department is located.

It used to be called the Advertising Department, but it was upgraded to the Advertising Department last year.

The two of them came to the advertising department and found the business department.

At present, CCTV advertising has not yet implemented an agency system, but accepts advertisements on its own.

As soon as you enter the door of the Business Department, you will see a hall of hundreds of square meters. Office booths are filled with people, and the phones are ringing one after another.

That's a hectic situation.

Lu Changhua and Wang Yao had been standing at the door for a long time, but no one paid attention to them. They were too busy.

He had no choice but to work his way up.

"Comrade, comrade!"

He grabbed a young man who was walking in a hurry.

"What's wrong with you?"

"I want to advertise?"

"Oh? Do you want to advertise?"

"Here's the price list, take a look at it first. Sit there, I'll come over after I finish what I'm doing!"

Lu Changhua took the price list and went to a row of chairs by the wall with Wang Yao to sit down.

This is an advertising quotation from 1988. It's very simple.

After half an hour, the young man ran back.

"I'm sorry, I'm sorry, I'm too busy. Don't take it personally."

"fine."

"What product do you have? Have you brought the advertising tape?"

"We are from a cannery, can we advertise?"

"Canned food? Haha, this is the first time I've heard that our advertising fees are not cheap. It's best not to buy low-profit products. It's not cost-effective."

"Haha, as long as you can fight."

Lu Changhua said with a smile: "Comrade, our commercial hasn't been shot yet, can you do it?"

"We can take pictures here, but there is an additional fee."

"It's okay, as long as I can do it, but I have a request."

"What request?"

"I want to invite celebrities to do advertisements."

"Who do you want to invite?"

"Zhu Lin and Liu Xiaoqing"

"Hiss~"

When the young man heard this, he took a deep breath.

"Comrade, they are all big stars. They are very popular now. Can your company afford them?"

"Don't worry, as long as they can come, we will have no problem."

Now, the young man started to take Lu Changhua seriously.

"You come with me."

He took Lu Changhua and Wang Yao to an office, which was the business section chief's office.

Seeing him come in, the two people inside stopped talking.

"Xiao Zhu, is something wrong?"

"Hey, the director is here too."

Xiao Zhu said hello to the director of the advertising department, and then said to another person: "Section Chief, there is a client who wants us to shoot an advertisement for him. He asked us to use celebrities, so I brought them here."

Lu Changhua and Wang Yao quickly stepped forward, handed over their business cards, and shook hands with them.

"You make food? What kind of food?"

"Canned fish."

"Ah? Canned fish?"

The two looked at each other and the director stopped talking.

The business section chief said: "This costs a lot."

"No problem, we advertise just to build awareness and let consumers know us and trust us."

"Hmm. Who do you want to invite?"

"Zhu Lin and Liu Xiaoqing."

The young man said in a low voice.

"Oh? Their fees are very high."

"no problem."