Rebirth 84, starting from fish farming

It’s bitingly cold in Beining in November.

The Changhe factory was very lively.

After the court adjourned, CCTV found Changhe's legal team, hoping to settle out of court.

This is surrender in disguise.

In the past few days, the column team has solemnly apologized to Changhe Group in the program.

He admitted that he made mistakes in his work and jumped to conclusions without careful investigation.

As soon as this apology came out, Changhe Group also withdrew the lawsuit.

At the same time, the legal team held a press conference in Beijing.

It was announced that starting from 1993, relevant expert teams would be actively organized to carry out a nationwide anti-counterfeiting campaign.

We also warn all manufacturers who imitate Changhe products without the authorization of Changhe Group to immediately stop infringement, otherwise they will file a lawsuit and demand huge compensation.

As soon as this news came out, the whole country was in an uproar.

This Changhe Group is really tough.

Having just reconciled with CCTV, it has to go against township and village enterprises across the country. Doesn't it want to get over it?

Some small counterfeit factories are so scared that they don’t dare to produce. It’s the end of the year anyway, so let’s stop production first to celebrate the New Year.

Some factories turn a deaf ear and still go their own way.

As soon as December entered, half-page advertisements offering rewards for reporting suddenly appeared in provincial newspapers across the country.

As long as the counterfeit Changhe factory spare parts and relevant information about the infringing manufacturers are provided to Changhe Group, after verification, a reward of 10,000 yuan will be given for each clue.

The advertisement included a mailing address and phone number.

This advertisement instantly disrupted the New Year atmosphere at the end of the year.

Those small businessmen selling fake products, holding this advertisement in their hands, are weighing whether to betray them or not, and directly send the accessories in their hands. This ten thousand yuan is too tempting.

This advertisement scared those die-hards to the point of slamming on the brakes.

Even they themselves want to report themselves, so just ask those dealers what they think?!

Changhe Group sent a team to each province to conduct unannounced visits to the market. They reported every situation they found and took the manufacturer to court.

Just before New Year's Day in 1993, Changhe Group sued dozens of manufacturing plants.

For a moment, there was a roar of wind.

The agricultural machinery parts market is clear.

As the crackdown intensified, genuine accessories from Changhe Group continued to enter the market. CCTV reported this phenomenon again.

Lu Changhua spent several months attacking continuously, using a series of combination punches to beat the market into submission.

Changhe tractors and accessories suddenly became premium products of the highest quality.

I don’t know who spread the word that if any repair shop does not have Changhe brand accessories, it is not a professional repair shop.

For a time, the sales of Changhe accessories surged.

Since the reconciliation between CCTV and Changhe, the advertising department has continuously received brand advertisements from Changhe.

There are continuous crackdowns on counterfeiting in the market and continuous advertising on TV.

On New Year's Day, the advertisement that people see most is not for daily necessities, but for Changhe tractors.

A brand new brand image is established in the hearts of ordinary people.

Changhe Tractor, which is not afraid of power, insists on truth, and insists on making high-quality products, has finally completed its brand building.

At the group visit on New Year's Day, Chen Liguo happily reported to the big boss that Changhe's tractor orders had reached 30,000 units, completing 50% of the annual tasks for 1993.

"Haha, good, good! The Changhe sign has finally been erected."

Lu Changhua was finally relieved.

In the past few years, his heart has been hanging.

He transformed from a professional fish farmer to a manufacturer of tractors, which is not a short span of time.

This is a huge test for him.

From Changhe canned goods to Beirong goose down clothing, and then to Changhe tractors.

He was always on tenterhooks.

Now, he has finally gained a firm foothold and has been recognized by the market.

Those manufacturers who looked down on them at the beginning are now unworthy of supporting them.

Shen Yang could finally breathe a sigh of relief.

The pressure from above also dissipated.

Shen Yang knew that the backbone of Beining was Changhe Group. If Changhe collapsed, he would have nothing to do.

Therefore, he must strive to maintain peace and harmony despite pressure.

This is not only for Beining, but also for himself.

When one is prosperous, both are prosperous; when one is lost, both are harmed.

On the TV, as the music ended, the host sat in front of the screen.

"Dear viewers, this is the weekly quality report. I am the host Xiaoyu. As a leading small tractor company, Changhe Group pays close attention to quality and is not lenient to counterfeit products on the market..."

On TV, there are scenes of court trials.

Lu Changhua hugged Sheng Jie, leaned on the sofa, and watched TV.

Wang Yao brought out a bowl of soup from the kitchen.

"Drink the soup, I just learned this."

"Learned it from our mother?"

"No, it's going to be troublesome."

Wang Yao took the child, and Lu Changhua picked up the bowl and drank the soup.

"By the way, I'm going home tomorrow, will you go?"

"I won't go. I'm busy with final accounts at the end of the year."

"Okay, I'll go back."

Speaking of which, Lu Changhua returns to his hometown less and less often.

I didn’t have time to visit Reservoir Beishan either.

Now, he has to go there no matter what.

As soon as he arrived at the three-point court the next day, he was surrounded by people.

Changhe Group is so famous now.

As the big boss of Changhe, when Lu Changhua comes back, everyone in his hometown will have to chat with him.

Master Lin, who often worked for him at first, kept talking to him.

Master Lin has also contracted land in the past two years. At the beginning of the year, he purchased a Changhe 28-horsepower small tractor.

When he talks about the tractor he bought, Master Lin has endless things to say.

"Okay, okay! Your car is really well made, it's fuel-efficient, and it's powerful. I'm an experienced driver, so I don't know what's good and what's bad!"

"Oh? Then tell me."

Lu Changhua took out his cigarettes and spread them around.

Master Lin took the cigarette and held it in his mouth.

He started nagging.

"My original Dongfanghong 75 is better than the previous one. But one thing is that it consumes too much fuel!"

He counted on his fingers.

"In the past, when there was a lot of coaxing, no one cared about whether there was more or less oil. Now? No one wants to use Dongfanghong. The Taiwanese service fee is too high."

"Since I started using this 28-horsepower tractor, my shift fee is less than half, and my work is still done. Who wouldn't use it?!"

"I use it myself."

"Furthermore, the quality is good. It's been a year and there has been basically no maintenance. I have to be honest about the quality. I can't find anything as good as this."

Master Lin was so complimented.

Li Zhenguo also came to join in the fun.

"Mr. Lu, if you can produce a 100-horsepower tractor, our farm will be lucky."

"Imported parts provided by Dete are still in use. The old Dongfanghong 75 will also be phased out. Now the 802 will no longer work. The 1002 is not cheap and the quality is average. In a year, the number of repairs is huge.

Too little!"

"Secretary Li, we are developing a large tractor, and I believe there will be one in the future."

That's what Li Zhenguo said.

To him, tractors are not just "small four-wheelers", they are very high-tech.

Lu Changhua went around the reservoir and looked at the warm pool.

Lao Hutou's tractor has been replaced by a 28-horsepower model.

Seeing the tractor parked in the yard of the duty room, Lu Changhua asked with a smile: "Uncle Hu, how is this car?"

"Good job!"

The old man doesn't talk much.

"Do you have any good suggestions?"

"Haha, you've made this tractor look more and more like a car. Sometimes, it's not a good thing if the tractor is too comfortable."

"Oh? Why do you say that?"

"Hey, think about it, it's so comfortable that you feel sleepy sitting in it, how can you do any work?"

Although Lao Hutou was joking, it still aroused Lu Changhua's thinking.

Many functions on the tractor are not used very often. Is it necessary to do this?

In fact, reducing unnecessary functions can not only reduce costs, but also reduce failure rates.

Thinking of this, Lu Changhua smiled and said to Old Hutou: "Uncle Hu, your suggestion is very good. We must study it carefully after we go back."

"Ah? Hey, hey."

The old Hutou who said it casually didn't know what he said.

When the big boss said this, he could only nod his head in agreement.

After wandering around the branch, he went to Beishan again.

The key point is to see the roe deer.

In the sheds in the valley, there are hundreds of roe deer, large and small, lying prone.

Erhong took him to check around.

Lu Changhua asked about this year's harvest, and Erhong stumbled and said that this year was okay.

In Beishan Farm, there are three 28-horsepower tractors.

Lu Changhua asked: "Is this car easy to use?"

"Return, return, return..."

"Isn't the horsepower a bit low?"

"Hey, it's Xiao, Xiao, Xiao..."

"Beishan Mountain is all mountainous, and there's nothing you can do if your horsepower is small."

Lu Changhua knew that this small four-wheel tractor was more suitable for use in plain areas, but would be slightly underpowered for use on mountainous areas.

After having a meal in Beishan, he went to the field department again.

Dahong received him.

The 28-horsepower tractor is used as a short-distance transportation vehicle within the factory and is very useful.

Dahong pointed to the tractor in the yard and said: "It can pull more than three tons in one trip, so it's no problem if it's short in the factory. The most important thing is to save fuel."

"Um."

There are many families in the farm department who have purchased this model, and they are all large grain growers who work alone.

They can't afford big cars and their usage rate is not high, so they like small four-wheeled cars.

"We have cracked down on counterfeiting during this period and have built up our reputation. Many people have indicated that they want to buy our cars."

He said cheerfully with narrowed eyes.

His father, Lao Yang, finally contracted the land himself and started working alone.

At the beginning of the year, I bought a small four-wheeler.

Narrow Eyes also sponsored part of it.