Rebirth 84, starting from fish farming

Paris Fashion Week is held every year and is divided into two parts: autumn and winter (February and March) and spring and summer (September and October). Each time, more than 300 fashion conferences are held within about a month.

When Lu Changhua landed at the Paris airport with people from the Beijing Advertising Company.

He still didn't believe that he had really arrived in France.

He had never been here in his previous life.

But now, he brought his wife here to promote his clothing brand.

As soon as they left the airport, a hotel car came to pick them up.

There were many people coming this time, and there was also a lot of luggage, including not only product brochures, but also clothing samples.

As soon as we arrived at the hotel, people from the advertising company contacted our French partners.

Tell them that you have arrived.

That night, the French colleagues warmly received the Beirong delegation.

Went to see the Eiffel Tower and had a French meal.

We made an appointment to pick them up the next day.

It turned out that they were going to interview models the next day.

These models at Fashion Week are all top international models and are expensive.

Lu Changhua had already paid the money to the Beijing Advertising Company, so he didn't need to worry about the price.

Walking west along the Champs Elysées, they stood under the Arc de Triomphe.

Lu Changhua looked at the square shape with a round stone arch inside, which looked magnificent under the light.

Place Charles de Gaulle is packed with people, and people of all colors are strolling in the square.

Lu Changhua took Wang Yao and the designers up to the fifty-meter-high arch in the elevator.

There is a small museum here with some photos and historical documents.

There are also two small screening rooms that can play information films on historical changes.

They went up to the large platform at the top of the museum.

The magnificent view of Paris appeared before my eyes.

The Champs Elysées is full of tourists, as densely packed as ants.

The Eiffel Tower stands tall and tall in the distance.

Notre Dame Cathedral on the banks of the Seine and the Sacré-Coeur Cathedral are still vivid in my mind.

Lu Changhua took out his camera and took photos of Wang Yao and the designers one after another.

The discerning designer took a photo of the two of them.

Lu Changhua held Wang Yao's slender waist, and Wang Yao snuggled next to him.

Behind him are the dimly lit Paris neighborhoods.

This kind of artistic conception makes Lu Changhua very satisfied.

It feels so good to travel around the world with my lover.

Although he knows that there is still a lot of work waiting for him tomorrow, the time now is wonderful.

Early the next morning, as soon as they finished breakfast, their French colleagues arrived.

He took them to a rehearsal hall.

There are already more than thirty tall and beautiful foreign girls waiting here.

Lu Changhua sat in the main seat as the main judge.

Other designers and Wang Yao sat aside and watched.

People from the advertising agency were with me.

Music sounds.

The girls walked in one by one with number tags on their waists.

They stood in front of Lu Changhua, twisting their waists, swaying their hips, and swinging their long legs to show off their best sides.

Lu Changhua didn't know which girl was more suitable. He waved and the designer came to him.

He said: "It's up to you to choose. Choose whose temperament is more suitable for your design. It doesn't matter. There is no right or wrong."

After saying that, he gave up his seat and came to Wang Yao's side.

Wang Yao gently held his hand and said, "Why didn't you choose?"

"What should I choose? My standards are different from those of designers. They look at the temperament of these models, but I can only see who is more in line with my eyes. It's boring."

"You gave up this opportunity?"

Wang Yao looked at him with a half-smile.

"Give up, foreign women can't understand, I can only understand you."

He pinched Wang Yao's fingers gently.

"Virtue, cut."

Wang Yao had a slight smile on her lips, shook her head proudly, and turned her attention to the stage.

The designer lived up to expectations and initially selected a batch of these models.

The unsuccessful ones left in a hurry, as they still had the next interview.

Those who stay are not the ones who ultimately get the job.

They all put on the clothes brought by Lu Changhua, and the designers carefully selected them one by one.

After a whole morning, we finally decided on the final ten models.

In the afternoon, ten more male models were selected.

The eyes of these designers are quite poisonous.

The male and female models are indeed of extraordinary temperament.

Wearing a down jacket has a unique style.

They made a contract with a French company.

We will be here to rehearse the stage tomorrow, and Chinese designers will design the show together.

This has nothing to do with Lu Changhua and Wang Yao.

The two used the time before the press conference to travel around Paris.

They also bought a lot of perfumes and clothes. These clothes are the latest trends, of course they are not available in China, and the prices are quite high.

But Lu Changhua didn't want to save this money.

I finally made a trip to Paris and I really feel sorry for my wife if I don’t buy something when I go back.

These days are the happiest times for Wang Yao.

When a woman goes on a shopping spree, it is said that her hormone secretion will increase and she will be very excited.

Lu Changhua didn't know if this was the case, but seeing Wang Yao's blushing face, he felt that it might be true.

Paris is a shopping paradise, it’s true.

In fact, Wang Yao mainly bought some perfume and clothes, and was not interested in other things.

Lu Changhua took her shopping mainly to open her eyes.

For example, Swiss watches, South African diamonds, and French red wine.

During this time, Northvelvet's advertisements were aired on TV.

This has indeed aroused the interest of many buyers.

At the end of September, Lu Changhua got the news, and now they had an opportunity to ask Lu Changhua for his opinion.

The Louvre Square is the most special venue for the press conference, so extra money is required.

Of course, other venues can also be chosen.

When Lu Changhua heard about the Louvre?

"Is it at the triangular glass house?"

"Yes, that's right there."

"The glass house appears as the background, the scene is outdoors, and the time is October 3rd."

"How much more will it cost?"

"That's equivalent to one million."

"Come on, I want it."

Paris is also a bit chilly in October.

At this time, it was time for my down jacket to appear.

After confirming the venue and time, subtitles appeared on the TV commercial.

Announcing the news of Northvelvet on-site conference in Beirong.

At that time, many people signed up to watch, and the tickets were quickly sold out.

During the day on October 3, many workers were busy in the square of the Louvre.

The words "northvelvet" appear on the stage backdrop.

The model began to walk on the stage and became familiar with the venue.

The sound engineer is adjusting the music.

Designers are busy preparing clothes.

The lighting engineer is also installing equipment.

Although Lu Changhua and Wang Yao can't help much, they can't leave. This is the most critical moment. The press conference is about to begin in the evening.

The lanterns are on.

The chill of the night invades people.

Fashionable men in thinly dressed clothes came in one after another.

Take your seat according to the seat number.

The lights are bright and the music is soothing.

Lu Changhua and Wang Yao were both a little nervous.

You need to know whether it can be done or not. This is the first step.

At seven-thirty, the music suddenly became louder.

The lights suddenly went out, and a beam of chasing light hit the stage.

As the music played, models walked out wearing trendy down jackets.

The chasing lights and figures make these clothes look mysterious and elegant.

Under the tower, some merchants took out their cameras to take pictures, and some took out their notebooks to record numbers.

During the break, I flipped through the picture album.

Follow the numbers on the stage.

Every time a costume is shown, it causes a commotion.

Someone wrote an order on the spot to buy the clothes on the model.

This press conference lasted twenty-five minutes.

To this end, Lu Changhua spent a huge sum of six million.

When the press conference was about to end, he and Wang Yao followed the designer onto the stage and waved to the audience.

As soon as the press conference was over, some merchants came with written orders and wanted to place orders.

This is the most fashionable and latest down jacket released this year.

Europe needs down jackets so much.

All of a sudden, Lu Changhua had a lot of orders in his hands.

Order now for delivery in December.

Many people are from all over the world, including the United States, Canada, Europe, etc.

According to Lu Changhua's statistics, 50,000 dress-style down jackets have been ordered.

Twenty thousand pieces of split down skirts.

Ten thousand pairs of down boots.

For this order, Lu Changhua received a deposit of US$8 million.

The money was deposited into the foreign exchange account of Bank of China.

At the celebration meeting, many people did not understand.

Especially people from French companies.

They never expected that a Chinese company could order so many goods.

When they sincerely asked Lu Changhua what his secret was, he smiled and said: "Innovation is the secret of our success."

This sentence has also become a guideline for the future development of Beirong.

The people who are really happy for Lu Changhua are the people from the Beijing Advertising Company.

Now they suddenly feel that they don't understand marketing or advertising.

Mr. Lu, who has cooperated with them many times, always achieves unexpected success.

For example, the canned fish from last time.

When he proposed making Spring Festival gift boxes, people from the Beijing advertising company did not expect that Changhe gift boxes would become popular across the country.

Nowadays, whenever I visit relatives and friends or meet with leaders, it seems like something is missing if I don’t bring a Changhe gift box.

This year, Mr. Xiao Lu suddenly came to them with a down jacket and said he wanted to participate in Fashion Week.

For them, it is only natural to use money to provide services to clients, but who would have thought that Mr. Xiao Lu would succeed again?

Eight million U.S. dollars, converted into tens of millions of dollars. Which company can say that it can achieve such a gain by participating in an exhibition?

With reverence, they followed Lu Changhua and flew back to the capital.

It was just October 10th.