Rebirth 84, starting from fish farming

Changhe Factory's 14-horsepower small four-wheel tractor has a completely new design.

Today's 12-horsepower tractors are hardly designed.

It's just a square shape.

The shape is dull and there is no cab.

Even if there is, it was added later.

The workmanship is rough and the sealing is very poor.

The quality is not good either.

After using it for a year, it would either become welded or break.

This is all caused by design flaws and control costs.

Changhe brand tractors are different.

If there is not much difference in appearance between their 12-horsepower tractors and products from other manufacturers, then the 14-horsepower model has undergone a qualitative transformation.

In terms of appearance, it is designed completely according to the shape of foreign high-horsepower wheeled tractors.

This 14-horsepower model is a full circle larger than the 12-horsepower model.

There is also a counterweight iron mounted on the front face.

This is not available on small tractors.

In addition to working in the field, another important function of small wheeled tractors is towing trailers.

Many people buy a tractor and find someone to make the rear bucket, that is, a trailer.

This is an important tool for transporting crops. It would be impossible without this thing.

It's usually a two-wheeled rear fight.

When hung on a tractor, the weight of the rear bucket will be concentrated on the rear wheels of the tractor.

Many times, the front wheel will tilt up.

At this time, the weight iron on the front face is very important.

This is unique to Changhe brand tractors.

The second unique feature is the drive mode.

Small tractors are all rear-wheel drive.

The Changhe brand 14-horsepower small tractor is part-time four-wheel drive.

During normal road transportation and operation, rear-wheel drive is used as needed.

This is more economical. To put it bluntly, it has enough power and saves fuel.

When encountering resistance or requiring high horsepower, the four-wheel drive mode is engaged and the front wheels are also powered.

This fully reflects the power of 14 horsepower.

The traction is strongest at this time.

When working in the field, it can be turned on or off as needed.

This is awesome.

In order to cooperate with the four-wheel drive mode, the front wheels are also powered tires with a figure-eight pattern.

It looks awesome.

What’s more, the cab has also been transplanted.

How can such a high-end tractor cost hundreds of thousands?

No, the most awesome thing is not the car itself, but its price and payment method.

For such an awesome car, Lu Changhua’s price is shocking.

With a down payment of RMB 3,800, Changhe tractor drove home!

The price of the whole car is 30,000 yuan.

After evaluation by experts from the Agricultural Machinery Bureau, this 14-horsepower small tractor is really economical, powerful, and fuel-efficient. It is a good helper for making a fortune!

The factory quickly produced three prototypes and sent them to the capital.

Lu Changhua attached great importance to this matter.

He put aside everything and went to the capital in person to participate in this trade fair.

These three cars are the touchstones. Whether they can work or not depends on this time.

At the Beijing Agricultural Exhibition Hall.

Changhe Tractor Factory rented an independent booth.

I made a very luxurious background.

The background is the earth and mountains spliced ​​with wooden boards.

Straight furrows stretch into the distance.

A brand new Changhe 14-horsepower tractor has a trunk hanging on it, and the bottom of the vehicle is covered with stones and sand...

Lu Changhua found the Beijing Advertising Company and asked them to find a dozen female college students.

Their job is to receive visitors and distribute promotional materials.

In the background panel, there is a large TV with a video recorder.

The record is played repeatedly inside

piece.

In China in the early 1990s, the layout of various exhibitions was very crude. One reason was cost, and the other was awareness issues.

Especially for agricultural and agricultural machinery exhibitions, all manufacturers come to participate, and they are all big and rough. Who would have thought that they would do something so exquisite.

At the beginning of the exhibition, not only the participating manufacturers were dumbfounded, but also the representatives from various agricultural machinery companies across the country who came to visit were dumbfounded.

Let me go, what is this for sale?

The booth of Changhe Tractor Factory was crowded with spectators.

Around the booth, not only were beautiful female college students distributing flyers, but there were also singing and dancing performances on the booth.

The singers are stars and the dancers are professional troupes.

For this exhibition, Lu Changhua spent a lot of money.

Do you think this is the end?

No!

Anyone interested in the tractor will be taken to the square outside the venue.

Parked there were two identical 14-horsepower tractors.

This is also the venue rented by Lu Changhua.

And it has been transformed.

Banners are hung at the entrance.

"Tractor Challenge on Different Roads!"

The site is surrounded by wood to form different passages, which are filled with different things.

The first section is fifty meters of stone.

The stones are all movable, imitating a stone road.

The second section is fifty meters of soft sand road.

The third section is an ordinary dirt road.

The fourth section is a dirt road.

The back bucket of the test vehicle was loaded with a load of sand.

Passing a weighing scale, everyone saw the tonnage, three tons.

The tractor started to bump as soon as it entered the stone road, and encountered obstacles as it walked.

At this time, the four-wheel drive started, and the tractor slowly pulled the rear bucket out.

Entered the next road.

Some people were not convinced and went to move the stones on the stone road. They found that the stones were real and movable.

After passing the stone road and entering the soft sand road, several tires quickly sank.

As a result, as soon as the four-wheel drive was started, the tractor crawled out, spewing black smoke.

On ordinary dirt roads, there is no need to turn on four-wheel drive, just two-wheel drive.

On the dirt road, even with the four-wheel drive turned on, the car managed to perform tenaciously.

These onlookers were extremely surprised when they confirmed that this car only had 14 horsepower.

No matter how you look at it, it’s still 30 horsepower!

They have nothing to question about the tractor, and this performance can be said to be a complete victory.

At the exhibition, there were dozens of tractors on display, but no one dared to challenge them.

When they asked about the price, Lu Changhua's installment payment plan made the representatives of these agricultural machinery companies sit still.

Although the price of such a good tractor is not cheap, it can be purchased in installments!

This was the first time they had heard the word installment.

That advertising slogan is shocking.

"The down payment is 3,800, and the Changhe tractor will be driven home!"

The remainder is paid in three years.

Good stuff, good idea!

All of a sudden, agricultural machinery companies all over the country started making reservations...

Hu Dagui was so happy that he couldn't even close his mouth.

In the evening, we settled the bill in the hotel.

Two thousand units were booked on the first day.

"Haha, Changhua, let's send it! Let's send it!"

"Can you be ambitious? How much does this cost?"

In fact, Lu Changhua was also very happy.

What he cares about is not money, but market share.

Just this installment payment method can bring down many manufacturers!

The next day, as soon as the exhibition opened, the booth of Changhe Tractor Factory was crowded with people.

It turns out that many representatives did not dare to make the decision yesterday and went back to make phone calls. Today they have relaxed orders.

Today's orders exceeded 10,000 units.

At the end of the exhibition, Hu Dagui held the statistics table in his hand and just smiled stupidly.

During the three-day exhibition, the Changhe factory placed orders as high as 50,000 units.

Became the sales champion of the entire exhibition.

Even CCTV came to interview me.

Lu Changhua gave this opportunity to show his face to Hu Dagui.

This guy blows at the camera and his spit flies.

In the news that night, there was only one minute of exhibition news, and Hu Dagui said three sentences in it.

The kid stared at his eyes and said, "It's not interesting enough, it's not interesting enough. Why is it so little?"

"Isn't that enough for you? That's good, you are a national celebrity."

"Really? Hehe, why don't I feel it?"

This exhibition has made Changhe Tractor Factory successful.

Distributors endorse their products.

Now we still need the push from the consumer side.

Around the time of the CCTV news, the advertisement "Down payment is 3,800, Changhe tractor will drive home" spread across the country.

Originally, some agricultural machinery companies were still trying to play a trick.

They collected the full payment and only gave Changhe a down payment. In this way, the funds were deposited in their hands.

How could Lu Changhua let them get their wish?

As soon as the advertisement came out, all agricultural machinery companies were dumbfounded.

All you can do is follow the manufacturer's policies obediently.

He wants to play tricks, but consumers won’t agree!

Back in Beining, Lu Changhua put the factory into full production.

Complete orders with guaranteed quality and quantity.

For a time, Changhe Tractor Factory's business was booming, and they didn't even have to go out to do business. Even completing these orders was a struggle.

The Qinghua factory in Bac Ninh is now completely withered.

My 12-horsepower tractor is already outdated.

The agricultural machinery company only put one sample in the store.

No one is willing to buy his stuff.

In the vegetable garden of the third branch of Changshui Farm.

The Changhe brand 14-horsepower tractor spewed black smoke, and its roar echoed through the fields.

Old Hutou drove a tractor with a spray can and ran in the ditch.

Pesticides were sprayed behind him.

He was sitting in the car, holding the steering wheel and humming a tune.

Hey, this little day is so beautiful!

This tractor was delivered a few days ago.

Old Hutou became a tractor driver.

A wheeled tractor, with a steering wheel and power assist, is very light.

Three branches have already purchased it.

It is said that it can be driven back at 3,800 yuan.

What a deal!

"Oh, I'm just too old, otherwise I would have bought one and built dozens of acres of land, those days..."

Ring ring ring~~~

The phone in Lao Hutou's pocket rang.

"Hey, old man, stop running away and come back for dinner."

"Hey, here we come."

The challenge at the exhibition shocked many people.

Many manufacturers did not respond and the exhibition ended.

For this reason, those big manufacturers are very unconvinced.

Why, you, a newly established small factory, still want to overwhelm us?!

Just when the Changhe factory was trying its best to rush for orders, some supporting manufacturers stopped shipping.

This made Lu Changhua anxious.

Upon further inquiry, it turned out that big manufacturers were putting pressure on them. These factories did not dare to offend, so they had no choice but to stop cooperation.

This made Lu Changhua angry.

"Let's do it ourselves, I still don't believe it."

He held several meetings in a row and decided to build a new transmission factory and rear axle factory.

96.

Colorless, not dragon

m, I will update it next time so that you can continue reading more easily. I look forward to continuing the exciting!