Rebirth 99 to become a car giant

In the No. 1 meeting room of SKF Huaxia, the atmosphere was a bit dignified.

Today, the sales department reported to Ovid, the president of the Asia Pacific region, the price cuts or parts switching matters that various OEMs contacted with SKF during this period.

The situation can be described as a bit grim.

SKF has five major business departments: Industry Department, Automotive Department, Electrical Appliance Department, Service Department, Aerospace and Steel Department.

In China, they only have the top three businesses.

Among them, the turnover of the automobile department accounted for 50%, the industry department 30%, and the electrical department 20%.

Now that there is a problem with the automobile department, which accounts for the largest turnover, Ovid naturally attaches great importance to it.

"Golmo, according to the information you have confirmed now, the threat of special price cuts or parts replacement proposed by the main engine factory is Nanshan Technology Co., Ltd. behind it?"

Ovid now attaches great importance to Nanshan.

Even this is his most important competitor in China.

Originally, he thought that after establishing a joint venture bearing factory with major automobile groups such as Xifeng Group, Modu Automobile, and Chuncheng Automobile, Nanshan would not pose any threat to him.

I didn't expect the other party's movements to be so fast.

Now that the joint venture factory has not been put into production, even if they want the Chinese side of the joint venture to work hard, it is very difficult.

"Yes, we're pretty sure that's what Nanshan did."

"It is said that they proposed to the purchasers of various OEMs that any imported bearings can be switched to Nanshan, and the cost can be reduced by 30%."

"Now not only Shanghai GM is very interested, Shanghai Volkswagen and Spring City Volkswagen are also reviewing it, and even Shenlong Automobile does not want to miss such a good opportunity to cut prices."

"Ovid, I don't think Nanshan can be allowed to develop like this."

Holm now also deeply felt the threat Nanshan brought to him.

If this tossing continues, his position as the sales director will probably be lost.

"Didn't you contact NTN and other bearing manufacturers before?"

"Well, how did the discussion go?"

Ovid naturally understood what Holmes said.

It's just that he is also considering what method should be used to deal with Nanshan.

"It has been discussed. As long as Nanshan Technology Co., Ltd. purchases equipment from Dongying or Europe, as long as the equipment has bearings from several of our companies, we will ask the equipment manufacturer to increase the price of Nanshan."

"It just so happens that they are working on the Nanshan Industrial Park and will build a new bearing factory, gear factory and fastener factory."

"Soon their bidding for equipment will start."

"I think this time we must cooperate with equipment manufacturers to teach Nanshan a lesson."

"Not only do they have to spend a lot of money to buy equipment, but they also have to find some reason to delay the delivery cycle."

"At least their industrial parks can't be put into production faster than our joint venture factories."

When Holm said this, Ovid immediately agreed.

"No problem, you can do this right away."

"As for the various OEMs, they can also agree to reduce the price of some parts."

"However, we will divide it into two years, reduce the price by 15% every year, and achieve the task of reducing the price by 30% by the end of next year."

Ovid is naturally very clear about the cost structure of his own bearings.

Xue Wenqiang's explanation to Yu Xing before is an explanation, and he will definitely not tell Yu Xing the real situation of SKF.

A 30% price cut will cause SKF Huaxia to lose profits, but a 15% price cut is completely fine.

When the products of the joint venture factory are put into production at the end of next year, the cost can be further reduced.

At that time, there is obviously no pressure to achieve a 15% price reduction through localization.

...

Nanshan Technology Co., Ltd.

Zhang Fugui frowned and put down the Motorola phone in his hand.

Nanshan Industrial Park is already working on three links and one leveling, and the planning of related factories has also been completed.

Then you need to start thinking about the purchase of equipment.

Among them, the mold center needs the most equipment.

Nanshan's PRG mold has already made a name for itself in the industry.

Whether it is Chuncheng Stamping Factory, Spring City Fourth Ring Factory, or Xifeng Die Punching and other stamping manufacturers, they are now looking for Nanshan to buy PRG molds.

As a result, the production capacity of the mold center is very tight.

It can be said that in Nanshan Industrial Park, the mold center is the most anxious to expand production.

Milling machine, lathe, drilling machine, grinding machine, CNC machining center, wire cutting...

All kinds of devices need to be imported, and more than one of each.

Zhang Fugui has arranged for personnel to contact several equipment manufacturers.

Except for a small number of equipment domestic manufacturers can satisfy, most of the machine tools still need to be imported from Japan or Germany.

In particular, the current capacity load of the mold center is so high, and the requirements for the stability of the machine tool are even higher.

So even if he is unwilling, Zhang Fugui can only go to an international mainstream machine tool company to purchase equipment.

Seeing that the purchase contract is basically about to be finalized, in the past few days, they have received contact from several machine tool companies one after another.

The other party wants to raise the price!

And the delivery cycle will be delayed!

What's happening here?

If it's just a family like this, Zhang Fugui can still understand.

Okuma Machine Tool, Sodick, Mori Seiki, Yamazaki Mazak, EMAG, Schleifring...

Whether it is a machine tool company in Japan or a machine tool company in Germany, they all do this.

This is obviously not normal.

So he called himself to confirm one by one.

The situation is a bit bad.

"Mr. Cao, SKF is making trouble again."

"To be precise, SKF is working with a group of international bearing giants."

Zhang Fugui knew that this matter could not be left in his own hands, so he had to report it to Cao Yang immediately.

"Isn't it normal for SKF to make trouble?"

"Nothing to be nervous about."

Cao Yang took a water glass and watered the Evergreen by the windowsill.

Lush evergreen, looks very good.

"This time it's a bit different. They didn't make a move in the field of bearings, but persuaded the machine tool manufacturers to join forces to disgust us."

"I asked a familiar Chinese person from Okuma Machine Tool, and they said that both NTN and SKF found them."

"As long as they sell to Nanshan's machine tools, the price of their bearings will increase, and then they also hope that the price of machine tools will increase simultaneously."

"Now the machine tool manufacturers used in the mold processing center of our industrial park have jumped out to raise prices, and they have to postpone the delivery schedule."

When Zhang Fugui said this, Cao Yang realized the seriousness of the problem.

"They only make bearings. How can they have such a big influence on machine tool manufacturers?"

In Cao Yang's view, no matter how good a bearing manufacturer is, it is a supplier after all.

It should not have much influence on equipment manufacturers.

However, Zhang Fugui's answer was not like that at all.

"Mr. Cao, bearings are the very core parts of machine tools, and the relationship between those bearing manufacturers and machine tool manufacturers is very close."

"Besides, if everyone raises prices, machine tool companies can earn more money, so they are naturally willing to cooperate."

"It now appears that they have collected information on bidding for equipment in the Nanshan Industrial Park and targeted us purposefully."

"If you have to spend more money and can't buy equipment on time, then the construction progress of the industrial park will definitely be affected."

"At that time, the next order cannot be delivered on time, and it will be very troublesome."

Zhang Fugui knew very well that this move by SKF would put Nanshan in a passive position.