Rebirth 99 to become a car giant

There are so many domestic machine tool companies, and there are always a few buyers who have a good relationship with Siemens or FANUC.

Or to put it another way, there are always some purchases who are willing to sell the news as long as they give meat and bones.

Chen Liang and Xiao Qin went out to inquire about the news together, and naturally they would soon be able to get a general idea of ​​what happened at the CNC system exhibition in Nanshan.

At the same time, various machine tool companies have launched tests on the Nanshan CNC system.

"Mr. Zhang, according to the feedback from the R\u0026D center, the Nanshan CNC system is even easier to use than the Fanuc's."

"In addition to the control of various actions, their system also has a certain intelligent judgment function, which actively provides some choices for the operator."

"This situation is really surprising."

"According to my previous communication with the FANUC people, the CNC system they are researching for the next generation of high-end machine tools will have this function."

"But those systems are years away, and there are no plans to export them."

"Now Nanshan's mass products already have this function, and it is really possible to sell well by then."

"Should we hurry up and place an order, so as not to be able to produce enough?"

"Especially for each CNC system, it is basically necessary to make some fine-tuning according to the situation of the equipment, and these need to be manually adjusted."

Liu Yongzhe, as the head of the procurement department of Jier Machine Tool Factory, was under great pressure during this period.

The cost of the CNC system accounts for about 15% of the cost of the machine tool, and the sudden increase of so much almost increases the cost of the entire machine tool by 50%.

This is absolutely unacceptable.

At that time, all buyers will go directly to buy imported equipment.

"The machine tool numerical control system needs to realize real-time control to ensure the precision and speed of processing. However, real-time issues involve system performance and reliability, and optimizing real-time performance requires a large price. Therefore, how to balance real-time performance and performance is a key issue. A difficulty."

"Can Nanshan really solve this problem?"

Although Zhang Sheng was already mentally prepared, he was still a little surprised to hear the news reported from below.

"From the current point of view, they have indeed solved this problem."

"At least so far, we have not found a problem."

"Colleagues from the sales department even went to Chuncheng Stamping Factory to visit the site. There is a 600-ton PRG press produced by Nanshan, which has been in use for almost a year."

"So far, there have been no problems, and the performance in all aspects is no worse than that of Aida's press."

"It even improved a bit in terms of processing speed."

Liu Yongzhe obviously did some work.

So when Zhang Sheng asked, he answered with confidence.

"In this case, let's order a batch first."

...

The people from Siemens and FANUC have tried their best during this period of time to inquire about the information on the Nanshan CNC system.

With such efforts, the harvest is naturally full.

Even the test results of Nanshan CNC system by various companies fell into the hands of FANUC and Siemens.

However, in this way, they panicked a little.

"Minister, judging from the feedback from various aspects, the level of Nanshan CNC system is very high, and even the design of the human-computer interaction interface, which is relatively difficult, has made it impossible for various machine tool manufacturers to find fault."

Chen Liang sorted out the news he had inquired in the past few days, and reported it to Yoshida Yongzheng.

The other party also needs to report to the headquarters.

"The design of the human-computer interaction interface of the machine tool CNC system is a difficult point. It needs to take into account the user's usage habits and work efficiency, and at the same time, it is necessary to ensure the intuitiveness and ease of use of the interface."

"This aspect requires many years of accumulation to be able to do well."

"Nanshan's performance in this area can actually satisfy customers?"

Yoshida Yongzheng finds this fact unacceptable.

In order to design a human-computer interaction interface that satisfies customers, FANUC has invested a lot of manpower and material resources to achieve today's achievements.

In the end, it was easily caught up by a Chinese private enterprise.

"From what we have learned so far, various machine tool companies have indeed not raised any doubts in this regard."

As soon as Chen Liang's words came out of his mouth, the atmosphere became even colder.

After waiting for a while, Yoshida Yongzheng finally spoke up.

"Huaxia's electronic products are all learned from the Maozi's route, and the production is very stupid, and the CNC system of machine tools usually uses an embedded system, which needs to achieve a smaller, lighter, and more power-saving design."

"However, the development and optimization of embedded systems involves many aspects, such as hardware, software, network, etc., so how to effectively apply embedded systems is also a difficult point."

"In this regard, FANUC has always been a global leader, and even Siemens can't match us."

"It is impossible for Nanshan CNC system to do better than us, right?"

Yoshida is very confident in his own products.

He didn't believe that Huaxia Enterprise could surpass itself in this respect.

Otherwise, I would really be in big trouble.

"minister……"

Chen Liang was a little confused.

Are you going to tell the truth or tell a lie?

"Why? Could it be that Nanshan's performance in this area is also very good?"

Yoshida's heart sank, feeling a lot of pressure.

He regretted it a little.

Although Aida is a customer of FANUC, there are many customers of FANUC.

Even in Japan, Aida only has about the same share of customers as Komatsu, Mori Seiki, and Okuma Machine Tool.

Why did the company easily agree to cooperate with Huitian to suppress Huaxia's enterprises?

"Although I find it a bit unbelievable, judging from what I have learned so far, it is indeed the case."

"I even consulted the people in Aida, and they have done in-depth research on Nanshan's stamping machines."

"From what I've heard, the numerical control system of Nanshan's stamping machine is no worse than ours in this regard."

After much deliberation, Chen Liang felt that it would be better if he explained truthfully.

Otherwise, it might be time to take the blame.

"Our CNC system pays attention to reliability and stability when designing and manufacturing, and the stability and reliability of the system have been highly appraised by the majority of users."

"So that's the only advantage we have left?"

The products produced by Dongying Enterprises are very reliable and stable.

This is a globally recognized point.

It is also Yoshida's best stubbornness.

However, Chen Liang wanted to give Yoshida a blow even at this point.

"I believe that Nanshan's CNC system must be inferior to our FANUC in terms of reliability and stability."

"However, we have not heard of any problems with Nanshan CNC system in this regard."

"Even stamping manufacturers such as Huitian and Schuler hate Nanshan deeply, and dare not continue to blacken Nanshan in this regard."

Yoshida: ...

...

The CNC system business is only a part of Siemens' business, and Siemens also has a relatively good performance in other fields such as mechanical engineering, electrical engineering, automation technology, digital services and energy management.

However, the profit margin of the CNC system is relatively high, and the price is not cheap.

Overall, the Siemens CNC system business accounts for about 15% of the group's sales.

This number is actually not low.

After all, Siemens has a big business and has its own products in many fields.

Although the machine tool CNC system is only a part of Siemens' CNC system business, if it loses the Chinese market, it will definitely hurt.

Therefore, Siemens Huaxia actually attaches great importance to the emergence of the CNC system of Nanshan Technology Co., Ltd.

"Scott, judging from our current investigation, things are not very optimistic."

"I suggest that the company withdraw the previous price increase letter as soon as possible, otherwise those machine tool companies in Huaxia may really abandon our products and buy Nanshan's CNC system instead."

With a serious face, Xiao Qin reported her investigation report to Scott, Sales Director of Siemens China.

Xiao Qin realized the seriousness of the problem with the results of the investigations in various fields, including research and development, technology, sales, and procurement.

"Huaxia started relatively late in machine tool CNC system technology. Compared with Dongying and Deutschland, there is still a very big gap."

"Our Siemens products focus on technological innovation and research and development, and continuously improve the stability and intelligence of the system."

"And our products are better in quality, with higher stability and reliability."

"Aren't you a little alarmist?"

Scott apparently did not believe that the CNC system of Nanshan Technology Co., Ltd. could pose a real threat to Siemens.

At most, in terms of low-end products, some manufacturers will choose Nanshan because of the price.

However, low-end products have already been a business that Siemens has gradually abandoned.

Scott didn't really care about that at all.

"Before the appearance of Nanshan, Huaxia's CNC system was indeed as you said."

"They are deficient in terms of technical level, innovation ability, product quality and policy support."

"But the situation is different now. Whether it is Jier Machine Tool Factory, Beiyi Machine Tool Factory, Qiyi Machine Tool Factory, Qier Machine Tool Factory, or Shenyi Machine Tool Factory, they are all trying to order products from Nanshan."

"Once this momentum is established, then the situation is very bad."

"I strongly recommend that the company adjust the price to the level before the price increase, and it is best to find a reason at the same time, so that everyone can have a next step."

It has been several years since Xiao Qin joined Siemens, and she is very satisfied with the remuneration offered by Siemens.

There are as many as 20 days of annual leave per year, and 10 days of paid sick leave.

I usually come to work late and leave early, and the management is very loose.

The accommodation for business trips are all local five-star hotels, and the cost of taxis can be reimbursed casually.

Even a day's travel allowance can be compared to a month's salary of many waiters in Huaxia.

Such a good job, if she lost it, she felt that her heart would be broken.

"In this way, I will take out a sum of money from the sales expenses and ask the purchasing department to order a set of Nanshan's CNC system through other manufacturers, and let the technical and R\u0026D personnel analyze it again."

Although Scott didn't believe that the level of Nanshan Technology Co., Ltd. was so high, he still trusted Xiao Qin.

Now that Xiao Qin made the matter so serious, he also raised his attention a little bit.

However, it was only slightly improved.

The arrogance and prejudice of the Germans towards China will not be eliminated so easily.

And the same thing, FANUC is actually doing.

Even do the action faster.

"Yoshida, you contact the customer immediately and say that after this period of hard work, we have solved both the chip problem and the production capacity problem."

"The price of the CNC system can be restored to the original level."

"Then the company specially approved you a sales budget of 1 million. During this time, you will give me visits to customers every day."

"If you should treat the guests to dinner, treat them to dinner, and if you should give gifts, you should give them gifts. We must not let them give up ordering our CNC system."

Matsumoto Mizuno, general manager of FANUC Huaxia Company, was panicking at this moment.

Because through analysis and comparison, they found that Nanshan's CNC system is actually better than FANUC's?

How can this be?

Although the numerical control system sold by FANUC to China is not the best in the company, it is not even a second-tier product.

But that's not something Huaxia's companies can easily catch up with.

But the result was cruel.

So Matsumoto Mizuno immediately made a decision to restore the original price.

You know, FANUC is a manufacturer that focuses on CNC systems, and their business is not as extensive as Siemens.

For a long time, the business of Huaxia Branch has accounted for more than 30% of FANUC's global business.

If he lost, his position would definitely be lost.

It's even a question of whether to cut seppuku or not.

"General manager, it's been less than a month since we sent out the price increase letter, if we withdraw it now, will it make people laugh?"

Yoshida was a little reconciled.

When did FANUC want to please customers?

"joke?"

"If you don't withdraw, we will really become a joke."

"You don't have to have so many ideas, hurry up and implement them."

At this time, Matsumoto was not in the mood to talk to Yoshida, so he gave instructions directly.

In this way, FANUC's call to withdraw the price increase letter naturally quickly reached the hands of various machine tool companies.

And Siemens, who learned about this movement, naturally couldn't sit still.

The price of FANUC has dropped back. If Siemens is still inconvenient, then Siemens' opponents will not only be Nanshan.

No way, no matter how unwilling they were, they could only withdraw the price increase letter.

As for how much regret they have in their hearts, only they know best.

For this result, it naturally aroused great repercussions within Huaxia Machine Tool Enterprise.

When did Huaxia's enterprises actually win against the international giants?

Especially in the field of numerical control systems, everyone dared not think about it before.

This is the first time ever.

All of a sudden, the bosses and purchasing department directors of various machine tool factories called Cao Yang and Zhang Fugui one after another.