Rebirth 99 to become a car giant

The encounter between Hyundai Wia and Wanwan Jinfeng is actually not a special case.

Later Jia Duobao fought with Wang Laoji, and He Qizheng disappeared.

Coca-Cola and Pepsi competed, and Very Coke disappeared.

Didi and Kuaidi competed, but Uber Huaxia couldn't stand it, and was eventually acquired, and Didi and Kuaidi merged.

Needless to say, the competition of group buying websites back then.

However, Hyundai Wia and Wanwan Jinfeng are not the most unlucky.

Aida, who was thinking about seeing it first, was the most uncomfortable.

Because look, look, the market is gone.

"Kato, what did you do?"

"Why has the number of orders in recent months dropped by more than half compared to the same period last year?"

"Didn't you say that after Huitian became a joint venture company in China, sales could increase rapidly?"

"Are you improving like this now?"

Mr. Takeuchi, head of the sales department of the Aida headquarters, felt that something was wrong with the Huaxia branch, so he flew over directly to listen to Kato Iran's report.

However, seeing the horrible data on the PPT, Takeuchi couldn't help it.

"Minister, the Chinese market is changing too fast."

"Now Schuler is engaged in a price war with Nanshan and Jier, and the prices of all three of them are lower than ours."

"Nowadays, even if we go to the stamping factory in Dongying, people are unwilling to buy equipment from us when they see our quotation."

"After all, they were originally unwilling to buy Huaxia equipment with unstable quality, but Schuler's press technology is recognized by everyone."

"The quotations of several manufacturers are put together, and our Huitian's price is much higher. This result is basically doomed."

"This is also the main reason why I have been asking the headquarters to agree to our price reduction during this period of time."

Kato felt a little wronged.

It's not that he didn't report the situation in Huaxia to the headquarters.

However, those old men in the headquarters couldn't listen to what I said.

It's like the design director of Toyota Motor in the future. It's 2023 and he still thinks that electric cars are not the most environmentally friendly.

Where are you going to reason with those people from Toyota Huaxia Branch?

"We at Huitian have never relied on purely low prices to win, and price reductions are not in line with our strategy."

"Besides, the price of the press products of Guangzhou Forging Huitian has dropped a lot, why are there still no orders?"

Takeuchi pointed at Kato very impolitely, spitting and talking there.

"Headquarters, although the price of the presses of Guangzhou Forging Huitian has dropped, it is still higher than those of competitors such as Schuler and Nanshan."

"Especially Schuler, they fought a price war with Nanshan, which directly led to the failure of our products to be sold."

"Unless we follow suit in a price war."

Kato expressed his truest thoughts.

However, Takeuchi obviously would not agree.

"Price war?"

"How to fight a price war?"

"The headquarters is counting on the Huaxia branch to make more money. If there is a price war, not only will they not be able to make money, but they will also lose money."

"Besides, Huaxia equipment manufacturers can always compete with low prices. Is it possible that we have been fighting a price war with them?"

"Do you want the company to lose money for a quarter or a year, or do you want to lose money all the time?"

"Are you coming to China to do charity?"

Takeuchi's words made Kato unable to refute.

This is an unsolvable problem.

Just watching Aida's orders getting less and less, his heart was cold.

I should be in this position for a while, right?

Although Dongying Enterprises does not have the habit of laying off employees, there are plenty of ways for the higher-ups to clean up themselves.

...

"Mr. Cao, we have summarized the situation of the domestic press market in recent months, and now basically only Schuler is still holding on, and the sales of other manufacturers have entered a low state."

"Do you think we can consider taking a break appropriately to stabilize the price and stop dropping it?"

Zhang Sheng feels that the current situation is already a relatively good one.

Ji Er also wants to make money, he wants to make money.

"Mr. Zhang, you should chase after the poor with your remaining courage, and don't sell yourself as the overlord."

"I think now is the best opportunity for Huaxia's presses to enter the international market."

"Take advantage of the victory to sell our presses to the United States, to Southeast Asia, and even to Europe, Japan and Korea."

"At that time, one or two equipment manufacturers will be completely killed, and they will disappear in the long river of history."

"No matter how bad it is, these companies must be allowed to develop in their own markets in the future."

Cao Yang's bewitching words moved Zhang Sheng's heart a little.

export.

Not to mention that export tax rebates can make their products more competitive.

Just being able to earn foreign exchange is very attractive.

It's not that Ji Er has never exported equipment before, but exporting is not their main business after all.

Listening to Cao Yang now, he wants to make the export business bigger and stronger.

"Mr. Cao, the needs of overseas customers are very different from those in China. All kinds of strange requirements and local regulations may make our business development encounter various troubles."

Although Zhang Sheng was very moved, he was not completely worried.

"It's really because of this that it can show our strength even more."

"It is far from enough for a manufacturer to become bigger and stronger in China."

"If we can break through the siege and win in the international market, we will be the real strong."

"Some time ago, I met people from Huawei, an award-winning company in Lingnan Province, at the National Science and Technology Progress Award Ceremony."

"Their products are now not only very popular in China, but also sell very well internationally."

"I think this kind of enterprise is an example for us to learn from."

"If we lack experience in entering the international market, we can also poach some sales talents from them. Maybe there will be unexpected gains."

Among the enterprises in Huaxia, Cao Yang admires Huawei the most.

This is really able to compete with giants in the international market for meat.

Of course, admiration is nothing but admiration, when it's time to poach people, you also have to poach people.

He will not be humble at all.

Sure enough, they only dug out the other party's sales talents, not high-end technical talents.

Therefore, the impact on Warwick must be very small.

"Have you really thought about it?"

Zhang Sheng admired Cao Yang's vision.

The more you get in touch with Nanshan, the more you can feel the strength of Nanshan.

"Thought it out!"

"This year, our presses will start to participate in various international exhibitions, and we will take the initiative to contact customers and find ways to sell them."

Cao Yang gave his answer decisively.

This made Zhang Sheng, who was still a little hesitant, make up his mind.

"Since this is the case, then we, Jier, will join Nanshan, and we will join forces to fight Schuler in the international arena."

"They are now fighting a price war with us, and they must be doing business at a loss."

"I don't believe they can continue to compete with us on price in the international market."

...

Ford Motor Headquarters in Detroit.

After a year, Cao Yang came here again.

But this time, he came to sell the press.

"Cao, models that use Nanshan 6AT have already been sold in the market. Among them, the F150 uses both the 6AT produced by Ford and the 6AT imported from Nanshan."

"The feedback from consumers so far has been fantastic."

"I heard that your 6MT has also been researched. If the performance is also excellent, we can continue to expand our cooperation."

Although Chris is very busy, but when Cao Yang came to visit, he was very happy to take the time to meet.

As for Zhang Sheng who came with Cao Yang, he regarded him as Nanshan's escort.

Naturally, it was impossible for Cao Yang to directly talk about the press from the beginning, but to communicate with other cooperation projects between Nanshan and Ford first.

After all, they are here, so they must take this opportunity to talk about other things.

"Our 6MT manual gearbox factory will be built on the second phase of Nanshan Industrial Park. Now we have started to install equipment, and we can enter the state of mass production this year."

"I also brought a batch of samples this time. I believe that the performance of Nanshan 6MT will not be worse than that of Aisin 6MT."

The gearbox is the focus of Nanshan's development this year.

Ford is the largest customer of Nanshan Transmission.

Cao Yang naturally wanted to expand the market with this big customer.

"I heard that your people also sent a series of other parts such as ECU and ABS to our R\u0026D center for testing."

"Is your Nanshan product line so rich now?"

Chris is in charge of the entire Ford purchasing center, and things are very busy.

The number of various manufacturers below is more than 500.

It was not easy for him to remember some information about Nanshan.

"Chris, although the words are unfounded, I believe that the final experimental results of Nanshan's ECU and ABS products will bring surprises to everyone."

"I'm not boasting. Nanshan's ECU and ABS products are at least one generation ahead of the current mass-produced products on the market."

"But our price is a little lower than others."

"At that time, if Ford Motor uses these products from Nanshan, our technical experts can also make some targeted adjustments to make the performance of the parts even better."

Cao Yang discussed with Chris about various parts of his house for about an hour. Seeing that the meeting time was approaching, he shifted the topic to stamping equipment.

"Chris, the Changan Ford press order jointly obtained by Nanshan and Ji'er has already begun to be delivered."

"I believe Ford's technicians also have a better understanding of our equipment situation."

"Before I came to the United States, I specifically learned about the quotations of Schuler, Aida, Komatsu and other manufacturers of presses to various OEMs and stamping manufacturers in the United States."

"I have to say that Americans are too rich."

"Do you know?"

"For the same 2,000-ton TDM press, the price of Schuler in China has been reduced to 10 million."

"But the selling price in the United States is more than three million U.S. dollars."

"That's not including the many after-sales services."

"However, if American manufacturers purchase such equipment from Jier or Nanshan, they can obtain presses with the same performance for less than 2 million US dollars, and have better conditions in terms of delivery cycle and after-sales service."

"Even our presses can be guaranteed for 10 years, and you don't need to worry about the quality of the equipment."

Cao Yang's words made Chris a little uncomfortable.

What does it mean that Americans are too rich?

Does this make Americans stupid?

However, from Cao Yang's mouth, he got an even more unacceptable news.

Schuler actually sold equipment to Ford at a high price?

There are as many suppliers as Ford Motor, and many of them use Schuler presses.

The final cost of these high-priced presses must be passed on to the parts.

It is the OEMs such as Ford that pay for the prices of these parts.

"Cao, are you sure what you said is true?"

Although Chris basically believed what Cao Yang said, he still felt a little unbelievable.

"Chris, you can call Changan Ford Purchasing Director Thomas and ask."

"Just last month, a press manufacturer in Changan Ford also ordered Schuler's equipment."

When Cao Yang said this, the doubts in Chris' mind disappeared without a trace.

"Are you here this time?"

"Would you like to sell presses to Ford?"

Feeling that he couldn't be so passive, Chris immediately changed the way he asked the question.

In this way, the conversation turned back to the communication between Party A and Party B.

"Yes, Nanshan's technology in PRG presses and TRF presses is world-class. Even Schuler's presses are no better than ours."

"And Jier Machine Tool Factory is not weaker than Schuler in terms of TDM presses."

"I think Ford Motor has so many factories, and many stamping equipment have been used for more than ten years, or even twenty or thirty years. It's time to consider replacing them."

"Otherwise, in the face of more and more complex car models, these presses cannot fully meet the requirements in terms of production efficiency and production quality."

"At the same time, the presses of Ford's suppliers are similar."

"Our 600-ton PRG press can already punch 25 times a minute, but your suppliers are still using a large number of TDM presses."

"This is a completely backward production method, and the final cost is borne by Ford Motor."

"This is also one of the reasons why Dongying car companies have developed so fast in the American market in recent years."

"In the face of absolute price differences, consumers tend not to pay so much attention to brands."

"For them, buying a Honda Accord or a Toyota Camry will be more cost-effective than buying a Ford Taurus or Mondeo."

"Although taking advantage of last year's parts anti-monopoly law, the cost of Ford Motor has dropped significantly."

"But compared with Toyota and Honda, it's still a bit high."

Cao Yang acted like I was thinking about you, which moved Chris very much.

It also allowed Zhang Sheng, who has been an audience next to him, to have a deeper understanding of Cao Yang and Nanshan.

This is an existence that can only be a friend, not an opponent.

It's the end of the month, ask for some monthly tickets