Rebirth 99 to become a car giant

The circle of the auto industry is very small.

If a manufacturer's news becomes a hot topic, other manufacturers in the industry will soon know about it.

Although Autohome is a brand new website, there is no background.

But the fact that Chuncheng Toyota's "Vios" is a "China special vehicle" has been out of the circle, and naturally more people know about it.

Some people saw the news, just cursed a few words, and then did what they should do, because they couldn't afford it anyway.

Some people saw this news, but felt that there was something to be done about it.

Great Wall Motors is currently discussing this matter.

"Mr. Wang, I don't think the Vios matter is actually a special case. All the cars produced by joint venture car companies more or less have the characteristics of "China's special supply cars"."

"It's just that Toyota has done a more typical job this time. A Vios, which is only available in China, came directly."

"Nowadays there is a lot of criticism on the Internet, I think we can push this matter behind."

"Whether it's Toyota, Volkswagen, or GM and Ford, they are all our potential opponents."

"If we can win their reputation and reduce the market share of joint venture car companies, it will be good for our sales."

Lian Furong, Director of Sales Department of Great Wall Motors, and Wang Ying are reporting on the marketing plan for the next stage.

Their SUV models are very successful today, so naturally they hope to take it to a higher level.

Although the Vios is only a sedan, Lian Furong thought it was a good opportunity to take this opportunity to attack joint venture car companies.

"The plan you mentioned is very good. After the labels of Huaxia's special vehicles are affixed to various joint ventures, any of their models can be used to scold them."

"However, if we do this alone, the effect should not be so ideal."

"See if you can get in touch with people from self-owned brand car companies such as Geely, Chery and Changan Automobile, so that everyone can promote this matter together."

"If you can't benefit everyone to enjoy together, let's do things."

Wang Ying is a talent who understands marketing very well.

Otherwise, it would be impossible to take the position of general manager with the identity of a woman.

There are no weak soldiers under a strong general, and the combat effectiveness of the sales department of Great Wall Motors is still very strong.

"No problem, I'll call them all later, and they shouldn't object."

"But this time also made me realize how powerful the Autohome website is. These days, I basically visit their website every day."

"Their articles are obviously better than other portal car channels."

"Mr. Wang, I have a proposal. In the future, the company's advertising platform can add Autohome."

"Even before they become popular, we can sign a long-term advertising contract with them."

"I have a hunch that Autohome will definitely become popular in the future and become the car channel that consumers most want to log on to before buying a car."

I have to say that Lian Furong's vision is still very good.

He is keenly aware of the difference between Autohome and other websites.

"Cooperate with Autohome?"

"You are so optimistic about this website?"

"Didn't you say this is a new website?"

As the general manager, Wang Ying naturally doesn't have so much time to go online every day.

Meetings all day long keep her busy.

"Although Autohome is a new website, you can't feel it at all from their pages."

"Even their page layout and car-related content are much better than the car channels of several major portal websites."

"As for the articles they write, they are even higher than others."

"Although there are many websites now, portal websites have the most traffic and everyone's attention is the most."

"But the portal website is big and big, and there are news of all kinds."

"But because of this, each of their sites has limited resources to invest in automotive channels."

"So I think that in the future, there will be a few professional automobile websites that are more famous."

"Now that Autohome has appeared, it has taken the lead. If there is no accident, they will be the most professional website of Huaxia Auto Channel in the next few years."

"This kind of website, not to mention signing a long-term advertising contract now can save costs, but it is necessary to form a good relationship with them."

"Otherwise, today he can use the method of "Huaxia Special Supply Car" to deal with Spring City Toyota, and tomorrow he may use topics like "plagiarism" to deal with other car companies. "

Lian Furong saw the problem very thoroughly.

Anyway, advertising costs are spent, so naturally they have to be spent where they are most valuable.

Although the Internet bubble burst last year, many people feel that the Internet will not be so beautiful.

But from his personal experience, he feels that the Internet will continue to develop rapidly.

"Well, what you said makes sense."

"In principle, I agree."

"Your sales department should study the specific plan carefully."

"In the future, if there are any activities for our new car, please remember to invite the people from Autohome to attend."

Wang Ying didn't struggle much.

She still believed in Lian Furong's judgment.

...

BYD's cafeteria.

Zhong Qiang took the plate again and sat opposite Wang Fu.

"Mr. Wang, the topic of 'Huaxia' has been raging on the Internet these days, and it seems to be intensifying."

"I suddenly felt that the company could also push behind the scenes to make this topic more influential."

"After all, after our new car goes on the market next year, we will definitely have to face pressure from the joint venture."

"If we can take this opportunity to affect the reputation of the joint venture, it should be beneficial to us."

Although Zhong Qiang is the head of the purchasing department, this kind of thing should be the concern of the sales department.

However, if you discuss casually while eating, you can say anything more casually.

"The sales department has already mentioned it to me, and they should already be involved."

"This Autohome, I heard that their general manager is called Zhang Fugui, and he should be the head of the sales department of Nanshan."

"I just don't know why I came out to start a business now."

Wang Fu's news is obviously not behind Zhong Qiang.

BYD's marketing personnel are still very strong in terms of responsiveness in all aspects.

"Zhang Fugui?"

"Could it be that this matter has something to do with Nanshan?"

Zhong Qiang is also a smart person, so he quickly thought of Nanshan.

This time, the targeted model was the Vios, which was the first domestically produced passenger car after Toyota entered China.

Now it is targeted by the car home.

If there is no story behind it, Zhong Qiang will not believe it.

"Nanshan competed fiercely with Aisin in the transmission field before. It is said that Aisin asked Toyota to come forward and pull a group of manufacturers to deal with Nanshan."

"So the relationship between Nanshan and Toyota Motor is very bad. It is entirely possible that Cao Yang's instructions were behind the matter of Huaxia's special car supply this time."

When Wang Fu said this, Zhong Qiang couldn't help but nodded.

This logic makes perfect sense.

But Nanshan is really a top iron.

He actually took the initiative to attack Toyota.

"If this is the case, then we should push behind us even more."

"After all, we are strategic partners with Nanshan now."

"I estimate that domestic self-owned brand car companies will not let go of such a good opportunity."

"The best thing is to keep this topic hot all the time, so that we can enjoy some dividends in the future."

Zhong Qiang's attitude suddenly became very firm.

"That's natural."

"However, this incident also made me realize one thing, that is the importance of Internet marketing."

"Before we were relatively weak in this area, and we didn't pay special attention to it."

"But Autohome has taught us a lesson, and the company will increase investment in this area in the future."

"Otherwise, if the same topic is targeted at us on the Internet in the future, it will be a disadvantage if the response is slow."

Wang Fu's vision is still very sharp.

Otherwise, I would not have given up such a good job and chose to go to sea.

It is definitely not an easy task for BYD to be able to make batteries in the consumer electronics field rank among the top in the world in just a few years.

"It really is."

"Mr. Cao of Nanshan actually set up the Internet and let people set up a website like Autohome, which is very admirable."

In Zhong Qiang's heart, the emphasis on Nanshan could not help but be raised by a level.

In the future, I will have many opportunities to deal with Nanshan, so I have to think carefully about how everyone gets along.

...

"Chen Sang, what's going on?"

"Why is the topic of 'Huaxia Special Supply Vehicle' still so hot?"

"Did your department contact the other party?"

Chuncheng Toyota, Miyazaki Hiromasa, the head of the sales department, was very unhappy.

In the past few days, he took time to surf the Internet every day, looking at the reports and topics related to Vios on various portal websites and forums.

Originally, he thought that the popularity of this topic would gradually decrease, but now he felt that there were more and more related articles.

"Minister, we contacted the phone number left on Autohome's official website, and the answer given by the other party is to take care of the user experience, and there is no plan to accept advertisements this year."

"I asked other people to call them pretending to be the salesman of Modu Volkswagen, and the other party said the same thing."

"Then I also mentioned the matter of deleting Vios-related articles, but the other party said that there is no problem with the article and cannot be deleted."

Chen Zhihui felt very overwhelmed.

Things are more troublesome than he imagined.

Now I can't even spend my money.

"Is there any website that doesn't accept advertisements?"

"This car home is deliberately trying to make things difficult for us?"

"Have you found out about the investors behind them?"

Miyazaki felt something was wrong.

He smelled conspiracy.

"We found some of the shareholder information of Autohome through some methods, but all of them are overseas-registered companies, so we can't tell who the shareholders behind it are."

"But their general manager is said to have worked in Nanshan."

When Chen Zhihui said this, Miyazaki's expression changed immediately.

The general manager of Autohome used to be an employee of Nanshan?

The relationship between Toyota Motor and Nanshan is very bad, of course he knows this.

He vaguely felt that he might not be able to handle this matter.

"You make an appointment and call Chen Bu together. I think it may be necessary to ask Chen Bu to seek support from Chuncheng Motor Group."

Miyazaki felt that it would be more appropriate to ask Chen Wenzhan, the deputy director of Spring City Motor Group, to handle it at this time.

Toyota Motor will choose a joint venture with Spring City Motors, isn't it because they have taken a fancy to some of the other party's resources?

...

Zhang Fugui felt a little flustered.

The topic raised by Autohome seems to have gone too far.

Now that the entire Internet is discussing this topic, he feels something is wrong.

"Ayang, people from Spring City Toyota have contacted us actively, wanting to place advertisements on our platform."

"Many of these car companies have also contacted us."

"However, I now ask the following people to reply in unison that in 2002, for the sake of user experience, no advertisements will be placed."

"However, the current situation makes me feel as if someone is out of our control behind the scenes and is contributing to the situation."

When something happened, Zhang Fugui definitely wanted to discuss it with Cao Yang.

He was also afraid that if he accidentally messed up things, it would be ugly.

"Someone is fueling the flames, this is inevitable."

"Whether it's Chery, Geely, or Great Wall or Zhonghua, as long as the marketing personnel of each brand are sensitive enough, they will not give up such a good opportunity."

"Huaxia's special car supply is obviously for the joint venture of the national auto giant in China."

"Although Vios may not be our direct competitor, who wouldn't want to have the opportunity to blackmail those joint venture giants?"

"After all, the market is so big. There are more joint venture cars, but less self-owned brands."

Cao Yang was not in a hurry.

This matter, Autohome chose to start, but it doesn't matter when it will end.

Of course, if there are other more hot topics, they can naturally be transferred to them quickly.

It is estimated that Chuncheng Toyota will definitely think of this trick soon.

"You mean that the people who contributed to the flames this time are other domestic car companies?"

"This analysis really makes sense."

"Then we just let it go?"

Zhang Fugui breathed a sigh of relief, as long as Cao Yang has an idea.

"Don't worry about it, the effect may not be very good if you control it too much."

"Besides, it shouldn't be us who are most anxious at this time, but Chuncheng Toyota."

When Cao Yang said this, the worries in Zhang Fugui's heart completely fell to the ground.

Indeed, although Autohome has no way to control the development of this matter, it is not a bad thing for Autohome.

It's not me who should be worried at this time.

Then let others worry about it.

Sure enough, after Zhang Fugui talked with Cao Yang, within a few days, a new situation appeared on the Internet.

A new blockbuster news immediately attracted everyone's attention.

Ask for a monthly ticket, add a new chapter~