Rebirth 99 to become a car giant

Negotiation is actually a game process.

Sometimes it is impossible to talk about who is right and who is wrong, and even what each other said makes sense.

For Great Wall Motors, it seems to be a matter of course to ask the other party to transfer technology after spending a lot of money to purchase so many Nanshan engines.

But for Nanshan, why should I transfer the technology to you for the engine I developed by myself?

Pie in the sky?

"There is no impossible business in the world, only inappropriate prices."

"If Mr. Wang promises to purchase the engines of all models from Nanshan in the next three years, then after three years, he can transfer the technology of the 1.5T turbocharged engine to you at a preferential price of 100 million yuan."

In the first half of 2003, the national auto production and sales totaled 2,076,600 and 2,027,200, respectively a year-on-year increase of 34.13% and 31.99%.

Among them, Great Wall Motor is the leader among its own brands.

Throughout 2003, Great Wall Motors occupied 35% and 25% of the domestic market share in the fields of pickup trucks and SUVs respectively, becoming the double champion of the year.

So Cao Yang was still willing to cooperate with them while their engine technology was immature.

Anyway, no matter whether we cooperate with the other party or not, most of the Great Wall Motors in the future will use the products produced by its own engine factory.

"Mr. Cao, Great Wall Motors plans to list on the Hong Kong Stock Exchange within this year and become the most promising car company in China."

"We are willing to let Nanshan sit on the fast ship of the Great Wall."

"If you are willing to come up with this engine and form a 50:50 joint venture with Great Wall, then it will be no problem to buy all the engines from the joint venture in the next three years."

Naturally, Wang Ying would not compromise easily.

So she is also playing cards according to her own rhythm.

Great Wall is about to go on the market. If there is a breakthrough in engine technology, it will definitely be very beneficial to the listing.

"One engine is 10,000 yuan. In the first three years, at least 300,000 engines will be purchased from Nanshan. After three years, a complete set of engine technology will be transferred to Great Wall Motors."

"Mr. Wang, this plan is definitely very sincere."

Cao Yang is willing to cooperate with Great Wall.

So no lion opened his mouth wide.

Of course, he will definitely insist on the benefits he should have.

"Mr. Cao, if there is a major quality problem with the engine during the cooperation process, is Nanshan willing to take this responsibility?"

Wang Ying weighed quickly in her heart.

Even if Great Wall can obtain a full set of engine technology from Nanshan this year, digest these technologies and build a production line, it will have to wait at least more than a year before mass production.

Now Nanshan has issued an engine purchase order of 300,000 units in the next three years, which is not an exaggeration.

So she was already inclined to agree in her heart.

"If it proves to be Nanshan's problem, then we are willing to assume the responsibility that belongs to Nanshan!"

"Of course, the content after the warranty period requires friendly communication between the two parties."

Cao Yang is confident in his own products.

There will be no problems in later generations for 3 years or 100,000 kilometers, not to mention that the current warranty requirements are only 2 years or 60,000 kilometers at most.

Some manufacturers even have lower warranty requirements.

If there are major problems in this situation, then Nanshan will also withdraw from the engine industry as soon as possible.

"Mr. Cao, regarding the technology transfer fee, I hope Nanshan can give you a favorable condition."

"As far as the domestic market environment is concerned, I think you are very clear about it."

"Few companies have the strength to pay huge technology transfer fees."

What Wang Ying said was a bit cryptic, but Cao Yang got it right.

To put it bluntly, everyone likes to copy and doesn't like to spend money on technology.

"If Great Wall Motors can guarantee that more than 30% of the engine parts will be purchased from Nanshan in the future, then the technology transfer fee can also be negotiated."

As long as you can earn money, it doesn't matter how you earn it.

It is also acceptable for Cao Yang to obtain the profit of the engine indirectly through the parts business.

"We can only sell models of the same level when the price of our cars is much lower than that of the joint venture."

"You can't do that if the price of the components is high."

Wang Ying obviously thought that Cao Yang wanted to sell parts to Great Wall at a high price.

This solution is clearly unacceptable.

"You're right!"

"But don't worry, Nanshan's components have always been known as the best QCD in the industry."

"The parts we sell to Great Wall will definitely not be higher than those of Bosch, Continental, and Denso."

Cao Yang would not foolishly say that Nanshan's price is the lowest.

At that time, people will find a few manufacturers to come over and quote a low price. Will you Nanshan reduce the price or not?

"Mr. Cao, I agree with this plan in general, but the details need to be discussed."

The bosses will definitely not dig into the details.

Just lock the intention of cooperation.

Even in order to seize the production capacity of Nanshan Engine Factory, Wang Ying hopes to sign a letter of intent within the next two days.

A formal cooperation agreement will be signed later.

Cao Yang naturally had no objection to this.

He even revealed the cooperation news intentionally or unintentionally.

Soon, Chery, Geely and other car companies also began to take action immediately.

"Mr. Li, Nanshan's 1.5T turbocharged engine has caused quite a stir in the industry these days."

"It is said that both BYD and Great Wall Motors will use this engine."

"Although I'm not sure about the quality of this engine, but I think I can consider finding a model to equip it, maybe there will be surprises."

As the dean of the Geely Research Institute, Gao Songlin naturally pays close attention to industry trends.

"The Nanshan 6AT we are using now, the quality has always been quite stable, right?"

Li Su naturally agreed with Gao Songlin's words.

At that time, a bunch of manufacturers in the industry will use Nanshan's engines. If the various performances are better than their own, how will Geely's cars be sold in the future?

The engine developed by itself is simply not competitive in a short period of time.

"Very stable, no issues."

"It's even a bit better than the Aisin gearbox we used before."

"I heard that Nanshan's engine is specially matched with their own gearbox, which can better exert the power of the engine and the performance of the gearbox, so as to achieve lower fuel consumption and driving experience."

"The frustration of shifting gears can hardly be felt."

"Although this statement is estimated to be watery, it is theoretically true."

Obviously, Gao Songlin is inclined to cooperate with Nanshan.

"In this case, then you and the purchasing department will go there together to see if we can negotiate."

"As long as the price is not too expensive, use it in small batches first and see the market feedback."

Geely's own engine research is still in its infancy, and now most of them are outsourced engines.

That being the case, anyone who buys it will buy it. If you have a new choice, you must consider it.

Geely will consider the problem in this way, and other OEMs are naturally similar.

Soon, Nanshan Engine had several more interested customers.

At this time, Aerospace Mitsubishi finally felt something was wrong.

"Minister Yonekawa, didn't you say that Nanshan's engine is insufficient and there is no market at all?"

"Why are so many customers starting to cut orders now?"

Lu Bin, as the deputy director of the sales department of Aerospace Mitsubishi, had a very ugly face at this time.

He had heard about the launch of a 1.5T turbocharged engine on Nanshan Science and Technology Day.

He even saw it in the noon news of Huaxia TV the next day, but he didn't pay much attention to it.

After all, he knows what the domestic engine industry looks like.

Engines for miniature cars are generally purchased from Dongan Power.

The engines of medium-sized cars are basically purchased from Aerospace Mitsubishi.

Other joint ventures are basically produced by their own engine factories.

Nanshan's 1.5T turbocharged engine is obviously not suitable for use on miniature cars, and they are regarded as direct competitors of Aerospace Mitsubishi.

"Lu Sang, I think they were completely deceived by Nanshan's paper data."

"If their data can be achieved during mass production, then not to mention Huaxia leading the way, even in the international arena, they can be regarded as very good engines."

"Is this possible?"

Although Yonekawa Taro was a little flustered in his heart, his appearance was calm.

A local company in China may do well in other parts and components.

But it is impossible to do a good job in making an engine.

There are too many doorways involved.

Chinese people may not have many impressions of Mitsubishi Motors' products on the vehicle.

But Mitsubishi Motors earns no less money from China every year than Toyota Motor and Honda Motor.

It is easier for people to earn money every year by selling engines and doing business with TO B customers.

"I think it makes sense when you said this half a month ago."

"However, their engines have already received orders from several local companies such as BYD, Great Wall, Geely, and Chery. If we talk about these at this time, it will be a question mark."

"Those companies are not fools. If Nanshan's engine is unreliable, it is impossible for them to use it."

Lu Bin obviously didn't agree with Yonekawa Taro's words.

"Don't worry, the company is already preparing to introduce Mitsubishi's new generation engine platform next year."

"We have added variable valve and variable valve lift control technology to this engine, and it will be even better than it is now in terms of fuel consumption and power."

After Mi Chuan said this, Lu Bin finally breathed a sigh of relief.

But soon, he couldn't help frowning again, and said: "The company is only now starting to review the introduction of Mitsubishi's new engine. If it is officially mass-produced, it will be in 2005, right?"

"Almost, the fastest will be 2005."

Mi Chuan did not deny Lu Bin's statement.

"Isn't that too late?"

"Nanshan's engines will not be installed on a large scale in various models until next year, and we can start talking to various customers about subsequent engine sales next year, and it is not too late at all."

Lu Bin: ...

"By the way, Lu Bu, if you are worried, you can actually consider putting pressure on Nanshan or other OEMs through shareholders to ease the decline in our orders."

Mi Chuan rolled his eyes and made a suggestion that made Lu Bin a little embarrassed.

Aerospace Mitsubishi is a joint venture, and the foreign party is naturally dominated by Mitsubishi Motors.

But on Huaxia's side, AVIC, which seems to have nothing to do with the auto industry, is leading.

The other shareholders are all soy saucers.

"Let's see the reaction later. If it really affects us a lot, I will report to the shareholders."

Lu Bin didn't expect the ball to be kicked in front of him in the end, and felt a little depressed.

...

"Mr. Wang, the engine test in Nanshan has been basically completed. I think it's time to invite the media to Shencheng for a test drive meeting and start preparing for the launch of the F6 model."

The people in the BYD Auto Division have been extremely busy during this time.

The F6 model, which has been tossing for several years, has finally reached the critical moment of going on the market.

As the head of the sales department, Wu Huabing naturally has a lot of affairs.

BYD is a newcomer in the auto industry and needs exposure.

"According to the current schedule, if it is officially listed after the National Day, will there be enough time?"

Naturally, Wang Fu hopes that the F6 will be listed as soon as possible, lest the company only invest in the automotive field and have no output.

That's a lot of pressure too.

"It shouldn't be a big problem, but when it starts, the output will definitely not be able to keep up. It is estimated that large-scale deliveries will not be available until November or December."

"However, this is actually not a bad thing. Let's warm up first, accumulate a batch of orders, and create a hot sales situation. Maybe there will be unexpected surprises."

When Wu Huabing said this, Wang Fu couldn't help but nodded.

Hunger marketing is not unique to later generations.

"Then you should make arrangements as soon as possible, and invite all the media to come over and promote our F6 well."

"All kinds of advertising copy, also finalized as soon as possible."

Wang Fu is a very decisive person.

If you feel that something is feasible, you will make a decision immediately.

"By the way, over there at Autohome, you can go over and have a talk in person, and see if there is any tilt in advertising cooperation."

"At that time, there will definitely be a lot of soft articles that need their cooperation."

Wang Fu knew that Autohome had a relationship with Nanshan, and also realized the influence of Autohome on consumers.

So apart from portal websites, he attaches the most importance to Autohome.

"No problem. I have dealt with their boss Zhang before. It shouldn't be a big problem for them to cooperate."

"Even the advertising fee can have the opportunity to get some discounts."

Wu Huabing is also very aware of Autohome's influence in the auto industry.

Although each portal website has car channels, the combined influence may not be as large as that of Autohome.

In the past six months, there have been some new functions on Autohome, completely leaving behind the car channel of the portal website.

"There are a lot of Nanshan parts on our F6, you find a way to get Nanshan to help us promote it."

"Especially for test drive events and listing events, it is best to listen to the suggestions of Nanshan Sales Department and Autohome."

Wang Fu attaches great importance to the automobile industry, and naturally hopes that BYD Auto's first product will be a hit!