Rebirth 99 to become a car giant

Competitive price.

The appearance of a grade ahead of other self-owned brands.

Coupled with a powertrain that has no rivals at the same level, it is a bit difficult for BYD F6 to not be popular.

"Mr. Wang, within a week of its launch, we have received more than 5,000 orders. Our F6 is definitely a hit!"

As the head of BYD's sales department, Wu Huabing feels like eating a jar of honey, which is so sweet that it makes you feel tired.

Before, he had a premonition that his F6 should be popular, but he didn't expect it to be so popular.

Now it is 2003, unlike later generations, the sales volume of a model is more than 10,000 or more than 20,000.

There are very few models that can sell more than 10,000 a month.

To be able to sell more than 5,000 units a month is quite remarkable.

What's more, there are 5,000 units of F6 in one week of its launch, and it is not a dream to sell more than 10,000 per month.

"These users order our F6, all of them have paid a deposit, right?"

"Is the data true and reliable?"

Wang Fu didn't mind that the sales department arranged some people from 4S stores to do some tricks for the convenience of publicity, so as to create a situation where F6 was very popular.

But he has to grasp the real situation, otherwise it will affect him to make some decisions.

"Mr. Wang, these orders are made by the customer with a deposit of 1,000 yuan, and they are all authentic and reliable."

"However, our production capacity in the initial stage of mass production is limited, and there is no way to deliver all of them immediately. It is estimated that we will not be able to actually release them until November."

BYD couldn't wait to launch the F6 on the market. It also saw that the previous publicity work was very effective, and didn't want to cause a gap in the publicity.

So even if Nanshan's engines are still a month or two away from mass production, they are all listed directly.

Anyway, at that time, it will be enough to focus on how many orders BYD F6 has won.

"Wait until November?"

"It's only mid-September. If consumers wait too long, they may switch to other models."

Although Wang Fu also knew that the production capacity in the early stage of mass production was limited, but seeing the backlog of F6 orders, he still wanted to advance.

"Mr. Wang, some of the experiments are foreseeable. If it is necessary to enter mass production as soon as possible in advance, Nanshan can be tested and produced at the same time."

"At the same time, you can also ask the procurement department to discuss with Nanshan, so that they can deal with this project day and night and meet our needs as much as possible."

Liang Chuanqing interjected beside him.

"Mr. Liang's proposal is very good, and I think it can be considered."

Wu Huabing nodded while giving Liang Chuanqing a thumbs up in his heart.

Why didn't I think of proposing this plan to the purchasing department before.

"The quality level of Nanshan's parts and components has always been very good, and the reputation in the industry is also very good."

"If they assess that the problem is not serious, then you can do it as soon as possible."

BYD is now betting on the auto industry, and naturally hopes that the F6 can really be sold on the market.

Otherwise, if you miss the outlet, no one will know what will happen then.

...

Buying other models on the market and dismantling them for comparison and imitation is what many researchers in automobile companies are doing.

Otherwise, there would be no such sayings as "Zotye tape measure department" and "Great Wall tape measure department".

As a star company in the automotive industry during this period, BYD's F6 model aroused such a big response when it was launched, which naturally attracted many car companies to study it.

"Mr. Wang, we have purchased three BYD F6s from other consumers at a higher price, and have completed the preliminary dismantling and analysis work."

"Judging from the information confirmed so far, the parameters announced by the F6 model are still correct compared with the actual vehicle measurements."

"The engines and gearboxes that Nanshan supplies to them are no different from those supplied to us."

"It can even be used directly by replacing the engine we bought."

"I think that as long as the company relocates this powertrain to a popular SUV in the market, the sales will definitely not be worse than BYD's F6."

"Compared to BYD, which just built a car this year, I think consumers will definitely have more confidence in us by then."

Inside Great Wall Motors, Zhu Jianbo personally reported to Wang Ying the disassembly and analysis report of BYD F6, as well as the research and development proposal for the company's next new model.

"Is the appearance of the F6 much different from that of the Yangcheng Accord?"

Wang Ying naturally agreed with Zhu Jianbo's proposal.

Great Wall is now able to purchase a very competitive powertrain from Nanshan. If it has a beautiful and attractive appearance, then the sales of the new SUV model will definitely not be bad.

The most important thing is that the research and development cycle can be greatly shortened, and it may be launched by the end of next year.

"It's basically the same except for a few individual details that are slightly different."

"We also bought a Yager from Yangcheng Honda. We removed their headlights and installed them on the F6 smoothly."

"It's nothing more than where the engine and gearbox are installed, there are some differences."

Zhu Jianbo felt that they could learn from BYD's approach.

Anyway, if the details are changed at that time, the lawsuit will last for a long time.

Even if you lose the lawsuit, you can't lose too much money.

"So do you have any appearance goals for the new model now?"

Wang Ying's words were a bit reserved, but Zhu Jianbo naturally understood.

"I think Honda's CRV is a very good SUV. Although it has not been introduced into production in China, it is very popular in the United States."

"If we can learn from the appearance of CRV, then it is likely to bring the company the first model with a monthly sales of over 10,000."

When Zhu Jianbo came to report to Wang Ying, he naturally already had the goal of the next generation of models.

As a car company mainly focusing on pickup trucks and SUVs, Zhu Jianbo continues to focus on similar products.

Toyota and Honda, which are sold very well in the American market, naturally became the first objects for him to learn from.

Of course, no one can tell whether it has been influenced by BYD.

"Honda CRV?"

"It's a really nice car!"

"You can come up with specific plans first, and also review other comparison models."

"Look at the next time the company conducts a formal evaluation of a new project and decide on the matter."

Although CRV has not yet been produced in China, as the general manager of Great Wall Motors, Wang Ying naturally cannot be so ignorant.

You know, until now, some pickup trucks of Great Wall Motors also have export business.

She also has some understanding of the situation in the international market.

...

"Mr. Li, BYD's F6 is very popular now. I think it will be a dark horse in the auto market this year."

"I think we can also learn from their ways."

Geely Automobile, Peng Lin, the head of the sales department, has been very envious of BYD these days.

The first car was just that successful.

Not only is the sales very hot, but it is also expected to make a lot of money.

The most important thing is that this BYD entered the auto market later than Geely, and its experience in making cars is definitely not as rich as Geely.

But they are able to make F6 so popular.

Peng Lin felt that Geely's R\u0026D personnel were too reserved.

"They directly followed the styling of Honda's latest Accord model, and equipped with Nanshan 1.5T turbocharged engine and 6AT automatic transmission, they are quite lethal to consumers."

"If there are no obvious problems with the powertrain in the future, it is not impossible for the future sales of the F6 model to reach 10,000 a month."

"But if we continue to imitate the Accord like the F6, I'm afraid the results will not be better."

Li Su thought that he had been working on cars for several years, but in the end, there was no model as popular as BYD F6, and he was really envious in his heart.

However, he still couldn't accept fighting BYD there.

"Mr. Li, I don't mean to imitate the Accord, but to refer to BYD's practice and find a model that is very popular in the market to learn from."

"BYD can compete with Honda's models, and we can compete with Toyota."

"The sales of their Camry in the United States will not be worse than that of the Accord."

"Or Nissan's Teana can also be considered. This car is also very popular in the United States."

When Peng Lin said this, Li Su was immediately moved.

Geely has also purchased a batch of Nanshan engines for debugging.

They can completely launch a new model like the F6 based on the Camry or Teana.

At that time, the powertrain will be better than Camry or Teana, the appearance will be basically the same, and the configuration will be enriched.

And the price is only half of others...

Such a model, it is difficult not to catch fire!

"Go to the research institute to discuss it, and see how long it will take to build a model like this."

"The competition in the auto market is much fiercer than in previous years, and more and more joint ventures have begun to cut prices and launch more models."

"We must not slow down the launch of new models, otherwise we will not be able to keep up with the pace of market changes."

Li Su has great ambitions for the automobile industry.

So far, he's actually done pretty well.

Geely and Chery were even once the representatives of domestic independent brand car companies.

"No problem. If the people in the research institute can't understand the copying of the homework, then it really can't be justified."

Peng Lin and Li Su have a very good relationship, so they speak directly.

Anyway, all the models of self-produced brands these years have been copied from place to place, so no one should make fun of anyone.

Only after 2010 did the models gradually become self-developed.

Even so, there are still amazing cars like Zotye Porsche coming out.

Once the license plate is changed, 99% of people can't tell who is the real Li Kui and who is the fake Li Kui.

...

"Minister, the sales volume of the Accord has dropped by 20% year-on-year in the last week. We have conducted research with 4S stores, and many of them have chosen to buy F6."

"Some people also choose to buy Passat and Mondeo."

In the Yangcheng Honda Sales Department, Ma Hongjian reported the sales data of the last week there with a little anxiety.

Although overall, the sales of the Accord are very hot, there is a general shortage of cars in each store.

But this degree of popularity has changed significantly compared to last month.

As an employee of the sales department, Ma Hongjian is naturally the one who can feel it the most.

After all, the data of various 4S stores will be aggregated to him every day.

"The positioning of our Accord is completely different from that of the F6. Why do some customers give up our Accord and choose the F6?"

Mu Linsen couldn't understand this change.

If consumers think Passat or Mondeo are good, then he is also understandable.

After all, we are competitors at the same level in the international market.

But what is F6?

That's a counterfeit product!

Plagiarized their own models!

If it weren't for the fear that the other party would steal traffic, Yangcheng Honda would have directly sued BYD to court.

Even so, this action must be done sooner or later.

"Minister, normally, it is impossible for the sales of F6 to have any impact on our Accord. After all, we are not customers in the same range."

"But during this period of time, it is better to buy an Accord than to buy an F6 in Autohome, and the posts about using the extra money to buy a house are very popular."

"There are tens of thousands of people commenting there almost every day, and Autohome has put this post in the most conspicuous place for a long time."

"So many consumers have been affected. I guess this must be a marketing method of BYD."

"But it really has an impact on our sales."

When Ma Hongjian said this, Mu Linsen immediately felt bad.

Buying Accord is not as good as buying F6, and the extra money is used to buy a house?

Such a point of view is somewhat difficult to refute.

"You make a proposal to transfer part of next month's advertising expenses to Autohome."

"Even if they don't praise us in the future, at least they don't black us."

"For a post like what you said, it's definitely not appropriate for them to put it on the top."

"How much money BYD has paid, we will double it!"

Mu Linsen waved his hand confidently, ready to launch the RMB tactics.

For Yangcheng Honda, the Accord is the car they eat.

Buying an Accord can earn tens of thousands of yuan.

In this case, their income in one year must be very considerable.

It's really not a big problem to spend a few million in advertising fees.

At that time, if you sell 100 more Accords, won't you earn back all of them?

"If this is the case, I think we should be able to suppress the heat!"

"Before, this Autohome said that it would not accept advertisements in 2002 for the sake of user experience, but later it honestly charged a lot of advertising fees."

"Now that they have more users, they need more servers, and their attitude towards advertising fees should be more positive."

"At that time, we will also cooperate with Autohome to promote the Accord model. Don't report on the comparison between Accord and F6 every day!"

The leader approved the budget, so Ma Hongjian was naturally full of confidence.

Money can't solve the problem, so Mu Linsen will come to solve him.