Rebirth 99 to become a car giant

The Spring Festival of 2004 is coming soon.

The personnel above the director level of Nanshan Technology Co., Ltd. all came to a hot spring resort hotel in Conghua.

Of course, recuperation is the secondary purpose, and the main thing is that Cao Yang is going to explain the company's next reform to everyone.

Some things, too democratic will not have a conclusion.

So Cao Yang is going to announce the result directly.

But there are some things, but you can also listen to everyone's opinions.

"The company's turnover in 2003 successfully exceeded 30 billion. Our products also range from early nut plates, molds, bearings, and presses to current gearboxes, engines, robots, and various auto parts."

"We are now the largest auto parts company in China, but compared with parts giants such as Bosch and Denso, there is still a big gap."

"During this rapid development process, many problems in Nanshan have actually been covered up."

"Many people outside are praising Nanshan, thinking that Nanshan is very successful."

"But we can't drift by ourselves, we have to face up to our own problems."

In the conference room of the hotel, Cao Yang first held a meeting with everyone.

Before officially announcing the organizational structure adjustment and other aspects, it is necessary to introduce the background.

"For example, the workers at our production site actually have a lot of room for improvement in terms of the execution of each process."

"Sometimes, there is a workflow, but no one executes it."

"This is either a problem with the process, or a problem with the person who executes it."

"However, because of the need to catch up with production and performance, as long as there is no accident, these issues have not received sufficient attention."

"For another example, many of our product plans are still focused on the present. No one thinks about what it should look like in five years, ten years, or even twenty years."

"I have always said that Nanshan is going to be a company that relies on technology to get orders, but those technologies need to be researched, and those technologies can be cooperated with outsiders. These also lack a clear enough plan."

"The most important thing is that with the development and expansion of the company's scale, there have been some situations where busy people die and idle people die."

"We are still in the entrepreneurial stage, the company does not support idlers!"

After all, Nanshan is a private enterprise, and making money is the main thing.

Of course, the money earned is also used for investment and development.

But it is obviously inappropriate to raise a bunch of idlers.

"Over the past few years, Nanshan's overall profit margin has been good, but our expenditure on research and development is also a very large number."

"While ensuring the profit margin of the existing business, the company also has the idea to try some other businesses."

"Of course, auto parts and equipment are still the company's core business."

"A lot of people have asked whether my company should simply build cars. My answer is that there is no such consideration in the next three years."

The people who came this time were all the senior management of the company. Taking this opportunity, Cao Yang naturally wanted to have a good chat with everyone about his thoughts and opinions.

"The company has developed to the present, on the whole, it is still in a state of eating from a big pot, which is definitely not acceptable."

"Those who can do more work, the general direction in the future must be like this."

"Starting from this year, the company will separate out each business department and establish a separate company."

"Nanshan Research Institute, Nanshan Auto Parts Co., Ltd., Nanshan Special Steel Co., Ltd., Nanshan Equipment Co., Ltd., Nanshan Transmission Co., Ltd., Nanshan Engine Co., Ltd., Nanshan Mold Co., Ltd., Nanshan Robot Co., Ltd., these eight subsidiaries will The overall management and coordination is carried out through Nanshan Holdings Co., Ltd.”

"In addition, a special Nanshan Investment Co., Ltd. will be established to carry out investment business."

When Cao Yang said this, everyone's attention was immediately raised.

With such a major reform in the company, everyone will pay attention to whether their position has changed.

"In the future, the group company will be in charge of procurement and sales, and the R\u0026D work will be managed by Nanshan Research Institute."

"The subordinate companies are responsible for the specific production of products and the improvement of processes."

"I will continue to serve as the general manager of the group holding company and the dean of Nanshan Research Institute, and temporarily concurrently serve as the general manager of Nanshan Auto Parts Co., Ltd."

"Zhang Fugui is the general manager of Nanshan Investment!"

"Xie Lingyun will be the general manager of Nanshan Special Steel, Pan Jinxing will be the general manager of Nanshan Equipment, Ji Hua will be the general manager of Nanshan Transmission, Cheng Tao will be the general manager of Nanshan Engine, and He Qingquan will be the general manager of Nanshan Mold..."

Cao Yang knew what everyone was concerned about, so he didn't bother, and directly stated his arrangement.

Otherwise, everyone will definitely not think so much in the future.

Private business is just that good.

The boss can set many things down with one sentence.

Of course, sometimes an advantage can also be a disadvantage.

If the boss sets the wrong direction, he will die without a place to die.

"Except for Nanshan's investment in an enterprise with a special mission, everything else revolves around auto parts and equipment. Our core business is still these two."

"I'm not proud to say that we have indeed made some achievements in the past few years, but there is still a lot of room for hard work."

"Next..."

Cao Yang rarely talks for a long time alone.

In his previous life, he himself hated the leader talking for a long time, and then having several leaders talk there one after another.

But this time is different.

He talked endlessly there for two hours alone, directly expressing his plans and ideas for each company.

At this time, what he needs more is for everyone to implement his ideas.

The discussion is just picking up on the omissions.

"In 2004, our goal is to break through 50 billion in sales!"

Such an important meeting must mention the sales target for this year.

Last year's turnover has exceeded 30 billion, reaching 31.2 billion, and this year's goal is naturally even higher.

Thanks to the large-scale mass production of engines, this year's sales are even more worth looking forward to.

"The four major businesses of engines, gearboxes, special steel, and auto parts are the key to supporting the growth of turnover."

"According to this year's market development, I predict that the national car sales will exceed 5 million units, of which the share of self-owned brands can reach about 40%."

"I hope that the number of engines sold this year will reach 1 million units, with sales exceeding 10 billion yuan; the sales volume of transmissions will reach 2 million units, with sales exceeding 14 billion yuan; the 300,000-ton production capacity of the special steel plant can be fully utilized. Bring an output value of more than 10 billion."

"Auto parts will also be the focus of this year. In addition to continuing to cooperate with independent brands, joint ventures and foreign auto giants, we will also start a new round of assault."

"Although the newly received orders will not start mass production in the next year or even the next year, we must also prepare in advance."

The Group Finance Department will definitely formulate specific assessment tasks and indicators for each subsidiary company.

But the general direction must be finalized by the boss Cao Yang.

Only when the people below have a clear goal can everyone know where the efforts are headed.

"Of course, our internal changes can be carried out immediately, but externally, there can be a transition period of three to half a year."

"After all, it takes a certain amount of time to go through the procedures of changing with each customer."

"I hope……"

Cao Yang talked for two hours alone, and the first meeting of this recuperation was considered a smooth end.

The rest of the time is mainly for everyone to eat, drink and have fun.

Of course, to be frank, it is impossible to expect everyone to be in a good mood to relax after such an important event happened.

Basically, when taking a hot spring, they find a pool in twos and threes, and discuss this change while soaking in the hot spring.

"Old Pan, from now on, your gearbox company will be the company's four King Kongs."

"Whether it is turnover or profit, it is among the best."

"That is to say, engine companies and special steel companies can be compared with you, and the rate of return of auto parts companies cannot match yours."

Ji Hua and Pan Jinxing are old classmates, and they must be relatively close among a group of executives.

In fact, although there are no particularly obvious factions within Nanshan, there are rivers and lakes wherever there are people.

Cao Yang didn't believe it at all if there was no rivalry among the various management levels.

"The size of the gearbox company is indeed relatively large, but in terms of importance to the company, the equipment company is actually more important."

"Whether it is various presses, machine tools, or other production line equipment, it is the equipment company that is responsible."

"Just because of the special properties of the equipment, it is impossible for it to sell hundreds of thousands of units, or millions of units, just like parts such as engines and gearboxes."

"So it is definitely inappropriate to simply compare the importance of turnover."

Ji Hua is not really humble, but he really thinks that the equipment business is very important.

Cao Yang has always emphasized that the auto parts and equipment business is the company's two core businesses.

Whether it is an engine, a gearbox, or auto parts, these are essentially the business scope of auto parts.

But the equipment is only Nanshan Equipment Technology Co., Ltd., at most, the robot company can get a little bit of it.

"Equipment is important, but the speed of making money is not enough."

"Like our machine tool, it was obviously developed last year, and our own mold center has also begun to be used on a large scale."

"But apart from the press business, other CNC machine tools, grinding machines, milling machines, etc., are only used by ourselves."

"If you want to increase sales and get other manufacturers to buy, it is much more difficult than promoting parts."

Pan Jinxing has a very clear understanding of the difficulties he is facing.

In 2004, the most important task of the equipment company was to promote the developed machine tools and sell them.

Otherwise, Nanshan alone would not be able to support such a large scale.

"In the machine tool industry, the advantages of international giants are too great, and it is really difficult for us to surpass."

"It is even many times more difficult than in the field of auto parts."

"However, I think we can also have a good communication with Minister Zeng, please ask her to start promoting from key cooperative customers such as Great Wall Motor, Geely Automobile, BYD Automobile and their suppliers."

"The technical parameters of our machine tools are no worse than those of international giants, and the price is actually a bit cheaper."

"As long as everyone recognizes this reality, people will naturally come to us to order."

The sale of gearboxes has basically opened up the situation.

Most of the manufacturers who can use Nanshan have already used it.

For other OEMs such as Toyota, Nissan, Honda, Hyundai and Kia, no matter how hard you work, it is useless.

So Ji Hua's pressure is really not that great.

"It can only be like this first, otherwise it will be embarrassing if the situation cannot be opened."

Pan Jinxing and Ji Hua chatted there very casually, and the others were naturally not idle either.

"Ayang, does this Nanshan Investment Co., Ltd. have any main business?"

Although Cao Yang basically told Zhang Fugui before, he asked him to slowly hand over the business of Autohome to Yu Yu and shift his focus to investment.

But Cao Yang has not had time to elaborate with Zhang Fugui on what to invest in.

Taking advantage of this opportunity, Zhang Fugui naturally wanted to figure it out.

Otherwise, he's totally out of ideas.

"In the next few years, the focus will be on the Internet and financial fields. You should first recruit a group of talents in this field to the company."

"In particular, we can recruit some people from Sequoia and other limelight companies, and we can also do venture capital business in the future."

"At that time, I will also give you some lists. When it comes to the companies in the list, you don't need to discuss and report with me in particular. You can fully promote the venture round, A round, and B round of investment."

"As for the financial aspect, for the time being, we will focus on accumulating talents and experience, and I will make special arrangements later."

In a few years, there will be a huge financial crisis.

It would be a pity if Cao Yang missed such a good opportunity to pick up money.

Wouldn't it be nice to pick up billions of dollars from Wall Street and other places to subsidize the development of the industry?

As for the Internet, it goes without saying.

Now is definitely the golden age.

There is no need to worry about losing money no matter what conditions are used to invest in Internet companies that can be named in later generations.

It is nothing more than a question of earning more and earning less.

"I don't have much experience in this area."

Zhang Fugui really felt guilty.

He also has a certain understanding of his own abilities.

Among the top management in Nanshan, he is definitely not very powerful.

"It doesn't matter if you don't have experience, just find some experienced people to help."

"For me, Nanshan Investment needs someone trustworthy to look at it. I have already planned the general development direction, and I just need to implement it."

When Cao Yang said this, Zhang Fugui breathed a sigh of relief.

If you just allow yourself to implement various projects, the pressure will not be so great.