Rebirth 99 to become a car giant

Whether it is Infineon cutting off the supply of chips to Nanshan, or it is rumored that Bosch and Nanshan are vying for orders.

This can be regarded as the most concerned news in the auto industry since the spring of 2004.

However, different people obviously have different reactions to this news.

"Mr. Zhu, Bosch Huaxia is very sincere this time, and is willing to consider forming a joint venture with us to produce auto parts such as starters, generators, and electronic drive products."

"This is a very big breakthrough."

"Until now, Bosch does not have a factory in the Northeast."

Spring City Automobile Group, Chang Lei, director of the research institute, wanted to persuade Zhu Zhengfeng to agree to Bosch's conditions.

In recent weeks, feeling the pressure from Nanshan Group, the people from Bosch Huaxia not only resorted to various tricks to deal with Nanshan, but also began to take the initiative to visit various OEMs frequently.

In addition to the various joint ventures, leading car companies such as Modu Automobile Group, Spring City Automobile Group, Xifeng Automobile Group and Didu Automobile Group are naturally their key targets.

So far, Bosch has the closest relationship with Modu Automobile Group, but the status of Spring City Automobile Group is obviously higher than that of Modu Automobile Group.

Therefore, even if the other party is the target of Bosch's key research this year, it does not hesitate to come up with some key component technologies to form a joint venture factory with Spring City Automobile Group to produce related parts and supply them to Spring City Volkswagen and other affiliated companies of Spring City Automobile Group. .

"We have also discussed joint ventures with Bosch several times before, but the other party has always hesitated and hesitated."

"It was even rumored that they went to Nanhu Province for inspection and wanted to build a wholly-owned new factory there."

"I didn't expect that the attitude has changed drastically now, which is a bit surprising."

Zhu Zhengfeng was naturally willing to form a joint venture with Bosch.

In China, there are few auto companies that can refuse Bosch's joint venture project.

More often than not, it is Bosch who picks and chooses.

"I've heard a saying, but it's not necessarily accurate."

Chang Lei thought about his choice of words, and felt that he should mention it to Zhu Zhengfeng, "Previously, Volkswagen's ECU, starter, generator, ESP and other parts were almost all supplied by Bosch."

"However, in the past six months, Nanshan Group has also been fiercely fighting with Volkswagen. It wants to enter the supply system of Volkswagen's engine starters and generators, and even ECU Nanshan wants to try it."

"If it's an ordinary company, Bosch may not take it seriously, but the parameters of Nanshan's 1.5T turbocharged engine are very exaggerated, and have surpassed the level of mainstream engines of international auto giants."

"This also means that the parts such as ECU and starter provided by Nanshan are likely to be used in large quantities by Volkswagen, and even many other domestic car companies will also use a large number of parts from Nanshan Group."

"This is a very huge threat to Bosch, and it can even be said to threaten Bosch's foundation in China."

"So during this period of time, the two of them are fighting each other. Bosch probably wants to use a joint venture to allow our group to support subordinate companies to continue to use their products."

I have to say that Chang Lei's analysis is very factual.

It's just that Zhu Zhengfeng felt very uncomfortable when he heard it.

When did Nanshan Group become so powerful?

As the eldest son of Huaxia Automobile Industry, Chuncheng Automobile does not have any decent engine and gearbox products yet.

It was surpassed by a private enterprise that has not been established for many years.

If Nanshan is more sensible and respects Chuncheng Motors, then forget it.

But until now, Nanshan's boss has not taken the initiative to visit him.

The few meetings I had were all initiated by myself.

"Bosch has a history of more than 100 years. Their experience in producing auto parts is definitely not comparable to Nanshan."

"As the largest car company in China, Spring City Automobile must use reliable parts."

"Bosch is so sincere now, so we don't have to worry too much about some details."

"They want 60% of the shares, so let's make it 60%!"

"However, for sales and purchases, we must arrange people from our group to be responsible."

After hearing Chang Lei's report, Zhu Zhengfeng agreed to establish a joint venture company with Bosch without much entanglement.

For Chuncheng Motors, this is completely beneficial.

Zhu Zhengfeng even hoped that after the establishment of this joint venture company, Spring City Automobile Research Institute would have new breakthroughs in the research and development of ECU, starter and generator parts.

At that time, Chuncheng Motors will also be able to produce 1.5T turbocharged engines that do not belong to Nanshan, and there is no need to follow other independent brands to ask Nanshan to supply engines!

...

"Mr. Wang, people from Bosch took the initiative to contact us and lowered the prices of ESP and wipers by a full ten points!"

"In addition, they also indicated that they can arrange technical personnel to cooperate with our engine development, and provide content such as development considerations for parts such as generators and starters."

"Even United Electronics said that they can arrange a special team to develop ECU for us. The attitude is much better than before."

"Do you think we should take this opportunity to officially launch our new generation engine research and development project?"

Zhu Jianbo and Wei Qiang came to Wang Ying's office to report the latest things to her.

As a rising star in China, Great Wall Motors performed very well this year.

In particular, the H6 model that will be launched in the second half of the year has begun to release some spy photos, which has attracted some people's attention.

In this case, Bosch attaches a higher importance to Great Wall Motors.

"Most of our current models use engines from Nanshan directly."

"Even in accordance with the previous agreement, after purchasing 200,000 units for technology transfer and charging 500 yuan for each technology transfer, we will definitely continue to use the parts supplied by Nanshan first."

"Jumping out and kicking Nanshan away at this time will offend people to death."

Wang Ying also knows something about the competition between Nanshan Group and Bosch House.

In fact, people in the entire Huaxia auto industry are paying attention to this matter.

One is the world's largest auto parts company.

One is currently the largest local auto parts company in China.

Qianglong and the local snake wrestled their wrists. Everyone was very curious about who would win.

"Business is business. As long as it is beneficial to Great Wall Motors, we can consider doing it."

"Although Nanshan is willing to transfer technology to us in the future, a 1.5T engine is definitely not enough."

"We have already been bullied by others on this engine. If we are also bullied on the 2.0T and other displacement engines developed by Nanshan, it seems that the entire Great Wall Motor is working for Nanshan."

During this time, Wei Qiang had frequent contacts with people from Bosch, who said that he could arrange for his son to study at the University of Munich.

This caused Wei Qiang, who had a good relationship with Nanshan, to change his attitude.

Of course, he also knew that he couldn't go too far, otherwise there would definitely be problems.

Of all the automobile companies in China, Great Wall Motor has the strictest supervision on the relevant personnel of the purchasing department.

In most cases, Wei Qiang doesn't even have the courage to have a meal with the supplier.

Of course, if the temptation is strong enough, anything can be changed.

"What Minister Wei said is not unreasonable. From the perspective of the company's independent research and development, keeping a certain distance from Nanshan is actually conducive to the development of our own research and development capabilities."

"Otherwise we will buy everything from Nanshan, and it will be difficult for us to highlight our own advantages."

Zhu Jianbo didn't deliberately support anyone, but as the person in charge of R\u0026D, he definitely hoped that the company could invest more resources in independent R\u0026D.

And some technical cooperation with Bosch is obviously conducive to improving the level of independent research and development of Great Wall Motors.

After all, the relationship between Bosch and Great Wall Motor is completely a buyer-seller relationship, and there is no competition between the two parties.

"The more this is the case, the more we need to be firm in our attitude."

"Although there is no need to have a completely deadlocked relationship with Bosch, it is obviously inappropriate to turn to Bosch to deal with Nanshan."

"You know, at least in the next few years, we rely on Nanshan much more than Nanshan relies on us."

"It will not be a good thing for the company to anger Nanshan at that time."

After Wang Ying said this, Wei Qiang and Zhu Jianbo stopped talking.

Because she was telling the truth, no one could bear the consequences of breaking up with Nanshan completely.

"Then should we consider the field of body and chassis, start some cooperation with Bosch first, avoid the related parts supplied by Nanshan, and build a relationship before we talk about it."

"I believe Bosch should be able to understand our difficulties and choices."

After thinking for a while, Wei Qiang gave his suggestion again.

"Bosch is not only very good in the field of engines, but also in wipers and various motors. We can indeed further cooperate with them in this regard."

Before Zhu Jianbo came, Wei Qiang had done work for him.

So without affecting the company, he still stood with Wei Qiang.

"Okay, let's go first according to your proposal."

...

"Minister Liu, thank you for coming to Nanshan to have an in-depth exchange with us under such circumstances."

"Changan Automobile is willing to entrust Nanshan with the starter motor, generator, instrument and audio on the new model. We will not let you down."

Nanshan Group, Cao Yang personally received Liu Yanjie and his party from Changan Automobile.

Normally, it is enough to email or fax the fixed-point notification. There is no need to come to Nanshan in person and send the original copy of the fixed-point notification.

Obviously, this is Changan Automobile expressing its sincerity in supporting Nanshan.

"Mr. Cao, Chang'an Automobile basically makes economical cars. It is our main job to reduce the cost to the greatest extent while providing the products that meet the quality requirements."

"In the past, our starter motors and generators were either purchased from Bosch or Denso, and the price was not cheap at all."

"However, after Nanshan entered this field, it not only provided the industry with much cheaper motors, but also forced Bosch and Denso to start reducing prices."

"We must see this contribution."

"However, I think Bosch and Denso's price cuts are unsustainable."

"Once there are no domestic competitors, they will definitely find a reason to raise the price."

"In this case, Chang'an Automobile should support Nanshan's development even more."

"Supporting Nanshan is supporting ourselves!"

Liu Yanjie's words made people feel very comfortable.

Regardless of whether there is any element of showmanship in it, at least Nanshan Group has to recognize the favor of others.

"Liu Bu, thank you for your support and recognition of Nanshan!"

"We won't talk too much about the unnecessary things. In the future, if Changan Automobile needs Nanshan's cooperation, you can come to me!"

"Which parts of Chang'an Automobile are monopolized by suppliers, if you want Nanshan to challenge, you can directly raise it."

"As long as it is a part of the car, we at Nanshan have the confidence to produce it!"

At this time, it must be good to say.

However, Cao Yang's words were indeed from his heart.

Promoting the development of independent brands is one of the important tasks of Nanshan Group in recent years.

Only with the development of its own brand can the business of Nanshan Auto Parts develop rapidly.

After all, compared with the international auto giants, the parts of Nanshan used in its own brand models are obviously one grade higher.

...

"Mr. Li, Bosch is now threatening us directly!"

"If our new models really want to use Nanshan's ESP, then Bosch will not supply us with any ESP in the future."

"Even the other party vaguely stated that Bosch will not have any business cooperation with us in the future."

"I'm not sure what to do, so I'll report to you."

Geely Auto, Hou Liang came to Li Su's office specially.

At the beginning of the year, he had a contest with Bosch's Liu Zhenbo, and the result was basically his victory.

However, the situation has changed rapidly in the past two months.

Seeing that there are more and more news related to Bosch and Nanshan on various automobile channels, Bosch's attitude towards Geely Automobile is also changing.

"Bosch dares to threaten us like this?"

"Did they send a letter?"

Li Su looked at Hou Liang in surprise.

Over the years, this is the first time a supplier has threatened Geely Auto so strongly.

In the past, even if everyone had conflicts, they could not reach this level.

"They didn't send the letter, and they probably don't dare to send it like this."

"But when talking with them in person and on the phone, they expressed this very clearly."

When Hou Liang said this, Li Su's face was still a little ugly.

When did Geely Automobile actually become a threat to suppliers?

It is entirely Geely's freedom to choose which suppliers to produce parts.

But Bosch actually used this incident to disgust Geely.

This is absolutely intolerable!

"Since Bosch doesn't want to cooperate with Geely in the future, then don't cooperate!"

"Without Butcher Zhang, would we still be able to eat hairy pigs?"

Li Su is not a weak person either. It is impossible to make Geely Auto into what it is now.

However, what he said was tough, but Hou Liang felt a little bit unconfident.

"Mr. Li, although Bosch has gone too far, I heard that they have joined forces with Infineon to cut off the supply of chips to Nanshan. I am worried that this matter will become more and more serious, and it will affect Nanshan's parts supply."

"It would be a bit embarrassing for us to ask Bosch to supply us with parts at that point!"

Hou Liang was a bit embarrassed and added an explanation.

As the head of the Purchasing Department, the cost and supply of parts are his two most concerned issues.

Even the work of the purchasing department revolves around these two centers of gravity.

Judging from the current situation on the Internet, there are certain risks in the supply of parts in Nanshan.

"Not at all!"

"Although Bosch is very powerful, looking at the world, there is no part that only they can make."

"In the worst case, we will just ask Denso or Delphi, and we can always find manufacturers to supply parts."

"However, we just reached an agreement with Nanshan Group at the beginning of the year, and future models will use a large number of Nanshan parts in all aspects."

"If it's just because of the turmoil caused by Bosch, we will start to give up the cooperation with Nanshan."

"Then it may be difficult to further cooperate with Nanshan in the future."

"Besides, Bosch is threatening now, and we will do what they want."

"How will your procurement department manage Bosch in the future?"

"At that time, people can make which parts they want to make, and can they have whatever price they want?"

Hou Liang couldn't refute Li Su's rhetorical question.

Deep down, he was actually unhappy with Bosch.

It's just that he is worried that his attitude is too tough, and he will take the blame when the time comes.

Now that Li Su said the same thing, he naturally had no objections.

Bosch, aren't you a cow?

I can't afford to offend, but I can afford to hide, right?

...

Before 2004, Chery Automobile was definitely the leader among China's independent brands.

The success of the QQ series has brought Chery's sales to the level of 100,000 units per year.

A total of 90,367 vehicles were sold in 2003, including 54,201 A-series vehicles, 7,581 Oriental Sons, and 28,585 QQ vehicles.

The year 2004 was a year when Chery made further progress.

Chery Automobile continued to expand its product line this year, successively launching the Son of the East 1.5T turbocharged luxury version, 6AT automatic transmission Cowin, SUV, 0.8LQQ, and the total sales are expected to reach a record 150,000 units.

However, judging from the data of the past quarter, the situation is not optimistic at all.

Except for the Dongfangzi 1.5T version equipped with Nanshan engine, which met sales expectations, other models not only failed to achieve their sales growth targets, but experienced a decline in sales.

This made Chery very nervous.

Under such circumstances, Song Xianming, head of the procurement department, reported a rather special news to general manager Yin Chuan.

"Mr. Yin, Bosch has finally let go, and is willing to arrange a team to cooperate with our parts development, so that the performance of our 2.7L engine and 0.8L engine can be further improved."

"But the other party wants us to give up using Nanshan's products, or even Nanshan's engines and gearboxes."

"This point, I think the company may need to make a comprehensive balance."

Song Xianming is well aware of the company's determination to develop its own engine and gearbox. Otherwise, Bosch would have dared not report to Yin Chuan for such an excessive request.

"Has the conflict between Bosch and Nanshan Group reached this level?"

Yin Chuan naturally heard about some conflicts between Nanshan and Bosch and other international parts giants, but he did not expect that such conflicts would develop so quickly.

It seems that it has reached the point of life and death.

"Mr. Yin, BYD, Geely Automobile and Great Wall Motors are all using Nanshan's engines in large quantities. Chang'an and ours also use each other's engines in certain models."

"In this case, it will inevitably affect the parts of the Bosch engine system. As long as the parts such as ECU, starter, and generator are used with Nanshan engines, it is equivalent to not using Bosch products."

"And Nanshan has further cooperated with the engine factories of various OEMs to provide ECU and other components, which has further seized Bosch's market share."

"Even now Nanshan has started to involve parts such as ESP, which is a threat to Bosch's core interests."

"In this case, the outbreak of conflict between the two sides is almost inevitable."

"But I think they have conflicts, which is actually a good thing for us."

"Our second engine plant started construction last year, and this year it will have an annual production capacity of 430,000 engines."

"This means that we will not be able to use Nanshan's engines in an all-round way like BYD in the future. We can only try to use Nanshan's engines for a small number of models. Other models will continue to use products produced by our own engine factory. .”

"From this perspective, we have a certain competitive relationship with Nanshan."

"So Nanshan probably won't really help us improve the engine capability, but Bosch has no conflict with us in this regard."

"The level of our engine has no effect on them. Even the higher the level of our engine, the greater the demand for their parts."

"In this case, I believe they are really willing to help us improve the engine level to a certain extent."

Song Xianming slowly expressed his thoughts.

Nanshan Group is very powerful and worthy of admiration.

However, it is also in Chery's interest to maintain close cooperation with Bosch.

"What you said is also reasonable. You can find a suitable opportunity and disclose the conditions offered by Bosch to Nanshan."

"See if they are willing to step up and help us improve engine and transmission technology."

"If the conditions for opening Nanshan are good, then everything can be considered."

After Yin Chuan said this, Song Xianming naturally knew what to do next.

The so-called truth in adversity does not exist.

After all, everyone still thinks about issues in their own interests.

This is understandable!