Rebirth 99 to become a car giant

No matter how many people care about Nanshan's car-making project, and no matter whether other people support or oppose it, Nanshan's internal new model project launch meeting is held normally.

In this way, the matter of building a car is considered a formal project.

Cao Yang is also planning to focus his work on the car-making project in the next period of time.

After all, only when the early model planning is completed, the positioning of the model is clarified, and the appearance and configuration are determined, it will be easier to carry out many specific tasks.

Now it is the end of June 2004. If Nanshan's new car is to be released by the end of 2005, the schedule will be very rushed.

Normally, it takes three to five years for international auto giants to research a new model.

Domestic self-owned brands are often outsourced or off-the-shelf because of their powertrains, and the design of the model's appearance is "borrowed" from other best-selling models.

Therefore, the development cycle is often within two years.

As a new entrant, Nanshan naturally cannot extend the development cycle too long, otherwise the risks and pressures will increase a lot.

Fortunately, in terms of powertrain, there is already a relatively deep accumulation, and there will definitely be no problem in catching up with mass production next year.

Once the core issues can be resolved, the pressure on the rest will be much less.

Even so, there are many things to worry about, and there are many things to worry about.

"Mr. Cao, in order to produce cars, we first need to solve the license plate problem. Otherwise, even if the car is produced, there is no way to obtain the approval of the ministries and commissions, and it cannot be sold on the market. In that case, it will really only become a technology demonstration car. "

"For example, some international auto giants come to China to set up joint venture factories. There are often shortcuts for their production access, so there is no need to worry about it."

"However, as a company that has never produced cars, it is quite difficult for us to obtain approval in this regard."

"Especially in the past few years, many automobile projects have been launched in China, and there have been signs of overcapacity to a certain extent."

"It is estimated that the review of this aspect will be stricter than before."

The new model team has a project meeting early in the morning every day, and Cao Yang also participates every time.

Now it is definitely necessary to sort out the relatively big problems and arrange people to deal with them.

Obviously, the license issue is a huge stumbling block.

"When BYD entered the car manufacturing field, the situation was a bit similar to ours, but they obtained the car production license by acquiring some car companies that were on the verge of bankruptcy."

"Can we also consider a similar approach?"

Zeng Tingting made a suggestion of her own.

Although this option may not be the most suitable, it is definitely one of the feasible options.

After all, there are really too many domestic auto companies.

Many of them were launched in the 1980s and 1990s, and now they are on the verge of bankruptcy, and even the remaining license plate is worth some money.

"The turnover of our Nanshan Group has exceeded 30 billion last year, and it is expected to exceed 50 billion this year. By then, it will be the largest private enterprise in Lingnan Province, and even look at the whole country, and it can also enter the top five."

"In addition, our accumulation in the automotive industry is much deeper than other companies. The previous 6AT gearbox even won the first prize of the National Science and Technology Progress Award."

"In this case, I think it's okay to apply normally?"

Ji Hua thinks that it is better not to spend money if possible.

If you waste 100 million on a license, you might as well spend the money on research and development.

"I think what Mr. Ji said is quite reasonable."

"BYD may not be able to apply for a license in this area through normal channels, after all, they have never done anything related to cars before."

"So the only way to go is to buy licenses from other car companies."

"But we in Nanshan are different. We can apply in an upright manner. If the ministry has any doubts, we can just face them directly."

Pan Jinxing also agreed with Ji Hua's point of view.

The few years he joined Nanshan have been years in which his self-confidence has been continuously improved.

Nowadays, Nanshan is considered to be the leading existence in China no matter in the auto parts industry or in the equipment industry.

In this case, if Nanshan wants to enter the field of complete vehicle production, but there is no way to obtain access, then who else is qualified?

Does it have to be given to companies such as Yangcheng Toyota and Imperial Benz?

"The automobile industry is now regarded as a pillar industry in Yangcheng. If our group enters the field of complete vehicle manufacturing, the provinces and cities should be very supportive."

"Is it possible to consider using the power of Yangcheng as a whole to advance the matter of the license plate?"

Xie Lingyun worked in Shaogang before, and is very familiar with the way state-owned enterprises deal with the government.

Now as the general manager of Nanshan Special Steel, he has always been relatively low-key in the group.

But he naturally wants to show his presence and value in front of everyone.

It is obviously a good opportunity to help the car manufacturing project obtain a license.

"Boss Xie is right. I will contact the district first."

"When the leaders came to investigate before, they all mentioned that we should ask questions boldly."

"Now this question is a very good question to ask for help."

Cao Yang glanced at Xie Lingyun and felt that his plan was the best.

Spending money to buy some companies that are on the verge of bankruptcy can certainly solve this problem.

But that is purely spending money to buy a license.

Nanshan can afford this money.

But it doesn't make much sense.

Nanshan will compete with various international parts giants and auto giants in the future. If you can't even get a simple access license, how will you wrestle with the giants in the future?

"I accumulated some relevant experience when I went through some procedures in a special steel factory."

"Mr. Cao, I am willing to take the initiative to ask for this matter, and I will be responsible for related promotion matters as the company's window."

Seeing that Cao Yang approved of his plan, Xie Lingyun immediately stood up and expressed his opinion.

"Then thank you for your hard work!"

"When the time comes, I'll run with you!"

Although the first obstacle has not been resolved, at least there is a direction.

So soon, everyone started to discuss the next topic.

"At present, the first and second phases of Nanshan Industrial Park have been fully utilized, and there is not much vacant land in the third phase."

"If you want to build a new production plant like those joint venture car companies, I'm afraid you need to continue to apply for land in the district."

"However, our vehicle project has not yet been approved, and there may be some difficulties in applying for land now."

"The most important thing is that once we have taken this step, then the matter of building cars will be known to everyone immediately."

"Even if we continue to promote the prototype car for technology demonstration, it is estimated that many people will not believe it."

Dai Hanbiao immediately raised a new question.

That's the problem with the production plant.

A normal automobile factory generally has a stamping workshop, a welding workshop, a painting workshop and an assembly workshop, covering a relatively large area.

It will take at least a year to rebuild a factory like this, even if it is relatively fast.

As a result, the subsequent production of prototypes for certification and testing may not be able to keep up with the schedule.

Unless the ideal goal of putting into production by the end of next year is postponed.

"I think the group's first model has a production target of only 10,000 units. Even if it is produced within a year, it will be less than 1,000 units a month."

"If it is put into production within two or three years, then the number of units that need to be produced every month will be even less."

"In this case, can we make full use of the vacant factory building in the third phase, and build a simple vehicle assembly line first, focusing on a gimmick of manual production."

"In this way, the movement is relatively small, the investment is relatively small, and it can be adjusted more flexibly."

Finance Minister Dong Shengnan put forward his own views on the side.

She supports building cars.

However, if you can invest less, it is best to invest less, otherwise the financial pressure will increase.

"I think Minister Dong's proposal is also reasonable."

"First, accumulate relevant experience through a simple trial production line, and then build a dedicated vehicle factory later."

"This may be the most suitable solution for our group."

Without waiting for others to continue to express their opinions, Cao Yang gave his own judgment.

Nanshan Group's car manufacturing was originally positioned as a relatively high-end car.

This is doomed that the sales at the beginning will not be particularly ideal.

Even if he has some tricks to promote, it is impossible to get the monthly sales of five or six hundred thousand or more expensive models to tens of thousands.

In this way, small investment and rolling development is a very suitable path.

Yangcheng Honda, which is in the same city, developed rapidly based on similar ideas.

"There is another issue that needs to be considered, that is, whether we want to produce large stamping parts such as four doors and two covers by ourselves, which is related to whether we want to invest in a stamping workshop."

"I personally propose that Yangcheng Huaqiang Factory can come to invest in a large-scale stamping production line and hot stamping production line next to it, just to provide our models with four doors, two covers and body skeleton parts."

Su Mingxing, as the head of the procurement department, is naturally responsible for the parts that Nanshan cannot produce.

In the end which parts are produced by ourselves and which parts are purchased from outside, this definitely needs to continue to be discussed.

However, for large coverings such as four doors and two covers, it is necessary to think clearly in advance.

Compared with investing in large-tonnage stamping equipment, the preparation period of the factory and equipment is relatively long.

He doesn't want to see the group's car-making project, and it will lose the chain here.

"There is no problem with this direction. You can chat with Mr. Guo of Huaqiang Factory first to see if the other party has any ideas in this regard."

Large stamping parts are related to the appearance of the car body, which is relatively important.

Normally, it must be produced by yourself.

However, Yangcheng Huaqiang Factory can also be regarded as an affiliated enterprise of Nanshan, and 30% of the shares are owned by Nanshan.

So it is not unacceptable to hand over the order to them.

After all, for this part, the most difficult thing is the mold design.

As long as the equipment is put in and the molds are in place, it will not be so difficult to produce.

"There is another problem. Although we can now produce the powertrain, many parts on the body and chassis can also be produced."

"However, to assemble a car, we still need to purchase a large number of parts from outside, and we need to accept at least a hundred new suppliers to produce the complete car."

"Then what kind of logic should we use to select these suppliers also requires a general direction within the company."

Su Mingxing must be most concerned about the business he is responsible for.

Supplier selection is a relatively sensitive topic.

He naturally hoped to move forward after clarifying a general direction.

"It's very simple. Let's see who is used in the industry. We will use whoever we use first for the time being, and we will introduce more manufacturers to compete in the future."

"The core parts are basically produced by Nanshan auto parts. Most of the other parts are relatively low-tech. You can still find some manufacturers in China to produce them."

"The big principle is that there is no need to import parts from abroad, and even materials should not be purchased from abroad as much as possible."

Although a stable supply chain is very important for OEMs, Nanshan has been able to produce its own gearboxes and engines, as well as some core parts on the car body. At this time, it will continue to import some suppliers to supplement and improve the entire supply chain. Not high at all.

Some parts can be handed over to existing suppliers for production.

The other part of the parts can learn from the supply systems of companies such as Yangcheng Honda, BYD, and West Wind Nissan, and there is no major problem at all.

"There is a problem that I think everyone may need to pay attention to at the beginning."

"Car production seems very simple, and many domestic independent brands can produce it."

"But everyone must also know that self-owned brand models always have various minor problems. Unlike other joint ventures, there will not be any problems within a few years."

"It involves a complete system, especially quality management and the stability of large-scale mass production."

Luo Hongxing, who had been silent all this time, also stood up to speak at this time.

As the vice president of Ford Motor Company, he is relatively low-key in the company.

But that doesn't mean he's not good enough.

"If you want to say which industry has the most complex industrial chain and the most parts, it may be the aerospace and military industry, not the automobile."

"If you want to say which industry has the highest safety requirements and the lowest tolerance for quality defects, it may still not be the automobile, but the aerospace military industry."

"As for which industry is developing the fastest, it is still not the automobile, but the mobile phone, computer and other industries related to electronic information."

"Even when it comes to which industry has the largest production volume, it is not automobiles, but consumer electronics such as mobile phones and computers."

"However, I think the automobile industry is the benchmark of the manufacturing industry, because although the above industries have high requirements in certain aspects, they are seriously biased. Although the automobile industry has not the highest requirements in every aspect, when combined, the requirements are very high. Very high."

"Except for the automotive industry, no industry has the above characteristics at the same time."

"Because of this, when producing automobiles, a higher level of management has to be adopted, which ultimately leads to the highest management level in the automobile industry in the manufacturing industry."

"There are so many parts on a car, and mass production can magnify the problem."

"Any small problem multiplied by the number of mass production is a huge problem, resulting in huge recall costs and repair costs."

"So I think that error-proofing needs to be fully considered in the design and production process at the beginning."

"For example, if some parts are missing, it is simply designed so that the whole product cannot be assembled without this part."

"Some parts are easy to install in reverse, so it is designed so that if it is installed in reverse, it will not fit in."

"As for the error-proofing of the manufacturing process, since I am a small-batch production line, the degree of automation is probably not particularly high."

“That makes the need for error proofing a lot bigger.”

"In fact, I think that even if it is a small-batch production line, the parts that can be installed with equipment should be solved with equipment as much as possible."

"Imagine, a purely manual line makes a thousand products every day, but people may always be negligent, and even a 1% negligence will produce 10 defective products."

"As for machinery and equipment, as long as the parameters are set, it will continue to follow the existing procedures, and the chance of error is small."

"It just so happens that our group has its own equipment industry, and the robot is also doing very well, so we can give full play to our advantages."

Seeing that everyone was listening carefully, Luo Hongxing opened his mouth to express his own opinion.

He thinks everyone is a little too optimistic.

Although he is also very supportive of car building, but support belongs to support, and difficulties must be realized in advance.

A car is not as simple as a sofa with four wheels.

"What Mr. Luo said is quite reasonable. Both the design department and the production department need to combine the concept of error prevention and quality requirements in the early stage."

Cao Yang is still very confident in Luo Hongxing's professionalism.

Otherwise, he would not be allowed to serve as the vice president of the car project at the same time.

"Mr. Cao, I think it is necessary to start working on personnel recruitment and management procedures immediately."

At this time, Liu Youmei, the head of the personnel and general affairs department, also mentioned the difficulties she was about to encounter.

"When we want to recruit people, most of them must be recruited from other domestic OEMs. However, the styles of German, American and Japanese OEMs are different. When our company recruits people, do we need to focus on it? ?”

Nanshan will definitely not recruit talents that can be handled domestically.

The cost is not at the same level at all.

However, the question Liu Youmei mentioned really needs to be considered.

A company, although it will eventually form its own style.

However, which system is preferred in management, and how much can be classified.

"Germans are good at avoiding mistakes in processes and rules, and their companies are characterized by a lot of processes."

"The advantage is that it can guarantee stable product quality and solid technology. The disadvantage is that the process is complicated and it cannot respond quickly to changes."

"People in Dongying are good at reducing waste. They often think about what is unnecessary, but they are obsessed with details, so they come up with lean production. This is also the reason why Dongying's products are cost-effective, leading in technology and solid in quality. "

"Americans are good at innovation and are not bound by processes and rules. Things that don't follow processes and rules happen from time to time. This seems to be similar to us Chinese."

"So they can quickly respond to market changes, but they often lead in technology, but the quality is so-so."

Seeing that Cao Yang didn't interrupt her, and didn't give an answer directly, Liu Youmei made a supplementary analysis beside her.

If Nanshan wants to recruit people, the most important thing is to recruit people from Yangcheng Honda, Shanghai Volkswagen, Shanghai General Motors, Spring City Volkswagen, Spring City Toyota, and Changan Ford.

Domestic enterprises such as Geely Automobile and Chery Automobile are not yet Liu Youmei's choice.

"This problem is also easy to handle."

After listening to Liu Youmei's words, Cao Yang quickly made a decision.

"For example, R\u0026D talents can be recruited from the Pan-Asia Technology Center. General Motors has cultivated a lot of talents there over the years."

"As for quality management, you can recruit people from the joint ventures of Toyota and Honda. They have relatively high requirements for quality control."

"As for procurement and project management, you can recruit people from Modu Volkswagen and Spring City Volkswagen."

"As for the sales department, part of it can be recruited from the sales departments of companies that sell complex imported cars such as Mercedes-Benz and BMW, and self-owned brand car companies such as Chery and Geely."

"Which feature is beneficial to the development of the company, we will make full use of that feature."

"Finally, after fusion, we will form our own characteristics."

Cao Yang's seemingly random combination is obviously very reasonable.

For him, the powertrain is good enough, the appearance of the model is good enough, and the rest is to produce it step by step.

"Mr. Cao, is our automobile company also called Nanshan Automobile?"

Mi Ying, who has been in charge of recording, suddenly interjected.

As soon as she asked, everyone's interest immediately rose.

Nanshan Group already has so many companies starting with Nanshan.

It seems that it is not impossible to be called Nanshan Automobile.

But after all, it gives people a feeling that there is no characteristic.

And it seems to be too deeply related to the auto parts business and equipment business, which should not be conducive to the expansion of this business.

For example, if you go to BMW to discuss business, and you are a competitor of BMW, then when people see Nanshan equipment or Nanshan auto parts, they probably don’t want to use them.

"The name of the car company should be Xingchen Motors."

"Many people in the group have a car dream, including myself."

"I hope Xingchen Motors can realize the dreams of all of us and take down all obstacles encountered!"

In terms of naming, Cao Yang directly decided on Qiankun and decided on the name.

Fortunately, everyone still thinks this name is acceptable, but no one raised any objections.

Ask for a monthly ticket, the veterans support it.