Rebirth 99 to become a car giant

If you want to say which international auto giant has the worst relationship with Nanshan, it must be Toyota.

Because of the Nanshan gearbox, Aisin's share in the international gearbox market has dropped significantly.

Except for Toyota, Subaru, Suzuki and other Toyota-related manufacturers who continue to use Aisin transmissions unswervingly, Ford Motor, General Motors, and Volkswagen are all reducing the proportion of Aisin transmissions.

Even now, Aisin has basically been completely removed from the supply system.

Although this impact cannot be said to be fatal to Aisin, it is definitely hurtful.

Almost all of their efforts in the past ten years have been abolished.

The son was beaten and disabled, so the father naturally has to stand up and support him.

However, after wrestling with Nanshan several times, Toyota Motor failed to please him.

Even after a series of investigations, Toyota Motor vaguely discovered that there was Nanshan's shadow behind the "brake door" incident in the United States.

In this way, the relationship between the two parties will not be good.

"Chen Bu, you should have seen the reports about Xingchen Motors on the Internet in the past two days, right?"

Spring City Toyota, sales manager Hiromasa Miyazaki took the initiative to talk about Xingchen Motors with the deputy director Chen Wenzhan.

There are rumors that Chen Wenzhan will soon be promoted to the deputy general manager of Spring City Toyota and also the head of the sales department. His status in the Spring City Motor Group is also rising, and he can be regarded as a young man who has been reused.

Toyota Motor wants to influence Spring City Motor Group, and Chen Wenzhan is obviously a good messenger.

Now that Nanshan Group is entering the field of car manufacturing, Toyota naturally has ideas.

"I see, the domestic auto market is expected to become more and more intense in the future."

"Especially starting in May this year, Shanghai General Motors set off a wave of price cuts, and various car companies have followed suit."

Chen Wenzhan thought that Miyazaki Hiromasa was just chatting casually with him, so he didn't pay much attention to it.

However, soon, Miyazaki's thoughts were exposed.

I saw him say: "Nanshan Group itself has a strong production capacity of engines and gearboxes. Many independent brands in Huaxia are using their powertrains, and even the gearboxes are sold in the international market."

"Some time ago, they competed directly with Bosch, and they did not fail in the end."

"It is conceivable that their strength is very different from that of ordinary Huaxia independent brands."

"I think the emergence of Xingchen Automobile should bring a big change to China's auto industry."

"Does Spring City Motor Group need to think about planning for a rainy day?"

Chen Wenzhan is also a smart person.

From Miyazaki's words, he also tasted a little different meaning.

However, since Miyazaki didn't say it directly, he wouldn't take the initiative to ask.

On the contrary, he continued to pretend to be a little confused, and said, "Didn't Autohome report that Xingchen Automobile is planning to build a luxury car brand in China and produce high-end models with large displacement?"

"This market is very niche, and it is mainly occupied by Mercedes-Benz, BMW and Audi."

"Even Toyota's Lexus has a very small market share in China."

"The establishment of Xingchen Motors should have very little impact on Spring City Toyota, right?"

When Chen Wenzhan said this, Miyazaki found that he didn't know how to refute.

But soon, he found an entry point.

"Chen Bu, you are right. Star Motors is not targeting car companies like us, but I think the Audi models of Spring City Volkswagen will probably be hit the hardest."

"Audi is a luxury model, China's official car purchase, many high-end cars are used Audi A6."

"Judging from the reports on the Internet, I feel that the first model of Xingchen Motors may have formed a competitive relationship with the Audi A6."

"At that time, the interests of Spring City Motor Group will definitely suffer losses."

"I think you can consider raising it with the group leaders to increase your vigilance towards Xingchen Automobile and Nanshan Group?"

In the end, Miyazaki Hiromasa finally expressed his purpose.

With Toyota's own power alone, it is already very difficult to contain Nanshan Group in China.

But the stronger the strength of Nanshan Group, the greater the threat to Toyota Motor.

In the past, it was Aisin. In the future, the development of parts companies such as Denso and Toyoda Gosei will definitely be affected.

Therefore, Toyota Huaxia has already regarded Nanshan as its main competitor.

Not to mention that now Nanshan Group has also established Xingchen Motors to produce cars by itself.

"Before the model of Xingchen Automobile is officially exposed, it is estimated that with the current news, it will be difficult for the group to make any big moves."

"Unless there is a better option than Nanshan on the market."

"Minister Miyazaki, is Aisin interested in establishing a joint venture with Spring City Motor Group?"

"If possible, I think Aisin's 6AT has every chance to enter other affiliated companies such as Spring City Volkswagen and Spring City Mazda."

Chen Wenzhan has basically figured out Miyazaki's thoughts now.

At this time, it is natural to want to reap some benefits.

If he can facilitate a joint venture between Aisin and Chuncheng Motor Group, he will definitely give the group boss a high look.

"Aisin already has a factory in China, and the current production capacity is not saturated. It is estimated that there will be no need to continue to expand business in the short term."

"However, I can help you to ask about Denso."

"Maybe they can take out part of the business and explore the possibility of establishing a joint venture factory."

Miyazaki also knew that it would be very difficult for Chen Wenzhan to promote some things if he was not given some credit.

Denso itself is now optimistic about China's auto market and wants to expand related businesses.

Whether it is related parts of the engine, or other parts such as air conditioners, meters, VSA, etc., Denso is considered a leader in the industry.

In addition to supplying Toyota, Yangcheng Honda, Westwind Honda and Westwind Nissan are also his customers.

Even self-owned brands such as Chery Automobile and Geely Automobile have some parts produced by Denso.

"If Denso can establish a joint venture with Chuncheng Motors, I am sure that the various companies in the group can use Denso's parts to the maximum."

Chen Wenzhan also quickly painted cakes for Miyazaki.

However, Miyazaki is really willing to eat this pancake.

The domestic auto industry is very different from foreign countries.

The joint ventures and self-owned brand models of various automobile groups will give priority to the products of the component companies under the group.

Most of these parts companies are actually joint ventures.

It is a joint venture between an international auto parts giant and auto parts companies under various auto groups.

Whether it is the seat, the air conditioner, or the exhaust system, this is generally the case.

"I'll contact the Denso people as soon as possible, and I will communicate with you as soon as possible!"

...

"Mr. Cao, Yangcheng Toyota's joint venture negotiations have been completed, and the new company will be formally established next month."

"At that time, there will be four automobile companies in Yangcheng. Should we consider readjusting the positioning of the models? Otherwise, the sales volume of Yangcheng Honda, Westwind Nissan and Yangcheng Toyota will be higher than ours. It is estimated that all parties will treat us Support will drop."

Liu Tianwu is a little tangled these days.

Every day, he finds time to go to Autohome and various portals to learn about news related to the auto industry.

Especially in the past few days, the various reports of Xingchen Automobile are generally not very pleasant.

This made him a little tangled.

You know, for the development of Xingchen Automobile, he has already started to arrange people to start the work of land acquisition.

If Xingchen Motors can't develop by then, he will be under a lot of pressure.

Especially this month when he suddenly learned that Yangcheng Motor Group and Toyota Motor were going to set up a joint venture in the next area, his pressure was even greater.

"Honda Motor and Yangcheng Motor established Yangcheng Honda, but in 2003, they ran over to establish Westwind Honda with Westwind Motor Group."

"In this way, Yangcheng Motor naturally wants to find Honda's rival Toyota to establish a joint venture company."

"There are already two Japanese car companies in Yangcheng, and the supply chain is relatively sound. It is not surprising that Toyota will set up a factory here."

"In the future, maybe Volkswagen will find a place to set up a factory in Lingnan Province."

Cao Yang did not directly answer Liu Tianwu's question.

He is already working on the exterior design of the model, and the positioning of the model has also been determined.

It's too childish to change it at this time.

Besides, he really wants to build up the brand power of Xingchen Motors, otherwise it will be very difficult to produce more than 300,000 cars in the future.

Competing with self-owned brands such as BYD, Chery, and Geely in the car market with a level of 100,000 yuan every day is not what he wants to see.

If that's the case, just start building cars right from the start.

Don't wait until now.

"As the province with the largest economic scale in the south, Lingnan Province is also a key province for car sales."

"I don't think it's surprising that more and more car companies will come here."

"However, the more car companies there are, the policy support from provinces and cities will be dispersed."

"For example, we have run into a problem with the license plate of Xingchen Motors during this period of time."

"Even in the past few days, all parties have started to get busy with the birth certificate for Yangcheng Toyota."

"Yangcheng applied to the ministries and commissions for the licenses of two companies at the same time, and the difficulty must have become greater."

"Whether Xingchen Motors will be sacrificed for Yangcheng Toyota is hard to say."

"After all, Toyota's global influence is visible to everyone."

"I heard that the first model they imported was the best-selling CAMRY model in the world. It is the same route that Yangcheng Honda first introduced the Accord model. Everyone is very optimistic about it."

Liu Tianwu was still debating whether to tell Cao Yang about this unfavorable factor.

Now seeing that Cao Yang insisted on making luxury models, he couldn't help but speak out.

For the project of Yangcheng Toyota, a lot of information is still in the confidential stage, and there is no official announcement.

It stands to reason that it is not suitable to say it.

But for Xingchen Motors, Liu Tianwu didn't care so much.

Anyway, this news, in fact, some well-informed people already know it.

Yangcheng Automobile Group and Toyota Motor will also make official announcements soon.

"Leader, we already have a clear direction for the planning of Xingchen Motors."

"Our Nanshan Group needs a high-end model as a verification model for our new technology, otherwise there is no way to fully highlight our technical advantages."

"This is also a major event related to the development of Nanshan's auto parts business."

"In the future, Xingchen Motors will definitely launch more models, but the positioning of the first car has been determined."

"We have already started the design of the whole vehicle internally, and the planning of the production plant is also in progress."

"As for the license plate, we will also consider two routes to advance together."

"On the one hand, continue to apply normally, and on the other hand, contact some potential companies to see if they can be acquired at a lower price."

When Cao Yang said this, Liu Tianwu couldn't insist on anything.

After all, the most important business of Nanshan Group is spare parts.

You can't let Cao Yang give up the development of parts business for the sake of building cars, right?

...

"President, Nanshan Group has also built cars. It's a good time for us to establish a joint venture with Yangcheng Automobile Group."

Atsuo Fukuichi sat in first class with Fujio Cho and flew to Baiyun Airport.

Toyota Motor is going to establish a joint venture company with Yangcheng Motor Group, and now the negotiations have come to an end.

Soon, the official news will be announced.

At this time, as the president of Toyota Motor, naturally he couldn't stay in Dongying all the time.

"China's auto industry is developing too fast, and their sales volume this year is estimated to surpass ours."

"At this rate of development, China is likely to become the world's largest auto market in five years' time."

"We have already established a joint venture company with Chuncheng Automobile Group in the north, and now it is just right to go to the south to deploy."

"It's just that I didn't expect to run into the establishment of Xingchen Motors at this time, so don't blame us for going against them."

Zhang Fufu's opinions on Nanshan have also become more and more serious in recent years.

Toyota Motor and its affiliated companies have suffered several losses in the hands of Nanshan.

But I didn't take advantage of it once.

Is it tolerable, which is unbearable?

"Through the joint venture, we can promote Yangcheng Automobile Group to cooperate with Nanshan Group as little as possible."

"The components company under our group can consider giving the other party a little share when setting up a factory in Yangcheng. This way, it should be more convenient when it comes to land acquisition and dealing with various departments."

Atsuo Fukuichi's calculations were obviously very loud.

Over the years, Huaxia has established a lot of joint venture companies in Japan, and everyone has already figured out a plan to maximize profits.

So regardless of whether the joint venture party occupies 30% or 50% of the shares, it seems that a lot of profits have been divided.

In fact, they can transfer most of the profits through various methods such as technology royalties and imported components.

In the end, of the profits taken by the joint venture, 30% of the shares can share 15% of the actual profits, which is considered very good.

If it is done too much, 30% of the shares will not even get 10% of the actual profits.

"Well, that's a good suggestion of yours."

"I believe Yangcheng Automobile Group should also be very interested."

"It would be the best if we can find an opportunity for Yangcheng Motors to face Nanshan Group!"