Rebirth 99 to become a car giant

Every year, late December and January are popular time periods for supplier conferences and dealer conferences of various OEMs.

After working hard for a year, I always call everyone together to summarize the past, look forward to the future, and arrange tasks for next year by the way.

Nanshan Group has provided supporting equipment for most of the main engine factories in China. At this time, Cao Yang is naturally very busy.

When the company is small, if you don't go, you don't go, and people don't mind.

But if your company grows bigger and stronger, if you don't attend this supplier conference, other OEMs will have ideas for purchasing.

Do you feel that you are so great that you disdain to attend our meeting?

Especially this year, Nanshan Group established Xingchen Automobile, which is a sensitive year.

In order to avoid everyone's misunderstanding, Cao Yang is going to attend most of the supplier conferences in person this year.

Fortunately, these conferences are often held in various tourist cities in the country, and they are considered to be traveling.

San/ya, Julong Bay Hilton Hotel.

The 2004 Spring City Volkswagen Supplier Conference was held here.

"Mr. Cao, Spring City Volkswagen seems to have a sufficient budget for this year. They actually traveled all the way to the southernmost place to hold a supplier conference and provided each supplier with two free guest rooms. This is very rare. "

Zeng Tingting, the head of the sales department, naturally attended with Cao Yang.

Although Spring City Volkswagen didn't directly lock down the number of people present, they definitely couldn't come with a large group of people.

This time, Cao Yang brought Zeng Tingting, Dai Hanbiao and Mi Ying to the meeting.

"Chuncheng Volkswagen has developed rapidly in the past few years, although its sales volume is less than that of Modu Volkswagen, ranking second."

"However, since the sales of Audi A6 and Audi A4 accounted for 30% of the sales volume, the profit is actually no less than that of Shanghai Volkswagen."

"Now is the time to live comfortably."

Cao Yang is relatively clear about the development of the North and South masses, and he is more concerned about it.

After all, this is the vane of domestic joint ventures, and it will lead the trend in the next ten years.

"That's true, but this year's Magic Capital GM is also very strong, and sales have increased rapidly."

"Yangcheng Honda even counterattacked and became the fourth in the sales rankings, which is very surprising."

"Even with the existence of BYD's F6, the sales of the Accord have not been affected in any way."

"Combined with the excellent performance of Fit, it can be regarded as a refreshment for its suppliers."

"In addition, Imperial Capital Hyundai is also a dark horse in the auto market this year. With the excellent performance of the Elantra, it actually took the fifth place in the sales list."

"Unfortunately, we hardly have any business cooperation with Imperial Capital Hyundai."

Zeng Tingting felt a little unexpected about the sudden emergence of Dongying Automobile Enterprises and Korea Automobile Enterprises.

The most important thing is that Nanshan's business has nothing to do with the manufacturers of these two systems.

However, Cao Yang didn't think so.

Because it is almost inevitable.

The suppliers of manufacturers such as Hyundai Motor and Yangcheng Honda are basically within their system.

It is difficult for outside manufacturers to obtain a large share.

Of course, with the rapid development of parts technology, their own manufacturers can't keep up, but it gives other parts giants some opportunities.

Just like ten years later, non-Honda suppliers such as Bosch, Continental, and Denso have also become the main suppliers of Yangcheng Honda and West Wind Honda.

The situation at Westwind Nissan is similar.

If Nanshan wants to do business with Japanese companies, it will basically take another five or six years before it is a good time.

"Hyundai Motor's brand power is relatively weak in the joint venture."

"With the rise of BYD, Chery and Geely, their good days may not be long."

"As for Yangcheng Honda, we only supply molds and presses to manufacturers such as Yangcheng Aiji and Yangcheng Apak, which can be regarded as a share of the pie."

"European and American manufacturers and self-owned brand manufacturers are still our key customers in the next stage."

Cao Yang chatted with Zeng Tingting and his group while waiting for the official start of the procurement conference.

Fortunately, this time the conference was held in another place, and the relevant leaders came here ahead of time.

So at two o'clock in the afternoon, Spring City Volkswagen's 2004 supplier conference started on time.

No matter what kind of conference it is, there must be a bunch of leaders coming to the stage to give speeches.

This time is no exception.

Thanks + review + look forward!

This is always the classic structure of speeches of all kinds.

The general manager of Spring City Volkswagen spent about ten minutes on stage before finishing his speech.

After that, the heads of various fields such as sales, production, quality, and cost took the stage to speak.

"In 2004, Spring City Volkswagen's annual sales are expected to exceed 300,000 vehicles, including 150,000 New Jettas; 60,000 Boras; 20,000 Golfs; 50,000 Audi A6s; 20,000 Audi A4s .”

Since it is only December 18th, and the year has not yet passed, Spring City Volkswagen only released a rough idea of ​​some data.

However, the data of 300,000 is already lethal enough.

"Facing 2005, Spring City Volkswagen has proposed a production and sales target of 360,000..."

Some people were not interested in the speeches of the leaders on the stage, so they tried their best to listen there.

But Cao Yang thought it would be interesting to listen to it.

After all, his perspective on issues is different from everyone else's.

After the halftime break, it was past four o'clock, which was the time when the supplier conference attracted the most attention.

That's where the various awards come out.

For suppliers, being able to win the Spring City Volkswagen award is an honor, and it is also a great achievement when they go to other OEMs to sell their parts.

For example, if a supplier is an excellent supplier of Spring City Volkswagen, when they go to BYD to discuss cooperation, the buyer of the other party will definitely not easily question its strength.

"Mr. Cao, an excellent supplier of Spring City Volkswagen may not necessarily be awarded to us."

"Judging from the past situation, the affiliated companies of Spring City Automobile Group are the most likely to win awards, and the rest are the parts supply companies that have followed Volkswagen into the Chinese market."

Zeng Tingting was afraid that Cao Yang would have too high expectations, so she hurriedly vaccinated Cao Yang before the awards were announced.

If this was BYD's supplier conference, or Great Wall Motor's supplier conference, Zeng Tingting's attitude would definitely be different.

"It doesn't matter if the award is not the award, we just need to make the parts well."

Cao Yang's mentality is quite upright.

Although the evaluation of these awards is based on multiple latitudes such as quality, on-time delivery, production efficiency and customer satisfaction, it is still a fair award that reflects the strength of suppliers in a more objective way.

However, there must be some other considerations behind it, and there is no standard answer at all.

"Suppliers who won this year's Cost Excellence Award include Spring City Sihuan Factory and Universal Bearing..."

"Suppliers who won this year's Supply Guarantee Award include Spring City Stamping Factory and Spring City Bosch..."

"Suppliers who won today's Excellent Quality Award include Nanshan Auto Parts..."

With the announcement of awards one by one, Zeng Tingting was constantly looking forward to and disappointed.

However, just when she gave up, she heard a familiar name.

"Mr. Cao, we have also won an award."

"Excellent Quality Award is second only to excellent suppliers."

Although she was not so happy to jump up, Zeng Tingting was still very happy.

"The winners with us are all Chinese enterprises of international component giants such as Continental, ZF, Autoliv, and Webasto. This is also a special recognition for us."

As the general manager of Nanshan Auto Parts, Dai Hanbiao is also in a very good mood at this time.

As long as it is not a duck egg, it is acceptable.

"It's a good start."

"I will go to Changan Ford's supplier conference the day after tomorrow, and I feel that there will be surprises."

Although it doesn't matter if you don't win an award, it is definitely better to have an award.

"Mr. Cao, it's time for you to go up and present the awards!"

Mi Ying, who was sitting next to her, reminded her in time.

"Mr. Dai, you are the general manager of Nanshan Auto Parts. Come and present the award on behalf of the company."

For Cao Yang, there is nothing particularly worth looking forward to in this moment of showing his face.

It's better to be more generous and let Dai Hanbiao go.

Sure enough, after listening to Cao Yang's words, Dai Hanbiao's face was full of smiles.

He also has a certain understanding of Cao Yang's character. At this time, there is no need to give way politely.

The next process is nothing special.

It was nothing more than asking Dai Hanbiao and Zeng Tingting to go to the leaders of the Spring City Public Purchasing Department for a few drinks during the toast at night.

There is no prohibition on alcohol yet, and on occasions like supplier conferences, drinking must be more violent.

After the supplier conference of Spring City Volkswagen, there will be a series of supplier conferences for Changan Ford, Great Wall Motors, Shanghai GM, Shanghai Shanghai Volkswagen, Chery Automobile, Shenlong Automobile, Geely Automobile, BYD Auto, etc. .

What is gratifying is that every supplier meeting that Cao Yang participated in did not fail.

Excellent supplier!

Cost Excellence Award!

Supply Excellence Award!

Best Contribution Award!

Top Ten Quality Award!

...

Nanshan Auto Parts can be said to be soft-handed after winning the prize, and even Cao Yang felt a little surprised when he got it.

The awards of various OEMs are sometimes more metaphysical.

For world component giants such as Bosch and Denso, it is impossible for every OEM to give them awards.

However, this time Nanshan Auto Parts actually received a series of awards.

This made many colleagues feel envy and jealousy.

"Mr. Lu, Nanshan's strength is too terrifying. Fortunately, we did not choose to viciously compete with them, otherwise we might not be able to compete."

Jiang Cong, the head of Wanxiang's sales department, and Lu Jiansheng, the general manager, basically attended the supplier meeting of most OEMs.

It can be regarded as witnessing the crazy award-winning scene of Nanshan Auto Parts.

"We are no longer at the same level as Nanshan Group. They are engaged in the bearing business, and they have not driven us to death. They just made some bearings with relatively high technical content."

"The rest is mainly to match the gearbox and engine."

"However, fortunately, they have a wide range of business, otherwise we really would not be rivals."

Lu Jiansheng is not a person who is willing to admit defeat.

But it also depends on who you are comparing with.

Compared with Renben Bearing or NTN, he feels that Wanxiang is not bad at all.

But compared with Nanshan Group, he has no confidence.

"This time, their Xingchen Motors also handed over a few parts such as the axle shaft to us for production. If Xingchen Motors develops in the future, maybe we can go to cooperate with them in depth."

Jiang Cong doesn't have any intention of fighting Nanshan now.

Can't fight.

"When we went to the United States to file a lawsuit, we also established a good relationship with them."

"After the new year, I will go to Yangcheng to visit Mr. Cao again, and then we will have a good talk about the possibility of cooperation."

Lu Jiansheng felt that the in-depth cooperation with Nanshan would be beneficial to Wanxiang.

Although everyone makes bearings, but the market is so big, it is completely possible to rush out of China to compete with others.

...

"Li Gong, I heard that Nanshan only reduced the price by two points this year. Can it become an excellent supplier?"

Unwilling, Xue Wenqiang from SKF called Li Jianfeng.

Although the supplier conference was over, he still felt uneasy.

As a former leader in the bearing industry, SKF's share in China has now dropped to a very pitiful level.

If it weren't for the fact that some bearings have been kept in use and Volkswagen is too lazy to develop them, it is estimated that SKF's business in China will have to take another step.

"Manager Xue, you only saw Nanshan's price reduction by two points, but you didn't see what contribution Nanshan made to the quotation of the parts on my new model."

"Even for some parts, even if we don't use Nanshan, because Nanshan participates in the competition, our overall cost has dropped a lot."

"The most important thing is that even if they only cut the price by 2%, the cost will be lower than that after you cut the price by 3%."

Li Jianfeng and Xue Wenqiang have known each other for many years.

So some things can be said more directly.

"Nanshan has already started preparing to build cars. If their models compete with Volkswagen's, wouldn't your company be equating to the enemy?"

Xue Wenqiang must have done everything possible to trip Nanshan.

It's not the first time he has done this kind of thing.

Anyway, he was completely on par with Nanshan.

Even though SKF has already shaken hands with Nanshan in the United States, the competition in China has not stopped.

"That's not something I should be thinking about."

"The leaders don't have this worry, why should I worry so much?"

"Besides, Xingchen Motors is taking the high-end route. If it wants to compete, it is also competing with the Audi of Spring City Volkswagen. It has nothing to do with our Shanghai Volkswagen."

"People in Spring City are not in a hurry, and they also awarded Nanshan an award in terms of quality, so we don't have to worry."

Li Jianfeng's words made Xue Wenqiang speechless.

Why do these OEMs have no sense of crisis at all?