Rebirth 99 to become a car giant

People are in good spirits on happy occasions.

Sometimes good luck comes, and the happy event is unstoppable.

While Cao Yang was busy designing the appearance of Xingchen No. 2 and Xingchen No. 3 models in the company, a phone call came from Liu Tianwu.

"Mr. Cao, I have some good news. Do you have any good news to share with me?"

"Let's have an equivalent exchange of information."

After getting acquainted with Cao Yang, Liu Tianwu was a little more casual when calling.

Luo Yi next to him is still a little unaccustomed to it.

After all, the looks of his own leaders he saw all day long were basically serious.

"Leader, is there any new policy to support the development of Xingchen Automobile?"

Now Cao Yang's mind is full of Xingchen No. 2 and Xingchen No. 3. For a while, he really doesn't know what kind of medicine is sold in Liu Tianwu's gourd.

"This guess is not particularly accurate, but it is almost the same."

Liu Tianwu originally wanted to make a fool of himself, but he couldn't help himself, and said, "Isn't your Ziwei star wanting to be qualified as the official reception car for the Olympic Games?"

"I got news that this matter is basically on the horizon."

"Not surprisingly, someone from the Olympic committee should contact your company in a few days."

"At that time, you can't drop the chain."

Although Ziweixing's prototype car is amazing, it has not yet been formally mass-produced.

Whether there will be any problems later is really hard to say.

If Liu Tianwu didn't worry at all, it must be fake.

"The designated car for the official reception of the Olympic Games?"

"Very good."

"Thank you for your support."

"If it weren't for your help, there is a high probability that this opportunity will not be our Xingchen car."

"It just so happens that we are holding the project launch meeting for Xingchen 2 and Xingchen 3 internally today."

"I will also give you a brief report on the relevant situation..."

Some things that need to be kept secret, Cao Yang will definitely not say.

However, the information about some big schedules cannot be kept confidential as long as we start to inquire suppliers later.

There is obviously no harm in properly disclosing this aspect to Liu Tianwu.

After all, he needs to know the next step of Xingchen Motors so that the district can cooperate.

"In terms of the construction of the new factory, if you need any help from the district to coordinate, you can find me directly."

"It is important to ensure that the progress of the project keeps up with the needs of your model advancement."

Liu Tianwu didn't know much about vehicle positioning, and Cao Yang didn't say much.

Liu Tianwu only needs to confirm that Xingchen Motors will build a new factory and start research and development of new models.

that's enough.

For him, this is definitely more exciting than the news that Ziweixing has won the designated car for the official reception of the Olympic Games.

...

"Mr. Cao, I think this is a very good publicity opportunity for Ziwei Star."

"Is it possible to organize a special promotional activity with Autohome to let more people know about our Xingchen Automobile?"

Liu Tianwu's news is very accurate.

On the third day after he made the call, Star Motors officially received contact from the Olympic committee.

Invite Xingchen Motors to make a special trip to the imperial capital to sign the relevant cooperation agreement.

Naturally, Zeng Tingting couldn't let go of such a good opportunity.

"Well, that's a good suggestion of yours."

"We can hold a bigger signing ceremony in the imperial capital. I think the Olympic committee should also be happy to see it happen."

"But it's a pity that our Ziwei star is not suitable to appear on the scene so early, otherwise the publicity effect will be better."

The promotional rhythm of Xingchen Motors has been decided before.

In order to achieve the best publicity effect before it goes on the market, the real car will not be officially displayed until the Yangcheng Auto Show in November.

Now there are only a few prototype cars used in the research and development stage. Not only some problems need to be improved, but also the car is not in the best condition due to testing or dismantling.

"The topic related to the Olympic Games has always been relatively hot."

"There are a lot of car companies who want to get the official designated car quota this time."

"The Olympic host committee is also very flexible and gave us the designated car for the official reception."

"But at the same time, it gave Volkswagen the name of an official sponsor car."

"It can be said that one daughter married twice and earned two sums of money."

Although Zeng Tingting is also very clear in her heart, there is no way for Xingchen Motors to undertake all the Olympic sponsorship cars just relying on a limited edition Ziwei Xing.

Now occupying the position of the designated car for the official reception is equivalent to digging out the fattest piece of meat from Volkswagen.

But she still felt a little sorry.

If you give Xingchen a few more years, you can eat alone.

In the past few Olympic Games, there has not been such a situation where one woman married twice.

"Actually, it's a good thing for you to think about this issue from another angle."

"Volkswagen has paid such a high price to provide sponsorship cars together with Shanghai Volkswagen and Spring City Volkswagen."

"There are not only Spring City Volkswagen Audi A6L, Spring City Volkswagen Magotan and Sagitar, but also Shanghai Volkswagen Passat Lingyu, Touran and Shanghai Volkswagen Skoda Octavia."

"The price they spent must be much higher than ours."

"This also means that they will be more active than us in publicizing and promoting the concept of designated cars for the Olympic Games."

"When the time comes, we'll rub the hot spots directly, step on their shoulders, and let them hold their noses and say good things about us."

When Cao Yang said this, Zeng Tingting's eyes lit up immediately.

This operation seems to be feasible.

Anyway, Ziweixing is mainly responsible for the official reception tasks.

But Volkswagen is responsible for the car needs of many venues, Olympic Village, media and other related businesses.

The occasion where it shows its face the most is Xingchen Automobile, and Volkswagen can only make contributions on less formal and grand occasions.

It is estimated that this kind of scene will make the other party feel angry.

"Then we should launch the first wave of publicity as soon as possible, and follow up with this signing ceremony to let everyone know that Xingchen Automobile has been officially recognized."

"When Volkswagen conducts any publicity in the future, it will be in a relatively passive position."

Zeng Tingting immediately realized the truth that soldiers are expensive and fast.

This time the Olympic car is divided into two parts.

So how to maximize the benefits of Xingchen Automobile is very important.

However, when they were discussing how to borrow money from Volkswagen, Von Del, the general manager of Volkswagen (Huaxia) Co., Ltd., was going to be very angry.

"Zhu, what's going on?"

"Isn't it said that Volkswagen's Olympic sponsorship is a certainty?"

"Why do I hear the news that the car is the most important part, but the sponsor is Xingchen Automobile?"

Volkswagen is well aware of the influence of Spring City Motor Group in China.

Therefore, some official-related business was handed over to Spring City Motor Group to promote it.

Even from the stock ratio of Chuncheng Volkswagen, it can be seen that it is different.

For most domestic automobile joint ventures, the shares of the two parties are 50:50.

But Chuncheng Volkswagen is different. Chuncheng Automobile Group holds 60% of the shares, and Volkswagen holds 40% of the shares.

The influence of Spring City Motor Group can also be seen from this place.

Of course, having more shares does not mean that Chuncheng Motors has really made more money.

Volkswagen has plenty of ways to reasonably transfer some profits outside Spring City Volkswagen.

For example, some gearboxes and imported equipment and parts produced by themselves, and things like technology commission fees.

As long as Volkswagen wants to, it is not a problem at all to actually take away 60 to 70% of the profits in the industrial chain through a 40% shareholding ratio.

However, Volkswagen trusted Chuncheng Motor Group so much, and it turned out that the Olympic Games was a mess.

No wonder Vondel was so angry.

At this time, he was not so polite when talking to Zhu Zhengfeng.

After all, no matter how high your status in Huaxia is, Zhu Zhengfeng, you can't control Vondel.

"Vondel, despite a little accident, Volkswagen is still the main sponsor of the 2008 Olympic Games."

"This identity has never changed."

Zhu Zhengfeng was actually a little annoyed.

He only found out about this news yesterday, so he went to inquire about the specific reasons for this.

But after figuring out the reason, he could only keep his anger in his heart.

"For the 2004 Olympic Games, only one car company, Hyundai Motor, was the main sponsor."

"In the 2000 Olympic Games, only one car company, Holden Motors, was the main sponsor."

"Before 1996 and 1992, only GM and Seat were the only car companies among the sponsors."

"Among the sponsors of Olympic members, according to the usual practice, there will be no such thing as two brands of the same type becoming sponsors."

"Why was there an accident when it came to the car brand?"

Vondel did not intend to let Zhu Zhengfeng go just like that.

Regarding the sponsorship of the 2008 Olympic Games, Volkswagen entrusted Spring City Motor Group as the main helper to promote it.

Now that it's like this, he doesn't know how to explain it to the headquarters.

Not a penny was spared.

The effect is to be greatly reduced.

Vondel's head was about to grow.

"Chinese characteristics!"

"Vondel, it's not your first day in China."

"I should have my own understanding of some things."

"Let's not talk about the car sponsors of the Olympics. In most cases, they are domestic brands. You can't underestimate the influence of Star Motors in China alone."

"You can ask someone to find out who went to Xingchen Motors to inspect some time ago."

"As the automobile companies under Nanshan Group, they have a special status in China's automobile industry."

"Even some gearboxes on Volkswagen are provided by Nanshan Group."

"You should know how influential such a company is in China."

At this time, Zhu Zhengfeng was naturally going to try his best to throw the blame away.

In the past, getting him to say a few good things about Nanshan Group was even more difficult than reaching the sky.

But today, he just said it casually. All kinds of praises for Nanshan Group and Xingchen Automobile came out without even thinking about it.

If Cao Yang and the others heard this, they would probably be shocked.

"Zhu, as far as I know, Xingchen Motors has not officially signed a contract with the Olympic committee. Is it possible to kick them out?"

Vondel was still a little bit unwilling to give up.

Volkswagen's current situation, he really has no way to explain it to the headquarters.

"I want Volkswagen to be the exclusive sponsor of the Olympic car brand more than you do."

"But there is no room for maneuver in this matter."

"Fortunately, Xingchen Motors is just a new company that has been established for less than two years. There are not so many models to provide sponsorship cars for all aspects of the Olympic Games."

"Otherwise we won't even be able to keep the current situation."

When Zhu Zhengfeng said this, Vondel felt better.

At that time, I will report to the headquarters from this angle?

What else can we do?

...

"Your Xingchen Motors is on Huaxia TV again this time. It is estimated that there will be no domestic car company that will be on Huaxia TV as many times as you."

The signing ceremony between Xingchen Motors and the Olympic committee ended smoothly today.

Fang Sisi naturally went to the imperial capital together.

She was even responsible for taking part of the photos.

On Huaxia TV, she is mainly responsible for all news reports related to Nanshan Group.

After the event, the two went directly to Bianyifang to eat roast duck.

Although Cao Yang is well-known in the automobile industry, there are not many people who can recognize him on the road.

Of course, the necessary bodyguard configuration will definitely not be missing.

Cao Yang didn't want to be robbed or stabbed for no reason.

"You are really right."

"This year is just the beginning of Xingchen Automobile. After Ziweixing is officially launched, and Xingchen No. 3 and Xingchen No. 2 are also launched, the influence of Xingchen Automobile in China will not be what it is now."

"At that time, when everyone introduces Xingchen Automobile, there is no need to specifically mention that it is Xingchen Automobile under the Nanshan Group."

Cao Yang accepted Fang Sisi's compliment very "cheekily".

He is obviously very confident in Xingchen Automobile.

"The road you take is quite special. Ziweixing is a coupe, Xingchen No. 3 is a supercar, and Xingchen No. 2 is a large SUV."

"There is no car that is more popular."

Fang Sisi's opinion should represent the unified opinion of many people who are familiar with Xingchen Motors.

If it weren't for the brilliant achievements of Nanshan Group in the past few years, it is estimated that many people would jump out and sing the bad news about Cao Yang's arrangement.

"If Star Motors wants to become a luxury car company comparable to Mercedes-Benz, BMW and Porsche, it must not follow the usual path."

"Otherwise, why do you want to surpass it in a few years after others have worked hard for hundreds of years?"

"How is it possible?"

Fang Sisi had no way to refute what Cao Yang said.

If you don't take the usual path, you may have a chance of success.

With a well-regulated development, there is really little hope for Xingchen Motors to become an existence like BMW.