Rebirth 99 to become a car giant

When auto parts companies cooperate with OEMs, cost is always an unavoidable topic.

In particular, Changan Automobile, which is used to producing mini cars, is more aware of the sensitivity of Chinese consumers to prices.

So I definitely hope that the cost of SUVs and sedans can also be made.

Cao Yang can understand this.

However, understanding belongs to understanding.

The money that should be earned is naturally earned.

Nanshan Group is an enterprise, not a charity.

"Mr. Yi, Mr. Zhang, Mr. Liu, the parts that our Nanshan Group provides to customers, whether it is engines, gearboxes, or other parts, can be said to be of high quality and low price. The competitiveness of QCD is comparable to that of international auto parts. Compared with component giants, it can be said to have an overwhelming advantage.”

"I can promise that the parts Nanshan Group provides to Chang'an Automobile will not be higher than those sold to other customers."

"We are even willing to launch some special specifications for the parts used in Changan Automobile's models."

"However, in fact, I think the most important thing now is that your company should launch the product as soon as possible."

"Especially for medium and large SUVs, there is no independent brand currently producing them on the market."

"If you can launch this model in time, you may earn more money selling one car than two other cars."

After Cao Yang made a simple statement, he immediately changed the topic again.

It's embarrassing to talk about cost.

It is not acceptable to directly disagree, and it is not appropriate to directly say how much it can be reduced.

It would be better to let Changan Automobile produce a model with less cost pressure first, and let them try the sweetness, and then it will be easy to talk about later.

As for whether Changan Automobile will consider finding some suppliers that are cheaper than Nanshan Group to replace some parts, it is almost inevitable.

Cao Yang can only ensure that the QCD comprehensive ability of auto parts produced by Nanshan Group is the strongest, and there is no way to ensure that each dimension is the strongest.

Especially in terms of cost, some domestic manufacturers directly produce according to other people's drawings.

There is no design cost, and the test can be omitted if it can be omitted.

All kinds of production equipment are also cheap, and the final component cost must be lower than that of Nanshan Group.

Not to mention other things, Nanshan alone invests 10% of sales expenses in various research and development every year, and this part of the expenses must be amortized to auto parts and other products.

On this point, other domestic manufacturers can compare with Nanshan.

Of course, Nanshan has some unique technological advantages of its own, so it is not afraid of other domestic manufacturers.

After all, there are some things, even if the parts are placed in front of you, you cannot copy them.

Otherwise, more than ten years later, there will still be a large number of parts purchased from international auto parts giants.

"Mr. Cao, to tell you the truth, we know very little about SUV models. Do you have any suggestions?"

Yi Jia is also a smart person, knowing that Cao Yang didn't want to talk too much about cost details directly with him, so he didn't get entangled.

Instead, he asked a very important question for Changan Automobile.

"Actually, it's not difficult. Regardless of any car company, in the early stages of development, it is inevitable that there will be some imitation process. There is nothing shameful about this."

"China's self-owned brand car companies started relatively late, and there is still some gap compared with international auto giants in terms of exterior design and vehicle design."

"But after a few years of exercise, it's completely different."

"At the beginning, you can directly learn from other people's designs, and then make some improvements on this basis."

"Slowly stepping into the stage of completely independent design, this should be the most suitable path for the development of domestic car companies."

"Currently, auto companies such as BYD are already taking this path."

"Their best-selling F6 model, everyone knows that the reference is the Accord of Honda Motor."

"The S6, which is selling well now, is a reference from the Honda CRV."

"The F3, which will be launched soon, has the same shape as Toyota's Corolla."

"The price of a model of similar size is only about half of that of others, and there are still many consumers with cash-strapped willingness to choose to use it."

"In particular, the engines of self-owned brand models were always criticized by others, and many consumers were afraid to buy self-owned brand models for this reason."

"Now that Nanshan Engine can provide various customers with engines with excellent performance and stable quality, this worry of consumers can basically disappear."

"If Changan Automobile can seize this wave of SUV craze, it is likely to be able to overtake on curves, like mini cars, and become a leader in the field of passenger vehicles."

When Cao Yang said this, Yi Jia couldn't help but nodded.

There is nothing wrong with this logic.

Although it is a bit self-proclaimed and suspected of advertising Nanshan's engines and other products, what they say is also true.

"For medium and large SUVs, Mr. Cao, do you have any recommended models for reference?"

Anyway, it's all said and done.

Yi Jia simply lowered her face and asked more straightforwardly.

"It's an easy choice. Just look at the best-selling models in the American market, and it's best to use the models that may be introduced to China in the future as learning objects. The effect should be very good."

"For example, Toyota's Highlander, I think it is a good learning object."

In order to promote the components of Nanshan Group, Cao Yang was not polite at all.

Anyway, in the end, Nanshan Group is the beneficiary of this matter.

As for whether Toyota will be injured, that is not something he should consider.

"Toyota's Highlander?"

"We must study it carefully when we go back."

Seeing that Cao Yang gave the answer so happily, Yi Jia smiled a lot on her face.

...

Changes in the sales volume of individual customers will not cause Cao Yang's mood to fluctuate greatly.

So after sending off Yi Jia and his party, he immediately returned to the busy design work.

As the top priority during this period, the determination of the appearance drawings of Xingchen No. 2 and Xingchen No. 3, as well as the production of clay models, are naturally the most urgent matters.

Only when these basic things are determined can a lot of specific development work be officially launched.

Otherwise, how to develop parts such as interior and exterior parts, body skeleton parts, chassis and so on?

Under different shapes, the structure of the parts is naturally completely different.

"Mr. Cao, before I was worried that you have not designed an SUV, whether the shape can continue to maintain that amazing level."

"Now it seems that I was wrong and completely underestimated your level."

During this period of time, Mi Ying followed Cao Yang every day. It can be said that she watched Cao Yang draw the appearance of Xingchen No. 2 stroke by stroke.

"Although I haven't driven an SUV yet, I have the urge to buy such an SUV when I see its appearance."

"The various SUVs currently on the market are not its opponents at all."

Zeng Tingting was quite shocked when she looked at the exterior picture in front of her.

Whether a car is good-looking is a question of the beholder's opinion, but some models are very beautiful no matter who looks at them.

Obviously, the 2018 Land Rover Range Rover Extended Edition chosen by Cao Yang belongs to such a model.

Especially the classic white body plus black A-pillar, B-pillar, and C-pillar, giving people a feeling of suspended roof.

In this era, it is definitely very impactful.

The longer and larger shape than the Range Rover will also make these two large SUVs look more domineering and exposed.

Chinese people's love for big cars has been proved by history.

So Cao Yang didn't intend to build any small SUV or small car at all.

Tian Ji is like racing a horse, using a large SUV to beat other people's medium-sized SUVs.

If you use a full-size SUV to beat other people's large SUVs, you can't say that you will win completely, but you will definitely not lose ugly.

"Mr. Cao, I think this car has a little taste of a Range Rover, but the lines are clearer, more angular, and more aggressive."

Although Rao Yongxiang also felt that the drawings in front of him were very amazing, but he was familiar with the models of various OEMs, and he found some familiar impressions from the drawings.

After thinking for a while, I thought of Land Rover's most classic Range Rover model.

Although the Range Rover currently on the market is obviously not as good-looking as the one in front of me.

But the style is definitely so similar.

"Land Rover Range Rover is one of the representatives of luxury SUVs. We are a little bit like them, which is not a bad thing."

Cao Yang didn't argue.

Originally, Xing Chen No. 2 was a reference to the Land Rover Range Rover more than ten years later, but I just enlarged it by one size.

As a model with obvious family genes, it is normal for Rao Yongxiang to think of the current Range Rover.

Even after the appearance of Xingchen No. 2 was publicized, there must be some people who would make similar voices.

"That's true."

"Maybe we can increase the influence of our Xingchen No. 2 in a disguised form."

After Rao Yongxiang finished speaking, he also realized that he seemed to have said something wrong.

Fortunately, Cao Yang was not angry, but he was relieved.

However, he did not dare to continue discussing this topic.

"Land Rover is still a brand under the name of Ford, right?"

"I heard that Ford Motor's performance in the past two years has not been very satisfactory, especially the European branch, which has suffered losses for several consecutive years."

"Even Ford Global is in the red in the first half of this year, and there is a high probability that it will lose money for the whole year."

"In this case, I think Ford Motor will definitely make some business adjustments and even sell some brands."

"Mr. Cao, do you think it is possible for us to buy Land Rover from Ford?"

Zeng Tingting suddenly made a very bold proposal.

Buying such a luxury brand as Land Rover is probably something that many people in China would never dare to think about.

But after Zeng Tingting said it, she felt more and more that this matter was not impossible.

Originally, Jaguar Land Rover was bought by Ford Motor from BMW in 2000.

And BMW also bought Jaguar Land Rover from what others said.

In other words, this company has actually been sold and sold for many years.

No one is its real parents.

As long as it cannot contribute profits to the group, it is normal to sell it.

"If I remember correctly, Ford spent more than two billion dollars to buy Land Rover from BMW."

"Now that a few years have passed, if they want to sell it, they will have to hope for more than three billion US dollars."

"Such a large amount of money, let alone whether the company can get it out, even if it can get it out, whether it's worth it is also a question."

Obviously, Rao Yongxiang did not support Zeng Tingting's proposal.

Draw more than 20 billion yuan to buy a poorly performing luxury brand, what is the plan?

Is it possible that because I said that the shape of Xingchen No. 2 is a bit like that of a Land Rover Range Rover, is it necessary to buy a Land Rover?

Then he is the sinner of Xingchen Automobile.

"Ford Motor only started to fall into a real loss this year. They are reluctant to sell their assets without thanks to a few years."

"Even if it is to be sold, the current price is definitely not cheap, and it is not a good time."

"So let's talk about buying a Land Rover later."

Cao Yang did not directly deny Zeng Tingting's proposal.

He even gave her a high look because of it.

Others don't know, but he knows it very well.

In a few years, Ford Motors sold Jaguar Land Rover cheaply to Tata Motors in Tianzhu.

The selling price was less than half of what it was bought back then.

"Mr. Cao, then can we directly arrange designers to make clay models?"

Rao Yongxiang changed the subject.

The shape of Xingchen No. 2 is so amazing, so hurry up and implement it.

After the clay model comes out, the drawing data of some body parts can be generated by the three-coordinate scanner, and then further processed.

Relevant size parameters have also been finalized, and some work such as simulation confirmation can be started on CATIA.

In short, when the clay model is determined, the design work is officially on the right track.

You can roll up your sleeves and work hard.

"Let's do it."

"This large SUV is a key model for Xingchen Automobile to turn losses into profits in the future, so we must pay attention to it."

Although Star No. 2 is a reference Land Rover Range Rover, it is enlarged by one size after all.

At that time, the design of parts and components must not be completely copied.

This part of the content is not something that Cao Yang can directly "carry" over.

Although it may not have much impact on the design, but the side of the car is longer, it will definitely have an impact on the subframe, transmission system and other aspects.

"Mr. Cao, don't worry, we have already made a clay model of a car model, and now we will make the Xingchen No. 2. There will definitely be no problems."

"We will discuss with Nanshan Auto Parts about the design of specific model parts in the future."

"We will do our best to ensure that the production schedule of the model will not be delayed!"

Rao Yongxiang has issued a military order.

After all, in the process of model development, various problems will definitely be encountered.

It is not so easy to ensure that the schedule is not delayed.