Rebirth 99 to become a car giant

September 3, 2005.

BYD's third model, the F3, was officially launched.

Thanks to the ultra-low price of 49,900 to 89,900, the sales volume of F3 exceeded 10,000 units in the first month of its launch.

This situation has completely exceeded everyone's expectations.

Even if it is still on the National Day holiday, many people in BYD are working overtime.

"Mr. Wang, our F3 has completely exploded this time. The sales volume in September was 10,653 units, of which more than 10,000 units have not been delivered."

"If it weren't for our production capacity plan of 100,000 units per year, it is estimated that our sales this month could directly reach 20,000 to 20,000 units, becoming the sales champion."

Wu Huabing reported the sales data of F3 to Wang Fu very excitedly.

Although when planning, they were more optimistic about F3, thinking that this car should sell well.

In this era, setting an annual sales target of 100,000 units for a model is already quite challenging.

Who knows that consumers' love for F3 has far exceeded their expectations.

"Where is the current capacity bottleneck?"

"Can it be solved by working overtime?"

Wang Fu is also in pain and happiness now.

There are still so many orders that have not been delivered, and there is no way to set a new record, which is heartbreaking.

However, F3 is selling well, which must be an unprecedented good thing.

Although the profit of this car is very low, as long as it is measured, everything is easy to say.

"The main bottleneck is that the production capacity of our own factory is there. We have a day off for the entire National Day holiday, and we work overtime at other times."

"And the production line that used to work in two shifts is now working two hours of overtime on each shift, which is equivalent to 20 hours of production a day."

"In addition, if the monthly sales volume really reaches 20,000 units, then the production capacity of Nanshan Engine will also need to work hard to meet it."

"Yangcheng Huaqiang Stamping Factory and other suppliers of bone parts still have a problem with their production capacity."

"The main reason is that there is a big difference between the planned quantity and the actual demand. I have not prepared molds, fixtures and the like according to this before."

"Even individual parts of the device have bottlenecks."

Although Wu Huabing is only the head of the sales department, he interacted very closely with the purchasing department during this time.

Therefore, the supply of parts and components is relatively well understood.

Automobile production involves hundreds of suppliers, thousands of assembly parts and tens of thousands or even hundreds of thousands of component parts.

As long as a few parts are missing, there is no way to assemble it.

In this case, if the number of production units is much higher than planned, there will definitely be some problems.

"You unite the purchasing department and the production plant, and everyone will work together to review and see if the production capacity of F3 can be increased to 20,000 units per month, and you can even challenge 25,000 units."

"Our car is equipped with Nanshan 1.0T engine and two types of gearboxes, 4MT and 4AT. The power will not be worse than that of joint venture car companies of the same level."

"But the price is only half of other people's, and even the low price is less than half of other people's."

"The previous goal of 100,000 units a year was too low. I think there is no problem with 200,000 units a year. I can even challenge 250,000 units a year."

"Combined with the sales of F6 and S6, the sales target for the whole year of next year can directly hit 400,000."

When Wang Fu said this number, he felt a little dreamy.

How many years has it been since BYD started making cars?

Now can we consider hitting the target of annual output of 400,000?

This is something that I didn't even dare to think about before, right?

"I'll arrange it later!"

"Not to mention other things, I think there is still hope for the overall sales in October to reach 30,000 units."

After Wu Huabing finished speaking, he started to pick up the phone and made meetings with various departments.

At the same time, BYD is also very active in announcing the overall sales in September on its official website.

This naturally caused quite a stir in the automotive industry.

...

"Old Zeng, according to the report on Autohome, BYD sold more than 20,000 cars in September, among which the F3 that just went on the market sold more than 10,000."

"The key is that the report also said that BYD still has a large number of F3 orders that have not been delivered."

"If it weren't for the production capacity, the sales volume in the first month of listing could exceed 20,000 units."

"This news is a bit too exaggerated, what do you think?"

Yangcheng Automobile Group has been accelerating the promotion of its own brand models.

The Automotive Research Institute is now recruiting engineers every day, hoping to develop a new car this year.

But during this process, they are constantly receiving various stimuli.

This made Zhang Jiaqi's mood a lot more impetuous.

"I have also seen this news. At first, I thought that BYD deliberately promoted such an exaggerated number for the sake of advertising effect."

"After all, in the first month of listing, it can also suppress a lot of inventory for various 4S stores."

"But at this time, we are in contact with Nanshan Engine to discuss the purchase of a 1.5T turbocharged engine from them in the future."

"The 1.0T turbocharged engine used in BYD's F3 is also supplied by Nanshan Engine, so I asked them."

"Last month, Nanshan Engine supplied BYD with more than 10,000 1.0T engines."

"Even now they are starting to work overtime to produce this type of engine, otherwise they will not be able to meet BYD's order needs."

"Before F3, the sales of 1.0T engines were not particularly large, and Nanshan Engines mainly focused on 1.5T products."

"Now that F3 is popular, it is estimated that some companies will start to produce similar models in the future."

"The 1.0T product of Nanshan Engine is estimated to be selling well."

What Zeng Guangda said obviously confirmed that the news released by BYD was true and reliable.

That stimulated Zhang Jiaqi even more.

The monthly sales of one model exceeds 10,000, and the supply exceeds the demand.

Looking at it like this, is it possible to hit the monthly sales of 20,000?

As long as Yangcheng Motor's own brand has a model like this, it will be considered a success.

Thinking of this, he became more anxious, saying: "Our preliminary plan now is to develop a sedan with a similar level to the Accord, and then develop an SUV with a similar level to the CRV."

"Now it seems that we need to consider developing a car of a similar level to the F3."

"Otherwise, it would be a pity that consumers would have demand, but we would have no products."

For companies like Yangcheng Motors, when promoting their own brand models, it is easy to develop multiple models at the same time.

This is also very difficult to avoid.

After all, if the money is not spent, it will not reach your own pocket.

That being the case, it is better to develop a few more models, and the results will be even more impressive.

As for the development of more models, whether some models will fail, this is not something they will consider in advance.

If you really fail, then you should pay the tuition fee.

Anyway, every company has failed models.

International auto giants are no exception.

Even if it's for an audit, it makes sense.

"If we develop three products at the same time, our manpower will be even tighter."

"Should I set an order and stagger the development schedule a little bit?"

Zeng Guangda is responsible for the affairs of his own brand, so he naturally supports expanding the business.

But don't mess around.

Don't be embarrassed if none of them are successful.

"It's natural to stagger, but don't stagger too much."

"The schedule of each model is only three or four months apart, so that we can ensure that there will be new models on the market one year after our first model is launched."

"Even some configurations with different displacements and different gearboxes can be launched in two stages, so that the model can always maintain the heat it deserves."

Zhang Jiaqi has already started thinking about the day when Yangcheng Automobile Group's own brand will go public.

He was looking forward to this day.

"This plan should not be a big problem. I will hold a meeting with the research institute to discuss it."

"Then the construction of the factory will start as soon as possible."

"Otherwise we won't even have a place to produce prototypes."

Taking this opportunity, Zeng Guangda also urged Zhang Jiaqi to advance some projects as soon as possible.

If some processes are not completed, some jobs in state-owned enterprises cannot be done.

"You start the preparation work. The land in Panyu is already preparing, and the factory planning is also being done."

"Just wait for the approval to start construction."

With this dialogue between Zhang Jiaqi and Zeng Guangda, the progress of Yangcheng Automobile Group's self-owned brand models has accelerated.

At the same time, some other auto groups have also started to take new actions because of the hot sales of BYD F3.

"Mr. Zhu, the preparations for the Bestune brand have almost been completed. It is expected that it will be officially launched in the first half of next year, and models bearing the Bestune brand will start to be sold."

Tao Wen is also relatively busy during this time.

The domestic automobile industry is developing rapidly, and the people of various automobile companies naturally have a lot of things to do.

Even if her department is the brand public relations department, there is no way to make an exception.

"Don't wait for the first half of next year, list me before the end of December this year!"

"Look at the articles on Autohome, saying that our Spring City car, as a self-owned brand model under the Spring City Automobile Group, can't compare with Chery, Geely and Great Wall, which were established in the early days of private car companies. The BYD is no match, is it ashamed?"

"Mazda 6 contributes 80% of Spring City's annual sales of tens of thousands of units. The annual sales of our Hongqi brand cannot match the sales of others in a month."

"This situation is definitely not acceptable."

Zhu Zhengfeng is also an ambitious person.

Regardless of ability, there are many ideas.

Especially as the boss of Spring City Motor Group, he felt it was a shame to lose to a private company.

So I've been trying to do something.

"Our Hongqi models basically use the old-generation engines or styling of Spring City Volkswagen's corresponding models, which are not very competitive in the market."

"Especially now that almost all competitors have started to use the turbocharged engines provided by Nanshan Engine, and all parameters are better than ours."

"In this case, it is normal for us to be inferior to others."

"However, the establishment of the Pentium brand should be able to effectively reverse this situation."

"The models we are developing are all similar in appearance and powertrain to the latest generation of Volkswagen."

"I think sales will definitely be better then than they are now."

Tao Wen must show confidence in the company.

Otherwise, the position under the buttocks will be unstable.

"So we must launch new brands as soon as possible, and don't worry about it."

"At least in terms of publicity, we can't fall behind."

"Otherwise, not to mention that Chery and Geely will show off their power there in the future, even a new company like BYD Auto will shit on us."

Zhu Zhengfeng obviously has a lot of opinions on BYD's sales performance last month.

In particular, the various reports on the Internet comparing companies such as Spring City Motors with BYD and other newly emerging private car companies made him even more annoyed.

"Mr. Zhu, in fact, I think we can also consider purchasing some engines from Nanshan Engine, so that we can compare the differences better and make some contributions to our own research and development?"

Although Tao Wen doesn't like Nanshan Group, but the other party's product QCD is very good, he and she know this situation.

In order to make the Pentium car really gallop, she felt that it was not unacceptable to buy the engine from Nanshan Group.

"Let's talk to Volkswagen first to see if they are willing to transfer some engine technology to us."

"If you can handle it yourself, there is no need to buy it from Nanshan Engine."

Zhu Zhengfeng has opinions on Nanshan Group, this is not a matter of a day or two.

But whoever can not bring benefits to Nanshan Group, he will go in this direction.

However, when it comes to Huaxia's auto industry, not everyone thinks the same as Zhu Zhengfeng.

Zotye Automobile, which has just changed its name this year, has very different opinions.

"Old Chen, do you think we are like BYD, buying engines and gearboxes, and even other parts of the car directly from Nanshan, and then imitating a model similar to the F3, will we be as successful as the F3?"

Although the first model of Zotye Automobile is already under development, it is planned to be launched next year.

This car uses the Toyota Terios production line purchased from other companies in the first half of this year.

This model is not listed in China.

Obviously not a mainstream model.

Wu Kaiwei was quite confident at first, but now he feels that he seems to have a better choice.

"If we directly imitate the similar models of F3, it means that we have to spend a lot of money."

"I think it is possible to keep the car's interior, body frame, and chassis as unchanged as possible, just adjust the appearance of the body, buy the engine and gearbox from Nanshan, and directly use the same specifications from other car companies to minimize investment."

"In this way, we can still guarantee the normal listing next year?"

Chen Baikun, as the vice president in charge of R\u0026D in Zotye Automobile, naturally knows the strength of the company.

It is unrealistic to develop a car from scratch, but it is not a big problem to turn the R\u0026D center into a "tape department".

"You're right, then follow your plan."

"Look at the size of this model is similar to which one of the best-selling models, we will just buy a few and change the drawings accordingly."

Wu Kaiwei is a very courageous person.

After a little thought, he agreed to Chen Baikun's plan.

Zotye Automobile, which once stirred up the situation in the Chinese auto market, will make its official debut soon.