Rebirth 99 to become a car giant

While Nanshan Group is busy summing up, other companies and institutions are also doing similar work.

However, compared to Nanshan's speed, it is not so fast to count some data for 2005 in the district.

Liu Tianwu was very familiar with the Nanshan Group's work style, so he made a phone call to Cao Yang without waiting for the data from the statistics and taxation department.

For him, as long as Nanshan Group can achieve last year's business goals, then the goals set by the district can be successfully completed.

"Congratulations to Mr. Cao, Nanshan Group has once again broken through to a new level, becoming the first private enterprise in Yangcheng City with a turnover exceeding 60 billion yuan."

"From the perspective of the entire industrial chain, your contribution to GDP can even reach nearly 100 billion, which is definitely a major contributor to economic development."

Cao Yang has never disappointed Liu Tianwu.

This time is no exception.

"Thanks to the full support given by the district in terms of land and talents, otherwise we would not have been able to develop so fast."

"In the past few years, Nanshan Group has been constructing projects every day, even if it is a holiday, it has not really stopped."

"Facing 2006, we will continue to increase the pace of investment and launch more projects."

"It is expected to continue to maintain a growth rate of 20% this year and make some contributions to the economic development of the district."

Cao Yang naturally knew what Liu Tianwu cared about, so after talking about last year's data, he immediately told him the goal for this year.

As the leading enterprise in the district, the growth rate of Nanshan Group basically represents the economic growth rate in the district.

Therefore, Liu Tianwu sometimes cares more about the development of Nanshan Group than Cao Yang, the head of the enterprise.

"I heard that during this period of time, many local people plan to visit Nanshan Group. If there is anything in Nanshan that needs support from the district, you can just mention it to me. You're welcome."

As a star enterprise in Yangcheng, there are naturally many places that want Nanshan Group to invest in the past.

For some districts and counties, even investing in a project with an output value of over 100 million yuan in the past is very remarkable.

After all, 100 million in 2006 was quite valuable.

It would be even better if an engine factory could be built there.

The output value directly starts at 1 billion, and it can also stimulate the development of a series of supporting industries.

Even Chery, Geely, Changan and other customers hope that Nanshan Group can build factories near them.

It's just that Cao Yang himself has considered the convenience of the current management, and hasn't taken this step yet.

Liu Tianwu also knows that Nanshan Group will go out sooner or later, but he just hopes that this day will come later.

It is best to come after you leave the district.

That's why Cao Yang kept asking Cao Yang to put forward some conditions on his own initiative.

"If you want to talk about things that are supported in the demand area, there are really some."

"Currently, our Xingchen car has officially started mass production, and more models will be put into development in the future."

"At the end of last year, the automotive wind tunnel laboratory was built jointly with all parties, but there are some experiments that still need to build another test site."

"We want to buy a piece of land to build a large vehicle testing ground in a slightly remote place nearby."

"Projects such as some bad road durability tests and real vehicle durability tests need to be completed in these proving grounds."

"However, the annual output of this kind of testing ground is very limited, and it is basically a subsidiary of Xingchen Automobile."

"However, it requires a relatively high land area, so our company is still considering where to build such a test site."

Even if the leader asked you to put forward conditions, Cao Yang will naturally not be polite.

Any large automobile company must have its own vehicle testing and proving ground.

Otherwise, it is very inconvenient to have to go outside to do any project.

"Car proving ground?"

Liu Tianwu was a little disappointed in his heart, but he managed to control his emotions well.

In this day and age, the land is not as tense as later generations.

There is still a lot of land in the district that can be used.

It would be a pity if it was only used to build a test site.

If Nanshan Group said it would be used to build a vehicle factory or an engine factory, even if it was a parts factory, then Liu Tianwu could coordinate as much as he wanted.

Of course, disappointment is disappointment.

Avoiding the idea of ​​Nanshan Group investing in other places, Liu Tianwu said very straightforwardly: "No problem, how much land do you need, tell me, I will arrange a special person to deal with this matter, and all the land will be allocated in the first quarter of this year. Get it done."

Although Liu Tianwu's answer was in line with Cao Yang's expectation, he was still a little moved.

Of course, being moved is moved, and the requirements that should be raised will not be lowered at all.

"The main facilities of the automobile proving ground are concentrated construction of various test roads, including circular runways where cars run at high speeds, uneven and bad roads that can cause strong bumps in cars, dynamic squares, ramps, ABS test roads, noise Test roads and so on, in order to provide stable road test conditions for cars."

"From what we have learned so far, whether it is Toyota Motor or Volkswagen, or General Motors and Ford Motor, the scale of their testing grounds has reached an area of ​​thousands of acres."

"Even if we have a smaller scale and fewer projects, at least it must not be less than 500 mu of land, otherwise there is no way to play its proper function."

"If you can have 1,000 mu of land, that would be the best."

After Cao Yang said this, he waited for Liu Tianwu to answer.

However, this time Liu Tianwu was very happy, and said directly: "The district has always supported the development of Xingchen Motors. Since the test sites of automobile companies have an area of ​​over a thousand acres, we can't fall behind."

"Temporarily select a site according to the target of 1,000 mu."

"However, for such a large land expropriation, our district does not count. It needs to be reported level by level. I will follow up personally."

That is to say, it is only the beginning of 2006. Even if it takes another five or six years, it is probably useless to spend 1,000 mu of land nearby to build an automobile testing ground.

However, the construction of the test site this time also reminded Cao Yang.

Nanshan Group does not need to engage in real estate, but proper land reserves are still required.

Otherwise, it will be more and more difficult to continue to expand the factory area near Nanshan Industrial Park in the future.

The corresponding land cost will also be higher and higher.

The topic of land reserves needs to be started in advance before the end of the financial crisis.

"Thank you for the leadership's support. I am confident that Xingchen Automobile will become the most successful automobile brand in China and let it go to the world as soon as possible."

"Next week will be the press conference for the official launch of Xingchen Automobile Ziwei Xing, and you, the leader, will come to join us."

Regarding Cao Yang's "forced" invitation, Liu Tianwu laughed and said, "You must go. There will also be leaders from Yangcheng City to attend. I will ask the secretary to contact your general manager's office in advance."

As the first self-owned brand model in Yangcheng, Liu Tianwu is naturally very supportive.

What's more, Ziweixing has produced a lot of news in the past few months. Even if Cao Yang didn't invite him, he would take the initiative to express his willingness to participate in this listing event.

...

The better the car sales situation, the more motivated everyone is to announce the sales, and the sooner the announcement will be made.

Only a few days after January, most car companies have already released sales data for December and the whole of last year.

In the past 2005, China's auto market developed very fast.

Although the overall sales figures have not been released, it must have exceeded 5.5 million units, a double-digit increase.

Great Wall Motor, Chery Automobile, Geely Automobile, BYD Automobile and other self-owned brand car companies have launched some blockbuster models of their own this year, and their performance is very impressive.

Joint venture car companies are not far behind this year, introducing many brand new models to the Chinese market.

In February 2005, Chevrolet Le Chi was launched.

In March 2005, the twelfth-generation Toyota CROWN sedan was made domestically in Spring City Toyota.

This is the first time that the Crown sedan has been produced outside Japan since its birth 50 years ago.

In April 2005, the brand-new domestically produced Audi A6L was launched. Its "big mouth" front face has since become the iconic design language of the Audi brand, and it still looks outdated.

In addition, the domestically produced Audi A6L is 100 mm longer than the global version, catering to Chinese consumers who prefer a larger space in the rear row.

On June 16, 2005, the Tucson, the first urban SUV of Teidu Hyundai, was launched.

On December 22, 2005, the domestic Mercedes-Benz E280 was launched, marking the meeting of the world's three major luxury brands in the Chinese market.

...

All kinds of actions continued, and the results were quite outstanding.

In this way, the 2005 car sales list will come out soon.

"Mr. Cao, look at this list. In the sales list of SUV models, self-owned brands firmly occupy the top three."

The winter in Yangcheng is not too cold, and there is an air conditioner in the office.

So Mi Ying simply wore a denim shop with a beige sweater, and she looked youthful and beautiful.

The straight long legs, like a pair of chopsticks, are very eye-catching.

"Great Wall H6 sold 102,342 units, ranking first in the list."

Cao Yang looked at the computer screen that Mi Ying handed over with great interest.

This is the 2005 car sales list based on the car companies that have announced their sales.

The most eye-catching is the list of SUV models.

The SUVs of this year, unlike later generations, have casually occupied half of the car market.

In normal history, in 2005, there were only 200,000 SUVs.

The number one Great Wall Cypher only has 28,462 units.

The second-ranked Honda CRV has only 26,244 units.

As for the third Changfeng Cheetah, there are only 24,170 units.

These sales, in future generations, feel that they are not annual sales, but monthly sales.

However, because of Cao Yang's gold finger, the layout of SUV models of its own brand has obviously changed a lot.

Great Wall Motor's H6, Chery's Tiggo, and BYD's S6, these three SUVs are now firmly occupying the top three in the SUV sales list.

"Comparatively speaking, the Great Wall H6 was indeed the biggest winner in the SUV market last year, and Chery's Tiggo was not bad either, with annual sales reaching 83,369 units."

"Even the relatively uncharacteristic BYD S6 models sold 76,552 units."

"These three cars are based on the styling of Honda CRV, but the sales volume is several times that of others."

"It is estimated that the people from Honda will be pissed off after seeing it."

When Mi Ying said this, Cao Yang also thought it was a bit funny.

The impact of my own butterfly seems to be quite large.

"It is estimated that once this list comes out, a large number of SUV models will be launched in the next few years."

"Enterprises like Great Wall Motor, Chery, BYD, etc. that have tried their luck will definitely increase the launch of SUV models."

"Those joint venture car companies that move slowly will also consider introducing overseas SUV models into China as soon as possible."

The annual car sales list must be carefully studied by the R\u0026D and sales personnel of various car companies.

If you are successful, you will analyze why you are successful.

If you fail, you have to analyze why you failed.

"Although the list of SUVs is the most eye-catching, if it is really compared with the absolute sales data, in terms of sedans, BYD F3 may have a greater impact on everyone."

"It has only been on the market for more than half a year, but the sales of F3 have exceeded 100,000."

"Among them, the sales volume in December exceeded 20,000 units, making it the only model with monthly sales exceeding 10,000 units."

"Compared with the second-placed Excelle's 17,672 vehicles, it's 20% more."

"The rest is the performance of Xiali and Elantra, which is not bad."

"In particular, the Elantra's sales volume was 16,713, ranking fourth, which is also very impressive. It's a pity that we didn't support them."

"However, the performance of Geely Emgrand in the back is also considered good, and it is expected to hit the top few this year."

Mi Ying said a little bit happily, but also a little bit regretfully.

The happy thing is that the sales champion of SUV and sedan in December are the main customers of Nanshan.

What is not happy is that Xiali and Elantra, which are at the forefront of car sales, Nanshan Group has no cooperation with them.

"Hyundai Motor wears the hat of a foreign brand, but the price is between the self-owned brand and the joint venture brand. There is a good price difference, which fully meets the market demand."

"So it's not surprising that it sells well, and the development speed of Imperial Capital Hyundai will not be slow in the next few years."

"However, with the rapid launch of more SUVs and sedans by self-owned brands, it's hard to say who will win."

"In the past, people disliked self-owned brands, mainly because their three major parts often had problems, which left a bad impression on everyone."

"But now they use a large number of our engines and gearboxes. The quality is no worse than that of joint venture car companies, and the performance parameters are much better than others."

"In this case, the price is only about half of others. There will definitely be more and more consumers choosing to buy models of their own brands."

Cao Yang is full of expectations for models from Great Wall, Chery, Geely, BYD and Changan.

According to the current pace of development, they will launch some new models in 2006.

Most of these new models use a large number of components from Nanshan Group.

It is estimated that when the end of this year is concluded, Nanshan Group's business on the self-owned brand side may be able to double directly.

"That's true."

"Consumers are not stupid. As long as word of mouth increases, sales will definitely increase slowly."

Mi Ying is naturally confident in the quality of her own engine, gearbox, and other parts.

Nowadays, self-owned brands use a large number of parts from Nanshan Group, and the quality of the whole vehicle will naturally be much higher than in history.

There will be fewer and fewer incidents where the engine stalls every now and then, the gearbox shakes, and the chassis makes abnormal noises.

"The listing of these models is also a good advertisement for our company."

"If the best-selling models of various self-owned brands are equipped with our engines and gearboxes, and if the ones without them are not sold well, then more models will soon choose to cooperate with us."

"Our engine business will hopefully compete with the transmission business in the future."

In the next five or six years, Cao Yang is not worried at all that the engine technology researched by his own brand will surpass Nanshan engine.

If they want to sell more cars, they can only carry as many Nanshan engine products as possible.

Otherwise, it would be thankless and eventually forced to move closer to Nanshan.

Of course, these self-owned brand car companies are basically quite ambitious.

They will definitely not use Nanshan's engines 100%, and it is almost inevitable to take the road of independent research and development in the future.

Especially after earning money in the past two years, the motivation and enthusiasm for independent research and development will definitely increase.

"Really, this lively list, I think we can make good use of it."

"Let Autohome post a few articles to guide and link this list with Nanshan Engine."

"It gives people the impression that only self-owned brands using Nanshan's engines can enter the top of the list."

Mi Ying's proposal is obviously quite reasonable.

Originally, this is the truth, but after taking it out and publicizing it, the effect will be better.

"You have a good idea. I will call Yu Yu later and ask him to arrange it."

Cao Yang agreed to the proposal without any hesitation.

However, before Mi Ying could call, Great Wall Motor Wang Ying called.

"Mr. Wang, congratulations, this year's sales exceeded 200,000 units, creating a miracle."

Before Wang Ying could say anything, Cao Yang congratulated him first.

"Same joy, same joy!"

Through the mobile phone, Cao Yang could feel her joy, "Mr. Cao, this time we were able to successfully break through the 200,000-year sales volume, thanks to your advice."

"In the future, Great Wall Motors will firmly follow the road of SUV models and make this market segment bigger and stronger."

"We will also launch H8 and H5 SUVs this year, and see if we can reach annual sales of 300,000 units."

People are in good spirits on happy occasions. Wang Ying called Cao Yang today without any special purpose. It was purely to make a call to share the joy after seeing the car sales list, and to express gratitude at the same time.

"The popularity of the SUV market has already started to rise. At that time, there may be an H6 model. If it is done well, it can contribute to your annual sales of 300,000 units."

Cao Yang smiled and said something that Wang Ying couldn't believe at all.

It is estimated that any car company will only laugh when they hear this, thinking it is nonsense.

"Mr. Cao, I think this car sales list is actually the achievement list of Nanshan Engine."

"Nanshan Engine has been developing in obscurity in front of consumers for several years, and now it's time for its glory."

"I think everyone can unite and promote it well so that more consumers know the goodness of Nanshan Engine."

"In this way, it must be a good thing for all car companies."

Wang Ying's proposal seemed very generous.

It has to be said that her vision is also very long-term.

The most obvious shortcomings of independent brands are engines and gearboxes.

Nowadays, the Nanshan gearbox that everyone uses is used by Ford Motor, General Motors and Volkswagen, so few people will question your gearbox.

But for the engine, there were all kinds of things before.

Even now, it is still a mess.

Some use Nanshan engines, some produce them themselves, some buy them from Aerospace Mitsubishi, and some buy them from Dongan Power, all kinds of engines, with varying quality and performance.

"Mr. Wang, your proposal came too timely."

"I will communicate with Chery, Geely and BYD in the future, and we will work together to remove the hat that the engine of the self-owned brand model is not good."

"We can even compare our models with the models of joint venture car companies of the same level, and see what the difference is in their engine parameters."

"Let consumers know that the engines equipped with our own brands are not only of good quality, but also have better performance than joint venture car companies."

"Once consumers accept this point of view, the market share of self-owned brands will definitely increase significantly this year."

For Cao Yang, the increase in sales of self-owned brands is the increase in his own turnover.

Whether it is an engine, a gearbox, or other parts such as ESP, the largest customer of Nanshan Group in China is an independent brand car company.

As for Ford Motor and General Motors in the international market, it is not bad to be able to maintain their share in the past few years.

After all, these two suffering brothers and sisters are already a little bit hard to protect themselves now.

Toyota, Honda, Nissan, Hyundai and other Japanese and Korean automakers have captured territory in the United States, coupled with various problems of GM and Ford themselves, the American auto market in the next few years will definitely be very unfavorable to them.

In this case, it is even more necessary for Cao Yang to push the self-owned brand car companies to increase sales.

"You're right, obviously our performance is better, the configuration is more abundant, and the price is only about half of others."

"But in many cases, the sales are not as good as those of joint venture car companies."

"There are many factors in this, but some of your previous actions have ruined word of mouth, which should be a very important factor."

"In the next year, everyone should unite and improve word of mouth."

Originally, Wang Ying didn't plan to talk about serious business when she called.

However, as the bosses of their respective companies, it is inevitable that they will talk about work.