Rebirth 99 to become a car giant

After finishing the advertisement placement of "Transformers", Cao Yang and his team flew back to Detroit immediately.

Cooperation with Ford Motor's engine project has made progress.

"Cao, you also know that our Ford Motor Company has its own engine factory."

"If we directly purchase a certain number of engines from Nanshan Engine, it means that the corresponding factories will produce a certain number of engines less."

"The workers will never agree. These workers belong to the UAW (United Auto Workers Union), which is difficult to deal with."

"So we can only agree to buy more engine parts from Nanshan Group and assemble them into engines by Ford Motor's own engine factory."

Chris didn't go around the bush, and directly told Cao Yang the conclusion.

"Does the UAW have that much influence?"

"We just hope that Ford will purchase a certain number of engines from Nanshan Group."

Although Cao Yang can also understand what Chris said, but understanding is understanding, and his own interests must be fought for.

"Last year, the treatment of employees of the Big Three American auto companies was 2.5 times the average salary of workers in other industries."

"Most of them have been taken by retired workers, resulting in a car company's current employees having to support three retired workers' wages, benefits and pensions."

"Every Ford worker costs about $70 an hour."

"This is all the result of the UAW. If we don't want to face a strike by workers, then we shouldn't challenge the UAW."

Chris was quite sincere this time.

He told Cao Yang before that if the cost of the engine can be reduced, he can consider using the engine of Nanshan Group.

But now that the situation has changed, he is somewhat embarrassed.

Of course, just a little bit.

"Of course, although there is no way to buy the engine directly from Nanshan Group, there is no problem with the 8AT."

"Jaguar, Land Rover and Lincoln will all launch at least one model next year equipped with Nanshan 8AT."

"Then for the 1.5T and 2.0T turbocharged engines produced by Ford, each part will cost at least 800 US dollars and be purchased from Nanshan Group."

"And other Ford's own engines will also consider using some parts from Nanshan Group."

Seeing Cao Yang frowning, Chris immediately stated another condition.

This can be regarded as a certain degree of sincerity.

"Chris, I understand Ford's difficulties, but exporting engines has a different symbolic meaning to Nanshan Group."

"If Ford Motor can directly purchase 10,000 complete engines from Nanshan Group every year, then I can agree to other conditions."

Cao Yang did not push forward, but only raised a symbolic request of 10,000 units.

For Ford Motor, if it buys hundreds of thousands of engines from Nanshan every year, it will have a great impact.

But if it is only 10,000 units, the impact on the engine factory will be negligible.

So he hesitated for a moment and said, "I personally agree, but we still need to discuss it within the company."

In the next few days, Cao Yang was in communication with Ford Motor on this matter, and finally the two parties signed an agreement.

Of course, Ford asked for a low profile, no publicity.

Cao Yang naturally understood the other party's difficulties.

After the matter on Ford Motor's side came to a conclusion, there was also new movement on General Motors' side.

It seems that Cao Yang's good luck has come together.

"Austin, you mean that General Motors wants to cooperate with Nanshan Group on the 1.0T turbocharged engine?"

Cao Yang was a little surprised, he didn't expect GM to choose 1.0T.

Normally, 1.5T and 2.0T are better choices.

"Yes, we are going to use this engine in Chevrolet. If you agree to transfer the technology, we can purchase no less than 500,000 1.0T engines from Nanshan Group in the first three years."

"In the future, we will also purchase a certain amount of engine parts from Nanshan Group appropriately."

Obviously, GM's plan is not exactly the same as Ford's.

But no matter which one it is, they don't want to pay directly for technology.

Fortunately, GM's sincerity is still sufficient.

500,000 engines are enough for Nanshan Group to earn a lot of money.

"Austin, is Cadillac planning to use our 8AT?"

Cao Yang didn't answer Austin's words directly, but changed the subject.

But everyone is smart, so Austin naturally understood what Cao Yang meant.

"As long as there is no problem with the 8AT test, Cadillac will gradually promote the use of the 8AT gearbox next year."

"Except for a small number of entry-level models that use 6AT, other models will use 8AT in the future."

So far, only the 8AT of Nanshan gearbox has been mass-produced in the world.

And carried out the real car on the Ziwei star.

Therefore, General Motors must have given priority to Nanshan gearbox products at the beginning.

However, there is also a hidden message in Austin's words, that is, Cadillac will fully promote 8AT, but it did not say that it will use all 8AT of Nanshan gearbox.

But Cao Yang didn't bother with this.

After all, it is unrealistic to expect that GM will only buy 8AT from Nanshan Transmission all the time.

They themselves also have the ability to develop and produce gearboxes.

"Austin, in addition to 1.0T, in fact, other products of our Nanshan engine are also good."

Anyway, the door has been opened for cooperation, so the more cooperation projects, the better.

However, this time GM's will is relatively firm, as long as 1.0T.

After arguing with Austin for a while to no avail, Cao Yang didn't say anything more.

After all, he could steal the Hornet's ad placement from GM.

Now GM may not mind so much.

If "Transformers" becomes popular in the future, it will be hard to say.

Of course, as a local giant in the United States, they don't only have "Transformers" as a choice.

If you want to place car advertisements, you can say that there are plenty of opportunities.

After leaving GM, Cao Yang and his team were ready to fly to Europe.

However, Zeng Tingting mentioned it to Cao Yang: "Mr. Cao, Ford Motor started to fall into a loss last year, and the situation in the first quarter of this year is not ideal."

"Didn't someone internally think that Xingchen 2 was a bit like a Range Rover from Land Rover."

"Should we ask Ford to see if they are interested in selling Land Rover?"

The positioning of Xingchen Motors is to take the high-end route, and the sales volume in a short period of time will definitely not be particularly exaggerated.

So Zeng Tingting has always wondered whether she can buy a car brand and come back.

Like a Land Rover car, it is a good target.

"Ford Motor Europe barely made a profit last year, and they should be reluctant to sell."

"But it's not impossible to mention it to them. When we really want to sell it in the future, they should think of us."

Cao Yang is very interested in Jaguar Land Rover.

But it won't be released until 2008.

It's not a bad thing to get in touch now.

However, after his request was passed on to Ford Motor, CEO Jacques Nasser was a little moved.

"Chris, you tell that Huaxia guy that if they are willing to pay $3 billion, we can sell him the Land Rover."

At this time, Ford Motor is obviously not at the end of its rope.

When the Land Rover was purchased from BMW, it cost more than two billion US dollars.

Now I still think about making some money.

However, Cao Yang would definitely not buy it at this price.

In the end, neither side paid much attention to it.

After all, one is not sincere to sell, and the other is not sincere to buy.

Everyone is testing each other.

...

Weibo has developed in China for almost two months, and has completely consolidated its advantages.

Like this kind of website with social attributes, a user often only remains active on one platform for a long time.

In this case, first-mover advantage is critical.

When the news that Nanshan Film and Television invested 3.5 million US dollars in the production of "Transformers" spread, it immediately made the headlines on Weibo.

There have been popular celebrities contacting Nanshan Film and Television for several days in a row, and they are willing to cooperate with each other.

Because in the eyes of many people, Nanshan Film and Television has invested so much money, and it must be possible to get some roles.

Many people even popularized the situation of Heart-changing King Kong on Weibo, which also attracted many stars to forward it.

It can be said that for a week in a row, among the hot news on Weibo, there were at least one or two related to this topic.

"Mr. Zhang, I think the time is almost here."

"It can be announced that Nanshan Film and Television has invested 3.5 million US dollars and won the role of the Autobot who is Bumblebee."

"Ziweixing from Star Motors will appear in "Transformers" as Bumblebee's Autobot."

As the CEO of Weibo, Fang Sisi naturally knows when to release news to get the best results.

If the real news was released from the beginning, then maybe it could be on the hot search, but the popularity is probably just like that.

It has been hyped for a week now, mobilizing the enthusiasm of many stars.

Fans of celebrities from all walks of life even discussed on Weibo which role their own stars are more suitable for.

So tell everyone at this time that the character was taken away by Ziweixing of Xingchen Motors, everyone's reaction must be very exciting.

"Mr. Fang, I have already made the content."

"I will arrange for someone to post it on the official Weibo later."

"We have already prepared the copywriting for the next few days."

"Even several pictures of Ziwei Xing's transformation have been prepared."

"At that time, it should be able to make headlines for several days in a row."

Zhang Songwen's work is as reliable as ever.

When Cao Yang told him that Ziweixing was implanted in "Transformers", he had already started thinking about publicity.

After cooperating with Weibo to hype up the topic now, he knows what to do.

What's more, the official Weibo of Nanshan Film and Television officially released the information that Xingchen Auto Ziweixing won the role of "Transformers".

At the same time, they also expressed that they will continue to cooperate with various film and television companies and crews at home and abroad in the future, and invest in more movies and TV series.

Ten minutes after Weibo was posted, it became a hot search. # Shock! A lot of celebrities can't grab a car # # Nanshan Film and Television threw 28 million yuan just to buy a role # # Ziweixing began to go international and enter Hollywood #

# 28 million is in vain, Nanshan Film and Television is really generous # # Xingchen Motors is not short of money, spending 28 million on advertising # Among the top ten trending news on Weibo, one-third are related to Nanshan Film and Television or Ziweixing.

It went viral that day.

"Old Zeng, Xingchen Motors has really spared no effort in order to improve its brand power."

"It seems that when we launch new models, we should try our best to make our brand power as high as possible."

"Even if it can't be compared with Toyota and Honda, at least it can't be much worse than Korean car companies such as Hyundai and Kia."

Zhang Jiaqi is now very concerned about the development of Yangcheng Automobile Group's own brand models.

No matter how well the joint venture develops, it is only a tool to make money.

But self-owned brands are different.

That's an achievement.

"Mr. Zhang, our new car uses a lot of parts from Nanshan Group. I think we can do something about it."

"Even Xingchen Motors, which costs 800,000 to 900,000 yuan, uses parts from Nanshan engines and Nanshan gearboxes, and we are also using parts from each other."

"This also means that there is no problem with the quality of our new cars."

"Using the fame of Star Motors or other auto giants such as Ford and General Motors to promote our new models, it may have an unexpected effect."

Zeng Guangda is also very open-minded.

From this simple news, he found something beneficial to Yangcheng Automobile Group.

"It's a good idea. Xingchen Motors will continue to improve its brand power by taking advantage of the popularity of Porsche."

"At that time, we can also take advantage of the popularity of Star Motors and other car companies to improve our brand power."

It can be said that Zhang Jiaqi has become more and more confident in Yangcheng Motor's own brand.

However, if Cao Yang heard these words, he would probably be depressed.

Fortunately, the other party has arrived in Germany now, and obviously they still don't know some things in the country.

"Mr. Cao, we are currently working with dealers all over Europe, and we haven't opened our own 4S store yet."

"However, judging from the current feedback from dealers, there are still some people here who are interested in Ziwei Xing."

"I think it is necessary to speed up the progress of the F1 and WRC events mentioned earlier."

"Comparatively speaking, the European side has a very high degree of attention to the models that win the championship."

"Consumers here still care about the performance of the car when they buy a car."

Zeng Tingting was also extremely busy during this time.

Don't think that traveling abroad with your boss is like going on vacation.

In fact, it is much more tiring than working in a company.

For Cao Yang's daily itinerary, she had to discuss it with Mi Ying in advance.

Then some work in the sales department cannot be completely left alone.

She is also responsible for many preparations and liaison work for Ziwei Star's overseas listing, with local offices or distributors.

Through all these things, she has gained two catties during this period of time.