Rebirth 99 to become a car giant

The 2006 Yangcheng Auto Show was held at the Pazhou Convention and Exhibition Center.

Changan Ford hatchback Focus, Modu Volkswagen's new Polo Jinqing, Jinqu, Xifeng Peugeot 1.4L Peugeot 206, and Spring City Volkswagen's new Bora.

Imported cars such as Cadillac Escalade, Volkswagen New Beetle and Phaeton, which made their public appearance in China for the first time, will also appear at this auto show.

"Mr. Zhu, this time your affiliated company of Spring City Automobile Group is worth looking forward to."

"Needless to say the red flag, the appearance of the big red flag will definitely attract the attention of many people."

"Audi is said to have brought out all its main models to participate in the exhibition."

The day before the auto show, Cao Yang routinely came to the site to confirm the situation of the exhibition, and also rehearsed for some activities on the media day tomorrow.

I happened to meet Zhu Zhengfeng in the exhibition hall, so we naturally wanted to have a good chat.

After all, Zhu Zhengfeng had specifically contacted him,

"Audi really attaches great importance to this auto show."

"For a long time, Audi has been selling well in the northern market, but it is not selling well in southern China."

"In order to better open up the southern market, the Audi models presented to the public this time include Audi A8, Audi Q7, Audi A6L, Audi A4, Audi A4 Convertible, and Audi A3 hatchback."

"In addition, the Audi S8, Audi's top high-performance sports luxury sedan, which made its global debut at the end of 2005 and has attracted much attention, will also be shown to Chinese audiences for the first time. This model will also officially enter the Chinese market this year."

"Mr. Cao, the person in charge of Audi has stated in an internal speech that the S8 will defeat Ziweixing in China."

Zhu Zhengfeng revealed a piece of news to Cao Yang inadvertently.

Audi's A6L and A4 are produced at Volkswagen Audi's factory in Spring City, but the S8 is sold through Audi's own channels.

So whether the S8 sells well or not has little to do with Spring City Motor Group.

In this case, he naturally didn't mind taking this opportunity to sell a favor to Cao Yang.

"What model is the S8?"

"I'm not interested in it."

"Our Ziwei Star is not afraid of the competition from S8."

"Even I still have the confidence to let our Yangwang, which will be launched tomorrow, become an existence beyond the Audi Q7."

Who wouldn't say harsh words?

At this time, Cao Yang must not show weakness.

"You look up to the W12 engine, right?"

Seeing that Cao Yang mentioned looking up to this car, Zhu Zhengfeng immediately brought the subject to the engine.

Dahongqi is now using the 3.0T engine on Ziwei Star, which is considered very good in China.

But compared with the W12 engine that you look up to, it is definitely not at the same level.

So Zhu Zhengfeng had some ideas.

"That's right, this engine was first developed by our Nanshan Engine, representing the highest level of our group's automotive engine."

"Even the W12 or V12 engines used by Volkswagen and BMW in the world, the performance parameters are not as good as our W12."

It is correct to say that W12 represents the highest level of Huaxia Automobile Engine, not to mention Nanshan Group.

But the more Cao Yang said that, the more moved Zhu Zhengfeng was.

"Mr. Cao, our Dahongqi is currently promoting a luxury version, but I also want to launch a flagship version next year."

"Looking up at the W12 engine used above, can you also sell some to Dahongqi?"

After Zhu Zhengfeng finished speaking, he looked at Cao Yang expectantly.

He knew that they had no other choice except to buy the W12 engine from Nanshan Group.

Volkswagen will not sell W12 to Spring City Motor Group.

Or to put it another way, even if Volkswagen sold the W12 engine to Spring City Motor Group, Zhu Zhengfeng would find it difficult to accept that price.

When it comes to post-maintenance or something, it can blow people's heads off.

"If it's only used on the big red flag, it's not impossible."

"However, the technical difficulty of the W12 engine is many times higher than that of the V6 engine."

"In addition, the overall quantity is not very large, so the price of each engine is very expensive."

After thinking about it for a while, Cao Yang decided that it would be no problem to sell the Spring City Motor Group.

Not to mention just selling finished engines, even if they sell all the engine production lines to them, it may not be able to pose any threat to Nanshan Engine.

Might as well take this opportunity to make some money.

After all, except for Dahongqi, Cao Yang would not sell even if other car companies want to buy W12 engines.

Selling high-performance engines indiscriminately will indirectly affect the brand value of Xingchen Motors.

After all, no local tyrant would want to drive a car worth more than one million yuan with the same engine as someone else's car worth hundreds of thousands, right?

“Price is not an issue!”

"The flagship version of Dahongqi is not aimed at sales."

"Our Spring City Motor Group is going to develop a bulletproof car based on this."

"With the W12 engine at that time, the power performance can definitely be fully utilized."

"At that time, the price will not be hundreds of thousands more expensive than the deluxe version."

Zhu Zhengfeng didn't mind Cao Yang killing himself on the W12 engine either.

No matter how ruthless the Nanshan engine is, can it be more ruthless than the W12 engine imported from abroad with worse performance?

"Since this is the case, let Hongqi's procurement be connected with our group's sales department later."

The armored vehicle Cao Yang is also prepared.

Looking up is very suitable.

When the W16 engine comes out, it is equipped with the top configuration that you look up to, and it will sell for 3 million units. Isn't it an exaggeration?

As for Ziweixing, forget it.

A bulletproof version of a coupe-style car is neither fish nor fowl.

That being the case, let Dahongqi do it for the time being in this market.

Anyway, even if I don't sell the engine to Hongqi, they still want the bulletproof version.

Even the procurement of some bulletproof models, Dahongqi also has its own unique advantages.

"Thank you Mr. Cao for your support. Volkswagen, do you need me to communicate with them as an intermediary to ease the relationship?"

Zhu Zhengfeng also wanted to play his own value by throwing peaches and plums.

Spring City Motor Group has cooperated with Volkswagen for many years. Zhu Zhengfeng can really say a few words with Volkswagen.

"No need, Volkswagen sees our Nanshan Group as a thorn in the side, so everyone should break their wrists."

Cao Yang does not expect the relationship with Volkswagen to ease.

Things have gotten to this point, so we can only keep going.

If it can pull down the sales of North and South Volkswagen in the future, Nanshan Group can be regarded as a big name.

"Your relationship with Volkswagen is deadlocked, maybe other car companies will also have a grudge."

Zhu Zhengfeng was still thinking about persuading him again, but Cao Yang had already made up his mind, so naturally he would not change easily.

Fortunately, both of them are very busy people, and their respective secretaries kept reminding them that there are other arrangements in the future, so the two stopped chatting.

"Mr. Cao, we have basically figured out the status of the Porsche, Mercedes-Benz and BMW exhibits in the same exhibition hall as us."

"Porsche mainly focuses on those models, such as Porsche 911, Cayenne, Carrera, new Cayman, Boxster and so on."

"Basically no model is at the same level as we look up to."

"BMW brought a lot of models to the exhibition, such as X3, X5, M5, M6, 325, Z4, MINI, MINI convertible, 530i, 760, 645CI, basically all BMW models were brought here."

"However, there is no one that can compete. Even the closest X5 is at the same level as Xingchen 4, and it is not an opponent to look up to."

After Cao Yang returned to his booth, Zeng Tingting immediately reported to him the situation of the various car companies in the exhibition hall.

"As for Mercedes-Benz, CLS, CLK, SL, SLK, C-class, S-class, whether imported or domestically produced by Imperial Benz, basically all of them are brought over."

"Their booths seem to be aimed at selling cars, and there are no new models."

"So tomorrow our Looking Up must be the heaviest model in this showroom."

No matter which car company it is, it must analyze the situation of the exhibition hall where it is located.

Otherwise, I don't know how to deal with any emergencies.

That would be embarrassing.

"This time the Yangcheng Auto Show, although all car companies attach great importance to it, there are still very few models that are truly world premiered."

"Currently, which car companies' models are getting more attention?"

When Cao Yang asked this question, Zeng Tingting thought for a while before saying: "Luxury brands generally attract more attention, whether it is BMW, Mercedes-Benz, Ferrari or Lamborghini."

"But to say that ordinary consumers are more interested, I think Changan Ford's hatchback Focus and Chery's QQ6 have received quite a lot of attention."

"We supply the former's 6AT gearbox, and the latter's 1.0T engine, 4AT, and 4MT are also supplied by us."

"In addition, Camry, Tiggo 2.0T, VOLVO S40, Sylphy, New Bora, Pentium, 206 1.4L, Nissan Junyi, Mazda RX8, Xinma 6 Wagon, Galante, Santa Fe, Great Wall Windjun, Zotye 2008 and other models, there are some heat."

"However, I feel that the most eye-catching thing at the time will be our admiration and the big red flag of Spring City Motor Group."

Whether it's flattering or self-confidence, Zeng Tingting must be optimistic.

As for the big red flag, except that the logo is not from the Nanshan Group, it is basically the same as the car of the Nanshan Group.

In the cost composition of this car, at least 60% belongs to Nanshan Group.

"Which showroom is Land Rover in this time?"

Obviously, Cao Yang knew in his heart that the Range Rover was the opponent to look up to.

Looking up, in particular, is itself based on the further enlarged version of the 2018 Range Rover.

"Land Rover, VOLVO, and Jaguar brands are at the Ford showroom, and Land Rover Range Rover and Land Rover Discovery are all exhibiting."

Zeng Tingting has spent a lot of time in the exhibition hall these days, and she has a good understanding of the situation of various car companies.

Definitely know yourself and your enemy.

"Keep an eye on their movements, we will have some information about them in our data."

When Ziwei Xing of Xingchen Motors was launched, it was Porsche that touched the porcelain.

Looking up at a car in this class these days, Porsche has nothing like it.

As for the Cayenne, the size difference is a bit large, and it seems a bit far-fetched to insist on touching the porcelain.

So this time Cao Yang is going to make the Range Rover a stepping stone to look up to.

As a brand that is slowly not being valued by Ford Motor, if Xingchen Motor steps on Land Rover, it should not cause too much rebound from Ford Motor.

After all, before Cao Yang asked the people from Ford Motor whether Land Rover was for sale.

Step on it now, maybe the price will be cheaper when you buy it in the future.

...

"Xiang Nan, during this period of time, I feel that Mr. Zhang doesn't seem to like you very much."

"The new model of Xingchen Motors will be launched tomorrow, why don't you go to the scene and order one on the spot to look up?"

"In this way, Mr. Zhang's attitude towards you should change."

On a plane from Imperial Capital to Yangcheng, Xia Lin and Xiang Nan sat in the first class cabin, communicating in low voices.

With the popularity of "Struggle", both of them are completely popular.

The prices of their commercial performances have more than doubled.

This time when they came to Yangcheng, they participated in the activity of "The Same Song, Walking into the Star Car".

"There is not only Nanshan Film and Television in the imperial capital, why bother to buy such a domestic car just to please the company?"

Xiangnan obviously didn't like Xingchen Motors.

Even when Charlene bought Ziwei Star, he didn't support it.

It's just that they are still boyfriend and girlfriend, not married, so it's hard for him to say anything.

Now he has to buy Yangwang by himself, he is not happy.

"Although Xingchen Automobile is China's own brand, their cars are really good."

"I opened Ziwei Xing myself, and I have a lot of experience."

"Even in the international market, they are not bad."

"The most important thing is that behind Nanshan Film and Television is Nanshan Group, and Xingchen Automobile is the industry of Nanshan Group."

"I heard Mr. Zhang say that Xingchen Motors is the company that Cao Yang values ​​the most. There is no such thing."

"We spent more than one million yuan to buy a Xingchen car product, which I think is a very good deal."

Charlene is very smart.

She has experience in how to deal with the company within the range she can accept.

"are you serious?"

Looking at the girlfriend beside him, Xiang Nan couldn't help frowning.

"If you want to develop well in the entertainment industry, I think Nanshan Film and Television is a good mountain."

"I'm even going to put the studio under Nanshan Film and Television."

Charlene answered this question very seriously.

"In that case, I'll order one."

Weighing the pros and cons is every star's favorite thing to do.

Although Xiang Nan is a bit rebellious, he is no exception.

The same scene, in the dialogue between some celebrities and their agents or friends, is also constantly happening.

Even among celebrities, this kind of saying has become very popular.

For this situation, Zhang Songwen has the most say.

"Mr. Cao, after looking forward to the official listing tomorrow, there will be more than a hundred artists on Weibo to help post related pictures and soft articles. I have already communicated and coordinated."

Tomorrow is not only the Yangcheng Auto Show, not only the launch date of the new car of Xingchen Auto, but also the day of "The Same Song, Entering Xingchen Auto" jointly held by Nanshan Film and Television and Huaxia TV.

So Zhang Songwen naturally wanted to come.

"It's not troublesome to operate like this?"

Cao Yang is obviously quite satisfied with Zhang Songwen's arrangement.

Don't you want to help the development of Xingchen Automobile when you set up Nanshan Film and Television by yourself?

Otherwise, simply tossing around in the entertainment industry, what are you trying to do?

"No trouble!"

"For them, it's a low-hanging fruit."

"Now that the company's influence in the industry has increased, some artists we did not take the initiative to contact, and they are willing to promote Xingchen Automobile."

Zhang Songwen replied very easily.

"The entertainment industry is the most realistic. Those who support our stars should let them feel the benefits."

"Didn't you say that you would report to me about the investment in the new drama the day after tomorrow?"

"At that time, we can focus on actors who have a good relationship with us."

Cao Yang didn't want his investment to become a tool for some directors to make profits.

If Nanshan Film and Television does not contribute to the development of Xingchen Motors, then there is no meaning for its existence.

Cao Yang saw this very clearly. .

"Well, I thought so too."

"There are a few protagonists in it, so I plan to continue using Charlene, Mi Lai and Lu Tao from "Struggle"."

"It just so happens that the characters are quite suitable. At that time, I can catch the hot spots of "Struggle" and make this drama even more popular."

"As for the implanted models in this drama, I think Yang Wang, which will be released tomorrow, is very suitable."

"There is a character in it who is said to be a villain, but he is not exactly a villain."

"At that time, his car will be set to look up."

"At the same time, Ziwei Xing will also have some appropriate shots."

"As for common vehicles, people from BYD approached us before and said they mentioned it to Mr. Cao."

"So I plan to make BYD's models a general-purpose car for other occasions."

Zhang Songwen knew that Cao Yang was only interested in car advertisements, and other advertisements did not require special reports.

So the selected content is the content that Cao Yang is interested in.

"What's the name of this show?"

Although Cao Yang has great confidence in Zhang Songwen, but in front of the special perspective of God, sometimes confidence does not work.

"The name of the TV series is "Snail House". Just in the past two years, housing prices have started to rise sharply, and there is a lot of talk about house slaves on the Internet."

"Many people have been working in the city for many years, and there is no way to buy a house."

"There will also be some emotional themes in it, and I think it should be popular."

"The most important thing is that its investment is not particularly high. If it weren't for the remuneration of several leading actors, it is estimated that 5 million yuan can be filmed."

As soon as Zhang Songwen finished speaking, Cao Yang breathed a sigh of relief.

"Snail House"!

Although this drama was scolded more severely for various reasons later.

But I have to say that this drama is a stroke that left a strong mark in the history of Chinese TV dramas.

Song Siming and his Land Rover Range Rover became even more popular.

It can even be said that the car advertisement placement in this drama is relatively successful in the entire history of advertisement placement in Chinese film and television dramas.

The key is that Yangwang will just go public tomorrow, and then it will be able to give full play to the promotional effect of advertising placement, so that the sales of Yangwang will surprise everyone next year.

"I'll leave it to you to be responsible for the investment and filming of TV dramas."

"I don't want to ask about the details, but I have a request, that is, the filming of this drama should be completed as soon as possible, and then it will be broadcast as soon as possible in the first half of next year."

Compared with shooting movies, shooting TV dramas is much less difficult, and Huaxia's own experience is also relatively rich.

Therefore, if the funds are not bad, the filming cycle of an urban drama really does not need to be very long.

If it's fast, it will be done in two months.

Not even two months.

There is no problem in catching up with the broadcast in the first half of next year.

"Some of the early communication information is almost ready, and it can be officially confirmed after reporting to you."

"We strive to complete all the preparatory work next month and start filming before the Spring Festival."

"When the time comes, the filming location will be in Yangcheng."

Hearing what Cao Yang said, Zhang Songwen naturally decided on the next step without hesitation.

The boss lets you do it, so he will naturally cherish this opportunity.

Some things were decided one after another, and the long-awaited Yangcheng Auto Show, which various car companies had been waiting for, finally officially opened.

By convention, the first day is the media day, and the next two days are professional audience days.

Then there's general audience day.

For car companies, the most important thing is definitely the media day.

Whether the publicity effect is good or not often depends on today's performance.

In order to avoid crashes at the press conferences of various car companies, the organizers collected everyone's arrangements in advance, and then tried to coordinate and stagger the time.

Otherwise, everyone would start the press conference at 9:00, and the reporters would be at their wits end.

Unlike last year when the release of new cars was put behind the comparison, today's press conference of Xingchen Automobile is regarded as the earliest batch.

Last year, Ziweixing wanted to catch other people's hot spots, so it would be more appropriate to do it after other manufacturers' press conferences were almost finished.

This year's Yangwang basically has no opponents. Although it is necessary to speculate on hot spots, there is no need to wait until the end.

"Thank you for coming to the booth of Nanshan Group and the booth of Xingchen Automobile."

"During the Yangcheng Auto Show last year, the first model of Xingchen Motors, Ziwei Xing, was officially launched, which brought a very big surprise to everyone."

"Whether it is the world's first mass-produced model equipped with 8AT, or the first LED headlight configuration, or the history of refreshed sedans on the Niubei Circuit, they all prove the excellence of Ziweixing."

"The sales volume of Ziwei Star at home and abroad is also worthy of this excellence."

"After a lapse of one year, we once again hold the new car launch and launch event here in Pazhou."

"We have brought you the second model of Star Motors."

Cao Yang's speech on this kind of occasion can be regarded as handling it with ease.

He didn't even need a speech script, so he just took off the script and stood in the middle of the booth.

And behind him are four looking up cars and four Ziwei stars in car clothes.

"In recent years, SUV models have received more and more attention, and the number of SUV models on the market has increased a lot compared to a few years ago."

"SUV has better passing performance and better vision performance, which can meet the diverse needs of many people."

"But I found it very difficult to find a luxurious large SUV on the market."

"We are next door to the stands of BMW, Mercedes-Benz and Porsche. Everyone must have paid attention to their show cars."

"I don't need to say anything, everyone can see that none of their booths are large SUVs."

"Even the BMW X5, which is very popular in the market, exists like a little brother in front of our looking up."

Next to the BMW car, a group of staff naturally heard Cao Yang's words.

Although this statement is true, everyone sounds aggrieved.

Little brother has the same existence?

This review...

The normal Guangzhou Auto Show is held in November, but 2006 is a bit special, so this book is written as November.