Rebirth 99 to become a car giant

The high-speed rail bearing project is very important, but Nanshan Group has a big business, and there are many other important things.

After more than two years of preparation, Ziwei Xing No. 3, also known as the Xingkong sports car, is finally about to be officially launched.

Thanks to the publicity on "Need for Speed", the Xingkong sports car has already gained a lot of fame in China.

Although most people can't afford such a sports car, it doesn't prevent everyone from learning about it.

It's like that although many people can't sleep with female stars, it doesn't prevent them from discussing every day.

"Mr. Cao, the launch of our Starry Sky sports car in China this time is directly combined with the promotion of "Need for Speed"."

"And the overseas listing activities are promoted in combination with the Niubei track."

"At the same time, we will also participate in the Geneva Motor Show in March this year, and we will show off the latest models."

"At that time, domestic and foreign publicity will be launched simultaneously. In the first quarter of this year, there will be no shortage of news about our Star Automobile."

Zeng Tingting and Cao Yang reported the Xingchen car.

As the most important industry of Nanshan Group, Xingchen Motors has big projects to promote every year.

This year is even more crucial.

Whether the sales of mass-produced cars Ziweixing and Yangwang can reach a new level, and whether new models can attract consumers, all play a key role in the development of Star Motors.

"The Xingkong sports car has been warming up for a while in China. Do you have any expectations for its price?"

Although how much the Xingkong sports car will cost, Xingchen Motors has also discussed it before.

But before the final price is announced, everything can be modified.

Unlike Ziwei Xing and Yangwang, the market for sports cars is definitely smaller.

Even if you set the price at 1 million, the sales volume will not increase much.

On the contrary, it is not conducive to building a reputation.

As a model used to enhance the brand power of Xingchen Automobile, the price of Xingkong is destined not to be low.

To what extent the timing is high needs to be investigated carefully.

"Judging by the reaction so far, everyone likes to compare it with the Ferrari Enzo."

"Our own publicity team is also guiding in this direction."

"The overseas selling price of Enzo is about 700,000 US dollars, which is equivalent to more than 5 million RMB."

"But the domestic price has reached around 12 million yuan, which is much higher."

"I think it is more appropriate to set the price of Xingkong at 4.9999 million yuan."

"On the one hand, this price is already close to the price of Ferrari Enzo overseas."

"On the other hand, compared with the price of Ferrari Enzo in China, it is more than half cheaper."

"At this price, it is already the highest among all domestically produced cars."

Naturally, Zeng Tingting is also very concerned about the pricing of the Xingkong sports car, and has discussed it many times within the sales department.

"Didn't you say you wanted to set the price at around 3 million?"

It's not that Cao Yang thinks that the Xingkong sports car is not worth 5 million, but that the price gap between the front and back is a bit big.

So he also wanted to hear how Zeng Tingting thought about this matter.

"For those who can afford the Xingkong sports car, whether it is 3 million or 5 million, there is actually not much difference."

"Those who can't afford it, 3 million yuan can't afford it, and those who can afford it, if your price is too low, they may feel that the style is not enough."

"The price of 4.9999 million is already higher than the price of some Mercedes-Benz and BMW sports cars, and higher than the price of the Porsche 911."

"But compared with Ferrari, Lamborghini and other sports cars, it is cheaper."

"This is a compromise price after fully considering everyone's wallet and style."

"At that time, we will fully benchmark Xingkong and Ferrari Enzo to show our reasonable price and advanced performance."

Obviously, Zeng Tingting is going to touch Ferrari Enzo.

In the field of sports cars, Ferrari is much more famous than Porsche, Mercedes-Benz and BMW.

As for Lamborghini, although it is more high-end, but the output is too low, it may not be the best object for touching porcelain.

"In terms of marketing, besides the Ferrari Enzo, are there any other new measures?"

Cao Yang felt that what Zeng Tingting said was somewhat reasonable, and he basically agreed to the price.

Now the W12 version sells for RMB 4,999,900. If it sells well, we can build a W16 engine version, and the price will increase by one or two million, so there is no need to worry about the brand power at all.

Of course, if the W12 engine is not selling well, there is no need to toss about the W16 engine.

"We are going to let the wind out, saying that we are going to buy an F1 team and let the star sports car appear on the F1 field."

As soon as Zeng Tingting said this, Cao Yang froze for a moment.

Although after the financial crisis, he had a plan to buy an F1 team for fun, to brush up on the style of Xingchen Motors.

But certainly not now.

However, if it is to release a false news, or if the news is true but has been delayed, it seems that there is no problem?

Although even if it is participating in F1, the model has nothing to do with the starry sky sports car.

But it doesn't affect Xingchen Motors to engage in marketing.

"We can arrange for people to contact some teams, and then let them be exposed 'accidentally'."

Cao Yang's words were regarded as approval of Zeng Tingting's proposal.

"We are preparing to do this, and we are also preparing to cooperate with the personnel department to release some recruitment information related to F1 competitions on the recruitment website."

"On the one hand, it is really recruiting some suitable personnel as technical reserves, and on the other hand, it is also a publicity gimmick."

"At that time, the editors of Autohome will also 'accidentally' discover this recruitment, and promote it simultaneously."

"Of course, the technical parameters of our starry sky sports car are very powerful."

"There is absolutely no problem with the title of the strongest sports car within 10 million, at least in the Chinese market."

Zeng Tingting can now be regarded as proficient in the mathematics of tricks Cao Yang used in the past.

Although other car companies have used promotional gimmicks such as the best car within 300,000 before, how can 300,000 have the impact of 10 million?

The most important thing is that around this gimmick, Autohome can publish various articles.

On the one hand, it is to step on Mercedes-Benz, BMW, and Porsche models openly, and on the other hand, it is to let everyone know that the star sports car is expensive enough.

"'Transformers' has been officially released in the United States, and the market is doing very well."

"It will also be officially released in China during the Spring Festival, which is also good news for our Ziwei Star."

"At that time, I will take advantage of this shareholder wind to see if there are any suitable movies, and the starry sky sports car will also be implanted in it."

"You should make good use of Nanshan Film and Television. The implantation of foreign film and television is not easy to handle, and it is too expensive."

"However, for domestic film and television implants, Nanshan Film and Television has the ability to negotiate most of them, and the price is not high."

"It will appear several times before everyone's eyes, so that the high-end brand image of Xingkong Sports Car will gradually become popular among the people."

Cao Yang is still very confident in the performance of the Xingkong sports car.

This is Ferrari's leading model. It would be too abnormal to get it in 2007 ahead of schedule.

"Mr. Cao, don't worry, in the urban dramas and movies released in China in the next three years, models of Xingchen cars will definitely appear frequently."

"We will also make full use of Weibo and various forums to organize a water army to promote various models of Xingchen Motors for a long time."

Zeng Tingting chatted with Cao Yang about Xingchen Automobile for more than an hour, and then began to implement these measures.

February 18, 2007.

This day is the first day of the first month.

The Xingkong sports car chose this special day to achieve global simultaneous listing.

However, this time there was no offline listing event in China, but a special competition for the launch event of the starry sky sports car was specially opened in the game "Need for Speed", which attracted the attention of many people.

"The Xingchen car is too much, and let everyone have a holiday."

As the core editor of Netease Auto Channel, Lin Jiayan naturally couldn't miss the news of the launch of the Xingkong sports car.

So even if she has gone home for vacation, she still has to write manuscripts at home.

Fortunately, Xingchen Motors provided some materials, but in fact, there were not many things she needed to do.

"Every time there is news about Xingchen Motors, Autohome is the first to get the material."

"This time the Xingkong sports car has chosen such a special launch time and launch method, and the price is directly set at 4.9999 million yuan."

"If we don't seize the opportunity, we will be left farther behind by Autohome."

On the other end of the phone, Fang Dawen, who was taking his family on vacation by the sea, was comforting his right-hand man.

Lin Jiayan endures hardships and stands hard work, so naturally there are endless hardships waiting for him.

Of course, Fang Dawen would not speak so directly.

"The strongest sports car within 10 million yuan, this statement became a hot search on Weibo as soon as it came out."

"Even the heat of last night's Spring Festival Gala was suppressed by it."

"Weibo has already been listed, and you are still so partial to Xingchen Automobile, so you are not afraid that your stock price will be affected."

Lin Jiayan complained to Fang Dawen while writing the manuscript.

"Although Weibo's trending searches can be bought with money, it can be considered set."

"But I have to say that the gimmick of the strongest sports car within 10 million made by Xingchen Motors is really effective."

"I heard that they also produced a batch of QQ emoticons for the starry sky sports car, which became popular among young people as soon as they were launched this morning."

"I've already seen it in the QQ group."

Obviously, the QQ emoticon package that Fang Dawen mentioned is also a new marketing method created by the Xingchen Automobile Sales Department.

When making troubles on the Internet, among all the car companies in the world, Xingchen Motor dares to say that it is the second, and absolutely no one dares to say that it is the first.

Star Motors alone, and Autohome's direct and indirect navy, are more than all other car companies combined.

This is also an important reason why Xingchen Automobile is invincible on the Internet.

Even if some other car companies are aware of this, they are very slow to act.

Those traditional car companies already have a very mature set of work processes.

It is very difficult for you to innovate.

It's like after the era of electric cars in the future, don't those international auto giants want to make their electric cars better?

But which giant has done a good job?

public?

Universal?

Ford?

Toyota?

Honda?

One is counted as one, and there is no electric car that can be sold.

Like Volkswagen, the price of the ID series of electric vehicles is only half of that in Europe. If you lose money, don’t waste it, and the sales are not so good.

And Toyota seems to be moving frequently, but when it comes to sales, it is also terrible.

Not to mention the performance of other car companies such as Honda and Ford in China's electric vehicle market.

No one wants to sell a car at a loss.

The sales volume of electric vehicles is much lower than that of Volkswagen.

"In terms of marketing, Star Auto is worth learning from other car companies."

"However, their new models have strong enough technology, which is also admirable."

Lin Jiayan is a person who knows the goods.

0-100km/h acceleration time is less than 3 seconds!

0-200km/h acceleration is less than 7 seconds!

0-300km/h only takes 15 seconds!

The top speed is as high as 350km/h or more!

Although this data cannot be said to be the strongest in the world, there are really only a handful of people stronger than it.

The most important thing is a sports car that is even better than this figure, and the price of one has reached tens of millions.

Five million and six or seven million may be the same price for local tyrants.

But 5 million and tens of millions are still different.

There are not many local tyrants who can directly ignore this price difference.

"One thing to say, Xingchen Automobile has indeed given Huaxia car companies a sigh of relief on this point."

"The data of the Xingkong sports car can directly crush the sports cars of Porsche, Mercedes-Benz, BMW and other car companies."

"Not even a Ferrari Enzo."

"On this point, even if Xingchen Motors does not advertise on our platform, it is worth writing about."

Fang Dawen is also a person with car feelings.

Although the relationship between their channel and Xingchen Automobile has never been good, sometimes he is willing to introduce some things about Xingchen Automobile objectively.

This has nothing to do with the conflict between the two parties, it is purely out of the pride of Huaxia Automobile practitioners.

"Well, I've almost finished writing an article."

"I'll come up with a dry article later, and introduce the various performances of the Xingkong sports car."

"Although Xingchen Motors chose such a depressing time to launch new models, the material they provided to the auto media is rich enough."

"It is estimated that in the next period of time, everyone will not have to worry about not knowing what to write."

Lin Jiayan and Fang Dawen chatted for more than half an hour about Xingchen Automobile.

Similarly, some other people in the auto industry are also discussing the matter of Xingchen Automobile.

"Lai, are you sure there is nothing wrong with these data?"

Wei Dejin looked at Lai Ping with a serious face.

Huaxia is on the Spring Festival holiday, but Germany is working normally.

As Lai Ping, who has been paying attention to Xingchen Motors, he learned about the relevant situation on the day Xingkong was listed.

"Xingkong has been officially listed in the world. If Xingchen Motors announces false information, it will be exposed soon."

"Today is not April Fool's Day, I don't think there will be a problem with these data."

Lai Ping's answer is very positive.

How could the data released when this new model was launched be false?

Which car company has such a big heart, dare to do such a thing?

If you are concerned about fuel consumption, you can choose some different working conditions to test, and if it is a little bit worse, you can still talk about it.

However, if you want to fake engine parameters and other content, it is very difficult.

"The 0-100km/h acceleration time of our 911 takes 3.9 seconds, one second slower than the star."

"The 0-200km/h time of 10.5 seconds is three or four seconds behind Xingkong."

"How can this be?"

Wei Dejin still couldn't accept this situation.

The Porsche 911 is the main source of their company's profit. If it is suppressed by Xingkong, the impact will not be a little bit or two.

"I hope it's false, but facts are facts."

"Their engine is a W12 engine, which is more ingeniously made than Volkswagen's and has better performance."

"A large number of carbon fiber and hot stamping parts are used in the whole car, and the lightweight is also done well."

"Coupled with the stunning appearance, the aerodynamic performance is also very good."

"Under such circumstances, it is normal for the Xingkong sports car to have better indicators than the 911."

"And the price of Xingkong is also higher than that of 911."

When Lai Ping said this, Wei Dejin became even more angry.

Although the overseas price of a Porsche 911 is only about 200,000 US dollars, it costs more than one million to three million dollars in China.

The price has an advantage over Xingkong, but sales will definitely be affected.

If the Xingkong sports car makes a disgusting crash test at that time, then the sales of 911 are estimated to be even more dismal.

"Lai, our Porsche is a luxury car company with a long history, not comparable to upstarts like Xingkong Motors."

"I hope that the design team will also cooperate with the sales team in the future, and make some articles in this regard."

"We need to tell our customers about the brand heritage and history, and we can't just look at the parameters."

Wei Dejin didn't know what to do for a while, so he could only arrange some tasks for Lai Ping first.

"It's not that our design team didn't cooperate, it's because the marketing work of Xingchen Motors is really good."

"Their starry sky sports car is now known as the strongest sports car within 10 million yuan, and it has attracted the attention of many people in China."

"Even their Huaxia TV broadcast a lot of news about the Xingkong sports car on the news that day."

"Under such circumstances, it may be very difficult for us to suppress the Xingkong sports car in China."

"The company must be mentally prepared for a sharp decline in the sales of 911 models in China."

Although Lai Ping's words were not pleasant, they were from his heart.

He has not retired yet, so he is naturally willing to contribute to Porsche.

As for whether Wei Dejin can listen to it, it is not something he can control.

"I'll arrange for someone to buy a starry sky sports car right away, and your design department will dismantle it and analyze it to see if our next-generation 911 model can surpass the starry sky."

At this moment, Wei Dejin also felt a little guilty.

So I arranged for someone to buy a sample car and come back to disassemble it for analysis.

This kind of thing is what every car company likes to do.