Rebirth 99 to become a car giant

Chapter 379 Punching Porsche, Stepping on Toray

Nanshan Group will build a large-scale carbon fiber factory in China.

The meaning of this matter is very different.

The first meaning is to meet the demand, because China's demand for carbon fiber is getting faster and bigger.

The second meaning is that the construction of the 10,000-ton carbon fiber production base has established confidence for those engaged in material industry research. We Chinese can do what foreigners can do. We may do better and faster than him in the future. .

In this case, the relevant approval and docking are naturally quick and simple.

In the week when Cao Yang went to investigate, he finalized the project of building a carbon fiber factory with a capacity of 10,000 tons in Chang'an City with all parties.

The official independent listing of Nanshan Carbon Fiber will place R\u0026D and production in Chang'an City.

Chang'an City provided 1,000 mu of construction land for free, and also gave preferential policies of halving the tax revenue for the first three years.

At the same time, some related companies took the initiative to give the green light for the construction of Nanshan carbon fiber.

Plant layout, equipment transportation, talent recruitment...

What Nanshan carbon fiber lacks, they will make up for it.

And there is no claim on the shares.

Obviously, they have done some research on Nanshan Group and know that Nanshan Group doesn't like to build joint ventures with others.

So the first factory of Nanshan Carbon Fiber, they don't plan to make any troubles.

Anyway, according to the domestic carbon fiber demand, the production capacity of 10,000 tons may not be enough in a few years.

At that time, when Nanshan Carbon Fiber built the second and third factories in China, there were still many opportunities.

"Mr. Cao, this is a big deal of yours."

"Ninety percent of domestic carbon fiber now relies on imports."

"Once this factory is officially put into production, it can immediately become 90% of the demand and realize domestic production."

"However, the new factory of Nanshan Carbon Fiber produces all T700 and T800 carbon fibers, making high-end products."

"In terms of mid-end products, the demand for T300 and T400 is actually very strong."

"The more high-end the product, the higher the price."

"At present, no domestic company has achieved large-scale mass production of T300 and T400. We, Guangwei, are willing to provide people, money, and land to cooperate with Nanshan Carbon Fiber."

"You only need to provide the technology of T300 and T400 in the form of technical shares, and you can obtain 30% of the shares of the joint venture company."

"Mr. Cao, Guangwei's condition is definitely very sincere."

Chen Liang's execution ability is very high.

Thinking of looking for cooperation with Nanshan Carbon Fiber, he immediately acted.

After a preliminary understanding of Guangwei's situation, Cao Yang was also very interested in this visit.

Although most people have never heard of this company, it is quite competitive among domestic private enterprises.

The conditions proposed by Chen Liang obviously also did some research on the Nanshan Group.

Regardless of whether it is Yangcheng Huaqiang Factory or Xingyu Auto Lighting, these companies in which Nanshan Group has a shareholding account for 30% of the shares.

The cooperation method of Nanshan Group is also to provide technical or equipment support.

This time, Chen Liang obviously referred to the same method for the cooperation project of Nanshan Carbon Fiber.

"Mr. Chen, the prices of T300 and T400 on the market have always been relatively high before, but now they have started to drop."

"When the Nanshan Carbon Fiber Chang'an factory is put into production, their prices will definitely drop faster."

"This means that Guangwei's profit margin for T300 and T400 is not as big as it is now."

"Have you considered this situation?"

They have the sincerity to cooperate, so naturally Cao Yang doesn't want to beat around the bush.

But since we want to cooperate, we must explain the situation clearly.

Otherwise, when the time comes, everyone will have some filth, it will not be beautiful.

"I have naturally considered this issue, but even if the price drops, there is still a lot of profit margin for us."

"Prices were too high before, and now they are only gradually returning to normal levels."

"The material industry should not be a profiteering industry. A profit of 20 to 30% is already very high."

"Steel manufacturers like Baosteel have single-digit profit margins."

From Cao Yang's words, Chen Liang felt some meaning of the other party's cooperation.

Naturally, he stated his own considerations more positively.

After discussing for a long time in the conference room, the two directly finalized the letter of intent for cooperation.

Guangwei will refer to Nanshan Carbon Fiber to find a suitable address in the north to build a carbon fiber factory with an annual output of 10,000 tons of T300 and T400.

Nanshan produced carbon fiber technology, and then Nanshan Equipment sold related equipment to Guangwei for a fee.

Considering that Nanshan Group already has a Nanshan carbon fiber factory, the factory that cooperates with Guangwei is directly called Guangwei Factory.

Obviously, Cao Yang went there to make money.

Of course, the ugly words come to the fore.

After Guangwei obtained the relevant technology of Nanshan carbon fiber, all carbon fiber factories need to give Nanshan 30% of the shares.

It is not allowed to build any carbon fiber factories with sole proprietorship.

Nanshan Group made two big moves one after another, Liu Tianwu was a little anxious.

Nanshan Carbon Fiber Changan Factory invested 3 billion yuan, which is definitely a big deal in 2007.

This is even more important than the investment of more than 10 billion in later generations.

And Guangwei's carbon fiber factory, as the second large-scale mass-produced high-performance carbon fiber factory in China, was soon determined to be built in the grassland province in the north.

The investment scale is similar to that of Nanshan Carbon Fiber, which also reached 2.5 billion.

If these two factories were located in Yangcheng, Liu Tianwu felt that the position under his butt could be moved this year.

"Mr. Cao, although it is difficult to provide so much land for the carbon fiber factory in our district, in fact, there are still many places in Yangcheng that have a lot of land."

"Whether it's the east, the north, or the south, it's not a problem at all to free up a land of one or two thousand mu."

"The domestic demand for high-end carbon fiber is very strong now. Once we realize domestic production, we can not only meet domestic demand, but also export overseas by virtue of the price advantage."

"So in fact, the current two factories are completely unable to meet the global demand for high-end carbon fiber."

"Do you think it is possible to consider building another carbon fiber factory in Yangcheng?"

Liu Tianwu knew that there was a high probability that he would go to Yangcheng to take up a position in the future.

So now the field of vision is not limited to the area I am in charge of.

As long as the new factory project of Nanshan Carbon Fiber can be placed in Yangcheng, any future achievements will be his achievements.

And what he said is not unreasonable. The current two factories are almost enough to meet domestic demand.

It is not enough to meet the needs of foreign countries on time.

For any kind of material, after Huaxia realizes domestic production, it will definitely have a price advantage in the world.

High-end products like carbon fiber are no exception.

"Leader, thank you for your continued support."

"However, carbon fiber factories are essentially chemical factories."

"There is a petrochemical plant in Yangcheng, which has caused a lot of dissatisfaction among the people in the surrounding area. There will be news that the petrochemical plant will be relocated every now and then."

"Building a carbon fiber factory under such circumstances will inevitably cause backlash from surrounding residents."

"The population density of Yangcheng is relatively high, and it is difficult to avoid that there will be no villages near the factory."

"In addition, high-performance carbon fiber materials are mainly used in the military industry, and Yangcheng has relatively little demand in this regard."

"To build the factory in Chang'an City is actually not my personal idea, but a decision made after listening to the opinions of customers."

In this case, of course Cao Yang wanted to get rid of the blame.

Besides, what he said was true.

Although there is also the meaning that Nanshan Group wants to go out of Yangcheng, but the carbon fiber factory is really not suitable for Yangcheng.

In particular, in addition to producing high-end carbon fibers such as T700 and T800, Nanshan Carbon Fiber will actually produce T1000, which is currently the highest level of carbon fiber in the world.

In the future, T1100 will also be produced as a material exclusively for military use.

Here, both T1000 and T1100 need to be highly confidential.

Even the production of the T800 is done without publicity as much as possible, at least in the past few years.

Let everyone think that Nanshan Carbon Fiber only produces T700 products.

"You're right, high-end carbon fiber is really not suitable for Yangcheng."

"However, if Yangcheng is not suitable for us, there are still many places in Lingnan Province that can be considered."

"Especially for mid-range products such as T300 and T400, the confidentiality requirements should not be so high."

Liu Tianwu is not such a person who gives up easily.

Although it is impossible to keep the carbon fiber factory in Yangcheng, it would be a great thing for him if he could stay in Lingnan Province.

He is confident that he can become a leader of Lingnan Province in the future.

A new factory is built, and it will be the time when the production capacity will start to explode in a few years.

Even when the time comes to expand production, I can still cut the ribbon myself.

"For the T300 and T400 projects, we are currently cooperating with Guangwei, and there may be no related capacity requirements in the short term."

"However, if further expansion is required in the future, I will definitely give priority to choosing a location in Lingnan Province."

Cao Yang knew that if he didn't even draw a pancake, Liu Tianwu would not give up easily.

Considering that Lingnan Province is an important province for export trade, if the business is exported to overseas in the future, it can indeed be considered to be produced in Lingnan Province.

For example, the westernmost prefecture and city are worth considering.

Both Baosteel and BASF will build factories there in the future.

"Mr. Cao, I take your words seriously."

"There are quite a few people above waiting for me to report."

Liu Tianwu was half joking, half serious.

With Cao Yang's words, he can be regarded as a businessman.

Anyway, the GDP in the district must be able to sit firmly on the top of Yangcheng in recent years.

In fact, he personally does not have that much pressure to attract investment.

Of course, if things are considered different after going further in the future, then that's another story.

However, Cao Yang has completed the carbon fiber layout during this period, so he is satisfied.

It's hard for his competitors.

"President, according to the news from our Huaxia branch, Nanshan Carbon Fiber's factory in Yangcheng currently has the capacity to produce several hundred tons of T700 per year."

"And T800 products, they have probably reached the threshold."

"Otherwise, we wouldn't invest 3 billion yuan in Chang'an to build a carbon fiber factory with an annual output of 10,000 tons."

"This will have a huge impact on the supply and demand relationship in the global carbon fiber market."

Kondo Taro reported the news to the president Saga Nu with a heavy heart.

This news is worse than the worst they imagined.

The Chinese moved too fast.

Huaxia's speed is too scary!

"America Hearst, is there any movement now? Have you contacted them?"

Encountering this kind of problem, Saga Nu immediately thought of competitors in the other section of the Pacific Ocean.

Although Toray has the highest market share in the carbon fiber market, Hexcel of the United States has a higher market share than Toray in terms of high-end military products.

Those manufacturers in the United States, whether it is Lockheed Martin, Boeing Defense, or Raytheon.

They are all major customers of Hexcel.

In this case, if Nanshan Carbon Fiber is going to disrupt the market situation, Toray must join hands with Hexcel to discuss countermeasures.

Even several other carbon fiber manufacturers in Dongying, Toray is also planning to invite them to come out for a meeting to discuss countermeasures.

"I contacted them, but Hearst didn't seem to care that much."

"Their products are mainly sold to specific customers. Even if Huaxia can produce similar grades of carbon fiber, it will not have much impact on their business."

"And I heard a rumor that their T1100 grade material has made some progress in the laboratory."

"Maybe in the future they will introduce this new material faster than us."

"President, American material manufacturers have always followed the high-end route. They like to develop some new technologies to continuously eliminate products with low profit margins."

"For them, T700 is a product that is about to be eliminated."

"Nanshan Carbon Fiber has mastered the production capacity of T700, which does not have a great impact on them."

When Kondo Taro said this, Saga Nu's expression turned ugly.

He also counted on Hearst of America to help him deal with Nanshan Carbon Fiber.

But now, after listening to his subordinates' analysis, he knew that there was nothing to do.

To put it bluntly, Toray was originally Hearst's competitor, and almost all of the civilian market was taken away by Toray.

The price of Hexcel's products is relatively high, and it is not very competitive in the civilian market.

"Nanshan Carbon Fiber has only started the construction of a new factory now, and it will not be put into production until the second half of next year at the earliest."

"Taking advantage of this spare time, we will have a good discussion with Toho and Mitsubishi to see how to turn Nanshan Carbon Fiber's T700 business into a mess."

"We can work together to further reduce the price, and even wait until Nanshan carbon fiber products are mass-produced, we will sell T700 directly at cost price."

Saga Nu can only think of this old trick now.

When you can't make this product, I will make money at a high price, whether you like it or not.

When you can make this product, I will lower the price until you are unprofitable and unable to continue your business.

Anyway, for Toray, T700 products have been produced for more than ten years, and the amortization of various plant equipment can be directly removed.

Sagano does not think that in this case, Toray's cost will be lower than that of Nanshan carbon fiber.

After all, in the cost of a new material, R\u0026D allocation and equipment allocation account for a very large proportion.

Even if Huaxia's labor force has an advantage, he doesn't think it can cover these allocations.

"It can only be like this."

"However, should we also consider building a T700 carbon fiber factory in Huaxia?"

"At that time, all production costs will be similar to those of Nanshan carbon fiber, and we will be able to compete with them more confidently on price."

For a long time, Toray's carbon fiber has been produced in its own country, and it has no plans to build a factory in China.

But now the situation has changed, and the plan naturally needs to be adjusted.

"China's carbon fiber market is growing very fast, and it is definitely a market we cannot give up."

"This proposal of yours can be thoroughly reviewed."

Although Saga Nu was very reluctant to go to this step, his rationality still prevailed.

Although the carbon fiber business is not Toray's only business, it is a major contributor to profits.

That is absolutely not to give up.

Otherwise, he, the president, would lose his position below his buttocks.

Invisibly, the emergence of Nanshan carbon fiber has also made a certain contribution to Huaxia's investment promotion work.

However, Dongying Dongli is definitely not the only one who is troubled by the appearance of Nanshan carbon fiber.

Porsche's CEO Wei Dejin, looking at some arrangements for the Geneva Motor Show, was also very depressed.

Xingchen Motors brought Ziweixing, Yangwang and Xingkong to the exhibition, and the publicity offensive has already begun.

Don't think that only Chinese people cherish their lives, and Europeans are the same.

The starry sky sports car had a car accident and hit the top of the bridge pier. The front and rear of the car were destroyed, but there was no problem with the person.

This news can be used not only for publicity at home, but also abroad.

It's just that the intensity of the propaganda can't be as strong as that in Huaxia.

But let Porsche, who has been paying attention to Xingchen Motors, know about this matter, there is still no problem.

"Wolfgang, we have assessed that if the new 911 uses a large amount of carbon fiber like the starry sky, the cost will increase significantly."

"At that time, our selling price may need to double to cover these costs, which is unbearable."

After learning about the various performances of the Xingkong sports car, Porsche also bought a Xingkong and came back to dismantle it for research.

Among them, the hybrid system and carbon fiber parts are the focus of their research.

However, the results of the research are not optimistic.

"The Xingkong sports car is now inferior to Porsche except for its brand power, and has already crushed the 911 in all aspects."

"This is absolutely unacceptable."

"In response to this situation, the company's management needs to come up with an effective response plan."

"Otherwise, the performance in the future will become more and more ugly, and the board of directors may consider replacing the management."

Wolfgang threatened Wei Dejin very bluntly.

If you don't do it well, you might have to leave!

The board of directors invited you to take charge of the company, not to dawdle.

This increased the pressure on Wei Dejin a lot at once.

In recent years, Porsche has grown very fast in the Chinese market.

If the Huaxia market is lost, although it will not be difficult, the financial report will definitely not look good.

The company is also thinking about whether it can acquire Volkswagen in a snake-like manner in the future.

If the financial report is not good, many things will be affected.

"I'll discuss it with the personnel in the R\u0026D and procurement fields to see if I can find a better solution to deal with the threat of the starry sky sports car."

Wei Dejin had no choice but to bite the bullet and go.

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