Rebirth 99 to become a car giant

No matter what kind of company it is, cross-department snitching is more likely to be resented.

Not to mention cross-company snitching in various branches of the group.

Even if you don't mean it, others won't be able to accept it.

People will only think that you caused the problem and that it is your fault.

Miyazaki Himasa had actually paid attention to the news about Highlander early this morning.

"Brother just can't climb uphill" has become the most popular entry on Weibo.

However, Highlander is sold by Yangcheng Toyota, not Spring City Toyota.

What did Miyazaki Himasa say?

The president has already asked, but he doesn't say anything, and it doesn't seem to work.

The very smart Katsaki Watanabe immediately saw the tangle on Miyazaki Himasa's face, and immediately knew there might be a story behind it.

"What's wrong? Did some bad news happen about us?"

Watanabe Jisaki asked very calmly.

Over the years, Toyota has experienced a lot of ups and downs.

Whether in Japan or in the most important American market, we have encountered some setbacks.

Naturally, Watanabe Yoshiaki does not expect Toyota's development in China to be smooth sailing.

"President, I just saw a piece of news this morning when I was browsing China's social media, and it has something to do with the Highlander that Spring City Toyota is selling."

After struggling for a moment, Miyazaki Himasa decided to tell the truth honestly.

A dead Taoist friend is not a poor Taoist.

If he didn't say anything, Watanabe Yoshiaki would definitely have objections to him.

If he said that, at most the Japanese people at Yangcheng Toyota would have objections to him.

But even if we are internal competitors, if we have opinions, we have opinions.

"Highlander?"

"Isn't Highlander selling very well in China?"

"Is there any negative news coming out?"

As a very important model of Toyota Motors in the world, Watanabe Yoshiaki has also heard about Highlander's performance in China.

Combined with Miyazaki Himasa's expression, there must be some negative news.

"Indeed!"

"Highlander uses 2.7L engine and 3.5L engine in China."

"Among them, 2.7L is the best-selling model in China, and 80% of sales are contributed by this power."

"But our Highlander weighs more than two tons, and the 2.7L naturally aspirated engine is actually a bit difficult to drive."

"Especially when climbing hills, the power output is even more insufficient."

"There are some videos and articles on the Internet about Highlanders being unable to climb uphill, which have attracted a lot of people's attention."

"There are probably reasons why some competitors are adding fuel to the fire."

Miyazaki Himasa quickly introduced the situation.

He hopes to end this topic as soon as possible.

"Find a conference room, project all these news, and let me take a good look."

The less the subordinates want to report something, the more the leader sometimes wants to understand.

Katsaki Watanabe is no exception.

Soon, various news reports and videos such as "Brother just can't climb the slope" appeared in Watanabe's vision.

After watching this video, Watanabe Katsuaki didn't know how to deal with it for a while.

Whether it’s an article or a video, it’s actually very simple.

There is a country road with only a 30° slope, and the Highlander just can't climb it.

According to Mr. Xia in the video, the cars in front including POLO all climbed up.

Only the front wheel of my 2.7L Highlander kept slipping and I couldn't climb up.

In this situation, it is difficult to say that it is not Highlander's problem.

Watanabe Jiachaki naturally knew what was going on.

In the end, he just left an instruction to "keep paying attention at all times and report the progress to me every day" and put the matter aside for now.

However, what he may not have expected is that this matter would develop much faster than he expected.

That morning, Mr. Xia, the “car owner” in the video, went to the local 4S store to defend his rights.

Because the 4S store searched for objective reasons and refused to admit that it was a problem with the vehicle, or that it failed to fulfill its obligation to disclose the problem during the sales process.

Instead of making any progress in the matter, this rights protection was met with harsh words from the 4S store staff, who told Mr.

Mr. Xia, who came "prepared", naturally took pictures of the performance of these staff in the 4S store.

And he also specifically contacted the media for exposure.

And some "good guys" quickly called this slope that Highlander could not climb "Highlander Slope".

In addition, Mr. Xia also contacted the local car club and prepared to drive more 2.7L Highlanders for on-site testing tomorrow.

As a result, there were several hot searches on Weibo that night that were related to this news.

【Highland Slope】

[Don’t laugh at me, I just can’t climb uphill]

[The most awesome Toyota 4S store sales manager]

All kinds of news immediately made this matter popular.

Especially the bad attitude of the 4S store, with pictures and the truth, aroused great resentment among many people.

Who hasn't encountered similar problems?

Buying something bad and getting a bad attitude from the other party is something you don’t want to do too much in life.

Now there is no need for competitors to do anything extra, the popularity of this matter is high enough.

"Mr. Cao, the news about Highlander is even more popular today."

Nanshan Group, as soon as Cao Yang went to work, Mi Ying reported to him the latest situation on the Internet.

She had already mentioned the news to Cao Yang yesterday morning.

Originally, she didn't pay much attention to it because it didn't seem to have much to do with Nanshan Group.

I didn’t expect it to be completely popular today.

Several news items on Weibo's hot searches are related to Highlander.

"This is because the 4S store of Yangcheng Toyota has added fuel to its fire."

"If it weren't for the bad attitude of those in the 4S store, I guess this matter wouldn't be as popular as it is now."

"But it's better to make a big fuss, let Toyota suffer a loss, and don't be so arrogant in China."

Cao Yang is the mastermind behind the scenes, but the development of things now is a little different from what he thought.

But from the effect point of view, it is better than I expected.

Originally, I just reminded Yi Jia to arrange for someone to take a video of Highlander unable to climb up the hill, and then use marketing to reduce Highlander's sales.

Unexpectedly, the people at Changan Automobile were so smart that they actually knew how to find a real Highlander customer and put on a show that looked completely real.

There are pictures and the truth, but no tricks are used.

It would be difficult for Toyota to distance itself even if it wanted to.

The key is that this morning the group of people will continue to take the cars of people from the local car club to "Highlander Slope" for testing.

This is another stab at Toyota.

"Indeed, I heard that Highlander mainly sells 3.5L models in the United States, but in China, it mainly sells 2.7L models."

"Various marketing plans make people feel that the Highlander can travel through mountains and rivers and has excellent off-road performance."

"In fact, it's such a slope that I can't even climb it."

"For those car owners who want to go off-road after buying the Highlander, it is estimated that the impact will be relatively large."

Mi Ying didn't know the story behind this matter, but only evaluated this matter from a relatively objective perspective.

"From now on, you can tell me about this matter every morning and evening and see what progress there is."

Cao Yang is now looking forward to how Toyota will end up.

Highlander must be in no mood to deal with CS95 anymore after being tormented like this.

At least in the short term, they want to reduce Highlander's attention as much as possible.

"Minister, I think this is a bit strange."

"We just started dealing with Changan Automobile, and all kinds of unfavorable news about Highlander 2.7L appeared on the Internet, and the fermentation speed was so fast."

"I feel like there might be some driving force behind this."

The issue of Highlander's inability to climb uphill has caused a stir, so it is impossible for Yangcheng Toyota to know nothing about it.

It’s just that the OEMs of this era were far less able to cope with emergencies than those of later generations.

So far, neither Toyota Motor nor Yangcheng Toyota has officially expressed its views on this matter.

This is also a routine commonly used by many OEMs.

Let things cool down on their own, and things will get better gradually.

Many things were handled this way in the past.

Yangcheng Toyota also followed suit this time.

However, it is obvious that the popularity of Highlander this time exceeds everyone's imagination.

"It's indeed a bit weird, especially when the man surnamed Xia went to the 4S store to defend his rights, he actually brought recording and candid filming equipment. This was obviously well-prepared."

"Normal consumers should not be so vigilant."

Mulinsen has been browsing various news and comments on the Internet for the past two days, and naturally has some opinions of his own.

Although so far, he has not been able to find any direct evidence.

But there are too many coincidences in this matter, which makes people suspicious.

"Yeah, so I wonder if this is someone from Changan Automobile."

"Some time ago, we just started attacking their CS95, and we also spread some rumors about suing them."

"As a result, something happened to our Highlander."

"Even at the beginning, this matter had nothing to do with Changan Automobile."

"The fact that things are so hot now must have something to do with Changan Automobile's push behind the scenes."

Ma Hongjian believed that whoever benefited was the biggest suspect and determined that the matter was closely related to Changan Automobile.

However, he found that what he could do was very limited.

So what if I know Changan Automobile is doing something behind my back?

Is there any evidence?

Even if there is evidence, so what?

Have you been framed?

This morning, a video of a group of car enthusiasts going to the "Highlander Slope" to test the climb has now appeared online.

Although some vehicles finally rushed up after trying many times.

But the huge roar in the video seems to have broken the accelerator pedal.

In this case, even if you can rush forward, it will not solve everyone's concerns.

After all, this also supports the view that the 2.7L version of Highlander is indeed not powerful enough from another perspective.

"Toyota is also paying attention to this matter now. You can collect the news on the Internet in time and see how Toyota plans to deal with it later."

Now that things have reached this point, it is definitely not something that Mulinsen can decide on his own.

Yangcheng Toyota needs to discuss the plan, and Toyota Motor needs to discuss it even more.

After all, Highlander is now imported.

...

Different people have completely different concerns about the same thing.

The people at Toyota are worrying about how to solve the current public opinion problem, but the people at Changan Automobile are happily thinking about how to add fuel to the fire.

Just after people from the car club went to "Highland Slope" for testing, the local media also began to get involved in the report.

With the silent promotion of Changan Automobile, the local traffic radio station FM 98.8 reported on the test situation.

The host joked on the show: "For example, someone wants to sell a cow and says that his cow is very good and the price is very high. Because the cow is not only big, but also has shiny hair. The person who buys the cow lives in On the hillside, when driving the cow home, the cow could not climb up the slope. The man selling the cow said, the cow I sold you is for plowing, not for climbing. You want to go home, okay? , let’s carry the cow up the hill.”

"Which one is better, the cow, or the person selling the cow?" the host asked.

Mr. Xia also told the reporter interviewing him that at 10 o'clock tomorrow morning, "a larger-scale Highlander hill climbing test will be conducted on the 'Highlander Slope'."

The "Hanlandapo" mentioned by Mr. Xia is the local Tangtoupo.

He also joked that this was a name given by netizens, "You said that no one may know about Tangtoupo, but when you say 'Hanlandapo', everyone must know it."

In this case, the Toyota 4S store involved in the incident made the matter even more heated as if adding fuel to the fire.

The reason was that the 4S store called the police and reported that Mr. Xia had spread rumors and slanderous videos.

This resulted in Mr. Xia being "summoned."

After the relevant news was exposed on the Internet, more projects related to Highlander appeared in the popular content on Weibo.

"A sales company that calls the police to resolve user complaints, and a brand that relies on public relations to cover up the truth of the problem, is very chilling."

Mr. Xia's words have completely gone viral on the Internet, and he also stated that he will continue to persist and protect his rights through legal means.

These situations made the people at Changan Automobile laugh their heads off.

"Mr. Yi, this Toyota 4S store is simply a mole lurking inside Toyota cars."

"Without them, this matter wouldn't be as popular as it is."

Zhang Lin, Changan Automobile's vice president in charge of sales, was the direct handler of this matter.

After Yi Jia finished communicating with Cao Yang, he immediately asked Zhang Lin to make arrangements in person.

The result was better than even the best-case scenario expected.

"The more the other party makes trouble like this, the more popular this matter will be, which is a good thing for us."

"But this incident also reminds us that if we encounter similar things in the future, we should not have such a bad attitude."

"Especially now that many mobile phones have begun to have camera functions."

"If something is posted online, it may cause unexpected consequences."

Yi Jia knew this matter from beginning to end, so his feelings were even deeper.

It is the same thing. If it is handled well, it may pass quietly.

If it is not handled well, it will become a hot search topic.

Not to mention the impact on the brand image, the loss of sales alone is unacceptable.

"I didn't expect that the 4S store would call the police. It was really surprising."

"I heard from Mr. Xia that the 4S store arranged for maintenance personnel to go with him to the site to test whether the Highlander really can't climb uphill."

"With such irrefutable evidence, they can still operate like this."

"It's really surprising. He's just a pig teammate."

Zhang Lin suddenly discovered that reality is sometimes more exciting than the plans he designed.

When he was preparing to cause trouble, he never thought of this scenario.

Unexpectedly, when things became more and more serious, it was the other party who helped add firewood.

"Since they are going to make a big fuss, let's let them make the fuss even bigger."

"People who have bought the 2.7L Highlander now will probably become the target of ridicule from their friends around them."

"You ask that person named Xia to work harder and try to get a collective withdrawal of the car."

"Then we will find a way to make this news bigger and cause Highlander's sales data to drop directly."

As a model of the same size as Changan CS95, Highlander can be regarded as a competitor of Changan Automobile to a certain extent.

Especially now that Toyota is taking the initiative to cause trouble, Yi Jia doesn't want to let it go easily.

Otherwise, he wouldn't be able to bear it if this happens every once in a while.

"It should be no problem. He has now contacted the Highlander Car Club."

"Even if you don't really want to return the car, after doing this, the 4S store will definitely come up with some sweeteners to compensate them."

"As long as they realize this, we can start organizing group withdrawals."

Zhang Lin has a relatively good understanding of human nature.

The moment a new car is sold, it depreciates by more than 10% in value.

If the car is really returned, the 4S store will definitely suffer heavy losses.

The key is that once this happens, it can easily cause car owners in other places to follow suit and withdraw their cars.

Then the matter was completely out of control.

Of course, it’s actually not that difficult to solve.

The hustle and bustle in the world is all for the benefit of others!

As long as sufficient benefits are provided, many people can choose to compromise.

After all, most people who drive Highlander will never walk on wild roads like "Highlander Slope" in their lives.

If you drive in the city, the 2.7L engine can also drive it.

It's just a little more throttle.

Soon, with Changan Automobile behind it, the 4S store of Yangcheng Toyota began to withdraw the 2.7L Highlander.

This news made the "Brother just can't climb the hill" incident, which had just become less popular, become more popular again.

Even companies such as Volkswagen, General Motors and Ford are adding fuel to the fire behind the scenes, hoping to make Toyota stumble.

After all, Toyota's global performance this year is really impressive.

This made several other giants very unhappy.