Rebirth 99 to become a car giant

Although it is already 2007, Chinese people are still very concerned about various international recognitions.

The most obvious is the various film awards.

If a film can win some awards abroad, it will immediately become famous.

Similarly, if a product can achieve very good performance in foreign markets, especially the American and European markets, Chinese consumers will definitely feel very proud.

Wang Wang has now become the darling of the luxury high-end SUV market in the United States and has become popular in the United States. Naturally, this news should be used well.

Under normal circumstances, domestic people pay very little attention to the American auto market.

What new models are launched there, the prices and sales of various models there, everyone doesn't care much.

But if these cars were exported by Chinese car companies, the situation is obviously a little different.

Cao Yang obviously has a deep understanding of this situation.

So after Melgen told him to look up to the fiery performance in the American market, he immediately felt that this was a good point of publicity.

Of course, the pure publicity has thousands of sales, which may not have much impact.

After all, there are already many domestic models with monthly sales exceeding 10,000.

But everything is afraid of comparison.

As long as you choose the track for comparison, you can compare several champions.

For example, a large SUV with a price of more than 1 million RMB, or a 7-seater SUV, or a large 7-seater SUV with a price of more than 1 million RMB.

Anyway, it is always possible to find a few subdivided comparison tracks to make Yang Wang the champion.

Whether it's in China, the United States, or the world, Yang Wang will definitely find a few ways to compare himself as a champion.

Almost all the sales departments of various automobile companies have done similar things.

Otherwise, each company can find some firsts for each model of each model, so how can there be so many firsts?

Soon, articles such as "Looking up to the United States that sells well" and "Looking up to the fact that foreign sales are higher than domestic sales, why are they so powerful?" appeared on Autohome and Weibo.

In order to make the image of the propaganda more realistic, there are some screenshots of the American website in some articles as evidence.

In this way, looking up at the hot news in the United States, it will soon airborne Weibo trending searches.

"Amoha, Star Motors is selling very well in the United States. Do you think there is a big market demand for this large 7-seater luxury SUV?"

As the president of BMW Asia Pacific, Phillips' office is in Shanghai.

Media such as Weibo Hot Search and Autohome are all promoting things that look up to overseas sales, so he naturally paid attention to it.

In April, more than 3,000 vehicles were sold in the United States.

This data is placed on a mid-level car, it is really impossible to show.

But it is not easy to put it on a large luxury SUV with more than one million yuan.

Coupled with Yangwang's sales in China and other markets, in July, one model of Yangwang contributed more than 7,000 units to Star Auto.

This data is definitely very good.

No wonder Phillips always has doubts in his mind, is the spring of large luxury 7-seater SUVs really coming?

"Phillips, in fact, I have always believed that there is a lot of space in the large SUV market, and it is worthwhile for the company to develop a new model."

"It was mentioned to the headquarters before, but there was no follow-up."

"Our current X5 is selling well around the world. The cost of this SUV based on the 5-series is actually not much higher than that of the 5-series, but the price is quite a bit higher."

"The next step is for the company to consider developing an X7 model based on the 7 series."

"Now the demand for SUV models in the Chinese market is obviously rising, and the United States also prefers SUVs."

"That is to say, Japan and other places, the market for large SUVs may not be that big."

"I think the Asia-Pacific region can fully sort out the relevant materials, and then propose to the headquarters to start the development of large SUVs as soon as possible?"

As the general manager of BMW China, Aimoha is very confident in the China market.

Of course, it is mainly the performance that he looks up to that provides him with great confidence.

He does not think that the brand power of Xingchen Automobile can be higher than that of BMW Automobile.

As long as BMW successfully develops the X7, sales will definitely be better than looking forward to.

"Your proposal is indeed necessary to a certain extent. In the past, no one paid much attention to the large SUV market. Even other types of SUVs have very little market space."

"However, the current situation is changing. The rise of the urban SUV market fully meets consumers' comprehensive needs for vehicle appearance and comfort."

"In the future, this market should continue to grow."

"However, it is also an SUV model, and our X5 did not perform well in April in the United States."

"The result of the 25% bias collision made many X5 consumers have opinions."

"Looking forward to being able to sell so well in the United States has a lot to do with their excellent performance in the 25% bias collision."

"When we put forward the idea of ​​a new model, we also need to put forward some equipment and precautions."

Phillips feels that it is indeed necessary to promote the development of the X7, maybe this will be a major achievement for him in the future.

And after seeing Yang Wang's excellent performance on the Internet, BMW is not the only one that responded fiercely.

"Mr. Cao, congratulations to you. The global monthly sales volume of Yangwang has exceeded 7,000, and it has become a model with monthly sales of over 10,000. That is just around the corner."

Zeng Guangda made a special call to Cao Yang.

Of course, this call is definitely not a simple congratulations.

"Same joy, same joy, I heard that your GS4 orders have exceeded 10,000?"

"This is the pinnacle of debut."

Zeng Guangda was not the first to call Daoxi's phone call. Cao Yang has already formed a set of speech skills very skillfully.

"GS4 is indeed worth looking forward to. Fortunately, I listened to your suggestion."

"Originally we were a little worried about the prospect of GS8, but this year, Changan CS95 and Highlander and other 7-seater SUV models are selling very well, and even the Yangwang, which is priced at more than one million yuan, is selling so well. There is growing interest in SUVs."

"By the way, Mr. Cao, there is something I want to discuss with you."

Zeng Guangda changed the subject abruptly and asked: "Our engineers did some tests and felt that if the GS8 can be equipped with a 2.0T engine and an 8AT automatic transmission, the performance will be further improved compared to the current one."

"Aisin has been actively contacting us recently, willing to sell 8AT to us."

"I don't know if there is a plan to sell the 8AT of Nanshan Transmission?"

8AT is better than 6AT, everyone knows this.

However, the 8AT of Nanshan Transmission has not yet supplied any self-owned brand car companies in China.

Except for the big red flag.

In this case, Zeng Guangda also knew that it would be difficult to make an exception for Nanshan gearbox.

However, when he asked such a question, it really created a problem for Cao Yang.

To sell or not to sell?

General domestic models may not be able to use 8AT for the time being.

But medium and large 7-seater SUVs are still affordable.

After all, the price is there, even if the 8AT is 10,000 yuan more expensive than the 6AT, there is no problem.

"Toyota's own Highlander still only uses a 5AT automatic transmission. They are willing to sell you 8AT?"

"Is it because Toyota has no confidence in Aisin's 8AT technology?"

Cao Yang did not directly answer Zeng Guangda's question.

Many times, some questions are not suitable for direct answering.

"This generation of Highlander has been launched for several years, and Aisin's 8AT was mass-produced just last year, and it is expected to be carried on the new Highlander."

"We also want to launch several versions on GS8, some using 6AT and some using 8AT, so as to fully enhance our brand power."

Cao Yang can understand Zeng Guangda's thoughts.

After all, everyone hopes that their brand can become more high-end.

"Your thinking is quite reasonable."

"However, Nanshan Transmission's previous plan for 8AT was relatively conservative. In addition, the production volume is increasing, so there is currently no excess production capacity for external sales."

"After further expansion in the future, we can discuss the sale of 8AT."

It is definitely not appropriate to directly refuse.

It cannot be said that my 8AT is only sold to high-end brands. You Yangcheng Automobile is not qualified for the time being, right?

After the 10AT is mass-produced, the 8AT will be available for sale.

Fortunately, Zeng Guangda is also a smart person.

After listening to Cao Yang's words, he immediately understood what it meant.

Although he was rejected, Cao Yang gave him a step down.

Not enough capacity.

It's not that I don't want to sell!

Of course, that's fine too.

Nanshan Transmission does not sell 8AT to Yangcheng Automobile, so if they buy it from Aisin, it will not have any special impact on the cooperative relationship between the two parties.

As a subsidiary of Toyota Motor, it is normal for Yangcheng Motors to be willing to use it.

After all, the joint venture company Yangcheng Toyota has only been established for a few years, and now is the time for smooth development.

Even the recent Highlander incident did not affect the overall development trend.

"That's a real pity."

"After there is no problem with the production capacity later, we will talk again."

Basically achieved their goals, the two did not exchange pleasantries for too long, and each hung up the phone.

Afterwards, Cao Yang went to the conference room to hold a meeting with Guo Shuyin and Guo Shufu from Huaqiang Factory in Yangcheng.

"Mr. Cao, in the past six months, new models of various car companies have begun to use a large number of hot stamping parts, and the demand for hot stamping production lines is increasing rapidly."

"In addition to Benteler, Magna's Cosma has also begun to set up a hot stamping plant in Shanghai, and Gestamp from Europe has also invested in two hot stamping production lines in the Yangtze River Delta."

"Today I saw the news that Yangwang is selling well in the United States. One of the important reasons is that it has achieved good results in 25% offset collisions."

"The integrated hot-stamping door knocker has contributed a lot."

"It is foreseeable that in the next few years, the demand for hot stamping parts of various car companies will enter an unprecedented period."

"In order to completely occupy the leading position in the market, our Huaqiang factory plans to deploy 10 hot stamping production lines across the country."

"In addition to the current 5 lines, 5 lines will be introduced this year and next year, and the number of hot stamping production lines will be further increased to 20 in the future."

Guo Shuyin came here today to report the new investment to Cao Yang.

In recent years, thanks to the rapid development of hot stamping parts, the development of Yangcheng Huaqiang Factory is very fast.

However, due to the large investment, in fact, the company's account does not make much profit every year.

Investing in 5 hot stamping production lines in one breath now will definitely lead to further deterioration of the income situation.

And also need to find a bank loan.

This kind of matter must be discussed with Cao Yang.

Regardless of the fact that Nanshan Group only owns 30% of the shares in Huaqiang Factory, but the equipment and molds of the hot stamping production line are all supplied by Nanshan Group. Cao Yang must have a greater voice than Guo Shuyin.

It's just that most of the time, Cao Yang has no time to manage the affairs of Yangcheng Huaqiang Factory at all.

He couldn't manage so many businesses in Nanshan Group, so how could he worry too much about the situation of the investment company?

"Hot stamping technology is a relatively popular technology in the field of automobile body in the next ten years, and it is definitely necessary to expand investment."

"However, we also need to work hard on related technological innovations."

"For example, hot stamping of patch panels, hot stamping of variable-section panels, in-mold edge trimming and other technologies need to be studied carefully."

"As far as I know, Gestamp and Cosma have conducted in-depth research in this area."

"In the future, they may be able to obtain a large number of orders from European and American car companies such as GM and Ford."

"Huaqiang Factory wants to be a leading enterprise in hot stamping, not only in terms of production capacity, but also in terms of technology."

Cao Yang attaches great importance to technology.

If an enterprise is not technologically competitive, it will definitely not go far.

Nanshan Group has always been adhering to the route of relying on technology to take orders, and related investment companies, he naturally hopes to take a similar path.

Otherwise, when the time comes, everyone will make products at the price of cabbage, and there will be no money to earn, and it will be even less likely to make breakthroughs in new technologies.

"Well, what Mr. Cao said is that we also set up a special research and development department last year, and hired a few engineers from Benteler."

"In the future, we will further increase investment in research and development."

Guo Shuyin is naturally aware of the importance of research and development.

The reason why Huaqiang Factory can have today's situation is because it entered the field of hot stamping and forming in advance. It can be regarded as a technical advantage in this field with the help of Nanshan Group.

Otherwise, without any background, how could it be possible to develop so fast?

"I have no problem with the investment of the hot stamping forming factory. I also believe in Mr. Guo's vision for the specific site selection."

"In terms of equipment, you just need to communicate with Nanshan equipment."

Cao Yang reminded Guo Shuyin, seeing that he had already accepted it, there was no need to continue talking too much.

Later, we exchanged information about the cooperation between Huaqiang Factory and various customers, as well as the plans for some new models of each customer in the future, and this meeting is over.

"Mr. Pan, for the equipment related to the hot stamping forming production line, the production capacity needs must be fully considered in recent years. I estimate that in the next three years, at least 20 or more hot stamping forming production lines will be put into operation in China."

"This is a big order of more than 1 billion yuan, and those imported equipment manufacturers cannot let the money go away."

After sending Guo Shuyin away, Cao Yang immediately called Pan Jinxing over.

As the hidden boss behind the hot stamping industry, Nanshan Equipment is becoming more and more influential in the automotive industry.

In the past, it was only famous for PRG presses and TRF presses, and later it was also famous for machine tools.

Now with the development of a complete set of hot stamping production lines, battery production lines, carbon fiber production lines, etc., Nanshan Equipment is already one of the leading enterprises in China's equipment industry.

In a few years, this one can also be removed.

"Mr. Cao, I feel that your prediction may be too cautious."

"Since the marketing related to various crash tests has been very hot in recent years, and the cost of improving the strength of the body is not particularly high, the enthusiasm of various OEMs for using hot stamping parts is very high."

"Even conservative Dongying car companies, such as Yangcheng Honda, are reviewing the next generation of models and starting to introduce some hot stamping parts."

"In this case, the new hot stamping production lines in the next three years, let alone 20, may more than double."

As the general manager of Nanshan Equipment, Pan Jinxing obviously has a keener sense of changes in the equipment industry.

On the contrary, Cao Yang was influenced by the residual impression in his mind, and felt that even if the use of hot stamping parts was accelerated compared to his previous life, it would not be so fast.

In the original history, in 2007, there were only two hot stamping production lines in China, right?

Even in 2010, including those under construction by Histamp and Cosma, there are still less than 10.

But now?

Only Yangcheng Huaqiang Factory already has 6 hot stamping production lines in mass production.

Spring City Fourth Ring Factory, Spring City Stamping Factory, and the hot stamping lines of Xifeng Die Punching Co., Ltd. have also been put into production.

BENTELER is even preparing to build a third hot stamping line.

The production lines of Cosma and Gestamp can also be put into production next year.

It can be said that this development speed has reached the level of the later generations around 2013.

In this case, it is not impossible to add another 40 hot stamping production lines in the next three years.

"The stronger the demand for hot stamping production lines, the better, and our prices can be firmer."

"Heating furnaces, presses and laser cutting equipment, these key equipment, we must win as many orders as possible."

"The best thing is to allow customers to choose a full-line turnkey project, which saves trouble and makes more profits."

Although the scale of Nanshan Equipment will never surpass companies such as Xingchen Automobile and Nanshan Auto Parts, its importance is not low at all.

Even more important than Nanshan Auto Parts.

For a long time, the domestic equipment industry has lagged far behind the international giants.

Whether it is various machine tools, testing equipment, or testing equipment, there is a huge gap in everything.

And it's not just the auto industry.

For example, in the medical industry, this situation is even more obvious.

Manufacturers such as Philips and Siemens, although ordinary people are exposed to home appliances and other products, in fact, they earn more money in the field of medical equipment.

Cao Yang naturally hopes that this situation can be avoided to the greatest extent in the automobile industry he is in.

Nanshan Group is not only to be an auto giant on the bright side, but also to be the boss behind various OEMs and parts factories.