Rebirth 99 to become a car giant

In 2008, Xingchen Motors launched only one new model, Xingtu.

But neither Cao Yang nor Zeng Tingting will make Xingchen Motors look so lonely in 2008.

After all, since this year, both joint venture car companies and independent brands have continuously launched new models.

Whether it is the Lexus LX570, Yangcheng Honda's new Accord, or various actions of other independent brands, it means that competition in the automobile market has become more intense.

In this regard, various car companies have made considerable moves.

Xingchen Automobile is naturally no exception.

"Mr. Cao, Nanshan Engine compared a series of internationally mainstream V8 engines. With the same displacement, our 4.4T twin-turbocharged engine has the best performance."

"It's even better than the parameters of the 5.7L V8 naturally aspirated engine used in the Lexus LS570."

"So if you are equipped with this engine, you don't need to worry about insufficient power performance."

"As for the Xingtu equipped with this engine, I think it is likely to sell better than the W12 engine version in the future."

"There are now rumors that ministries and commissions will formulate some policies to increase the relevant consumption taxes on large-displacement engines. By then, the market demand for W12 and W16 engines will be somewhat suppressed."

"At this time, engines with relatively small displacements such as 2.0T, 3.0T and 4.4T are likely to have unexpected effects in Xingchen Automobile's product array."

As the general manager of Nanshan Engine, Cheng Tao is naturally very concerned about various engine-related changes.

Especially policy-related things sometimes have a very big impact on the development of enterprises.

Of course, Xingchen Automobile is an international company, and half of its products are exported to the United States, Europe, the Middle East and other places.

As long as the demand for large-displacement engines in those places does not change, production will definitely continue.

"Have you fully confirmed the stability of this 4.4T V8 engine?"

"Is there any room for improvement in performance?"

Although Cao Yang already knew the situation of this engine very well, it was developed based on the S68 engine used in the later BMW 2024 X7.

In this era, it is definitely a crushing existence.

"Our engine has a maximum output of 612 horsepower and a maximum torque of 850 Nm. It can be perfectly matched with our 8AT automatic manual transmission."

"In terms of stability, due to the use of a large amount of lightweight materials and some experience from previous engine development, it should be better in theory."

"And I think this engine is very promising to become the trump card power system of Xingchen Motors in the future and become a power that all models are eligible to carry."

"Because it has strong scope for redevelopment."

"As long as you make some appropriate adjustments or change some parts, you can reduce the displacement to 4.0L or increase it to about 5.0L."

"The corresponding power can also be adjusted to fully meet the needs of different models."

"For example, when Xingtu and Yangwang are equipped with this engine at the same time, in order to differentiate the products, we can use the low-power version of the V8 on the Xingtu and the high-power version of the V8 on the Yangwang."

"In this way, people who buy and look up to me won't feel awkward in their hearts."

Although Cheng Tao is engaged in technology, he obviously also needs to pay attention to market demand.

Otherwise, if the products you develop are not liked by consumers, it will definitely not work.

This is a market-oriented era.

"Mr. Cao, I think Mr. Cheng's idea can be considered as an important point of view in the development of the next generation of new models."

"Although at the beginning, we can only use the same V8 for both Yangwang and Xingtu to reduce the difficulty of investment and production as much as possible."

"But in the future, we can consider focusing on selecting two engines as the most important engines."

"Otherwise, the output of each of our engines will not be very high, which should be detrimental to cost control."

Zeng Tingting also chimed in.

This direction is also related to how the sales department will formulate marketing and promotion measures in the future, so it is even more necessary to determine it in advance.

In addition, this should give the Nanshan Engine R\u0026D team some new projects to continue researching, otherwise the team cannot be left idle.

Even for research projects involving hybrid engines and diesel engines, the workload should be reduced.

If employees cannot always maintain high-intensity work on new projects, everyone will get used to the slow pace in the future, and it will be difficult to pick up the pace again.

Nanshan Group wants to follow the route of Warwick, which provides enough money but also requires hard work.

It’s not that you can’t support idle people, but you have to be worthy of raising them.

For example, some people in the brand public relations department have nothing to do at work.

But once something requires them to take action, it can have unexpected results.

"There is no problem in launching a V8 engine version on Yangwang. Just like this, we can further enrich the product line and form a three-step configuration from V8, W12 to W16, widening the price difference, and at the same time Further expand the number of potential consumers.”

"The situation is the same on the Xingtu side. The Xingtu equipped with the W12 engine is currently priced at 1.2999 million yuan, so the price of the Xingtu equipped with the V8 engine can be considered to be 999,900 yuan."

"At that time, we can even consider launching a V6 engine version on the Xingtu to further lower the price and make it a model that more people can afford."

Xingchen Automobile does not plan to produce models priced below 500,000 yuan, but there is no need for all cars to cost more than 1 million yuan.

That would cause Xingchen Auto to lose too many potential consumers.

Creating an entry-level model with lower configurations that consumers can buy for around 1 million will obviously greatly expand the number of users.

After all, just like looking up, the V8 version is only priced at 1.2999 million yuan, while the highest configuration bulletproof version is 3.9999 million yuan.

When you drive a car and look up at it on the street, for some people who don't know much about cars, they don't know whether the car is worth more than one million, or three or four million.

Anyway, everyone knows that this car is very expensive.

For many consumers, they want to leave such an impression on the people around them.

The sense of face is really important to the Chinese auto market.

If a car loses face when driven out, it is destined to be impossible to sell well.

Later generations of Honda's Acura cars had such a problem.

This brand actually sells well in the American market, and the performance of each car is no worse than Audi or Lexus of the same level.

But because there is little brand awareness, even the car logo is very similar to that of Changan Automobile.

This leads to you spending millions to buy an Acura MDX, and people think you are driving a Changan Automobile worth hundreds of thousands.

In this case, consumers are naturally unwilling to pay.

After all, there are still very few people who are willing to spend a lot of money to buy some particularly low-key models.

Just like the Volkswagen Phaeton, even if it looks like the Audi A8, not many people are willing to spend so much money to buy it.

"Mr. Cao, during the promotion process of Wangwang and Xingtu, we will first focus on the V8 engine version during this period."

"Our launch activities are directly integrated with the test drive activities, and we are not planning to hold a separate large-scale event."

Zeng Tingting breathed a sigh of relief after hearing Cao Yang's words.

Cao Yang's ideas are completely consistent with his own. In this case, the next step of the sales department's arrangements will be easier.

Just follow the plan you thought of before.

"At most, a large-scale launch event is required for a product, and only when it is a new generation."

"In this case, when new power systems or new configurations are launched based on existing models, there is no need to waste money on those activities."

"Otherwise, if we just look up, we will have to hold many listing activities."

So far, Yangwang has launched W12, W16 and W16 bulletproof versions separately, and now there is a V8 version.

In the future, it is very likely that a certain displacement model will be distinguished between a luxury version and a flagship version. If a press conference is held every time, there is really no point.

Not to mention wasting money, the publicity effect may not be as great as that of direct listing.

"That's true. Let's hold a test drive event for Xingtu and Wangwang together, give the media a heads up, let everyone feel the power of our new powertrain, and then directly announce the selling price. Basically, that's enough. "

Zeng Tingting had no objection to Cao Yang's decision.

Soon, Xingchen Automobile took action.

However, as soon as the news came out, some people couldn't sit still.

"McTy, go and inquire as soon as possible to see what is the difference between the V8 engine of Xingchen Motors and the one used in our X7."

"In the past, everyone's engine displacements were different. Even if our X7 couldn't compare, everyone could accept it."

"But if there is a big gap in performance even though they all have similar displacements, it's hard to explain."

Aimoha anxiously arranged for Mike to go find out the news.

This year is a critical year for BMW.

They have introduced more and more models to the Chinese market, and the headquarters' attention to the Chinese market is also increasing.

Because everyone has slowly felt the potential of Huaxia luxury cars.

That's a big market with more than a billion potential consumers.

After joining WT0, China's economy has been in a state of rapid development, and now there are more and more rich people.

Even the growth rate of luxury cars is several percentage points higher than the growth rate of the overall automobile market.

And this trend may become more obvious the further we go.

"I have already asked a few familiar media to inquire. They will hold a test drive event in Zhucheng next Monday for the entry-level models of the V8 version and the Xingtu V8 version."

"This engine is also produced by Nanshan Engine, and it is said that its performance is aimed at challenging the world's best."

"Considering Nanshan Engine's strength in the W12 and W16 engine fields, I estimate that the performance of their V8 engines will not be worse than ours."

"This may require preparation in advance."

McTee's words made Aimoha feel cold in his heart.

Why did it become like this?

BMW cars have always been famous for their sports performance.

Although sports performance cannot simply be replaced by engine performance, if the engine performance is not good, then where can we talk about sports performance?

"When their new cars are launched, I will immediately buy two and dismantle them."

"We must understand the gap and think about future marketing measures to avoid falling behind."

Aimoha found that what he could do was very limited.

In the face of absolute strength, all the machinations and tricks are not enough.

In the past, international automobile giants could attack China's own brands from various dimensions such as quality and technology.

But with the rise of Nanshan Engine, problems in these dimensions have become difficult to find.

Even for self-branded models, the engine performance and quality have begun to surpass those of joint venture car companies.

This situation is completely different from the original history.

…

"Xiao He, although this test drive event is only for the entry-level models with V8 engines of Yangwang and Xingtu."

"But everyone must pay attention to it and don't think this event is unnecessary."

"I communicated with Minister Zeng of Xingchen Motors. They want to take this opportunity to make Yangwang and Xingtu into the most popular models of Xingchen Motors."

"This will allow the global sales of these two models to further achieve breakthroughs based on last year."

"Judging from the current situation, the sales volume of Ziweixing and Xingkong sports cars will never be less than 100,000 units a year."

"But for Xingtu and Wangwang, each car is expected to not only sell 100,000 units a year, but also 200,000 units a year."

"Whether Xingchen Motors can become a car company with a production and sales of millions in the future, the role played by these two cars is very critical."

As the general manager of Autohome, Yu Yu knows a lot more about Xingchen Auto than the average person.

"The V8 version of Xingtu Motors can further lower the price."

“Originally, many people wanted to buy it, but thought it was a bit expensive.”

"If the price can be reduced to less than 1 million, I think we can achieve annual sales of 100,000 vehicles in China in the future."

"As for the marketing plan for the V8 model, I specially convened various departments to discuss it yesterday. I will contact Xingchen Automobile by then, and there should be no major problems."

He Ling can also be regarded as an old man in the car home.

Naturally, she knew very well how to implement what Yu Yu told her.

The relationship between Autohome and Xingchen Automobile is no secret.

Fortunately, Xingchen Automobile's positioning is relatively high-end, and there is no conflict with other domestic independent brands.

So even if Autohome sometimes sits a little crookedly, most independent brands have no problem with it.

As for Mercedes-Benz, BMW, Audi, and Porsche that have opinions, don’t worry about that.

As the largest automotive media in China, it is impossible for them to completely abandon Autohome.

So I can only hold my nose and place ads on Autohome.

Because they have also felt that if they do not place any advertising, then there will definitely be endless negative news about their own brand on Autohome.

This can be considered a common practice among various automotive media.

Even if they ask for money or advertising fees, they won't have the attitude of begging you.

Earn money while standing.

There is nothing you can do yet.

As for abandoning Autohome and supporting an opponent, that is a complete joke.

If you can put aside Autohome, can you also put aside Weibo?

If your opponent is so easy to support, why should he still wait for you to come?

Those Internet venture capital institutions have already tried it.

Especially Weibo, one of the four major portals, there is no one that does not have its own Weibo.

But until now, what is the result?

It doesn’t take much, everyone knows it.

"This time, in addition to writing relevant copy around the performance of the V8 engine, we can also continue to compare it with the V8 engines used by other car companies from various dimensions."

"Only by standing on the shoulders of luxury cars such as Mercedes-Benz and BMW can Xingchen Automobile's advantages become more obvious."

Many of Yu Yu's and Zeng Tingting's ideas are obviously highly consistent.

It is inevitable to catch a few sheep and work hard to gather them.

This trick has been fully used in the marketing of many mobile phones and new models in later generations.

However, both Zeng Tingting and Yu Yu somewhat underestimated the enthusiasm of all parties for the test drive activities of Looking Up V8 and Xingtu V8.

Not only did all the invited media attend, but the number of people they brought was also larger than at any time in the past.

Those responsible for photography, those responsible for writing articles, those responsible for shooting videos, many media directly brought a team over.

Some technicians from Mercedes-Benz and BMW are also mixed in this team.

Fortunately, there is no need for confidentiality in this test drive event.

Starting tonight, the cars will be officially launched in various 4S stores.

Even if you have a good enough relationship with Xingchen Automobile's 4S store, you can go see the store's sample cars in advance.

"Xingchen Motors has become a trend. A test drive event that is not even a brand new model has actually alarmed all the domestic mainstream automotive media."

"I remember the launch event of Honda's new generation Accord in Yangcheng some time ago. The number of media attending was not necessarily as large as this time, right?"

Fang Dawen was very moved when he saw the crowds at the scene.

This is a test drive event.

Although the listing activities were also gathered together at the same time, Xingchen Motors obviously had no plans to hold any programs.

According to the itinerary, the price of the V8 model will be announced directly during the dinner tonight, and then it will be launched.

This perfunctory attitude was able to attract so many people's attention.

It has to be said that this situation is not common in China.

"There is no way. Everyone knows that articles related to Xingchen Automobile have a relatively high number of views."

"Whether it's on portals, Weibo, or various forums, talking about topics related to Xingchen Automobile is often a guarantee of traffic."

"In this case, everyone naturally knows how to choose."

Lin Jiayan rarely saw things thoroughly.

This is what she looks like when she writes her own articles.

Although she might be writing an article that had nothing to do with Xingchen Automobile, she tried every means to include a piece of content related to Xingchen Automobile in the article.

Then when coming up with the title, it would be best if there are some words related to Xingchen Automobile.

This trend is no secret in the automotive media circle.

"That's true."

"However, Xingchen Motors is indeed very competitive, and now it has formed a series of engine models."

"This alone cannot be matched by any independent brand car company."

Fang Dawen knows the situation of the domestic automobile industry very well.

In the early years, whether it was Geely or Great Wall, many engines were purchased from other foreign joint venture engine car companies such as Aerospace Mitsubishi.

Later, they were purchased from Nanshan Engine, or a small number of them were imitated and homemade.

But until now, none of the engines of domestic independent brand car companies with a size of 3.0L or above is available.

No one even dares to study such an engine.

"1.0T, 1.5T, and 2.0T, these three engines have become the most important driving forces for independent brand car companies."

"4AT, 4MT and 6AT, 6MT are also the most important transmissions of independent brands."

"Xingchen Motors has also formed an engine array ranging from V6 to V8, W12 and W16, which is no worse than Mercedes-Benz, BMW and Porsche."

"China's automobile industry has become completely different because of the emergence of Nanshan Group."

Lin Jiayan has witnessed the rapid development of China's automobile industry with her own eyes.

A few years ago, sales per year were only 2 million.

This year, it is going to hit 10 million sales.

Although judging from the performance in the first half of the year, the market does not seem to be that good, especially with the performance of Ford Motor and General Motors in the United States, everyone is a little more worried about this year's auto market.

But after all, it already reached the level of 9 million last year. With another 1 million added this year, everyone is still confident.

"The launch of the V8 engine, I think, may be of greater significance to Xingchen Motors than the W12."

“In the future, it may even become the most powerful engine for Xingchen Motors.”

"It perfectly combines the needs of performance and fuel consumption, while also taking into account the modification needs of various upper and lower displacements."

"In the United States, V8 engines are very popular with consumers. I think V8 will also become the most important engine structure in China's luxury car market in the future."

Fang Dawen's vision is obviously not bad.

Although the W12 and W16 engines perform very well, for most people, they don't actually need such high performance.

The larger the displacement, the higher the fuel consumption.

The fuel tank cannot be made infinitely large, so there will inevitably be a certain amount of range anxiety.

Why did extended-range electric vehicles suddenly become popular in later generations?

It also solves everyone’s range anxiety.

Large-displacement engines obviously have a certain degree of range anxiety in this regard.

“I just don’t know if Xingchen Motors realizes this.”

"Editor Fang, do you think that if we take the initiative to mention this point of view to the other party, is it also considered as selling them a good deal?"

When Lin Jiayan said this, Fang Dawen immediately became interested.

There is no harm in building a good relationship with Xingchen Automobile.

And if all media outlets want to have a good relationship with Xingchen Motors, their cooperation in publicity will naturally be very high.

The attitudes of begging you to do things and taking the initiative to do things are absolutely completely different.