Rebirth 99 to become a car giant

Large-displacement diesel engines have very different structures from gasoline engines used in ordinary passenger cars.

Previously, Nanshan Engine's focus was on passenger car engines, so even though it established a diesel engine R\u0026D team very early, the progress was never very fast.

This time Cheng Tao took the initiative to bring up the topic of entering commercial vehicles. Naturally, it was because the development results of large-displacement diesel engines were finally released.

Domestic 7L and 8L diesel engines are already produced by many companies.

Nanshan Engine definitely has no interest in competing with everyone in this field.

Therefore, from the beginning, the research object was locked on the 15L large-displacement diesel engine.

Engines with this displacement are already being used by some companies in the foreign heavy truck market.

However, no domestic company has yet mass-produced the 15L diesel engine used in heavy trucks.

Nowadays, Nanshan Engine is the leader as soon as it launches, and it is definitely the confidence to proactively find other car companies to establish joint ventures for commercial vehicles.

"Mr. Cao, our diesel engine has a maximum horsepower of 680 horsepower, which is more powerful than any heavy truck diesel engine on the market."

"The maximum torque has also reached 3200NM, far exceeding the products of Spring City Jiefang, China National Heavy Duty Truck and other companies."

"Compared with other engines in the industry, our product adopts a special bowl-shaped piston design, a high compression ratio of 23:1, a power of 47PS per liter, a specific fuel consumption of less than 174g/kW·h, sufficient combustion, significant fuel saving, and economy very good."

"Ultra-high-pressure fuel system + high-efficiency turbocharger + Nanshan Engine's original pressure-maintaining technology, precise control, reduce fuel pump power consumption, and save 5%-12% of fuel compared to foreign 15L diesel engines."

"To put it bluntly, our 15L diesel engine has lower fuel consumption than the 11L diesel engines of many domestic competitors."

"This is very important for heavy trucks that need to be transported over long distances."

Cheng Tao was very excited. The development of this diesel engine took a lot of time and he strived to achieve excellence.

If you don't sing, it will be a blockbuster.

At present, this goal has basically been achieved.

"Our products are very good, but the price should not be cheap."

"In the domestic heavy-duty truck market, everyone is relatively price-sensitive."

"What are your considerations in this regard?"

Although Cao Yang is not that familiar with the situation of commercial vehicles, he still knows about some big situations.

In the field of passenger cars, some people spend millions or tens of millions to buy luxury cars.

But in the field of commercial vehicles, if you want a company to spend millions to buy a heavy truck, that situation is really difficult in China.

Even many truck drivers, if they want to buy their own car, they will definitely buy it as cheaply as possible.

Therefore, although the 15L large-displacement diesel engine is good, whether there is a market for it needs to be carefully reviewed.

“The current power choice in the global logistics industry is trending towards high-efficiency power with high horsepower and low fuel consumption.”

"The 15L engine has begun to become the mainstream power configuration for trunk line logistics in the American long-distance market."

"In China, there is also a significant trend of upgrading from 7L and 8L in power selection for medium and long-distance logistics."

"For China's logistics industry, I think it is about to enter a new stage of high-speed and high-quality development."

"Competition among logistics companies will also become more intense, and plans with the main goals of cost reduction, fee reduction and price competition will definitely be continuously introduced."

"Although the 15L engine is definitely more expensive than the 8L and 10L engines."

"But in terms of usage cost, it is cheaper when calculated comprehensively."

"Especially in long-distance transportation or in places where uphills are often required in mountainous areas in the southwest, there is a higher demand for large-displacement engines."

"I am confident that this engine will become the best choice for many domestic customers in high-end heavy trucks."

When Cheng Tao was studying this engine, he had obviously done a lot of market research.

There are many commercial vehicle companies in China, and there are also many related engine manufacturers.

But so far, no one has made 15L products.

There are also many commercial vehicle companies that purchase engines from outside.

In this case, as long as Nanshan Engine's products are good enough, there is no need to worry about sales.

"These days, the fragrance of wine is afraid of deep alleys."

"We have to find a way to organize a campaign for this engine to let more customers know about its existence."

"Otherwise there is no way to fully utilize its power."

As Cao Yang said this, he was thinking about how to do marketing.

Many things in the field of commercial vehicles can easily be messed up by directly following the practices of passenger cars.

"This is easy to handle. Although the heavy-duty truck industry is very different from the passenger car industry, the players in the industry still have many interactions with each other."

"For example, Spring City Motors, Modu Motors, and Xifeng Motors. These automobile groups all have heavy truck and passenger car businesses."

“Even if we don’t know how to directly contact the person in charge of purchasing for the other party’s heavy truck business, we can still go around and find the right person.”

When Cheng Tao said this, Cao Yang couldn't help but nodded.

China's automobile industry looks very big, but is actually very small.

For example, Spring City Automobile Group has already contacted its general manager Zhu Zhengfeng. Are you still worried that you can't contact the person in charge of Spring City Jiefang?

This kind of direct contact from Zhu Zhengfeng may have unexpected effects.

Anyway, Spring City Automobile Group's own engine company does not produce 15L diesel engines.

By that time, other competitors had launched heavy trucks equipped with 15L diesel engines, but Chuncheng Jiefang did not. Wouldn't it be lagging behind?

Is Zhu Zhengfeng willing to see this happen?

Definitely not willing.

Then come and buy a 15L diesel engine from Nanshan Engine!

Thinking of this, Cao Yang simply said, "Please make arrangements and hold a 'King of Power, Nanshan Engine 15L Large Displacement Diesel Engine Technology Exhibition' next week."

"At that time, we will invite all major domestic heavy-duty truck companies and special vehicle companies that need to use engines of this level."

"Of course, I also know that this time is a bit tight, and not every customer can coordinate."

"But it doesn't matter. As long as some people come, the news will definitely spread within the industry, and then our goal will be achieved."

"As long as there is still a certain pursuit in the heavy truck industry, you will definitely not miss the opportunity to learn about our large-displacement diesel engines."

Following Cao Yang's instructions, Nanshan's engine started running immediately.

In recent years, Nanshan Group has carried out similar activities frequently.

So although the time is a little tight, it's not like I'm in a hurry.

But after the news was released, the repercussions were huge.

"King of Power, Nanshan Engine 15L Large Displacement Diesel Engine Technology Exhibition?"

"Tao Wen, when did Nanshan Engine start making heavy truck engines?"

The Jiefang brand truck of Spring City Automobile Group can be regarded as a benchmark in China.

Although the development in recent years has not been so satisfactory, the industry status is still quite high.

So Cao Yang personally called Zhu Zhengfeng and invited him to come and visit with the people who liberated Chuncheng.

"I have never heard of this news before, but Nanshan engine technology is far ahead in the country."

"It doesn't seem so strange that they can research and produce a 15L large-displacement diesel engine."

"I even have a hunch that the localization rate of this diesel engine of the other party will be better than that of other manufacturers."

Tao Wen now has full confidence in Nanshan Group.

There is no way, the other party has brought too many surprises to me over the years.

If she still looks at surprising things with suspicion every time she encounters them, then she has not made any progress.

"What you said makes sense."

"It's just that I didn't expect that they would actually take action in this regard."

"No wonder there were rumors a few days ago that Nanshan Group is looking for some companies to cooperate with them to form a commercial vehicle company and wants to enter commercial vehicles."

"Now it seems that the first thing they want to enter is the heavy truck field."

"And it immediately surpassed all domestic heavy-duty truck manufacturers and launched a 15L large-displacement diesel engine."

Zhu Zhengfeng quickly made a judgment on this matter based on other recent information.

As for the impact this matter will have on Spring City Automobile Group, he cannot yet make a conclusion.

"I see that many heavy-duty trucks abroad are already using 15L large-displacement engines."

"If Nanshan Engine really develops it smoothly, it should also be a good thing for the domestic heavy truck industry."

"However, this way, there will be another competitor in this market in the future."

Tao Wen knew that Spring City Jiefang had a special status within Spring City Automobile Group.

When the factory was first built, the first vehicle was a truck.

Although the trucks at that time were completely different from the heavy trucks today, they were still the originators.

"You should contact the Spring City Liberation and Research Institute to coordinate the time, and come with me next week to have a look."

"Nanshan Engine dares to boast that it is the king of power in Haikou, but I want to go and see if it is really that powerful."

Cao Yang has already invited him, so Zhu Zhengfeng will definitely give him this face.

After all, Nanshan Group has actually been entrusted with the bulletproof version of Dahongqi.

However, after the news of Nanshan Engine's technology exhibition spread, not everyone was as calm as Zhu Zhengfeng.

"Mr. Huang, we have been focusing on Weichai Power before and feel that they are our main competitor."

"But now it seems that the threat from this Nanshan engine is also great."

As a joint venture between Xifeng Group and American Cummins, Xifeng Cummins naturally received relevant contact from Xifeng Group for the "King of Power, Nanshan Engine 15L Large Displacement Diesel Engine Technology Exhibition" at the first time.

This made the people of Westwind Cummins feel the crisis immediately.

Xifeng Cummins has always felt that it is the technology leader in China's large-displacement diesel engine field.

Our products are considered to be high-end products, and they are sold at a higher price than others.

But now a Nanshan engine suddenly appeared, and everyone was confused.

Don’t those guys make gasoline engines used in passenger cars?

Why did you suddenly get a diesel engine?

This situation is a bit confusing.

"Nanshan Engine is the largest engine company in China, with an annual output of more than one million engines."

"Although we have had no contact with them before, their technical strength in the engine field is definitely very strong."

"Their W12 and W16 large-displacement gasoline engines are very famous even in the world."

"Under such circumstances, it doesn't seem so surprising that the other party can develop a 15L diesel engine."

“I just don’t know if they will continue to launch products with other displacements such as 13L and 12L after having this product.”

"If they also have engines with these displacements, then the competition will be really fierce."

Huang Jun's mood was quite heavy at this time.

After entering July, due to the implementation of National III, the sales of heavy trucks began to decline.

The production plans of various engine manufacturers also began to adjust quickly.

We worked hard overtime in the first half of the year, but we are likely to have excess production capacity in the second half of the year.

They already had some premonitions about this situation.

"Yes, our current products are no match for theirs. This is not the way to go."

Liu Guofu felt a little heavy.

As the director of the Westwind Cummins Technical Center, he is very clear about his company's technical level.

Of course, to put it mildly, they actually have no technology.

After all, the technology comes directly from Cummins of America.

"Let's go and take a look first. When the time comes, the soldiers will come and cover up the water and earth."

Huang Jun couldn't think of any good ideas, so he could only take one step at a time.

For Zhang Jiaqi and Zeng Guangda of Yangcheng Automobile Group, the situation is completely different.

"Mr. Zhang, Nanshan Group has even researched and produced large-displacement diesel engines."

"In this case, we have to make some full concessions in the formation of the joint venture."

"Otherwise, it is estimated that this project will be snatched away by others by then."

Zeng Guangda naturally also knew about the "King of Power, Nanshan Engine 15L Large Displacement Diesel Engine Technology Exhibition".

So I immediately went to Zhang Jiaqi to discuss the matter.

The Nanshan Group and Yangcheng Automobile Group's joint venture to establish a commercial vehicle company is now under negotiation.

But any negotiation is a game of interests, and both parties definitely hope to get more benefits.

Therefore, the negotiations will not end so quickly for the time being.

Originally, Zhang Jiaqi was still thinking about trying to get some benefits for Yangcheng Automobile Group, but now the situation has suddenly changed.

Zeng Guangda quickly came over to persuade.

"Nanshan Group can always bring some surprises to everyone. We thought they just saw the prospects of commercial vehicles and wanted to get a share of the market."

"I didn't expect that people have even developed large-displacement diesel engines."

"Even Yangcheng Hino doesn't have any plans to use the 15L diesel engine in any of its models, right?"

Zhang Jiaqi's mood at this time was also quite complicated.

Originally, he thought that in the field of commercial vehicles, Yangcheng Automobile Group had more experience than Nanshan Group.

So during the negotiation, I was looking to see if I could gain some upper hand. Unexpectedly, I found out that it was not the case at all.

The most critical thing about a heavy truck is the engine.

Nanshan Engine independently developed a 15L diesel engine, which immediately changed the advantages and disadvantages of both parties.

To put it bluntly, as long as Nanshan Group is willing, every heavy truck company in the country will definitely be interested in joint ventures with them.

After all, for most heavy truck companies, they have only just considered using 10L diesel engines in new models.

There is no trace of the 12L and 13L diesel engines.

Now Nanshan Engine has directly brought the level of domestic diesel engines to the most advanced level in the world.

This is definitely beyond everyone's imagination.

"For the heavy trucks launched by Yangcheng Hino, the maximum displacement engine is currently only considered to be 10L. It is estimated that the next generation will use 11L or 12L."

"As for 15L, I feel there is no plan to launch it within 10 years. Even Hino itself does not have 15L engine technology."

After Zeng Guangda finished speaking, Zhang Jiaqi also fell into silence.

"Mr. Zhang, we have to move faster, otherwise the situation may change after the Nanshan Engine Technology Exhibition is over."

Seeing that Zhang Jiaqi seemed a little hesitant, Zeng Guangda couldn't help but urge him.

Some things, if you miss the opportunity, you miss it.

There is no point in regretting it in the future.

"During this period, we have taken a step back on the key points of dispute between the two parties regarding the joint venture."

"Except for sales and finance, all other aspects of the joint venture can be left to Nanshan Group."

"Even in terms of shares, we can compromise 1%, allowing Nanshan Group to occupy a 51% dominant position."

"But the name of the joint venture must be Yangcheng Nanshan Commercial Vehicle Co., Ltd. Nanshan cannot be placed in front of us."

Zhang Jiaqi is not stupid either. If Zeng Guangda can think clearly, he can definitely do it.

So even though he was a little unwilling, he chose to accept it.

Otherwise, other manufacturers may make greater concessions by then.

Yangcheng Automobile Group has made major concessions, and things about the joint venture will naturally become much easier to handle.

Cao Yang has no intention of further pursuing the victory. After all, his main purpose is to promote his own diesel engines.

At that time, the most important cost of a heavy truck will be the engine.

This aspect is taken care of by Nanshan, so there is no need to worry about the joint venture company making wedding clothes for people.

Of course, this news must wait until after the technology exhibition before announcing it, otherwise it will be a blow to other manufacturers by then.

"Mr. Cao, you quietly released another satellite for everyone."

Although the technology exhibition organized by Nanshan Engine was a bit rushed, not every invited participant was present.

But Liu Tianwu took out half a day from his busy schedule to come and support.

Until now, there are no decent companies in the field of commercial vehicle diesel engines in Yangcheng City.

Now that Nanshan Engine suddenly announced that it had successfully developed a 15L diesel engine with large displacement and high horsepower, Liu Tianwu's mood was as sweet as eating honey.

The domestic commercial vehicle market is not small, and it is not to say that Nanshan Engine's diesel engines can sell more than one million units like gasoline engines. Even if it sells 100,000 units, that is still a very impressive figure.

After all, the price of one such large-displacement diesel engine can match the production value of 10 1.5T gasoline engines.

This is also a very meaningful thing for Yangcheng’s GDP.

Even the emergence of this engine can be said to have filled a domestic gap and is an amazing achievement.

"This is also the result of several years of hard work by all employees of Nanshan Engine. However, it has not been able to achieve large-scale mass production before, so it is not easy to promote it to the outside world."

“Now that everything is ready, I naturally want to serve more customers.”

Cao Yang personally accompanied Liu Tianwu around the exhibition site.

He did not introduce some specific parameters.

After all, he himself is relatively unfamiliar with diesel engines, let alone Liu Tianwu.

But as long as he lists the models and parameters of other engines used in heavy trucks in the domestic market, people can intuitively feel the power of Nanshan Engine's new products.

The King of Power!

This slogan is not something you shout casually!

"We in Yangcheng absolutely fully support Southern Engine's entry into the commercial vehicle field."

"I heard that your joint venture cooperation with Yangcheng Motor is almost in talks. When the time comes, some state-owned enterprises in Yangcheng will give priority to the products of Yangcheng Nanshan Commercial Vehicle when purchasing heavy trucks."

As the person in charge of economics in Yangcheng, Liu Tianwu is relatively clear about the cooperation between Yangcheng Automobile Group and Nanshan Group.

So even though the company has not yet been formally established, and the new products are not sure when they will be mass-produced, he began to express his support.

Although this may seem like empty talk, when it is actually implemented, it will actually have a very different meaning for Yangcheng Nanshan Commercial Vehicles.

All beginnings are hard.

Especially on high-end heavy trucks, it is even more difficult at the beginning.

If Yangcheng City is willing to stand up and help, that is the best thing.

"Thank you for the leadership's concern. I believe that Yangcheng Nanshan Commercial Vehicle will definitely become one of the leaders in China's commercial vehicle market."

"In the future, we are confident that we can compete with heavy trucks from automakers such as Chuncheng Jiefang and China National Heavy Duty Truck."

"Let our Lingnan Province also become the main production base for heavy trucks."

Cao Yang received an unexpected promise from Liu Tianwu and was in a good mood.

However, while Cao Yang was happily wandering around the venue with Liu Tianwu, participants from other companies had a more complicated mood.

"Mr. Zhu, with a power of 680 horsepower, this figure immediately leaves other domestic manufacturers far behind. It deserves the title of the King of Power."

Chang Lei walked around the displayed engine for a long time, and then reported his views to Zhu Zhengfeng with complicated emotions.

"Nanshan Engine can produce 15L diesel engines, so there will definitely be no threshold for them to produce 12L, 13L and other diesel engines with other displacements."

"Even in the future, some special vehicles will need to use 18L and 20L large diesel engines. They may also have the ability to develop and produce them."

"This level is comparable to that of engine giants such as Steyr and Cummins."

"The most important thing is that according to their introduction, from the ECU to the high-pressure common rail, from the high-pressure oil pump to the piston, they are all produced by Nanshan Group itself."

"Compared with other manufacturers, this is also a very big advantage."

"It can even be said that once this diesel engine from Nanshan Engine was launched, the level of domestic diesel engines has risen to a higher level."

Chang Lei obviously has a very high evaluation of this product of Nanshan Engine.

But his high evaluation is not unreasonable.

Other participants at the meeting were also aware of this.

The domestic heavy truck engine industry is about to undergo a huge change.

Nanshan Engine has brought a big problem and a big surprise to everyone.

Even the media such as Autohome were surprised and pleasantly surprised by the result this time.

These days, I don’t have to worry about news materials anymore.