Rebirth 99 to become a car giant

There was actually a reason why Wang Fu came so anxiously to communicate with Cao Yang when he saw Xingchen Automobile's future strategy.

As a Hong Kong-listed company, BYD's stock price has plummeted this year.

Of course, in the context of the subprime mortgage crisis, there are few companies whose stocks have not fallen.

Even the famous Penguin Company in later generations has seen its stock price fall this year.

In this context, Wang Fu must have been under a certain amount of pressure.

One of the reasons why Cao Yang doesn't want Nanshan Group to be listed is that he doesn't want outsiders to dictate and make short-sighted actions for the sake of stock price.

"Mr. Cao, BYD has been researching the plug-in hybrid system for three years."

"In the past three years, half of our profits have been invested in research and development, and many investors are quite dissatisfied."

"To be honest, I'm under a lot of pressure."

After making an appointment, Wang Fu came to Nanshan Group the next day with several important assistants such as Wu Huabing, Zhong Qiang and Liang Chuanqing.

"Mr. Cao, are you interested in working together to promote the introduction of preferential policies for new energy?"

After Wang Fu met Cao Yang, he briefly exchanged greetings and then immediately brought up a big topic.

The introduction of various preferential policies in the automobile industry has been driven by some companies or associations.

Obviously, Wang Fu, who is very optimistic about the future of new energy vehicles, wants to promote relevant policies to be introduced as soon as possible.

Projects such as new energy vehicle subsidies or purchase tax exemptions are all worthy of promotion.

This is very beneficial to improving the competitiveness of new energy vehicles.

"how?"

"Mr. Wang, have you heard anything?"

Cao Yang knows that some domestic companies are very sensitive to policies.

They are keen on making efforts in this area and have good relationships with experts from all walks of life.

"Mr. Cao, you are also very aware of the current economic situation."

"The sales performance of the automobile industry in the past two years has not been as good as everyone expected. Even because of the impact of the subprime mortgage crisis, everyone is more worried about the performance in the future."

"So the relevant departments are also reviewing whether to launch some stimulus packages, including some proposals related to promoting automobile sales."

"I think we can take this opportunity to put forward plans to encourage the sales of new energy vehicles."

"For example, how much subsidy is given for the production of an electric car, how much subsidy is given for the production of a plug-in hybrid car, and then how much subsidy is given for the hybrid car."

“Even in terms of purchase tax, some support can be given.”

“For example, electric vehicles are exempt from purchase tax, and PHEV plug-in hybrids and FHEV hybrids are exempted from half the tax.”

"I think we can all make suggestions to the relevant departments."

Since he came here specifically to find Cao Yang, Wang Fu definitely didn't want to hide him. There was no way to achieve good cooperation that way.

"Mr. Wang, your proposal is indeed feasible."

"Especially since oil prices set a historic record some time ago, China is even more enthusiastic about reducing automobile fuel consumption."

"However, I think everyone still needs to be prepared. The market for new energy vehicles is still very small in the short term."

"Especially when it comes to new energy passenger vehicles, it should be difficult for ordinary consumers to accept it."

"The biggest issues are technology maturity and car prices."

"In this regard, we can make full use of the support advantages of policies to reduce costs to a certain extent and reduce the losses of new energy vehicles."

"However, it is estimated that it will take some time to convince relevant departments to strongly support the development of new energy vehicles and some suitable entry points will be needed."

Cao Yang was still very interested in Wang Fu's proposal.

If China's development policy to support the new energy vehicle industry can be introduced as soon as possible, it will not be a bad thing for Nanshan Group.

After all, Cao Yang had already begun to accumulate technology related to batteries and other parts of electric vehicles a few years ago.

Now FHEV technology is even relatively mature.

That is to say, electric vehicles and PHEV vehicles have not yet been directly put into production.

"Yes, so I was wondering if the two sides could work together to promote the relevant departments and introduce policies in this area as soon as possible."

"Battery technology has developed over the years and is now capable of being installed in cars."

"Although it cannot be said to be completely clean energy when driven by electricity, the effect in reducing fuel consumption is definitely very significant."

"This is very beneficial to reducing our dependence on foreign oil."

"Even looking at it from a higher angle, this may be a good opportunity to overtake in a corner."

"The traditional automobile industry is mainly controlled by automobile companies from Japan, the United States, Germany and other countries."

"Whether it's a complete vehicle or auto parts, it's the same situation."

"But after switching to the new energy vehicle track, as long as we lay out our plans in advance, it is entirely possible to surpass them."

"The greater the advantage traditional car companies have in fuel vehicles, the greater the resistance they will face in transforming into new energy vehicles."

"This is a good thing for us."

Wang Fu's statement is still very forward-looking.

That is to say, Cao Yang has different advantages from others. Otherwise, these concepts may not be acceptable in 2008.

"New energy vehicles are indeed an opportunity, but everything is difficult at the beginning. Charging is very inconvenient now, and people's acceptance of new energy vehicles is relatively low."

"So I think we should first focus on promoting some FHEV and PHEV models with engines?"

Although Cao Yang agreed with Wang Fu's point of view, he must also consider the issue from the perspective of maximizing the interests of Nanshan Group.

FHEV is the model that Nanshan Group is currently focusing on promoting, and PHEV is BYD's main direction.

If it continues to develop at the pace of its previous life, FHEV will not be able to obtain any policy support, and FHEV will not even be considered a new energy vehicle.

However, PHEV has received many benefits. Whether it is subsidies, purchase tax exemptions, or models positioned as new energy vehicles, none of the PHEV models have been left behind.

In addition to the differences in the models themselves in these two technical directions, the policy promotion and public relations of each OEM will definitely also have an impact.

For example, PHEV models, although theoretically the fuel consumption is lower, there is no problem in saying that it is a new energy vehicle.

However, after most consumers buy a PHEV model and return home, because charging is inconvenient, they will not charge it at all, and simply use it as a gas vehicle.

This situation is most obvious in cities where car purchases are restricted, such as Morocco and Imperial Capital.

That is to say, PHEV, a so-called new energy vehicle, not only does not play the energy-saving role of new energy vehicles in actual use, but also increases fuel consumption because of the extra parts such as a battery that weighs several hundred kilograms.

A good policy turned out like this when it was finally implemented.

I have to say, it is also a kind of irony.

Of course, with the development of electric vehicles, the number of charging piles has slowly increased, and this situation has improved.

But in the early stages of PHEV development, there is absolutely no way to avoid this situation.

This is why Cao Yang believes that FHEV is the most suitable new energy vehicle for China in 2008.

He also wants to define FHEV as a type of new energy vehicle.

When the time comes, the amount of battery-related subsidies will be different for FHEV models and PHEV models, and he will be able to accept it.

However, the FHEV model does not gain any benefits, which is difficult to accept.

Of course, Japan's Toyota and other car companies are at the forefront of FHEV technology. How to avoid ending up as a wedding dress for Japanese car companies must also be considered.

But this is a topic for later.

"Mr. Cao, I think your point of view is very reasonable."

"Although the end of new energy sources is definitely electric vehicles, there are indeed many problems that need to be solved during the popularization of electric vehicles."

"It is more in line with the actual situation to promote FHEV and PHEV now."

"After all, in terms of fuel-saving effect, these two models can be regarded as new energy vehicles compared with pure fuel vehicles."

Wang Fu is not stupid, so he naturally knows why super indentation is mentioned in such a way.

Wang Fu has carefully studied the future strategy of Xingchen Motors.

In the next few years, Xingchen Motors obviously wants to focus on FHEV models.

If you simply want to build a PHEV model, then Xingchen Automobile will not be able to help you.

It may even become a hindrance to a certain extent.

This is a situation Wang Fu does not want to see.

In the domestic automobile industry, the existence of Nanshan Group or Xingchen Automobile is very unique.

Although BYD's influence is not small, it is definitely not as good as others.

Seeking common ground while reserving differences is what needs to be done most now.

"Yes, it is indeed like this."

"We can arrange for people to work together to formulate some proposals and then propose them to the competent authorities."

“I think now is a good time to push for the implementation of these preferential policies, and the possibility of receiving support is very high.”

Cao Yang's words made Wang Fu breathe a sigh of relief.

In general, everyone has reached a consensus.

The rest is for the people below to discuss and advance the matter.

"Mr. Cao, I think publicity work should also be carried out simultaneously?"

"Let relevant departments feel the needs and ideas of the masses, and feel the urgency of the automobile industry's support policies for the new energy vehicle industry."

Wang Fu is very envious of Nanshan Group's publicity ability and is very confident.

To this, Cao Yang agreed without any hesitation.

After all, promoting the development of new energy vehicles is indeed beneficial to Nanshan Group.

It is even beneficial to the entire Chinese automobile industry.

Soon, there was some news in the relevant automotive media.

"Leader, from what we have learned through our current communication, the next step for Xingchen Motors is to invest a lot of resources in the technical development of FHEV models."

"BYD, on the other hand, has invested a lot of resources in PHEV models."

"Although the models in these two categories are very close in terms of technical direction."

"But there are still significant differences in terms of specific battery solutions."

"Now that Xingchen Motors and BYD are working together to promote relevant preferential policies, I think Yangcheng can take the first step and determine some local subsidy policies?"

As Liu Tianwu's secretary and staff, Luo Yi has a very good vision.

As the largest car company in Yangcheng, Xingchen Automobile has received some support and preferential policies, and no one can fault it.

Whether it is other countries or China, there are some policy support measures in various places.

It’s just that different places support different industries.

"Has Xingchen Motors proactively mentioned to us the local policy support in Yangcheng?"

Liu Tianwu did not answer Luo Yi's question directly, but wanted to clarify the situation first.

"Not yet. They directly want to promote national policy support programs. After all, Xingchen cars are sold all over the country."

"For the local area of ​​Yangcheng, the promotion effect is not particularly large."

"But I think that although they want to promote preferential policies at the national level, both Lingnan Province and Yangcheng City can have their own local policies."

"And I think other provinces and cities will definitely introduce some local subsidies and preferential policies in the future."

"Rather than being overtaken by other provinces and cities and passively following suit, we should take the initiative and let Xingchen Motors feel our sincerity."

"According to the current sales situation, Xingchen Motors' global sales have reached 20,000 units in a single month."

"If we achieve the full-year sales target of 200,000 vehicles this year, it shouldn't be a big problem."

"That means that the output value of Xingchen Automobile alone can reach more than 200 billion."

"It can even reach 300 billion or 400 billion in the future."

"In this case, the tax revenue contributed by Xingchen Auto alone is a very large number."

"It should be more appropriate for us to use some amount from it as support funds for new energy vehicles."

Luo Yi explained his views from various aspects.

With the development of Xingchen Automobile, the influence of the entire Nanshan Group in Yangcheng and even Lingnan Province is increasing day by day.

Such a successful company is very rare.

"What you said makes sense."

"You should contact Xingchen Automobile about this matter, and then communicate with the relevant bureaus, and strive to implement preferential policies for FHEV models within this year."

After figuring out the situation, Liu Tianwu gave his judgment without much hesitation.

This kind of preferential policy, which is in line with the general direction of national development, will be promoted with much less pressure.

This may even become a model for other provinces and cities to learn from in the future.

"no problem!"

"I'll make arrangements right away!

Seeing that Liu Tianwu agreed to his proposal, Luo Yi was in a good mood.

Soon, the local automobile companies in Yangcheng also heard the relevant news.

Among them, Yangcheng Toyota's response was the biggest.

"Minister, Toyota launched mass-produced FHEV models more than ten years ago. Now Yangcheng intends to formulate preferential policies for FHEV models. Can we consider proposing to the company to introduce some FHEV models?"

As an employee of the Yangcheng Honda Sales Department, Ma Hongjian is also very sensitive to policy-related changes.

"Don't worry, Toyota's actions on FHEV models are faster than we imagined."

"As far as I know, Toyota has decided to introduce the FHEV version of the Camry in 2010, which will be the time to take advantage of the policy."

"If the policy support is effective, we can take this opportunity to ask Toyota to introduce more FHEV models."

Mulinsen obviously knew more information than Ma Hongjian.

As the first FHEV model introduced to China, most parts are imported directly from overseas.

So it's not surprising that Ma Hongjian doesn't know yet.

But as the deputy director of the sales department, Mulinsen knew some news.

After all, we are only two years away from the introduction of new cars.

"Is the company already preparing to introduce FHEV models?"

"That's really great!"

"But if most of the parts are imported, I wonder if there will be some restrictions on the policy."

Ma Hongjian immediately thought of a disadvantage.

The introduction of various policies is essentially to support the development of local enterprises.

It’s hard to say whether the hybrid Camry will meet the requirements then.

"Your reminder is really timely. If we do nothing, we may be excluded from the preferential policies."

"However, we are a joint venture between Yangcheng Motors and Toyota Motors. If it is a local policy in Yangcheng, I think we can still ask the group to come forward and help coordinate it."

Mulinsen quickly found the direction of his efforts.

"We do have a chance to deal with the local preferential policies in Yangcheng."

"But now Nanshan Group and BYD are proposing some larger-level preferential policies."

"I think the next step is to consider the localization of hybrid parts, otherwise it is likely that they will still be excluded by the policy."

"According to my understanding of Xingchen Motors and BYD, they definitely do not want the ultimate beneficiary of this plan to be Toyota Motor or Honda Motor."

When Ma Hongjian said this, Mulinsen couldn't help but nodded.

The truth is indeed such a truth.

Given the rigid relationship between Toyota Motor and Xingchen Motors, it would be a good thing if the other party does not dig holes.

How could I take the initiative to help you?

"I will discuss this matter at the next meeting of the company's ministers to see if the company has any new decisions."

Mulinsen could not do many things as he wanted.

If he can detect this problem in advance and address it, he is doing his duty.

The same thing happened at Yangcheng Honda.

"Watanabe, hasn't the company been debating whether to introduce a hybrid version of the Accord model in the future?"

"I think there is no need to hesitate anymore, it must be imported."

As the head of the purchasing department of Yangcheng Honda, Kimura Kawaguchi is naturally very concerned about the introduction of the company's new models.

After all, many tasks in the purchasing field require involvement in the early stages of the model.

Especially when it comes to some new technology parts, if you don't understand and lay out in advance, things may be delayed by then.

Purchasing auto parts is not like buying pork at the wet market. You can buy it at any time.

"Have you also noticed the rumors about preferential policies for new energy on the Internet?"

Taro Watanabe and Kimura Kawaguchi entered Honda Motor in the same year, and came to China in the same year. They are very familiar with each other.

That's why we gather in this informal setting to discuss some company matters.

"Yes, no one thought that FHEV models could be related to new energy vehicles before, but now that Xingchen Motors' future strategy has been announced, everyone's attention to FHEV models has increased a lot."

"They are even actively promoting relevant preferential policies."

"This is very beneficial to us."

"Perhaps those manufacturers in China will work hard to come up with preferential policies, but they will make wedding clothes for us."

Taro Watanabe had a beautiful idea.

In his opinion, FHEV models were the first ones developed by Japanese car companies.

In 1997, Toyota had already mass-produced a hybrid version of the Prius.

Two years later, Honda also launched a hybrid version of INSIGHT.

Nowadays, the two of them have accumulated a lot of technology on FHEV models and have formed a large number of patents.

In his opinion, it is simply impossible for other Chinese car companies to easily surpass them.

"What you say makes sense. The Accord is now our best-selling model. Launching a hybrid version of the Accord will not only enhance the charm of our products, but maybe after enjoying the preferential policies, the price will not increase too much. .”

"This is very beneficial to the sales of the hybrid Accord."

"In addition, the hybrid version of the Odyssey model can also be put on the agenda in advance."

"When several hybrid models are launched together, other companies may be caught off guard."

Kimura Kawaguchi is now very confident in the future of hybrid models.

Originally, this technology has performed well in the Japanese and American markets. If China introduces relevant preferential policies, the situation will be even more optimistic.

"Yes, now it depends on when China's policy will come out and what the specific content of the policy will be."

Taro Watanabe and Kimura Kawaguchi were in a good mood and thinking about the future.

And these movements will naturally reach Cao Yang through various channels.

"Mr. Cao, I heard that Yangcheng Automobile Group is communicating with Yangcheng City. When the time comes, the preferential policies for FHEV models will include Yangcheng Toyota and Yangcheng Toyota's hybrid models."

Early in the morning, Zeng Tingting reported some bad news to Cao Yang.

"What they thought was very beautiful, they just took a ride and entered the venue."

Cao Yang sneered, but he had no intention of letting Toyota and Honda profit so easily.

Although the subsidy money is not provided by Nanshan Group, the purpose of the policy itself is not to serve these enterprises.

"Yangcheng Automobile Group is a subsidiary of Yangcheng City, and Yangcheng Honda and Yangcheng Toyota are both joint ventures of Yangcheng Automobile Group."

"I think with the efforts of Yangcheng Automobile Group, at least the policies of Yangcheng City will be beneficial to them, and even the policies of Lingnan Province will be the same."

Zeng Tingting said a little worriedly.

She is also worried that when the time comes, she and BYD's gang will vigorously promote preferential policies for PHEV and FHEV models, but it will be other car companies that will ultimately enjoy the benefits.

That would be embarrassing.

"There are many ways to limit them."

"First of all, the first point is that batteries must be produced in China, otherwise there will be no way to enjoy the discounts. This requirement must be relatively easy to promote."

"If we go further, we can directly exclude Toyota and Honda models by publishing the model catalog. In this way, even if the other party has objections, there will be nothing they can do for a while."

"If we want to do something a little more extreme, we can directly formulate industrial support policies for local Chinese enterprises. Then we can just change the name of the policy."

Cao Yang was not too worried about the situation Zeng Tingting mentioned.

If it's so easy to be taken advantage of, wouldn't it be a waste of time for Xingchen Automobile and BYD in China?

Sometimes, it can be difficult to succeed at something.

But it is much easier to do something pornographic.

Cao Yang is still very confident in this.