Rebirth 99 to become a car giant

Owning shares in a company does not mean you have full control of the company.

This is especially true for some listed companies.

However, many times for Chinese companies, whether they can actually control the acquisition of a foreign company is also a big problem.

Later Geely Automobile acquired Volvo Cars for so many years, but it was difficult to say that it had complete control.

Not to mention that Xingchen Motors has just completed the acquisition and handover procedures of Jaguar Land Rover.

Under such circumstances, it is not surprising that the company's senior management has ideas and wants to take this opportunity to completely control the company.

As the president of the company, Charles felt that this was a good opportunity.

In the past, Jaguar Land Rover's status within Ford was not that high. After all, Ford also had its own luxury brand, Lincoln.

There are also a range of other brands including Aston Martin.

Therefore, in the days before Charles, it was impossible to say that he had great power.

"Ma Deren, you have been in charge of Huaxia's business before, so you should be quite familiar with the situation of Xingchen Automobile."

"How do you think we can gain Cao Yang's trust?"

Maderen and Charles have known each other for many years. Although they are not close friends, they can be regarded as old acquaintances.

Charles never thought that Maderen would take the initiative to seek refuge with a Chinese.

So while waiting for Cao Yang and his party to arrive, he held a cup of coffee and started chatting with him.

"Chinese people love face the most. I think if you want to gain the other person's trust, you must first make him feel that he has face."

"Today is Cao Yang's first time coming to the company. There is a saying in China that a new official takes office with three things in mind."

"The other party will definitely make some demands and even make some personnel changes."

"I think at this time, even if we have opinions on this change, it is best to reserve our opinions."

"Anyway, Cao Yang will only stay in Coventry for a week or two at most. At that time, we will have the final say in everything about the company."

When Maderen visited Cao Yang yesterday, he was very low-key and even put on some disguises.

So he was not very worried about his actions being known by Richard.

Cao Yang has already promised Maderen the position of president. In order to make it easier for him to ascend to the position, he must be thinking of something else.

If Charles can be kept silent when the company's board members and senior executives are replaced today, it will definitely be good for him to take over as president in the next step.

After all, he was not immediately appointed as the new president today.

"What if they arrange for a bunch of people from Xingchen Automobile to come and take key positions in the company?"

Charles thought for a while and felt that what Maderen said was not unreasonable at all.

However, he is also worried that he will be directly ignored.

"We will see the situation at that time. If the other party only arranges some financial personnel, then I think it is natural."

"If the other party also arranges many other personnel, then we will jointly oppose it."

Maderen looked like she was completely on the same side as Charles.

"Okay, just do as you say."

"As long as the other party doesn't go too far, we will follow their wishes for the time being."

After all, Xingchen Motors is the sole shareholder of Jaguar Land Rover, and Charles knows that he cannot go too far.

Otherwise, it would be bad if our reputation in the industry is ruined.

Soon, Cao Yang and his party arrived at the company headquarters.

Under the leadership of Charles, the first meeting between the two parties seemed to be in a harmonious atmosphere.

"Jaguar and Land Rover are both world-renowned luxury car brands with profound historical and cultural heritage."

"After Xingchen Motors takes over Jaguar Land Rover, it will fully respect the company's original corporate culture."

"And in order to dispel some of the concerns of ordinary employees about the company being acquired, I hereby promise that in the next three years, the grassroots salary will be increased by at least 5% every year."

"As long as the employees here in England obey the arrangements, no one will be laid off."

After the simple greetings, Cao Yang, the big boss, naturally wanted to stand up and say a few words.

He didn't mince words too much and directly talked about the two issues that everyone was most concerned about.

At a time when the financial crisis is getting worse, many people are worried that they will lose their jobs and that their income will drop.

In order to stabilize people's hearts, Cao Yang first raised his salary.

Of course, in a few years, when these people think about today's scene, it's hard to say whether they will still think Cao Yang is so good.

Anyway, gathering people's support now and stabilizing the grassroots employees will be very beneficial for the upcoming board of directors reorganization.

Otherwise, if some ordinary employees are incited and directly go on strike, it will be a scandal for Xingchen Motors.

"In the past few years, the automobile markets in Europe and the United States have basically been saturated, and it is very difficult to continue to grow."

"But in emerging markets such as China, car sales are growing faster."

"So the next step is for the company to fully develop the Chinese market."

"Audi can sell 100,000 units a year in China, and Mercedes-Benz and BMW can sell 100,000 units combined. There is no reason why Jaguar and Land Rover are not as good as them."

Although Cao Yang has decided to reuse Ma Deren, a company executive who surrendered in advance, proper preparations are still needed.

It would be best if the original executives could be informed later that Ma Deren had completely defected to Cao Yang.

After all, it will take some time for Maderen to fully control the company.

It may be more beneficial to the company's handover to make step-by-step arrangements first and then officially become the new president in a year and a half.

Sometimes, cutting flesh with a soft knife is called ruthlessness.

Let me leave you with a little hope so that your resistance is not so strong.

"The company will consider reusing talents who are familiar with the Chinese market and emerging markets."

"I also hope that more company executives can go to China to work for a period of time and understand the Chinese market, so that they can better manage the company."

Cao Yang began to pave the way for his next move.

Promote Ma Deren, the general manager of Huaxia Company, to vice president, and then transfer several of Charles' cronies to Tianzhu, Huaxia and other places to serve as general managers or vice presidents.

Taking this opportunity, we would like to enhance the status of China Branch within Jaguar Land Rover.

In this way, after Charles's direct lineage is released, it will not be regarded as a demoted appointment, but a transfer at the same level.

Everyone’s inner resistance will not be so intense.

Even after seeing Ma Deren, the former general manager of China, promoted, others will think that this may really be an opportunity.

In fact, Cao Yang will have more means to control the Huaxia Branch by then.

Your Huaxia branch, which doesn't even have a factory, is just responsible for brand marketing and 4S store management.

Not to mention that the Guo Shuyin brothers and others own two Jaguar Land Rover 4S stores. After Xingchen Automobile acquired Jaguar Land Rover, the general managers of those 4S stores should know who to listen to next.

At that time, Cao Yang will have countless ways to make the newly appointed foreigners evade power by local Chinese employees.

"When the board of directors is held tomorrow, some personnel changes will be officially announced."

"At the same time, Jaguar Land Rover's performance in some regions over the past two years has not been very good. We also need to let employees see the company's fair and equitable reward and punishment measures."

"So some people's positions will definitely not be preserved."

Although Cao Yang didn't plan to completely get rid of the Jaguar Land Rover executives this time, he definitely wanted to scare the monkeys and get rid of a few of Charles' cronies.

This will also be beneficial for Maderen to better control the company in the next step.

Although Charles was a little worried about what Cao Yang said, he felt that it was still within the scope of what he could accept.

After all, Maderen also said this morning that Chinese people love face most.

You can't not give face to the other party as soon as you come up.

This will not help you completely control the company in the future and become the real actual controller of the company.

"Of course, I have just told you that the company will focus on developing emerging markets such as China in the future, and will build new factories in China to produce some models."

"The new factory can provide more employees with opportunities for promotion and salary increase."

"For most employees, the company will have a better future after becoming a member of Xingchen Automobile."

"I hope……"

Today was the first time we met. It was more about visiting and chatting, as well as giving everyone a preliminary exposure to stabilize people's hearts.

Tomorrow's board meeting will be the real moment of bloodshed.

Cao Yang is also still waiting for Ma Deren to give him some lists to see which people are the most suitable to replace in the first batch.

At the same time, while Maderen is still the general manager of the Huaxia branch, he will immediately promote a group of local Chinese employees.

So when Cao Yang finished his day's trip, some of the content of today's conversation also spread within Jaguar Land Rover.

In the case of a financial crisis, not only will there be no layoffs, but wages will also be increased.

This move alone stabilized the hearts of most grassroots employees.

No matter which company it is, most grassroots employees don't actually have many ideas.

Who is the shareholder of the company is actually not that critical.

As long as my good life is not affected.

If it can make your life easier, that would be the best.

Obviously, the current Xingchen Automobile gives everyone a feeling that life will be easier in the future.

Ordinary employees naturally have no objections.

Even some middle-level employees, if they have not taken sides, are full of expectations for the future.

After all, no matter which company it is, it needs people who can work hard.

"Jason Mann, if you are worried about the company's R\u0026D director, are you confident that the R\u0026D center will be completely at your mercy in a short period of time?"

After Cao Yang returned to the hotel, Maderen was not idle and continued to talk to some people.

After all, the board meeting is tomorrow.

Normally it would be over in one day.

Even if it doesn't go so smoothly, it won't take too long.

So it would be best for him to give Cao Yang the first list of people who need to be moved today.

This is the most beneficial way for him to further take over the position of president of the company.

"Ma Deren, I entered the R\u0026D center after graduating from Cambridge with a PhD. I have been working here for twenty years now."

"Although I have been the deputy director of R\u0026D for the past few years and there is no hope of job promotion, my understanding of the R\u0026D center is very comprehensive."

"The other deputy directors also have a good relationship with me."

"If I have the opportunity to become the R\u0026D director, it will not be difficult for me to control the R\u0026D center."

"Ma Deren, today Cao Yang said that the company will reuse people with Chinese work experience in the future. I think you are the candidate who best meets the conditions in this regard."

"If you get promoted, I will listen to you no matter what your orders are from now on."

The more senior people are, the more they look forward to promotion.

On the contrary, some ordinary employees have completely laid down.

Jason Man is not stupid, there must be a reason why Madren asked him this.

They had a very good relationship before. If they don't express their stance at this time, how long will they wait?

"To tell you the truth, tomorrow I will be appointed as the company's vice president, in charge of R\u0026D and sales."

"At the same time, the company will also take the opportunity to set up a factory in China and set up a research and development center at the same time."

"No matter in each factory or R\u0026D center, a group of people will be arranged to work in China."

"This is a very good opportunity for us."

"As long as you can secure your position as R\u0026D director, when I become the president of the company, I will propose to my boss that you serve as vice president concurrently and take over from me in the future."

To fully control Jaguar Land Rover, Maderen needs to do a lot of work.

However, he is very familiar with the situation inside and outside the company, so he is not disorganized when doing it.

Soon, under his persuasion, many middle-level and senior-level companies completely fell in love with him.

In this case, the board of directors of Jaguar Land Rover Automobile Co., Ltd. was officially held.

There is no doubt that Cao Yang becomes the chairman of the company's board of directors.

And Maderen naturally became the company's vice president. Several close associates of President Charles were transferred to the general manager of the Huaxia Branch, the general manager of the Tianzhu Branch, and the general manager of the Huaxia Factory where there was no shadow yet.

Of course, there were also three unlucky guys who were directly relieved of all their duties and became ordinary employees.

This means forcing you to leave.

This made Charles a little dissatisfied, but thinking of what Maderen said yesterday, he temporarily chose to tolerate it.

After all, in his opinion, Maderen is one of his own.

Although the relationship between each other is not that close, it is still okay.

But he didn't know that this change was just the beginning.

Soon, with the cooperation of the new vice president Maderen and the new R\u0026D director Jason Mann, a group of Charles' cronies within Jaguar Land Rover were purged.

In just a few days, Charles found that his situation had completely changed.

At this time, when he wanted to express his dissatisfaction, he found that he no longer had the final say in the board of directors.

Many senior executives of the company have also realized that the three original factions seem to have undergone major changes.

It became the new shareholder faction headed by Maderen and the traditional faction headed by Charles.

Kill one group and pull another group, one for the emperor and one for the courtiers.

Charles, who realized that he had been deceived by Maderen, was furious.

He even thought about changing the situation forcefully, but Madren was not a vegetarian.

The two factions started fighting among themselves.

This is definitely detrimental to the development of Jaguar Land Rover.

But Cao Yang felt it was bearable.

Instead of having a more difficult fight later, it is better to fight internally for several months now and completely control Jaguar Land Rover.

He has even prepared to let some obedient foreigners from the European branch of Xingchen Motors enter Jaguar Land Rover to better control the company.

After all, if Chinese people are directly assigned to serve, a few people will not be conspicuous, but if there are more people, it will be a bit conspicuous.

It would be better to come up with some plans that appear to be more moderate but are actually just as tough.

After getting these things done, Cao Yang left England with satisfaction and began to work hard for Jaguar Land Rover's next arrangements in China.

However, at this time, a sudden news broke his peaceful life.