Rebirth 99 to become a car giant

Nanshan Red Flag has been established for some time.

However, Caoyang has not provided the new model plan to the joint venture company.

This made Zhu Zhengfeng a little anxious.

Especially in the past few days, the Nanshan Group's purchase of a house has been on the hot search, which made Zhu Zhengfeng even more worried about whether Cao Yang would not be doing his job and go into real estate in the next step.

That's definitely not the situation he wants to see.

So he couldn't help but call Cao Yang.

Cao Yang knew that it was useless no matter how much he said on the phone, so he flew to Spring City with the design plan the next day.

This is almost a week ahead of schedule for the originally planned meeting and integration.

However, Cao Yang and Zhu Zhengfeng are both big bosses. As long as the two of them say they want to meet for a meeting, other meetings will naturally give way.

"Mr. Cao, if you don't come up with a design that satisfies everyone today, I won't let you leave Spring City."

After Zhu Zhengfeng saw Cao Yang, he couldn't help but make a joke.

This joke also fully exposed Zhu Zhengfeng's urgency for Nanshan Hongqi's new model.

Time waits for me.

The development of independent brands such as Great Wall, Geely, Chery and BYD has advanced by leaps and bounds. The Hongqi sedan that was once the big brother can no longer even see the taillights of its cars.

Zhu Zhengfeng's face was also dull.

"Mr. Zhu, don't worry!"

"If you are not satisfied with today's design plan, I will change it until you are satisfied."

Cao Yang is obviously very confident in the design plans of the two models he has prepared.

These are the two best-selling models of Hongqi sedans in later generations.

That appearance was definitely very hit back in 2008.

In fact, by around 2020, the exterior designs of independent brand car companies have all caught up with or even surpassed international auto giants.

The appearance of any model is very beautiful, which is in line with the aesthetics of the Chinese people.

Hongqi sedan is naturally no exception, otherwise there would be no way to turn around.

"With your words, I feel completely relieved."

"Mr. Cao, you are the best car designer in China. With you in charge of Nanshan Hongqi, I feel a lot more confident."

Although Zhu Zhengfeng was very eager to take a look at the design plan given by Cao Yang, he still exchanged pleasantries there for a while.

Fortunately, Cao Yang knew what the other party was thinking, so he didn't hang on to him.

Soon, everyone came to the conference room, and Cao Yang personally showed the design plan.

"hiss!"

Just a rendering made Zhu Zhengfeng stand up straight and stare at the screen.

As the general manager of Spring City Automobile Group, he still has a say in whether a car is good-looking or not.

Obviously, the car in front of you is definitely good-looking.

It even looks better than most cars on the market.

"Mr. Cao, is this the car you designed for Nanshan Hongqi?"

Zhu Zhengfeng looked at Cao Yang expectantly.

"Yes, this car is what I prepared for Nanshan Hongqi. I even thought about the name. It's called Hongqi H5."

"Let me first give you a brief introduction to the exterior and interior design of this car."

Cao Yang took a laser pen and explained it to Zhu Zhengfeng himself.

“First of all, let’s look at the appearance. Hongqi H5 adopts a large-size front air grille with a straight waterfall-style internal structure. The shape is coordinated and grand, with streamlined lines spreading downwards. The visual effect is tall and three-dimensional, with a prominent sense of layering, which is a bit like that of Big Hongqi. resemblance."

“In addition, when viewed from an oblique angle of 45 degrees, the LED light groups on both sides adopt a split layout. The daytime running lights above are eye-catching in shape. The light strips are long and narrow and exquisite. The eyelash makeup light sources are closely arranged on both sides of the light strips, giving an outstanding sense of sophistication. "

Although daytime running lights are not required by domestic regulations, Cao Yang felt that this thing was beneficial to safety and could improve the recognition of Hongqi H5, so he directly added it to this car.

"Compared to the front of the car, I am personally more satisfied with the design of the side of the Hongqi H5. The double waistline is overlapped on one side of the car body, which is very majestic."

"In addition, this car specially retains the iconic vertical flag on the fenders, is equipped with long chrome trim strips on the side skirts, and is matched with 18-inch multi-spoke wheels, giving it an outstanding design."

"According to my plan, the Hongqi H5 is nearly 5 meters long, 1.9 meters wide, and has a wheelbase of 2.92 meters."

"Even compared with the Accord of Yangcheng Honda and the Camry of Yangcheng Toyota, the body size has obvious advantages."

Cao Yang has always liked big cars.

The cars he designed for Nanshan Hongqi were naturally aimed at medium and large cars.

Basically, it can be understood that this car is aimed at the Accord, Camry and Teana, and will not be easily made into a small model.

"In the rear part of the car, the main body of the taillights on both sides adopts a wing-shaped design, and the shape is highly recognizable."

"The rounded shape of the rear enclosure, coupled with chrome decorative strips and a dual-exhaust layout on both sides, can enhance the luxury of the entire vehicle."

"Overall, the wide-body design of the Hongqi H5 makes it look calm and majestic, and the partial chrome decoration adds a lot of sophistication."

"For the official car market, the Hongqi H5's brand-specific design style has strong added value."

When Cao Yang introduced this, Zhu Zhengfeng couldn't help but nodded.

This car is definitely very suitable as a business car.

Although the final selling price has not yet been determined, Zhu Zhengfeng has an idea of ​​the general price range based on the design of the Accord and Camry, and considering that Nanshan Hongqi is an independent brand.

This can fully utilize the advantages of Nanshan Hongqi in the official car market.

At that time, relying on this alone, Hongqi will be able to enjoy the treatment that Volkswagen's Passat, Santana and other models enjoyed back then.

"In terms of the interior, the center console has a symmetrical wraparound design, with a large area of ​​soft-covered material running across the line of sight. It is covered with aluminum-plastic brushed decorative panels and embellished with metallic chrome elements. The cockpit looks very refined."

"The air-conditioning outlets are decorated with gold paint, matched with gold rims on the inside of the steering wheel, and a unique central axis flag design in the center of the armrest box. The shape is exquisite and grand, in line with the Chinese people's usual perception of luxury interiors."

"In terms of power, the Hongqi H5 will be equipped with 1.5T and 2.0T turbocharged engines from Nanshan Engine, with more powerful performance than the Accord and Camry."

"Equipped with both 6AT automatic transmission and 4AT automatic transmission, it provides consumers with more choices."

"As for the chassis system, it will be equipped with front MacPherson independent suspension and rear multi-link independent suspension."

"Although this suspension matching method is not particularly outstanding, it is also very mature and stable. There is no need to worry about the overall reputation and comfort."

"In terms of other configurations..."

With Cao Yang's introduction, the smile on Zhu Zhengfeng's face became richer and richer.

He is so satisfied with this model!

Sure enough, it makes sense for Nanshan Group to receive a 3% technology commission fee from Nanshan Hongqi Automobile.

As long as the car sells well, the 3% technology commission fee is nothing at all.

"Mr. Cao, according to Nanshan Group's new model development experience, when will the Hongqi H5 be ready for mass production?"

There was no problem with the car, and Zhu Zhengfeng's focus immediately turned to the production launch time.

Only by launching products faster can Nanshan Hongqi's performance improve as soon as possible.

"Considering that the power system and chassis system are both mature systems of Nanshan Group, the follow-up needs to mainly correspond to the design and preparation of parts for the body and interior and exterior decoration."

"If we hurry up, small-volume production prototypes will be available in the second half of next year, and they will be officially launched for sale in December next year or early next year."

Hongqi H5 is a brand new car for Nanshan Hongqi, but for Nanshan Group, many parts are actually retained parts.

This is also a good way to reduce costs to the greatest extent and increase profit margins.

"We will target December next year to have the Hongqi H5 officially mass-produced and launched on the market, and then it will fully show its power in 2010 and become a dark horse in the Chinese auto market."

Zhu Zhengfeng immediately wanted to finalize the earliest possible time mentioned by Cao Yang.

Otherwise, it would take too long and he wouldn't be able to wait.

He also wants to rely on Nanshan Hongqi to provide him with political achievements as soon as possible.

"No problem, let's develop with this goal for the time being. When the time comes, the relevant R\u0026D leaders will be directly connected with Nanshan Hongqi's new model promotion team. Both parties will start relevant preparations as soon as possible to ensure that the new model is mass-produced on time."

Zhu Zhengfeng’s goal of putting Hongqi H5 into production as soon as possible is consistent with Cao Yang’s idea.

Therefore, the two parties easily reached a time for the launch of the first model.

"By the way, Mr. Cao, what price do you think would be appropriate for this car?"

For Chinese consumers, price is always a very sensitive topic.

No matter how good your car is, if the price is too high, few people will buy it.

"It's between 150,000 and 200,000 yuan. It's about 50,000 yuan cheaper than the Accord and Camry."

Although Cao Yang believes that Nanshan Hongqi's models will not be inferior to those of international automobile giants, in the eyes of domestic consumers, the price of equivalent models of independent brands should be lower than that of joint ventures.

This point of view cannot be reversed immediately in a day or two.

We need one model after another to let consumers know that we are no worse than others.

"The price is good. It's almost in the same price range as Volkswagen's popular Lavida this year, but our Hongqi H5 is on the same level as the larger Passat."

"When the price and appearance are directly dimensionally reduced, the sales volume should be worth looking forward to."

Zhu Zhengfeng is now very confident in Hongqi H5.

Such a stunning appearance is definitely worth looking forward to.

"In addition to sedans, this time I also prepared an SUV model for Hongqi Motors."

"Judging from the situation in the past few years, although the market share of SUV models is still far behind that of cars, the growth rate is greater than that of cars."

"The most important thing is that SUV models have a certain premium compared to cars of the same level, and consumers can accept its premium."

"For example, our Hongqi HS5 shares the chassis with the Hongqi H5. Even some of the body and interior and exterior parts are shared, but some of the styling is SUV-like."

"In this way, the cost of the Hongqi HS5 is at most a few thousand yuan more expensive than the Hongqi H5."

"But the price of the Hongqi HS5 is at least 30,000 yuan more expensive than the Hongqi H5 of the same level."

"At that time, Nanshan Hongqi can completely build the Hongqi HS5 into its own hot model, allowing them to achieve the goal of monthly sales exceeding 10,000 in the shortest possible time."

Cao Yang has always attached great importance to SUVs, and naturally they will not be absent this time.

Anyway, they are all porters of "history". Moving one car is also moving, and two cars are also moving.

The car market after 2010 has been booming for several years.

If you don't prepare as soon as possible now, you may not be able to eat the fattest piece of meat by then.

"Mr. Cao, is this our Hongqi HS5?"

Zhu Zhengfeng was once again surprised by the new car models on the screen.

The exterior design adopts a family-style front face similar to that of Dahongqi and Hongqi H5.

The large-area straight waterfall grille is highly recognizable.

The body lines are smooth, and the side waistline extends from the front wheel eyebrows to the rear taillights. Together with the multi-spoke wheels, the whole vehicle looks very dynamic.

The design of the rear of the car is simple and elegant, and the LED taillights present a unique "C" shape, which is highly recognizable.

Zhu Zhengfeng fell in love with Hongqi HS5 at first sight.

Next, it was naturally time for Cao Yang to perform again.

From appearance to interior, from power to chassis, Cao Yang quickly introduced the situation of Hongqi HS5.

Both cars are cut into the mid-level sedans and mid-level SUVs that are currently selling relatively large volumes.

As long as it is done well, Nanshan Hongqi can hope to produce 200,000 cars per year in 2010, and it is possible to even challenge 300,000 cars.

This is an achievement that Hongqi Car has never achieved in the past many years, and it is even an achievement that we dare not even think about.

"How about it?"

"Mr. Zhu, the cooperation between Nanshan Group and Hongqi Cars has the effect of one plus one being greater than two, right?"

Zhu Zhengfeng's expression said everything.

Cao Yang put down the laser pointer and leaned half of his body on the chair.

"Mr. Cao, with these two models, I am full of confidence in the future of Nanshan Hongqi."

"The most powerful car designer in China, this sentence is indeed well-deserved."

Zhu Zhengfeng couldn't help but take the lead in applauding.

Although there were not many people attending the meeting today, photography was not allowed.

But the atmosphere is still very good.

However, when Zhu Zhengfeng applauded like this, Cao Yang was embarrassed to pretend any longer.

"These two models are very competitive in terms of appearance, power, and other configurations."

"But our brand positioning of Nanshan Hongqi is higher than that of Chery and Geely. When the time comes, the price of our new cars will be 20,000 to 30,000 yuan more expensive than those of Chery and Geely at the same level."

"How to get more consumers to accept this price difference is something that Nanshan Hongqi will need to work hard on in the next year."

"Otherwise, even though the car is very good, it will be meaningless if it cannot be sold."

Cao Yang felt it was necessary to give Zhu Zhengfeng a warning.

Let him restrain the people who were originally in the Hongqi car to avoid making everyone look ugly.

"You are right. Our cars are tens of thousands of yuan more expensive than other independent brands, and tens of thousands of yuan cheaper than similar models from Toyota and Honda."

"The brand logic and recognition here require us to think and operate carefully in the future."

"But I personally feel quite confident about this matter. After all, the historical heritage of Hongqi sedan cannot be compared with other independent brands."

Brand heritage is the only thing Zhu Zhengfeng can show off.

Otherwise, Spring City Automobile Group would have no say at all in the Nanshan Hongqi project.

Cao Yang did not dispute Zhu Zhengfeng's statement.

Anyway, Spring City Automobile Group will be willing to contribute when the time comes.

Next, Zhu Zhengfeng and Cao Yang did not discuss the new car model in detail, but went to visit the site.

The current Nanshan Hongqi factory belongs to the former Hongqi sedan, and its annual production capacity is only about 120,000 vehicles.

Of course, if we work hard and work overtime, it is not impossible to get more than 200,000 vehicles.

However, some production lines may need to be modified.

"Mr. Zhu, the level of automation in this welding workshop is a bit low. I think we can consider improving it."

Nanshan Group has its own robot company, and a list from a brother company like Nanshan Hongqi is bound to win.

The more application cases of Nanshan robots in various domestic OEMs, the more beneficial it will be for the promotion of Nanshan robots.

Therefore, during the visit to the factory, Cao Yang constantly put forward some suggestions for improvement.

Of course, these opinions of his are not purely for the sake of Nanshan Group, but point out the objective situation faced by Nanshan Hongqi.

"As soon as the sales data of the Hongqi H5 in the first three months after its mass production is released and it can reach our planned number of units, the factory will immediately start relevant transformation work."

"We can even consider building a brand new factory by then and leave the relevant factory planning to Nanshan Group."

Zhu Zhengfeng is not stupid, so he naturally knows some of Cao Yang's thoughts.

Spring City Automobile Group itself cannot handle things like factory production lines.

They all have to be purchased from outside anyway, so why not sell a favor to Nanshan Group?

"The planning of the new factory can indeed be considered simultaneously. If necessary in the future, we can start construction at any time and strive to complete the construction of the factory and equipment within one year."

Cao Yang knew that starting from the second half of 2009, China's auto market would resume rapid development.

By 2010, many models were in short supply, and various OEMs were experiencing insufficient production capacity.

Although he has no way to let Nanshan Hongqi start building a new factory now, the relevant planning and preparation work can be started in advance.

When the time comes, everything will be ready, all that is left is the east wind.

Then everything is easy to say.

Maybe you can catch the last train of the booming car market.

"This is a good idea. Prepare the software in advance and then put in the hardware immediately when needed."

Zhu Zhengfeng agreed to Cao Yang's proposal without any hesitation.

He also wants to build a new factory as soon as possible to increase the production of Nanshan Hongqi.

This is one of the necessary prerequisites for his advancement.

The two walked around the factory and went back to the conference room to talk for a while before entering dinner and drinking mode.

People from the Northeast drink really hard.

The drinking attitude is not comparable to that in Yangcheng.

Fortunately, Cao Yang's status was high enough, and except for Zhu Zhengfeng, it was not easy for others to drink as much as they could.

However, it was different for the people like Yao Yongxiang, Zeng Tingting and others who came with them.

There are quite a few people drinking with them.

In the end, the two groups were able to enjoy themselves as guests and hosts.

"Mr. Cao, Autohome has started a promotional campaign. An article early this morning has revealed that Nanshan Hongqi will launch two new models."

"However, in order to maintain a sufficient sense of mystery, the news did not disclose the specific model, or even whether the new car was a sedan or an SUV."

On the way to Yangcheng the next day, Mi Ying reported the relevant situation to Cao Yang.

This was the news she got after constant confirmation before the plane took off.

Obviously, it is not that easy to be a qualified secretary.

"The development schedule of the new model this time is relatively tight. It will be officially launched in December next year. It is also a good plan to start marketing now."

"The Nanshan Red Flag can be kept hot, and some information can be released every once in a while."

"When the first batch of prototypes comes out in July or August next year, we can launch a large-scale marketing campaign."

"Even at the Yangcheng Auto Show, we can officially release the Hongqi H5 to the public and wait until the end of December to officially go on sale."

Cao Yang also has a clear understanding of various marketing plans for new models.

These actions are used more or less by Xingchen Auto or some other brands.

Of course, for joint venture car companies, it is more often necessary to wait until test drive activities before they start promoting new models.

This method is obviously a little different from that of Xingchen Automobile and Nanshan Hongqi.

For example, later generations of Xiaomi cars have been promoted since the project was established, and they will continue to market if there is any news in the middle.

It can be said that it has fully attracted the attention of netizens.

This will definitely be beneficial to subsequent new car sales.

Obviously, Nanshan Hongqi is taking a similar path.

This can also be regarded as an innovation in the marketing methods of joint venture car companies.

In a few years, after everyone slowly sees this effect, it is estimated that more car companies will follow suit.

Of course, for some Japanese car companies, it is estimated that they will not easily change the traditional practices of the past without breaking the bank.

However, this is not something Cao Yang needs to worry about.

"This time Nanshan Hongqi will launch two new models, which means that Nanshan Hongqi will compete with Chery, Geely and Great Wall. It is estimated that these car companies will have some ideas."

Mi Ying also mentioned the situation she expected.

The cake is only so big, and if there are more people sharing the cake, the relationship between everyone will definitely become tense.

In the past, Nanshan Group did not enter directly to join the competition of mid- to low-end models, but it will be different in the future.

It is indeed worth considering how all parties will react!

I wish everyone a happy Mid-Autumn Festival, and please ask for monthly tickets.