Rebirth 99 to become a car giant

Seeing that Nanshan Hongqi has become popular in the Chinese automobile industry for a few days, everyone's attention was immediately attracted by another blockbuster news.

Jaguar Land Rover is going to build a factory in China.

The new factory will officially start construction next year and be put into production in 2010.

This news has put pressure on Mercedes-Benz and BMW, but it is full of temptation for various cities.

Xingchen Automobile has brought huge benefits to Yangcheng.

Many other brother cities are envious.

Now a luxury brand like Jaguar Land Rover is going to build a factory in China. Various cities such as Modu, Imperial Capital, Spring City, Chang'an, etc. have started to do so.

Many people called Cao Yang in a roundabout way.

Even Fang Sisi received some commissions that were difficult to refuse and directly asked Caoyang whether Jaguar Land Rover could build a factory in the imperial capital.

“As the capital of China, the imperial capital’s economic atmosphere is relatively not that strong.”

"The most important thing is that the cars produced by our new factory will not only be supplied to the domestic market, but will also be exported overseas."

"The Imperial Capital is not a coastal city, so it was basically excluded in the first round of screening."

Even if it is a commission from his girlfriend, Cao Yang will not change his mind easily.

This is a big issue related to Jaguar Land Rover's future development strategy.

You said that when you want to build a second factory in the future, you can consider inland cities. That can be discussed later.

But the location of the first factory and R\u0026D center must be a large coastal city.

In fact, basically only demons are the most suitable for this condition.

The relevant reasons have been discussed within Nanshan Group before.

"I also think it doesn't make much sense to build a factory in the imperial capital."

"However, in the past few years, the economic development speed of Yangcheng, Magic City, and Shenzhen City has been very fast."

"The Imperial Capital also feels the pressure, so it really wants this project."

"Otherwise, no one would directly contact me, and even the elders of my family would be entrusted."

Fang Sisi also complained a little helplessly.

If it is an Internet company, it is not impossible to be located in the imperial capital.

But when it comes to the automobile industry, Imperial City is obviously not the most suitable choice.

Even Tedu now has well-performing car companies such as Tedu Benz and Tedu Hyundai.

"Well, a training center can be set up in the Imperial Capital in the future. Whether it is Jaguar Land Rover, Xingchen Motors, or other brands such as Nanshan Hongqi that have some training needs, they can be placed in this training center."

"At the same time, Nanshan Semiconductor can also set up a R\u0026D branch in the Imperial Capital to attract some talents who are unwilling to leave the Imperial Capital."

"If necessary in the future, Xingchen Motors or Jaguar Land Rover can consider setting up a research and development branch in Imperial City to develop some of the projects."

Fang Sisi must be given some face.

But Jaguar Land Rover's factory and overall R\u0026D center must be located in Shanghai.

So I can only give the imperial capital a drink of soup.

In this way, Fang Sisi can give some explanation.

"This is also a way, especially Nanshan Semiconductor, which is more consistent with the development direction of the Imperial Capital. They should be interested."

Fang Sisi will definitely not force Cao Yang to do things that harm Nanshan Group just because of those relationships.

She's not stupid.

However, just because Fang Sisi was more Buddhist when delivering her message does not mean that others are also Buddhist.

"Mr. Cao, the Magic City side is very sincere."

"As long as Jaguar Land Rover comes to set up a factory in Magic City, whether it is to form a joint venture with Magic City Automobile Group, or if it wants to form a joint venture with Xingchen Motors or Nanshan Group, the conditions are whatever you want."

"We can provide Jaguar Land Rover with two thousand acres of land for free in the Lingang area to build factories and R\u0026D centers."

"In addition, local banks in Shanghai can provide interest-free loans for the funds needed to build factories and R\u0026D centers."

"As for the production qualifications required by the new company, Modu Automobile Group can directly assist in arranging the transfer of other enterprises, or the Modu government can assist in applying to the ministries and commissions."

"As for the settlement of other talents, as long as they are employees of Jaguar Land Rover and have a bachelor's degree or above, they can directly settle in Shanghai."

Wang Huiliang is here today to be a lobbyist.

As the former deputy director of the purchasing department of Modu General Motors and now the deputy general manager of Modu General Motors, he is the person in the Modu Automobile Group who has had more dealings with Nanshan Group.

So the task of lobbying was given to him.

From the perspective of the Modu Auto Group, unless Jaguar Land Rover joins a joint venture with the Modu Auto Group, they don't particularly want other car companies to set up factories in Modu.

But Modu Automobile Group is a subsidiary of Modu City. From the perspective of Modu as a whole, it is definitely not the same thing.

Nanshan Group has brought many surprises to everyone in recent years. Everyone believes that Jaguar Land Rover, under the leadership of Nanshan Group, will definitely become the same as Xingchen Motors.

By then, one Jaguar Land Rover will contribute 200 billion in direct GDP to Shanghai, and many people will wake up laughing.

"Mr. Wang, I have fully felt the sincerity of Magic City."

"But now many cities are enthusiastically inviting us to build factories. We also need to internally evaluate where it is more suitable to set up factories."

"Cities such as Yangcheng and Shenzhen next door all want us to go there."

"Zhijiang Province also hopes that we can set up a factory there. Even Xifeng Automobile Group, Spring City Automobile Group, and Didu Automobile Group are also contacting us."

When it comes to asking for policies and conditions, you must not be polite.

Anyway, these policies are not only enjoyed by Jaguar Land Rover, other car companies that set up factories in China can also enjoy them.

If Cao Yang refuses the benefits in a high-spirited manner and foolishly sets up a factory without any offers, then there is actually no benefit.

"I understand the thoughts of various places, but they basically consider it from their own point of view, so I hope Jaguar Land Rover will set up a factory in the past."

"The situation in Shanghai is different. Although we hope that Jaguar Land Rover will set up a factory there, we definitely have some ideas of our own."

"But we have also fully analyzed the situation of Jaguar Land Rover and feel that it is more appropriate to set up a factory and establish an R\u0026D center in Shanghai."

"After Xingchen Motors acquired Jaguar Land Rover, it definitely hopes to focus the development of Jaguar and Land Rover in China, and learn as much as possible from each other's technology accumulation."

"In this case, many overseas Jaguar Land Rover employees will need to come to work in China."

"In order to address these people's concerns and make them less resistant to coming to China, choosing Magic City is the best solution."

"Other cities may be able to provide better conditions, but there is one condition they absolutely cannot provide, and that is international fame."

"To put it bluntly, no city in China can compare with the Magic City in terms of international reputation."

"As long as Jaguar Land Rover puts its factory and R\u0026D center in Shanghai, it can solve the problem of talent recruitment and transfer very well."

"In addition, Modu has a very mature port system, which makes it very convenient for Leopard and Land Rover to export models to all over the world."

"As for the advantages of local universities and talents in Shanghai, I won't say much."

Wang Huiliang would not give up persuasion just because of Cao Yang's few words.

This time, he came here with the mentality of success or failure.

The leader has already told him that as long as he can successfully handle the matter of Jaguar Land Rover landing in Magic City, he can go one step further in the future and become the deputy general manager of Magic City Automobile Group.

This is a position that Wang Huiliang could not easily imagine before.

"Mr. Cao, the main industries of Nanshan Group are all in Yangcheng. It may not be appropriate for me to say something."

Seeing that Cao Yang did not give any further answers, Wang Huiliang continued to express his opinions.

"If part of the industry can be placed in other big cities such as Shanghai, it will actually be very meaningful for increasing the influence of Nanshan Group and increasing Mr. Cao's personal influence."

"Yangcheng has Xingchen Automobile, Jaguar Land Rover is located in the Magic City, and Nanshan Carbon Fiber is located in Chang'an City. In the future, placing non-physical industries such as Nanshan Film and Television and Weibo in the Imperial City may be the most suitable approach for Nanshan Group."

In order to persuade Cao Yang to let Jaguar Land Rover build a factory in Shanghai, Wang Huiliang also spared no effort to find persuasive reasons.

Of course, he also knew that he couldn't talk nonsense, otherwise it would be counterproductive.

"Mr. Wang, let's do this."

"In the next week, our group has arranged several inspections, and we will also go to the Magic City to take a look at that time."

"No matter where the final factory is located, our Nanshan Group will definitely have some industries located in the Magic City."

Cao Yang also felt the sincerity of Modu.

We had originally planned to build the factory and R\u0026D center in the Magic City, so there was no need to worry too much.

It is obviously more appropriate to give people a little hope appropriately.

"Then I will pick you up at Hongqiao Airport and ask the leaders of Shanghai Magic City to accompany you to visit several candidate addresses."

Wang Huiliang saw that Cao Yang had already said this and knew that it was not appropriate to continue to pester him.

If we continue to get entangled, we won't be able to come to an immediate conclusion.

Next, it depends on the performance during the inspection.

And what Cao Yang said was really not a lie.

Starting from the next day, he went to Shen City to investigate.

"Ronald, did Mr. Cao go to Shenzhen today to inspect the location of the Jaguar Land Rover factory?"

Liu Tianwu, who had always paid close attention to the Nanshan Group, naturally knew some of Cao Yang's movements immediately.

He had communicated with Cao Yang before and knew that the possibility of Yangcheng continuing to obtain the Jaguar Land Rover factory was very low.

But now that he saw Cao Yang going to Shencheng for inspection, Liu Tianwu was still a little worried.

You are not afraid of losing to the devil, but if you lose to Shencheng, it will be different.

"Yes, he will visit several cities in the past week to inspect, and then combine the conditions given by each city to finally determine the address of Jaguar Land Rover's new factory in the near future."

"Leader, do you want to make an appointment with Mr. Cao again and let him see the conditions we have given?"

Luo Yi didn't know that Liu Tianwu had talked to Cao Yang about Jaguar Land Rover settling in Yangcheng, and that Cao Yang had even revealed to Liu Tianwu that he would build the factory in Shanghai.

"No need for now, let Mr. Cao go to various places to inspect first."

"We don't need to introduce it at that time. Nanshan Group will also make a comparison within itself."

Liu Tianwu knew Cao Yang's thoughts very well. At this time, repeatedly talking to Cao Yang about Jaguar Land Rover's settlement would actually make the relationship between the two parties harder.

It’s a bit more of a loss than a gain.

After all, Nanshan Group still has a large number of industries in Yangcheng.

If it is too rigid, a lot of other industries will also go to other places, and the losses will be huge.

"Leader, in this competition, I actually think Shencheng does not have many advantages. That is to say, the situation in Magic City and Zhijiang Province may be a little different."

"After all, the East China market has great influence and is a region comparable to the South China market."

"If Jaguar Land Rover builds a factory in East China, it will be beneficial to expand the market there."

Luo Yi also wanted to discuss this topic with Liu Tianwu, but Liu Tianwu was not in the mood.

At this moment, Cao Yang, accompanied by Shencheng leaders, visited several potential factory locations.

Overall, enthusiasm is very high everywhere.

However, there is actually not much land in Shencheng, and what can be taken out is relatively limited.

In addition, Cao Yang didn't really plan to build a factory in Shencheng, so he just visited and communicated on a routine basis before heading to Zhijiang Province.

Relatively speaking, Zhijiang's preparations were more complete.

Whether it is Mingzhou or Lin'an, both places can provide Jaguar Land Rover with a large amount of land.

Especially in Mingzhou, they even offered to help build factories for free.

Of course, the premise is that there is some bet on sales volume and taxes.

In this regard, Cao Yang did not directly express his position.

But from the perspective of conquering the East China market, these two places can have similar effects to the Magic City.

But from the perspective of attracting British employees to work in the R\u0026D center, the advantages of Magic City are invincible.

Of course, because he is not sure what conditions the Magic City will eventually offer, Cao Yang will not stick to his words.

If the conditions in Shanghai are not good at that time, it is not completely unacceptable to put the factory in Lin'an or Mingzhou, and then put the R\u0026D center in Shanghai.

After all, there are very few English employees needed at the factory, but it is different at the R\u0026D center.

When they finally arrived in the capital, Wang Huiliang and a deputy leader of the capital personally took Cao Yang to several places.

"Mr. Cao, Magic City has provided three sites for Jaguar Land Rover's factories and R\u0026D centers."

"The first one is in Anting, where there is already a very mature automobile industry chain. If Jaguar Land Rover directly settles in Anting, it will be very convenient in terms of talent recruitment and supply chain facilities."

"The second place is in Baoshan, which is relatively close to Baosteel's factory, and the related materials are more convenient."

"The other one is Lingang, which is relatively not that mature, but because of this, Modu can provide Jaguar Land Rover's factory and R\u0026D center, as well as related suppliers, with a large piece of land totaling 5,000 acres in Lingang. land."

“Lingang also has a very good geographical location, and the transportation conditions in the area are very superior. There is a seaport, Yangshan Deepwater Port, an airport, Pudong International Airport, railways, highways, and inland waterways. It has the best transportation conditions in similar areas in the world. Perfect.”

During this period, Wang Huiliang also fully analyzed the needs of Jaguar Land Rover with the Shanghai Investment Promotion Department.

To simply build a car factory, 1,000 acres of land would be enough.

But the R\u0026D center is harder to talk about.

A few buildings can be a research and development center, and a complete automobile research and development institution covering an area of ​​thousands of acres and including some test tracks can also be regarded as a research and development center.

Obviously, Wang Huiliang and the Magic City side hope that Jaguar Land Rover will move its complete R\u0026D center to Magic City.

In this case, at least 1,000 acres of land will be needed.

Or even a little more, maybe 2,000 acres.

We also considered that some related suppliers would definitely need to build factories near Jaguar Land Rover's factories, so we prepared almost 2,000 acres of land for related suppliers.

It can be said that Modu has made a very big move this time.

That is to say, Lingang is relatively desolate. Otherwise, how could a place like Shanghai be able to give 5,000 acres of land to a company?

Even if Spring City Automobile Group or Xifeng Automobile Group come here, you won't be able to enjoy this kind of treatment.

"Anting is already crowded with many automobile companies, so we won't join in the fun."

"Relatively speaking, the Baoshan side is not as good as the Lingang side."

"If Jaguar Land Rover's factory is located in Shanghai, it will focus on Lingang."

Cao Yang chose Lingang without much hesitation.

It's still relatively desolate here, and it doesn't look like a first-tier city like Magic City at all.

But precisely because of this, enough land can be provided to Nanshan Group.

If we want to further expand related industries in the future, there will still be relatively large room for free space.

The most important thing is to build the factory here, which will also be very convenient for exporting cars to all over the world in the future.

In addition to the existing factories, Cao Yang does not plan to build new Jaguar Land Rover factories in other countries outside China.

This means that all new demands in the future will need to be provided by factories in China.

Even if the first factory directly plans a production capacity of 200,000 vehicles, it may not be enough in the future.

For example, in the United States, if it operates well, it can directly consume all of the 200,000 production capacity.

And Jaguar Land Rover is now regarded as a foreign-owned brand owned by Huaxia Enterprises. By then, it will achieve annual production and sales of 200,000 vehicles in China. It does not seem to be such a strange result, right?

"Mr. Cao, I will make arrangements right away to get people to start the land acquisition work and three connections and one leveling in Lingang in advance."

"As long as Jaguar Land Rover can really achieve the production of 200,000 vehicles in the next three years, no matter what the demand is, you can boldly put it forward."

The leaders of Modu who accompanied Cao Yang on the inspection also began to express their opinions.

Although Magic City is the most economically developed city in the country, it has a variety of Fortune 500 companies.

But I am still very coveted for the Jaguar Land Rover factory with an annual output of 200,000 luxury cars and the supporting R\u0026D center.

Looking at what's going on in Yangcheng, the leaders of Magic City hope that Nanshan Group can put as much of its industry in Magic City as possible.

The potential benefits then are endless.

"There will definitely be no problem in achieving annual production and sales of 200,000 vehicles within three years after it is put into production."

"But since we are going to build it, we definitely hope that the new factory can be built as quickly as possible."

"At that time, domestic and foreign consumers will be able to get their favorite models faster after placing orders."

"As for the specific details, I will form a team to contact the Magic City and discuss relevant arrangements in detail."

Their sincerity is already in place, and Nanshan Group really wants to set up a factory in Shanghai.

So at this time, naturally you can't be too aggressive.

Otherwise there will be no benefit in the end.

"No problem, no matter what happens, you can contact me directly."

Wang Huiliang was overjoyed after hearing this.

Although Cao Yang decided to stay in the Magic City without directly stating his position, the meaning was almost obvious enough.

In the next few days, the teams from both sides worked hard to confirm one questionable project or commitment item after another, and then a grand signing ceremony was held in Shanghai.

Jaguar Land Rover Global President Charles, Vice President Madren, R\u0026D Director Jason Mann and others, as representatives of the signing ceremony, signed a series of agreements with Modu.

As the instigator, Cao Yang stayed low-key in the audience.

Jaguar Land Rover Automobile China Co., Ltd.!

Although 50% of the shares in this company now belong to Nanshan Group, you can't tell it at all from the company name.

It seems like this is a wholly foreign-owned enterprise.

Even the cars produced by Jaguar Land Rover in China in the future will not have the word Nanshan on them.

Cao Yang feels that maintaining the British style of Jaguar Land Rover will be beneficial to their sales in the short term.

Unlike later generations, building a Chery Jaguar Land Rover will invisibly lower the style of Jaguar Land Rover's domestically produced cars.

It makes people feel that they spent 500,000 yuan, but bought back a Chery car worth 100,000 yuan.

This mysterious feeling has a huge impact on sales.

After all, until now, cars still have a very strong "sense of face" in the eyes of Chinese people.

When I drive this car, I must have dignity.

Otherwise, it is better not to open it.

With such a grand signing ceremony, the news of Jaguar Land Rover setting up a factory and a global R\u0026D center in Shanghai naturally quickly spread throughout the Chinese automobile industry.

For a while, the reactions of each family were different.

Although there were rumors that Jaguar Land Rover was going to build a factory in China, they were just rumors after all.

Porsche has also rumored many times that it will build a factory in China, but in fact there is no news at all.

But this time Jaguar Land Rover quickly locked onto the Magic City and even held a signing ceremony.

Of course it’s true!

The last day of September, please give me a monthly ticket