Rebirth 99 to become a car giant

Nanshan Auto Parts has gained a lot from the Las Vegas Auto Parts Show.

In addition to leaving Dai Hanbiao to continue coordinating some things, Cao Yang and the others couldn't wait to fly back to Yangcheng before the exhibition officially ended.

In the past few days, everyone has been enthusiastically discussing the planning of Nanshan Mobile Phone.

In order to let the company's employees fully feel the difference between smart phones and traditional mobile phones, Cao Yang even asked people to buy a batch of Apple mobile phones in the United States and return to China.

The executives of Nanshan Group and employees of the mobile phone project each have an iPhone 3G.

This is a benefit that Cao Yang brought back from his business trip, and it is also a work machine for everyone.

Starting from April 1 this year, China has begun pilot promotion of 3G networks in cities such as Yangcheng.

Everyone can fully feel the difference between a smartphone and a traditional mobile phone.

Although Apple has already produced two mobile phones, according to historical development, domestic consumers will have to wait until next year to have the opportunity to buy Apple mobile phones in China through normal channels.

The batch of mobile phones brought back by Cao Yang can be regarded as the first batch of "parallel import" Apple mobile phones in China?

"Mr. Cao, if you haven't personally experienced a smartphone, it's hard for people to believe that all the mobile phones in everyone's hands will be obsolete."

"According to this development pace, I think smartphones will become mainstream in five years at most."

"Traditional mobile phone manufacturers such as Nokia and Motorola will probably collapse if they don't transform into imports."

Xia Qingqing is Cao Yang’s newly appointed deputy general manager of Nanshan Mobile.

He personally holds the position of general manager.

Cao Yang also gave full consideration to choosing Xia Qingqing, a non-technical person, as the general manager, and at the same time appointing Zhang Jing, the general manager of Nanshan Semiconductor, as the deputy general manager of Nanshan Mobile.

Mobile phones, a TO-C product, are destined to frequently need to have a presence in front of consumers in the future, and require various marketing and advertising plans to coordinate.

As the head of the brand public relations department of Nanshan Group, Xia Qingqing has done an outstanding job in recent years.

Let her concurrently serve as the deputy general manager of Nanshan Mobile Phone and do a good job in the marketing and brand public relations of mobile phones. It will not be a big problem.

As for the specific appearance design, Cao Yang will be personally responsible.

As for the implementation of the specific functions of the mobile phone, Zhang Jing, a technical man, is responsible for it.

The remaining production issues are not a big problem.

Nanshan equipment can even handle semiconductor and battery production lines. What problems can a mobile phone assembly line have?

"Maybe it won't take five years. Times will change in three years."

“The development speed of smart phones will exceed everyone’s imagination.”

"Of course, the pace of development is so fast, everyone's work intensity will definitely be very high, so you have to be prepared for this."

Cao Yang felt it was necessary to vaccinate everyone.

Although as long as the money is available, work pressure and overtime are not a problem for most migrant workers.

If you give someone a salary of 10,000 yuan a day, countless Chinese people can give you a salary of 365 days a year, and they can work hard for you in the company every day.

But you only pay two to three thousand yuan a month, but you want to make employees work hard all day long. That is obviously unrealistic.

"Apple has been working on smartphones for several years. I heard that in 2004, Apple had already established a dedicated smartphone team within the company."

"It took three years of development, and the first product was launched in 2007."

"Now that the second-generation product has been launched this year, we are a little behind. We really need to work hard."

It would be wrong to say that Xia Qingqing was not stressed at all.

Previously, as the director of the brand public relations department, there were also general managers, vice presidents, and a large number of ministers at the same level.

Therefore, Xia Qingqing is not under great pressure.

But it's different now. In name, he is the deputy general manager, but in fact he is responsible for the overall operation of Nanshan Mobile Phone.

Cao Yang mostly ignored daily affairs.

"In the field of smartphones, there is no point in entering too early."

"After all, our 3G network has just started pilot trials in several big cities this year, and will gradually be rolled out to all parts of the country next year."

"And the early technology accumulation and research are sometimes not as high as you think."

“Apple’s past efforts have proven that smartphones can be a viable path.”

"The process from 0 to 1 is the most difficult and time-consuming."

“But once it is proven that this road works, it is not as difficult for us as latecomers to catch up with the forerunners as you think.”

"Of course, we are definitely lagging behind in some basic patent accumulation."

"However, we can definitely register some new patents as soon as possible and arrange for the technical staff of the Intelligent Network Center to prioritize the Nanshan mobile phone project."

"When the time comes, we will have a bunch of appearance and technology patents in hand, and we can license each other with other mobile phone manufacturers."

Now that he has decided to develop a smartphone, Cao Yang must have sorted out the relevant situation during this period.

Nanshan Group's technology accumulation in the field of mobile phones is relatively weak, but no matter how weak it is, it is still stronger than other mobile phone companies such as Xiaomi that were established later, right?

Besides, Nanshan Mobile’s first smartphone will adopt the most classic shape in the history of smartphones.

This appearance alone can attract a large number of people's attention.

And by achieving this, Nanshan Mobile is half successful.

It will take two or three years to work on the remaining things. When entering the 4G era, we will thoroughly master the full set of parts production technology, so that Nanshan mobile phones, like Samsung mobile phones, will use a large number of the group's own parts. .

Even Nanshan Mobile is not only a mobile phone manufacturer, but also a supplier of mobile phone parts.

Provide related parts and components to other domestic latecomers.

The future is worth looking forward to.

By then, the higher the number of mobile phones owned by Nanshan, the more valuable the car-machine system produced by Nanshan Auto Parts will be.

Think about it, the cars and car systems sold in China only support Nanshan mobile phones and do not support other mobile phones such as Apple. Will consumers be affected to a certain extent when buying mobile phones or cars?

By then, Chery, Geely, BYD, Great Wall, Changan, Trumpchi and other independent brand car companies will also use or be compatible with Nanshan Auto Parts' car-machine systems, and their influence will be even greater.

The circle of Caoyang's automobile industry cycle is even more perfect.

"Indeed, the early 2G era did not have the conditions for the development of smartphones."

"There is no way to reflect the superiority of smartphones in such an environment."

"Now the main R\u0026D team of Nanshan mobile phones has been formed. With reference to the functions of Apple 3G, we have also put forward some relevant mobile phone parameter requirements."

"Screen size and resolution, memory capacity, main chip specifications, camera pixels, battery standby time, price, etc. will all have advantages over Apple 3G."

"However, some specific parameters require further confirmation from Mr. Cao."

"At the same time, the appearance also needs to be decided as early as possible, so that we can better arrange the relevant motherboard design and other work."

Xia Qingqing quickly got into working mode.

She is also full of energy now.

Cao Yang told her that in the future, Nanshan Mobile Phone will be a very large enterprise with a turnover of more than 100 billion, and will even be the largest mobile phone company in China.

Cao Yang, the general manager of Nanshan Mobile Phone, will also be handed over after the company gets on the right track.

By then, she, Xia Qingqing, will also become one of the most successful female entrepreneurs in China.

This was the day she was most looking forward to, being born into a wealthy family.

Even for Nanshan Mobile's marketing plan, she was prepared to shamelessly go to her aunt and ask Huaxia TV to provide various conveniences for Nanshan Mobile.

"I've already started designing the exterior dimensions, and I'll have a first draft ready in two days."

"In addition to appearance, some other major parameters need to be adjusted appropriately."

"The rear camera should reach 5 million pixels, and the front camera should also reach 300,000 pixels."

"The screen size should be 3.5 inches, and the resolution should be 960x640 pixels."

"In terms of memory..."

"Then I would like to remind you that when the camera function of the mobile phone is turned on, an automatic beautification function should be added to improve the clarity and beauty of the photos we take."

"This aspect needs to be taken seriously by the people in the software team and treated as a very important project."

There are successful cases out there, and Cao Yang feels that he doesn't need to worry too much.

It will be launched in June next year, one year earlier than in history.

Although some things are a bit difficult, you can still get it done if you just solve the existing problems first.

Anyway, the most important task of Nanshan Mobile's first product is to make it famous.

Let everyone see the extraordinary of Nanshan Mobile and the extraordinary vision of Nanshan Mobile.

Give everyone the impression that Nanshan mobile phones are high-end mobile phones.

At that time, we can also use the influence of Nanshan Film and Television to make most celebrities use Nanshan mobile phones. This will definitely be a hugely influential publicity.

In this regard, the advantages of Nanshan mobile phones are definitely not comparable to other brands.

To put it bluntly, as long as Nanshan Mobile doesn't do too much, its success is almost inevitable.

The difference is what level of success can be achieved.

After finalizing some of the main functional requirements for Nanshan's mobile phone with Xia Qingqing, Cao Yang began to work on the appearance of the mobile phone.

Of course, if you really want to go fast, Cao Yang can do it in one night.

But in order to make the process more realistic and even have more material when shooting documentaries in the future, Cao Yang still spent a few days painting in the office.

Various appearance designs, dozens of versions were produced.

In the end, Zeng Tingting, Xia Qingqing, Zhang Jing, Mi Ying and others were invited to come over and make a choice from various design plans.

Play the routine to the fullest.

Not to mention that Apple has not yet started designing this mobile phone, even if it is designed simultaneously, it will only suffer a loss by then.

"Mr. Cao, did you draw all of these?"

Xia Qingqing looked at the design drawings on the table with surprise.

She found every plan in it very amazing.

It looks much better than the Apple 3G she is using now.

"The screen of this design is too big. It should be impossible to produce it in a short time. It is estimated that it will not be possible until this year."

Compared to Xia Qingqing's shock, Zhang Jing was much more pragmatic.

While working on Nanshan Semiconductor, he had seen a lot of things that shocked him.

My mental endurance is also much stronger now.

So he looked at the various design plans on the table and started to comment directly.

In the eyes of technical men, no matter how good your design is, it must be able to be implemented.

The patterns in front of you are obviously one-to-one design specifications, and some mobile phones with screen sizes of 5 inches or even 6 inches cannot be produced at all now.

Even if it is barely produced, the defective rate is frighteningly high, and there is no point in mass production.

"The design of this model is very beautiful and very thin. Many people should like it, but because it is too thin, the possibility of making it in a short time is zero."

Zhang Jing continued to follow his own pace, looking at Cao Yang's design drawings one by one.

In order to increase everyone's confidence in the smartphone project, Cao Yang also worked hard this time.

Not only are the appearance pictures of the Apple 4 shown, but also some other classic appearances such as the Apple 5, as well as some classic shapes of other mobile phone brands in later generations, are also more or less shown.

To put it bluntly, in the future, Nanshan Mobile Phone will no longer need to design new mobile phone appearances. Just find a version from this pile of solutions and it will be enough for five or ten years.

"This one looks very classic in appearance, and the screen size is relatively appropriate and the thickness is moderate. Although production may still be difficult, it is not impossible."

After looking at several appearance pictures in succession, Zhang Jing finally settled on the styling plan of the iPhone 4.

It seems that a good-looking appearance looks good no matter who sees it.

If there is any controversy, it means it is not beautiful enough or classic enough.

"Mr. Cao, I also think that the plan in Mr. Zhang's hands is quite good. It will definitely attract everyone's attention."

"Even relying on this appearance alone, millions of mobile phones can be sold."

Xia Qingqing slowly calmed down now and listened carefully to Zhang Jing's comments.

She knows very well what her role is in Nanshan Mobile at this stage.

Regarding technical matters, you still need to listen to the experts.

“You’ll never forget it once you’ve seen it!”

"This style is indeed very classic. Although there are several other models that are not inferior to it, Mr. Zhang also commented that those models may not be produced in a short time."

"So I am also the first product to support Nanshan Mobile, using this appearance picture!"

Zeng Tingting did not give any other answers this time, but firmly stood with everyone.

"Okay, everyone thinks this appearance is good, so let's use this."

"Mi Ying, help me put the remaining plans in the safe. Maybe they will be needed in the future."

Cao Yang naturally had no objection.

This was originally a process of going through the process. Now the process is going exactly according to the plan he imagined. If he puts forward any other opinions, isn't he messing around?

"Then I will arrange for someone to make a batch of samples according to this appearance as soon as possible, and then choose the appropriate color for matching."

"The motherboard and related components are also designed around this appearance and size."

Zhang Jing now has more confidence in Nanshan Mobile Phone.

He had some objections when Cao Yang hurriedly dragged him to the Nanshan Mobile Phone project team.

For him, working on semiconductors is his lifelong passion.

But after being persuaded by Cao Yangyi, Zhang Jing also realized that the existence of Nanshan mobile phone was a very good carrier and a very good user for Nanshan Semiconductor.

In addition, Cao Yang made a smartphone, which was different from most products on the market.

Zhang Jing was brainwashed by Cao Yang's various arguments about smartphones, and his attitude immediately changed 180 degrees.

"The appearance should be kept confidential. All Nanshan mobile phone projects must be highly confidential."

"Externally, we will carry out work in the name of Nanshan Auto Parts' car-machine systems and touch screens."

"Even in some internal meetings, reviews were carried out in the name of building a special car system and screen into the Xingchen car."

“Only during the final mass production, this system and parts were installed on the casing.”

Appearance is the easiest thing to imitate.

However, this appearance is an important tool for Nanshan mobile phones to attract everyone's attention.

So Cao Yang naturally didn't want any accidents to happen.

Competition in the domestic mobile phone industry is already fierce.

If Nanshan Group just wants to implant a special mobile phone into Xingchen Auto, neither major mobile phone manufacturers nor automobile manufacturers will pay special attention to it.

Even if it feels a little strange, I won't think much about it.

When the product actually comes out, I will give you a surprise.

"Don't worry, Mr. Cao, our intelligent network connection center has been established for several months, and many people outside know that we attach great importance to this business."

"Now we are using the Intelligent Network Center, Nanshan Semiconductor and Nanshan Auto Parts to develop a brand new auto parts. This business sounds completely normal."

"Except for the company's top executives, we will not let anyone know about Nanshan Group's plans to build smartphones."

"Relevant information will not be announced until the company is ready to officially promote the smartphone."

Zhang Jing naturally knows the importance of confidentiality.

The more sudden it is, the greater the impact will be.

Nanshan mobile phone is more likely to succeed.

Otherwise, the rumors would be enough for everyone to drink.

Cao Yang's reminder also made Xia Qingqing further aware of the prospects of Nanshan mobile phones.

The next step will naturally be more energetic.

However, it is impossible that the outside world has not heard of such a big news caused by the Nanshan Group.

Just like Xu Jun from Warwick, he felt a little different.

"Old Lian, are you saying that a group of R\u0026D personnel in our company's mobile phone business have switched jobs to Nanshan Auto Parts during this period?"

Although Warwick's current influence is not as great as that of later generations, Warwick and Nanshan Group are now two of the most eye-catching private enterprises in Lingnan Province.

Part of the semiconductor business of Nanshan Group also cooperates with HiSilicon.

In recent months, Nanshan Semiconductor has made a lot of noise in the industry. It is difficult for Xu Jun not to pay attention to it.

"Yes, in the past week, more than a dozen relevant technical staff have asked to leave."

"Although these technical staff are not our core personnel, their departure will not have any special impact on our work."

"But I still feel this is a bit strange."

“It’s okay if they switch jobs to Nanshan Semiconductor, but go to Nanshan Auto Parts to develop new products. It’s really incomprehensible.”

Even Zhidian has been cooperating with Nanshan Group for many years.

He is relatively familiar with some of the organizational structure of Nanshan Group.

In his opinion, Nanshan Auto Parts is a manufacturer that produces various auto parts.

Even if some parts are electronic parts, he doesn't think Nanshan Auto Parts has anything to do with the semiconductor industry.

"The new car I bought recently already has a good navigation function, and it even has a reversing camera function."

"Nanshan Auto Parts should also produce parts in this area. If the people we jumped over to make these parts, it would make sense."

After thinking about it, Xu Jun came up with a reason that seemed somewhat logical.

"That's very strange. One or two of these people are engaged in mobile networks, and a few are studying the functions of WLAN."

“These functions don’t seem to be available on auto parts.”

"Is it possible that future new models of Xingchen Motors will also have the function of making phone calls in the car?"

Lian Shitian felt that things were still a little confusing.

"Xingchen Automobile's external publicity has always emphasized the sense of technology. For them, it should be relatively normal to engage in some technological innovation."

"Perhaps people really want to turn their car into a mobile phone. It can make calls and even surf the Internet in the future. It's not surprising."

Xu Jun continued to say this, and even Zhitian couldn't argue anymore.

After all, logically speaking, this logic is relatively smooth.

Otherwise, he really can't find a talent to study WLAN functions. What can he do in Nanshan Auto Parts?

The more professional talents are, the less likely they will choose to change an industry or track easily.

In particular, these talents are doing well in their original positions, and the prospects for this track are also very good.

You will change careers only if your brain is kicked by a donkey.

However, Cao Yang must not be clear about Xu Jun and Lian Zhitian's questions.

At this moment, Cao Yang was listening to the people below reporting a strange thing to him.

Nanshan Group has grown to its current size, and few people dare to litigate with it easily.

Various bizarre cases have nothing to do with Nanshan Group.

But this time, it's a little special.