Rebirth 99 to become a car giant

Today’s DJI is far from as powerful as later generations.

It has not even begun to rise. It belongs to a bunch of start-up companies and is not particularly outstanding.

Wang Tao also knew what level of valuation Cao Yang gave him.

So after thinking for a while, he decisively agreed.

Nanshan Battery provides the best-performing ternary lithium batteries, and even some other parts can be produced by Nanshan Auto Parts.

For DJI, this is something worth looking forward to.

The most important thing is that with this amount of funds, Wang Tao can produce the drone in his mind faster.

Of course, investing in DJI was an unexpected surprise and an unintentional move for Cao Yang.

He was very confident in Wang Tao's ability, so he did not point fingers at DJI.

Instead, it continues to focus its attention back on the automotive industry.

"Mr. Cao, BMW protested to us, saying that we support Zotye's imitation of their BMW X6, which affects BMW's brand power."

Early in the morning, Zeng Tingting reported something to Cao Yang that left people speechless.

As an alternative among domestic independent brands, Zotye Automobile has readjusted its development direction since last year.

Comparing the best-selling models of luxury car companies, directly creating a low-priced copycat version of Zotye can attract the attention of some consumers.

The BMW X6 is the first "reference" model selected by Zotye Automobile.

From the iconic double-kidney grille to the design style of the interior and exterior, the Zotye ZX6 looks almost exactly like the BMW X6.

As long as you take out the Zotye logo on the back of the car, change the logo on the front grille, and then dig out the Z of the ZX6, basically few people can tell whether this is a BMW X6.

Zotye even cooperates with dealers to launch special modification services.

Instead of 1 million or 500,000 yuan, you can own a "BMW X6" as long as it starts from 99,900 yuan.

This definitely meets the car buying needs of some people.

The most obvious one is that some matchmaking service companies directly purchased a batch of Zotye ZX6.

Therefore, since its launch at the end of November, the sales of Zotye ZX6 have soared to more than 5,000 units.

This is several times more than the sales of the BMW X6.

BMW, which originally dismissed the Zotye ZX6, immediately panicked.

“Our engines and gearboxes are supplied not only to Zotye, but also to Chery, Geely, Great Wall, Changan, BYD and other independent brand car companies.”

"Isn't BMW being unreasonable?"

Cao Yang originally supported Zotye Motors to develop BMW models because the relationship between BMW and Nanshan Group was very poor at that time.

So if you don’t look for BMW, who should you look for?

But now that the two parties have just signed a strategic cooperation agreement on batteries, the relationship has become a little different.

For the future benefit of Nanshan Battery, Cao Yang must have changed his mind a little.

BMW also saw this, so it dared to protest to Zeng Tingting.

"Yes, but the reason why Zotye's ZX6 sells so well has something to do with the parts we provide."

"In the Zotye ZX6's promotional brochure, it is even directly mentioned as one of the promotional points that the car uses Nanshan engine and Nanshan transmission engine and gearbox."

"In addition, the ESP, instrument and other parts of this car were also purchased from Nanshan Auto Parts."

"To say that we support it is not to say that it is completely unreasonable."

Zeng Tingting explained a little bit dumbfounded.

"ABB, the best foreign luxury model sold in China now is Audi."

"You can talk to Zotye later and see if the Audi Q7 or Audi Q5 will be considered for the next car."

"Anyway, for Zotye Motors, these two Audi models are more well-known. If we learn from them, the effect should not be bad."

This matter did not involve the core interests of Nanshan Group, so Cao Yang felt that it was not impossible to give in.

It just so happens that BMW can see the influence of Nanshan Group in the country.

Sooner or later, the position of martial arts leader in the automobile industry belongs to Nanshan Group.

When any car company competes with Nanshan Group in the Chinese market, it must carefully consider whether the tactics it uses are normal business methods.

If so, then Nanshan Group will most likely not have special countermeasures.

If not, then you are waiting to be dealt with by more abundant means.

"That's okay, or the Audi A6L can also be considered. This car is more famous. When Zotye launches the ZA6, the people at Audi will probably be mad."

Zeng Tingting did not have a good impression of Audi cars.

Regardless of the industry, the relationship between the boss and the second child is unlikely to be good.

However, BMW probably didn't expect that Nanshan Motors had just taken care of Zotye, but other car companies were getting ready to take action.

"Mr. Chen, if Zotye Motors' ZX6 continues to sell at this level, it will take at most a year to recover the cost, and then we can start making money."

"The most important thing is that relying on the ZX6, Zotye Motors may be able to sell more than 60,000 units next year, and even challenge 100,000 units."

"A car company that didn't have any reputation before has risen rapidly by relying on such a special tactic."

"I think we can definitely learn from this path."

"We can even learn more thoroughly and even make the car names the same."

"Anyway, if the other party wants to file a lawsuit with us, then let's do it slowly."

"After a few years of litigation, even if we lose in the end, we are still winners."

Mo Fang is the design director of Landwind Motors. Since the company was founded in 2004, it has never had a successful product, and he is under great pressure.

Landwind is the first Sino-Chinese joint venture between Changan Automobile and Jiangling Motors, and both shareholders have some expectations for it.

If it continues to be unable to achieve any results, it is likely to be abandoned by shareholders.

Then Mo Fang's position as design director will definitely be gone.

"The Zotye ZX6 is borrowed from the BMW X6. If you want to learn from Zotye, which car are you going to borrow from?"

As the general manager of Landwind Motors, Chen Jiabing naturally has some pressure and hopes to improve the company's performance.

Now that Mo Fang has taken the initiative to propose a plan that seems feasible, he has no reason to object.

"X5, let's build a Landwind X5, all with the styling of the BMW X5."

"In order to facilitate modification by consumers, we don't even need to install the 'Landwind Motors' logo on the rear of the car."

“The appearance of vehicle logos is also minimized throughout the car, which plays a role in making the fakes look like the real ones.”

Now that he had already decided to take the path of "learning from (plagiarism)", Mo Fang thought that he might as well do it more conveniently.

By then, consumers will be able to fully feel that the Landwind X5 is the face of the BMW X5.

Not to mention that the monthly sales volume exceeds that of Zotye ZX6, even if it is slightly lower, it is still worth looking forward to.

Once the Landwind X5 is successful, it will immediately be able to launch new models for other hot-selling luxury models such as the BMW 5 Series. By then, Landwind will also be able to occupy a place in the domestic automobile market.

"X5?"

"This model is good."

"The more successful models currently being developed in China are generally SUVs. We also wanted to develop SUVs when we first started."

"However, BMW cars should have some unique technologies, such as their four-wheel drive system. It would be difficult for us to learn from it, right?"

Chen Jiabing also has a clear understanding of the company's own strength.

It is definitely unreliable to study a four-wheel drive system by yourself.

If you buy from other suppliers, the cost will probably not be low.

"Mr. Chen, I think parts of the chassis that consumers can't see can be simplified appropriately to reduce costs as much as possible."

"Otherwise, the cost will remain high and there will be no point in making money."

"It is enough for us to make the exterior and interior as identical as possible. Anyway, most consumers will not feel the difference between the Landwind X5 and the BMW X5 when they sit in this car."

Mo Fang has a relatively good understanding of the professional level of domestic automobile consumers.

Most people don't understand cars at all.

I just choose a car based on what everyone else says.

They even judge the safety of the car by pressing the soft and hard parts of the hood.

If the safety of a car is really directly related to the hardness of the hood, we can easily make the hood hard.

It's not that difficult.

"What you said makes sense. Then the design department will come up with the specific plan and schedule as soon as possible, and then see how much budget is needed. I will report it to the directors."

Chen Jiabing agreed to Mo Fang's plan without any hesitation.

However, Mo Fang proposed a bolder idea and said: "Mr. Chen, Zotye Automobile uses a large number of parts from Nanshan Group, and the cost should be high."

"The 99,900 entry-level version they came up with will probably not make much money."

"I think the Landwind X5 needs to avoid this mistake as much as possible and use parts from other domestic manufacturers as much as possible to keep the cost to the lowest."

"Anyway, consumers who buy this car mainly go for its appearance."

"You can buy a 1 million model at a price of 99,900. Many people must be very interested."

"Even some scumbags may even buy or rent this kind of car specifically to pick up girls."

When Mo Fang said this, Chen Jiabing was a little hesitant.

Although the parts and components of Nanshan Group are more expensive than those of other private companies, the quality is still very reliable.

The rapid development of domestic independent brands in recent years is inseparable from the contribution of Nanshan Group.

"First come up with a specific plan and discuss it within the company."

“If the cost can be kept to the lowest, that would be the best.”

Mo Fang's plan was considered from the perspective of maximizing the company's profits, and Chen Jiabing could not find a reason to refute it.

Who doesn’t want to make money?

Who is willing to share profits with Nanshan Group?

At that time, they will bear the notoriety, but the profits will be taken away by Nanshan Group, which will make people a little depressed.

Naturally, BMW did not know about this news from Landwind Motors.

Now Phillips and Aimoha are happy about Nanshan Group's reply.

"Nanshan Group has already called us, saying that Zotye Motors' next model will no longer learn from our BMW."

"But there is nothing they can do about the Zotye ZX6 that has been launched now. After all, the exterior design was not provided by Nanshan Group, but was created by Zotye Automobile itself."

"I think this reply is basically true."

"Now we can prevent more models from being copied by companies like Zotye Automobile, which is a good result."

Aimoha never expected that a protest would make Zotye stop production of the ZX6.

Not to mention that this car is produced by Zotye Motors, which has no shareholding relationship with Nanshan Group. Even if it is produced by a company under Nanshan Group, it cannot be discontinued so easily.

Otherwise, wouldn’t all the molds and equipment invested previously be useless?

Who will bear this loss?

Is it possible that BMW is cheating on others?

"What you said makes sense. It seems that in China, having a good relationship with a relatively influential company like Nanshan Group is of some use."

Phillips is a little lucky that he chose Nanshan Battery as BMW’s battery supplier.

On the one hand, Nanshan battery technology is advanced enough, which has been basically confirmed.

On the other hand, Nanshan Group, the company behind Nanshan Battery, has extraordinary influence in the Chinese automobile industry.

Many companies have to sell it to save some face.

Especially for China's independent brands, basically none of them would be able to have the good life they have now if they left Nanshan Group.

"If Zotye Automobile does not copy our products, then there is a high probability that it will copy Mercedes-Benz or Audi's products."

"When the time comes, we may be able to do something in it if the situation changes."

Aimoha couldn't help but smile as he thought about the future scenarios where models such as the Audi Q5 and Q7, or the Mercedes-Benz ML450 would be "referenced" by Zotye.

A dead Taoist friend is not a poor Taoist.

This principle holds true no matter where it is.

…

"Mr. Cao, are you still not going to attend the supplier conferences of various OEMs this year?"

2008 is almost over, and various car companies have begun to hold various summary meetings.

The sales department holds dealer meetings, and the purchasing department holds supplier meetings.

These two meetings are basically held by every OEM every year.

This year will certainly be no exception.

"I won't go. There are so many customers. It's easy to offend people if you go to the East's house instead of the West's. It's better not to go to any of them like in previous years."

Cao Yang gave the answer without any hesitation.

Although the companies affiliated to Nanshan Group can win various awards such as outstanding suppliers, cost contribution awards, supply guarantee awards, and best quality awards from various OEMs every year.

If he goes to a supplier conference of a certain company, there is a high probability that people will award the best award to Nanshan Group.

But Cao Yang really doesn't have much interest in these things now.

"It doesn't matter if you don't go to the Suppliers Conference, but you have to attend the National Science and Technology Progress Award Ceremony to be held in the Imperial Capital on January 9th."

“Although I don’t know the final results of the awards, our group definitely has good awards.”

"This is a very good opportunity to demonstrate the technical strength of our group."

When Zeng Tingting said this, Cao Yang did not refuse.

The scale of attendance at this award ceremony is not comparable to that of ordinary OEM supplier conferences, and China Channel will even broadcast it live.

In previous years, there were times when I didn’t participate, and it was over.

It would obviously be inappropriate for Cao Yang not to go this year despite being specifically told to do so.

"When the time comes, you and Mi Ying coordinate the time and take this opportunity to visit various companies in the imperial capital."

"Then our group's summary meeting will be held in advance during the New Year's Day holiday?"

"This year's Spring Festival is at the end of January. If you wait until you come back from the imperial capital meeting to hold a summary meeting, it may be a little late."

"Frontline employees in various factories are probably considering going home early."

The group summary meeting at the beginning of each year is a meeting that everyone at Nanshan Group pays close attention to.

With the development and growth of Nanshan Group, the influence of this conference is no longer limited to Nanshan Group.

Whether it is Lingnan Province, Yangcheng City, or even Nanshan Group's competitors and partners, they are also very concerned about the news conveyed in this meeting.

Over the years, as long as the goals mentioned in the summary meeting of Nanshan Group have basically never failed.

In a sense, this is also a way to figure out Nanshan Group’s true views on industry development.

After all, Nanshan Group's judgment is much more reliable than the judgment opinions provided by many experts.

"Okay, let's move it forward to January 3rd."

"At that time, everyone will have to work overtime again."

Although Cao Yang himself often works overtime, he does not particularly admire the overtime culture.

As long as you can complete your work on time, there will be no problem commuting to and from get off work on time every day.

Of course, you should also be able to adapt to working overtime if necessary.

"Mr. Cao, the impact of the financial crisis is getting bigger and bigger now. Even with various stimulus policies, all walks of life are still not very prosperous."

"This is even more true abroad."

"At this time, our summary meeting has received even more attention."

"I think we can take this opportunity to make part of our group's plans public?"

"For example, projects such as the production capacity arrangement of Nanshan engines and Nanshan gearboxes, the new factory construction plan, and the expansion progress of Nanshan carbon fiber and Nanshan special steel."

"Even some news about Nanshan Semiconductor can be further publicized to the outside world. After attracting everyone's attention, it will be more conducive to recruiting talents."

Zeng Tingting further proposed an idea.

All things that can be used must be fully explored for their use value.

This is already Zeng Tingting's working habit.

"Your proposal is very good. Lingnan Province and Yangcheng City should really hope that we do this."

"Some of the subsequent new factory construction plans will also require the support and cooperation of some suppliers."

"Making them confident about the future is a very important thing."

Cao Yang also realized that in such a special period at the end of 2008, it was very necessary for Nanshan Group to step forward to boost everyone's confidence in the economy.

And this approach can win the favor of many departments.

"Our group was established in 1992, so it has been 16 years now."

"Even counting from the transformation in 1999, it has been nine years."

"How about we just hold a large-scale anniversary celebration next year, and take this opportunity to let everyone see our group's influence and confidence in future economic development?"

Zeng Tingting's plans popped up one after another.

However, Cao Yang was noncommittal about this approach.

Be high-profile when you should be high-profile, and be low-key when you should be low-key.

If a company's anniversary celebration is too exaggerated, it may not be a good thing.

Maybe one day, someone’s speech at the anniversary celebration will be used as a joke to ridicule Nanshan Group.

…

"Leader, Nanshan Group's year-end summary meeting is scheduled for January 3."

"This time they took the initiative to share the arrangements for this conference with us for the first time. I feel that this year's summary conference may be a little different from previous years."

Luo Yi has been following the movements of Nanshan Group over the years, and he may know some contents better than Cao Yang.

And he has completely witnessed the rise of Nanshan Group.

Especially when the impact of the financial crisis is increasing this year, Nanshan Group has played a decisive role in economic development in Yangcheng.

Now all departments attach great importance to matters related to Nanshan Group.

If you are not careful, it may end up in the hands of the leaders of Lingnan Province.

"Nanshan Group's actions in the past six months have obviously been much more radical than in previous years. Any major news to be announced at this summary meeting is in line with everyone's expectations."

"I'm really looking forward to how far their turnover can go this year."

Seeing Luo Yi reporting on matters related to Nanshan Group, Liu Tianwu immediately put down his work and started communicating with Luo Yi.

Over the years, Nanshan Group has developed so fast that Liu Tianwu found that sometimes he could not keep up with the pace of changes in Nanshan Group.

It's like Nanshan Group suddenly invested a lot of manpower and material resources in the semiconductor industry this year, which is a bit beyond Liu Tianwu's expectations.

This is a tough nut to crack.

"Judging from the situation in the past 11 months, it is basically a high probability that the target will be exceeded this year."

"In particular, Xingchen Automobile's sales have almost doubled, which directly contributed to an output value of almost 100 billion yuan."

"With this change, we in Yangcheng will secure our position as the largest automobile city in the country."

All cities in the country are also facing various competitions.

Everyone hopes that their city can be more first. This is all political achievement.

"I'll call Mr. Cao later and see if it's convenient for me to attend their summary meeting."

Liu Tianwu, who was itchy, came up with a very special idea.

This made Luo Yi a little embarrassed.

However, after tentatively communicating with Nanshan Group, Cao Yang actually called Liu Tianwu directly.