Rebirth 99 to become a car giant

Xingchen Automobile has carried out many various marketing activities.

Therefore, this time the launch of the flagship Galaxy sedan was naturally held smoothly.

Appearance, configuration, price!

Zeng Tingting did not go around in circles about these issues that everyone was concerned about, and introduced them all at the press conference.

There are also a total of four exhibition cars on site for everyone to visit and experience.

Although the momentum of the press conference is far less than that of Dreamer, its influence in certain circles is not low at all.

That night, China TV even spent more than ten seconds briefly introducing the Galaxy car, which was a special honor.

Of course, this may not be without the influence of Xia Hong, the deputy director, who helped promote it.

After all, sometimes even if you are strong enough, you may not be able to enjoy the corresponding treatment, and you still need someone to support you.

"Strauss, the Audi Q5 and Q7 have been affected by Xingchen Automobile. Now the other party has launched a Galaxy flagship sedan. Do you think it will have any impact on our Audi A8?"

The A8 is Audi's most high-end model. Although its sales volume is not particularly ideal, it is not bad either.

Therefore, within Volkswagen, the A8 still has its own special status.

Even the A8 is more important than the Q7.

Under such circumstances, once the sales of the A8 are threatened, Vondel, the general manager of Volkswagen China, will definitely become nervous.

"I don't think there is anything special to worry about. For models of this level, each manufacturer has its own unique market, which is not so easy to grab."

"Like our A8, people who don't understand cars look at it from a distance and think it's an A6."

"This can fully meet the needs of some relatively low-key wealthy people."

"The performance of the A8 is no worse than that of the Mercedes-Benz S or BMW 7 Series."

"But relatively speaking, the popularity is lower, and our promotion focus is also on the positioning of low-key luxury."

"Xingchen Motors' Galaxy looks quite competitive in terms of pure power performance and configuration."

"But selling high-end cars doesn't mean you can win by just stacking configurations there."

Strauss gave his answer very confidently.

The more high-end models, the competition is actually not that fierce.

People rarely fight directly with bayonets.

Everyone divides the cake together, which is more in line with the actual situation.

It is also an approach that is more in line with the interests of all parties.

"I hope the result is exactly what you said, otherwise our situation will be passive."

"Now that the global auto market is in a slump, the market here in China is growing rapidly."

"As a result, the headquarters has a lot more expectations for the Huaxia Branch."

"This year's A8 sales volume, no matter how much it increases, at least is not allowed to decline, otherwise we will not be able to explain to the headquarters."

Vondel also expressed his thoughts directly.

Everyone must consider their own interests.

Sometimes, the decisions made by so-called professional managers and the way they do things have nothing to do with whether Hu Lai is reliable.

Relatives of three aunts and six wives, sometimes everyone has to worry about some things, and they may not necessarily mess around.

But it’s hard to say for professional managers.

Some people are of very high quality. After you hand over the management of your business to them, you basically don’t need to worry about anything.

But the quality of some people is particularly low.

Even lower than you think.

For the sake of short-term interests during his tenure, he sacrificed the long-term interests of the company.

In order to make this year's financial report look good, there are countless things that are messed up there.

Although Fondel is not such a professional manager with no bottom line, it is absolutely inevitable to consider the position under his butt.

"Don't worry, A8's sales in China will definitely not drop."

"At this time, the ones we should be most worried about are Mercedes-Benz and BMW, especially Mercedes-Benz. Relatively speaking, their flagship models are relatively close to the Galaxy's positioning."

"For example, the presidential car of some countries is the Mercedes-Benz S600. I think Galaxy has also considered this part of the market."

As the largest luxury car brand in China, the various developments of Xingchen Automobile will definitely attract more attention from everyone.

Strauss watched the entire live broadcast of Galaxy's press conference, and he has a relatively good understanding of many aspects of Galaxy.

That's why he had the confidence to say that Mercedes-Benz was the one that should be worried most.

Relatively speaking, in markets outside China, the Mercedes-Benz S-Class has the highest exposure rate on special occasions.

On the contrary, the Audi A8's performance in this aspect is relatively average.

"In the past, we had no problem with the Mercedes-Benz S-Class and BMW 7 Series. No domestic brand in China could compete with us in this market."

"Now that a galaxy is popping up, I don't know what the situation will be like by then."

"So you still have to pay attention to this matter and pay more attention to the response of all parties and changes in sales."

“Don’t find out that there is a big problem only when the sales volume of the previous month is released at the beginning of each month.”

After listening to Strauss's analysis, Vondel's uneasy heart was slightly comforted.

But as long as it was related to Xingchen Automobile, he felt that he couldn't be careless.

So I couldn't help but give me some more advice.

However, this time Galaxy's development momentum is a bit beyond everyone's expectations.

"Mr. Cao, I just received a call saying that we are considering using our Galaxy as a parade vehicle in this year's military parade."

"Let's prepare three bulletproof versions of Galaxy and send them to the Imperial Capital as soon as possible."

Early in the morning, before it was time to go to work, Cao Yang took a watering can to water the dieffenbachia flowers next to the window.

This pot of dieffenbachia is now growing with luxuriant branches and leaves, and it already looks like a small tree.

It has been carefully cared for, and every leaf is very clean, and the sunlight shines on it, shining brightly.

When Zeng Tingting opened the door and came in, the sun was shining on the water sprayed from the watering can, and a colorful rainbow could be vaguely seen.

The good news she wanted to report seemed to complement each other.

"Parade car?"

Cao Yang was stunned!

He really hasn't considered this market.

It used to be Hongqi's private territory, why did it suddenly become the Milky Way?

Although as a parade vehicle, the price of the Galaxy must not be that black.

But at this time, even if they give away three cars for free, a lot of car companies will jump out and say "I do".

So now Zeng Tingting suddenly told herself that the Galaxy was going to become a military parade vehicle, and he was very surprised.

This year is 2009, but it’s a little different.

"Yes, I thought it was a call from a scammer at first."

"But after some confirmation, the other party was really contacting us about the parade vehicle."

"So I came over immediately to report to you."

Zeng Tingting's face was full of joy.

She is engaged in marketing and knows best the meaning and promotional significance behind this matter.

When the time comes, Galaxy's exposure will not be comparable to ordinary advertising.

To put it bluntly, even if you spend 100 million to advertise, it will definitely not achieve that effect.

Even if it spends 1 billion on domestic advertising, the effect may not be as effective as a parade car unveiled for a day.

"Is there anything we need to cooperate with?"

For such a good thing, Cao Yang was not stupid, so he naturally wanted to fully cooperate and implement it thoroughly.

Otherwise, God has put all the food in your mouth, and it would be a pity that you still can't eat it.

This incident is an unexpected surprise for Yinhe.

Cao Yang, who originally didn't have high expectations for the bulletproof version, now feels that this car may become one of Xingchen Motors' masterpieces.

Sometimes, the rarer and more high-end it is, the more famous it is.

Just like a Rolls-Royce, how many people can afford it?

How many people who know Rolls-Royce have personally ridden in one?

Even Rolls-Royce's annual output is only a little, but its popularity is very high.

As long as we talk about high-end models in the automotive industry, Rolls-Royce must be unavoidable.

In fact, for the Rolls-Royce Group, their aero-engine business is doing better.

But for ordinary people, they know more about Rolls-Royce cars.

"We need to cooperate in making some special modifications to the Galaxy, but they are not excessive requirements and it is not particularly difficult to cope with them."

"They didn't even bargain with us on the price, and purchased directly according to the official guide price."

"Of course, there will be no extra money for those special modifications."

"The discount we give is only for the special modifications."

Zeng Tingting is now more and more aware of the benefits of being in Nanshan Group.

Ordinary companies have no chance to come into contact with such things.

Not to mention personally participating in such things.

"No matter what needs our cooperation, we will cooperate fully. There are no conditions to be negotiated."

"Then there is no need to collect the money. It is considered as our support for the ceremony."

Cao Yang is not a greedy person.

The sales of 18 million are simply not enough to cover the related advertising costs.

You can't take advantage and still behave.

"By the way, as long as the other party does not take the initiative to announce this information, we cannot use this matter to publicize it and must keep it confidential."

Cao Yang quickly added another request.

But don't let the small lose the big, and make mistakes that you shouldn't make when the time comes.

However, his worries were completely unnecessary.

Because in the afternoon when he got the news, the other party announced on their official Weibo that they would use Galaxy as the command vehicle.

And also forwarded several pictures of the Milky Way.

As soon as this news came out, it immediately became a hot search on Weibo.

"Ayang, this surprise comes a bit suddenly."

"I just saw the news and I still can't believe it."

"Especially since several official media outlets also forwarded this news, the impact is completely different."

"Compared to other models, the launch of Galaxy is the most low-key."

"But in the end, Galaxy's popularity is probably the highest in the country."

"This situation is really an unexpected surprise."

Fang Sisi also attended Galaxy's press conference.

She also knew what was going on at Xingchen Motors' other model launches.

But no matter which car it is, it is definitely not as big as Galaxy's move.

"I just learned about the news this morning. I thought it would be officially exposed until the military parade."

"I didn't expect that the other party would be so awesome, and they directly launched a wave of publicity for us."

"This favor is too big to be owed."

Cao Yang does not think that this matter is something that the other party should naturally support him.

The Galaxy Auto press conference has only been held for a few days, and the official has made such a statement of support.

This intensity is absolutely unprecedented.

Even this response speed is very fast.

This is definitely not just because of the excellent performance of Galaxy cars.

It's not even because of Xingchen Automobile.

Nanshan Group has made so many special contributions over the years, and now it can begin to enjoy some of the benefits.

“Each business unit of Nanshan Group launches some brand-new technologies every year.”

"I heard that Nanshan Equipment has begun to supply machine tools and other equipment to many military factories."

"Not to mention Nanshan carbon fiber and Nanshan special steel."

“These contributions must have been noticed by the higher-ups.

"Otherwise, this situation would not be possible this time."

Fang Sisi is also in a very good mood now.

Nanshan Group is taken seriously, which is a good thing.

Although when expanding business overseas, you may receive some special treatment for this reason, or even be suppressed in the future.

But as long as you touch the other party's cake, no matter what you do, you will definitely be targeted.

Cao Yang had been prepared for this very early.

So I'm not afraid.

"Nanshan Group will continue to increase investment in research and development in the past few years and strive to break through more technologies."

"Whether it is materials or semiconductors, they will be the focus of our next efforts."

“I hope I can perform more satisfactorily for everyone in the future.”

Cao Yang is in a very good mood now.

A pie fell from the sky and knocked Xingchen Car unconscious.

Who dares to say that Xingchen Automobile is not a luxury car in the future?

Who dares to question Xingchen Automobile’s special status in China’s automobile industry?

Will Xingchen Cars even be given priority when using cars for special occasions in the future?

These are all things to look forward to.

“The better the development momentum of Nanshan Group, the greater the support it will receive.”

"By then Nanshan Group may really become the largest private enterprise in China, and even the most competitive enterprise in China."

Fang Sisi and Cao Yang were chatting enthusiastically about the Milky Way becoming a parade vehicle, and they were in a good mood.

However, not everyone is in such a good mood regarding this news that suddenly became a hot topic.