Rebirth 99 to become a car giant

Throughout early July, various car companies were immersed in the hot sales results in the first half of the year.

As Jaguar Land Rover has the most outstanding performance among luxury cars, it is naturally impossible to pretend that nothing happened.

Even these changes are regarded by executives of the Nanshan Group as important opportunities to seize power.

To this end, Jaguar Land Rover Global Vice President Ma Deren flew to Yangcheng in person, and together with Pan Jianghui, deputy general manager of the China Branch under his direct subordinate, reported the next action plan to Cao Yang.

These employees who joined Nanshan Group in the early days have been working very hard in the past six months.

They all know that if Jaguar Land Rover cannot perform well in the market this year, the original team will definitely jump out to cause trouble.

At that time, their position under their butts will be unstable, let alone promotions and salary increases.

"Mr. Cao, Jaguar Land Rover's sales in markets outside China in the first half of this year have remained at the same level as last year."

"This result, compared with other brands, is actually very good."

"After all, the impact of the financial crisis has not subsided so quickly, and car sales in many countries are very sluggish."

"Being able to maintain it without declining is actually equivalent to improving."

"Taking into account Jaguar Land Rover's excellent performance in the Chinese market, both sales and profitability in the first half of this year have reached record highs."

"We are no longer the money-losing company that Ford Motor Company disliked."

"A lot of people in the company are actually very concerned about this."

Madren's statement is relatively objective.

When Ford sold Jaguar Land Rover, it never expected that Jaguar Land Rover would turn a profit the next year, and the profit situation was very good.

If they could predict it, they wouldn't sell it so cheaply at a loss.

Even if Jaguar Land Rover is sold at this time, the price can increase by at least 1 billion US dollars.

Of course, the premise is that Jaguar Land Rover can also achieve such good results in the Chinese market in the hands of Ford Motor.

In fact this is simply impossible.

Not to mention the various supports provided by Nanshan Group to Jaguar Land Rover, and not to mention the promotion of climbing the stairs of Tianmen Mountain, Xingchen Automobile’s acquisition of Jaguar Land Rover alone provided a large amount of traffic to the other party.

This kind of traffic is actually equal to sales volume to a certain extent.

"You're right. Everyone has worked hard in the past half year."

"Before you served as vice president, some people on the board of directors still had opinions. Now these people can shut up."

"After I return, I will arrange for a board meeting to formally appoint you as the global president of Jaguar Land Rover. Then, Lao Pan, you will also officially join the board of directors. You will also serve as the general manager of China and be fully responsible for all Jaguar Land Rover's affairs in China."

Ma Deren and Pan Jianghui didn't want to miss such a good opportunity, and naturally Cao Yang didn't want to miss it either.

Xingchen Automobile's acquisition of Jaguar Land Rover is not simply an equity investment, but it wants to turn this company into a company under the Nanshan Group.

Whether it is the new factory or R\u0026D center in the Magic City, or the new personnel appointments, they are all centered around this purpose.

Anyone and anything that conflicts with this purpose will be suppressed.

For those at the top, those below do not necessarily need to be very capable, but they must be loyal enough.

Otherwise, even if you are more capable, you will not be trusted.

Even the more capable people are, the more harm they will ultimately bring to the company.

After all, if people are capable of doing things, they are also very capable when it comes to wreaking havoc.

"Thank you, Mr. Cao!"

"thank you boss!"

Pan Jianghui and Ma Deren were overjoyed after hearing this.

Why do they work so hard?

Isn’t it just for the early arrival of this day?

The better Jaguar Land Rover's prospects, the higher their status.

One is the global president, and the other is the general manager of the Chinese branch. No matter which event you attend, this card is enough.

"Are Charles and the others still peaceful during this period?"

When appointing new personnel, it is natural to consider where the original personnel will go.

When Nanshan Group originally acquired Jaguar Land Rover, it promised the management of Ford Motor and Jaguar Land Rover that it would not lay off employees easily.

There will be no large-scale layoffs even within three years of the acquisition.

But if you want to disgust someone or force someone to leave, besides the simple and crude method of layoffs, there are actually many other ways.

In particular, people with high positions use endless methods to deal with people with low positions.

"Although Charles is a bit stubborn, his love for Jaguar Land Rover is sincere."

"He has also seen the results during this period, especially Jaguar Land Rover's excellent market performance in China, which has made many people shut up."

"As long as your eyes are not blind, you will know that Jaguar Land Rover's current achievements in China are inseparable from the support of Nanshan Group. Otherwise, it would be impossible to achieve its current achievements in the end."

Maderen already knew that he would soon replace Charles, so he didn't want to keep saying bad things about others in front of Cao Yang, which would make it seem like his own style was not that high.

As soon as he finished expressing his opinions, Pan Jianghui added: "The overall situation in Huaxia Branch is relatively harmonious."

"As the general manager of the Huaxia branch, Fulai basically no longer cares about the company's affairs."

"He goes to Sanlitun to hang out in bars every day after work. He often doesn't come to work in the morning."

"He also knows that he is not popular in the Huaxia branch, so he keeps a low profile."

"For most things within the company, various departments report to me, and then I make judgments based on the situation to see if I need to give Fowler some air."

Pan Jianghui proudly added about the situation of the Huaxia Branch.

As an old man who has worked for Jaguar Land Rover China Branch for many years, Pan Jianghui naturally has many ways to deal with General Manager Forlay.

Not to mention that Fu Lai is not popular with the boss now. When Pan Jianghui took action, he even had a lot less scruples.

Otherwise, how could Forlay be so honest?

"It's good to know what's interesting!"

"If he is interested, it is not impossible to keep a position for him on the board of directors."

"The performance of Huaxia Branch is very good. Lao Pan, you want to be promoted. It makes sense for him, the general manager, to be promoted to global vice president."

Jaguar Land Rover is popular, so the Nanshan Group will naturally take full control.

Especially at the Huaxia Branch, all management personnel must obey orders.

Even in the future, Jaguar Land Rover's Chinese branch will become a company that remains relatively independent from the headquarters, slowly eroding Jaguar Land Rover's heritage.

Even if those foreigners want to cause trouble, Cao Yang won't be afraid at all.

The worst case scenario is that the company will be suspended and the situation will be completely destroyed.

Then the shareholders of the Huaxia branch will be changed, so that Jaguar Land Rover Huaxia will directly become a subsidiary of Xingchen Automobile Holdings, maintaining the same level as Jaguar Land Rover Global.

Anyway, no matter how far the situation develops, as long as the Huaxia Branch is still in its hands, Nanshan Group will not lose money.

"I'll go back and communicate with Forle first to see if he is willing to serve you, Mr. Cao."

"If he is willing to continue to stand on the side of Nanshan Group, I think it is okay to let him serve as vice president."

Madren was still worried about who would take over his position.

With Cao Yang's arrangement, this worry can be saved.

The best thing is that this arrangement can greatly reduce the vigilance of the old stubborn people on the board of directors.

Even if everyone wants to object, they can't find a very suitable reason.

After all, the achievements of the Huaxia Branch lie there.

Jaguar Land Rover is a company, and since it is a company, its main purpose is to make money.

The performance of the Huaxia branch has become a hit, directly turning Jaguar Land Rover around the world from losses to profits. Who dares to say anything about this achievement?

Even if things get serious, you are still at fault.

"As for the Huaxia Branch, all departments now basically listen to me. A few people who were originally unwilling to cooperate in depth with Nanshan Group will start arranging for them to return to England next month."

"At that time, the group can transfer a group of people from other business units to the Huaxia branch and work together to increase sales in the second half of the year."

Pan Jianghui is also very smart and knows that it will definitely not work to run Jaguar Land Rover China as his private territory.

So I took this opportunity to proactively ask Nanshan Group to send people to Jaguar Land Rover.

As long as half of Jaguar Land Rover China's management comes from Nanshan Group, plus the other half who take the initiative to get closer, the future business will be easy to develop.

Cao Yang naturally understood this truth.

So this time he didn't refuse and directly said that he would arrange it.

Although it is said that employees should not be used with suspicion, but proper supervision is definitely needed.

Otherwise, someone might make a big hole for you and you won't even have time to cry.

Following the conversation between Ma Deren, Pan Jianghui and Cao Yang, Jaguar Land Rover immediately took a series of actions.

These changes naturally fell into the eyes of those who were interested.

It is definitely a very important thing for the Nanshan System to take full control.

"Mr. Li, from what we have collected so far, after Nanshan Group acquired Jaguar Land Rover, it took almost a year to completely control the company."

"And during this year, Jaguar Land Rover successfully turned a profit."

"So in the negotiations with Ford, I think we can make appropriate concessions."

"For us, the most important thing now is to buy Volvo Cars from Ford Motor Company. Otherwise, if Nanshan Group changes its mind by then, we will not be able to compete with them."

As the director of Geely Auto Sales Department, Peng Lin is very interested in Volvo.

In his opinion, Geely Auto may not necessarily be able to make money from the acquisition of Volvo Cars.

However, after the acquisition, Geely Automobile will ultimately benefit greatly from the promotion of the Geely brand.

That's why Peng Lin and Li Su made a personal trip to the United States.

"What you said makes sense. The domestic automobile market is recovering very quickly. We must seize this opportunity as soon as possible, otherwise it will be a pity."

Li Su can naturally realize this.

However, Geely Automobile was established relatively early, and it also has certain baggage.

For example, some early R\u0026D personnel may not be working much now.

But it doesn’t seem appropriate to fire them directly.

"As for the funds for the acquisition, we have comprehensively compiled the credit lines from various banks. We should be able to buy Volvo smoothly."

"When the time comes, we will also build a Volvo factory in China, and we will be anxious to get new projects and stimulate the development of local GDP as soon as possible. Many places will definitely be willing to provide Volvo Cars with very favorable conditions."

"Even for some funds to build factories, we can discuss applying for some subsidies and tax exemptions."

"It would be a shame if we don't make good use of these things."

When Peng Lin said this, Li Su was noncommittal.

However, he and Peng Lin thought of speeding up negotiations with Ford Motor Company.

However, Li Su may not even know it, because Jaguar Land Rover's excellent performance in China has directly affected some of Ford's ideas.

"Chris, regarding the sale of Volvo Cars, the next negotiation with the Chinese people will be left to you."

"Nanshan Group purchased Jaguar Land Rover from us and has now successfully turned a profit. You should make good use of this news and contribute to the increase in Volvo's selling price."

Mulally regrets selling his Jaguar Land Rover at such a low price.

The selling price of US$2.2 billion is a lot lower than the price Ford paid for it.

This does not take into account inflation.

If you do the math carefully, including R\u0026D investment, Ford lost at least US$5 billion on Jaguar Land Rover.

This is definitely a painful number.

What was originally intended to be a profit ended up being a loss.

This result is definitely something no one wants to see.

"I also have a good understanding of Geely Automobile's situation. Their interest in Volvo is very high, and they have a very good relationship with some banks in China."

"So this time I sell Volvo Cars, I am sure that I will get a higher price than Jaguar Land Rover, but now Geely Automobile's asking price is higher than other potential acquirers."

"If we want to continue to improve, the space is relatively limited."

Chris didn't want to put too much pressure on himself.

If Mulali is not satisfied with the negotiated price, he will be scolded.

It's better to explain the situation clearly from the beginning, so that you don't have to worry so much.

If you talk a lot, that’s your credit.

There is less talk and no mistakes.

Only in this way can Chris give it a try.

"I originally thought that Chinese people were very poor. In the early years, in order to buy a plane, they even had to sell hundreds of millions of shirts."

"I didn't expect that the Chinese people are actually quite rich, especially when it comes to overseas acquisitions. They are more generous than businessmen in many countries. If we don't take advantage of this opportunity to make a good profit, we will never find such a good one in the future. Buyer.”

In Mulally's eyes, the portrait of the Chinese people has become complicated.

But he definitely still hopes to sell Volvo cars to the Chinese.

As a major automobile country, China has more than 100 automobile companies.

One more Volvo and one less Volvo will have a very small impact on the Chinese market.

Volvo Cars already has this awareness within itself.

Therefore, Ford, as the parent company, is aware of this and has to sell off a bunch of brands.

"China's foreign exchange reserves are very sufficient now. I will see how to use this information then."

"If Nanshan Group is willing to cooperate with us, everything will be easy to handle."

"It's a pity that Cao Yang doesn't want to cheat his own people."

"This is a bit different from other Chinese people I have come into contact with."

In Chris's eyes, the Chinese people in the United States were more ruthless than anyone else when betraying their compatriots for their own benefit.

When you go out, the people you should be most careful about are these so-called "fellows".

When the time comes, the fellow villagers will burst into tears when they see the fellow villagers.

It's a pity that these tears are only yours.

"My opinion is a little different from yours."

"For someone like Nanshan Group, being willing to compete with you openly is actually a manifestation of strength and confidence."

"Nanshan Group's influence in China should be very large, and there are many things to worry about."

Mullally chatted with Chris.

In the past, Mulally would talk about China, most of the time because China's airlines bought several more Boeing or Airbus passenger planes.

Now it is more because of what happened to Nanshan Group...

"This is true. Nanshan Group's status in China has gradually become a bit like General Motors' status in the United States."

"Their number of employees and the scale of their turnover is very impressive."

"At the end of last year, they were a little worried internally about whether there would be problems if they changed the Xingchen Motors factory to three shifts."

For automobile manufacturers, in most cases, two shifts are implemented. Only for some special bottleneck processes, three shifts are implemented.

Of course, in order to fully utilize the power of buildings on limited land, three shifts came into being.

To put it bluntly, this shift is a bit inhumane.

Although it is enough for 8 hours, even including meals and other things, it is still less than 8 hours.

But those who have not experienced the hardship of working the night shift have no right to speak.

"Anyway, we have been cooperating with Nanshan Group for many years. The F150 has not been updated yet and continues to use the appearance designed by Cao Yang."

"From this point of view, it can fully reflect the close cooperative relationship between us."

"Not to mention that we are helping Xingchen Motors sell its products in the United States."

"Many people thought that Ford Motor Company had an additional sub-brand called Star."

Mulally couldn't help but complain.

At the same time, he still attaches great importance to cooperation with Nanshan Group.

This is a win-win situation that no one wants to refuse.

"I will find time to go to China in the near future and take a look at the situation at Changan Ford."

"In the future, Ford Motor will continue to increase investment in new models in the Chinese market. In addition to cooperating with our shareholders, cooperation with Nanshan Group is also indispensable.

"Especially Nanshan Group's huge influence on Nanshan Film and Television, Autohome and Weibo cannot be matched by any car company."

"Ordinary companies are born for profit, but the situation within Nanshan Group can sometimes be complicated and confusing."

Chris couldn't help but complain a little.

Because he himself had encountered such a situation before.

Of course, I didn't encounter it with Nanshan Group.

"Well, a company like Jaguar Land Rover can be reborn in the hands of Nanshan Group. This makes me full of confidence in Lincoln Motors entering the Chinese market."

"When the time comes, we will cooperate well with Nanshan Group and see if we can cooperate with each other around the world."

Chris is quite familiar with the situation of Xingchen Automobile.

So when he speaks, he can't help but favor Nanshan Group.

This is considered human nature.

Canglin is enough to know etiquette!

The employees of Nanshan Group are well paid and generally behave politely outside.

If you only get a monthly salary of 800 yuan, do you still have the polite mood?

"Then act as soon as possible and don't delay."

After hearing what Chris said, Mullally came directly to urge him.

Don't wait for me, get to work!

Realizing the meaning of Mulally's words, Chris had to go to work a little depressed.

But as topics related to sales in the first half of the year have become more and more popular, a group of people outside the automotive industry have been attracted to watch related reports.

To a certain extent, the biggest beneficiaries of this matter are not the OEMs or parts companies, but the professional automotive media.

At this moment, the employees of Jaguar Land Rover and Xingchen Motors, who performed best, began to return to calm.

So what if sales were good in the first half of the year?

It’s not the time to win the lottery yet, so selling well is just good news.

"Mr. Cao, Mr. Zhu from Spring City Automobile Group has personally invited you to attend Nanshan Hongqi's HS5 roll-off event. I'm a little pressed for time and will leave the day after tomorrow."

Within Nanshan Group, all work is being carried out in an orderly manner.

Mi Ying also came to the company early in the morning as usual. After cleaning up Cao Yang's office, she sorted out the key news of the first day compiled by the general manager's office.

Then take a look at the schedule on Outlook. When Cao Yang comes later, you can remind him in advance.

As Spring City Automobile Group is a relatively special automobile company in China, Mi Ying naturally has to give priority to the other party's invitation letter.

Otherwise, if time is wasted, she might take the blame.

Of course, with her relationship with Cao Yang, she was not afraid of taking the blame.

It's just that when the general manager manages so many people, there must be certain procedures.

This can also be regarded as a kind of protection for employees.