Rebirth 99 to become a car giant

"Mr. Cao, do you think it is necessary for us to set up a special electric vehicle company to produce these models?"

In the past few days, the topic of various automobile groups establishing dedicated electric vehicle companies has been very popular in Autohome and other media, and it even became a hot search on Weibo.

Yi Jia obviously also saw reports in this regard.

That's why I consulted Cao Yang like this.

"There is no absolute answer to whether to establish a new company. It depends on the positioning of the two companies."

"Judging from the current situation of Changan Automobile, whether it is a mini car or a small electric car, there will be no particularly big difference in price from existing models."

"So it is not necessary to set up a dedicated electric vehicle company. Of course, if the scale becomes large in the future, it is not impossible to spin it off."

Nanshan Group itself has a company like Future Automobile that specializes in producing electric vehicles, so Cao Yang didn't take his words too seriously.

Anyway, as long as Changan Automobile develops electric vehicles properly, Cao Yang will support it.

"Then I'll go back and hold a meeting to discuss it in detail and see if we can launch a few electric vehicles first."

"At that time, we will need Nanshan Group to provide strong support in terms of supply of parts and components."

Yi Jia is very clear that Changan Automobile itself does not have the strength to engage in three electric power companies, so it still has to find Nanshan Group.

Cao Yang was naturally happy to hear about this.

The bosses of the two companies quickly reached a general direction for cooperation.

It can be said that in just one month, Nanshan Group has received many potential orders.

In response, Lin Cheng from Nanshan Battery readjusted his future plans and came to give a report to Cao Yang.

"Mr. Cao, based on the current situation, I think the development speed of China's electric vehicle industry will become faster."

"The construction of new factories in Nanshan Battery needs to be accelerated, and the construction of two new factories can even be started at the same time."

"The size of the battery pack is relatively large, and the transportation cost is relatively high. I think we can consider building a battery factory outside Yangcheng."

"Considering that the cost of batteries includes a relatively high proportion of various raw materials, when we discuss the purchase of mineral deposits with some places, we can also consider discussing battery factory projects together."

"In this way, it should be very beneficial to our lithium ore purchase."

Lin Cheng is obviously ready to show off his skills and make Nanshan Battery a famous enterprise in China.

In the future, if all OEMs start developing electric vehicles, the demand for power batteries will inevitably rise to a new level.

The future imagination space of Nanshan Battery is very huge.

"The development pace of domestic electric vehicles has indeed accelerated a bit suddenly. We can start to consider expanding our battery production capacity to 5GWH as soon as possible."

"Didu New Energy, Yangcheng Motors and Xifeng Motors have all officially established independent electric vehicle companies, and Changan Automobile is also preparing to make a big move into electric vehicles."

"Coupled with our own future car demand, the electric vehicle market will really usher in a wave of explosion."

Although Cao Yang has a unique vision, he is actually unable to make a very accurate judgment on the current development of new energy vehicles in China.

After all, the situation is different from before.

But what is certain is that the future of electric vehicles is bright.

In the previous life, it only started to erupt in 2020, but now it can erupt at least 5 years in advance.

In the few years before the outbreak, the market was actually not particularly small and worthy of serious exploration.

A quick calculation shows that starting next year, the domestic electric vehicle market will usher in a small peak.

That's why he boldly asked Lin Cheng to arrange for production expansion.

You know, because the electric vehicle battery production line has relatively high requirements for cleanliness and equipment accuracy, the investment in equipment alone to build a production line exceeds 200 million.

Not to mention that there are other supporting factory facilities that need to be developed simultaneously.

With such a large investment, it would be a pity if the production capacity remains vacant.

"If the policy is strong enough, then it is likely that all independent brands will start to develop electric vehicles."

"Joint car companies may move a little slower, but in two years at most, they will definitely start to consider electric vehicles."

"By then, battery production capacity may be in short supply, and even the prices of lithium ore will see a wave of explosive growth."

"We are planning ahead and planning ahead. By then, the market share is expected to exceed 70%, completely forming an oligopoly situation."

All OEMs are disgusted when they see oligarchic suppliers.

But if the oligarch is himself, then there will be no opinions.

When Nanshan Battery was established, Cao Yang communicated with Lin Cheng that he wanted to develop Nanshan Battery into the largest battery company in China and even the world.

This goal is not a casual joke, but must be achieved seriously.

Even in order to achieve this goal as soon as possible, Cao Yang is ready to make more efforts and help promote it from other places.

This action can basically be considered until next year.

Just when Lin Cheng and Cao Yang had just finished the meeting, Dong Shengnan, who was waiting outside the conference room, immediately seamlessly came over to report to Cao Yang.

"Mr. Cao, at the group summary meeting the day after tomorrow, I suggest that we just tell you about the turnover situation and not go into details about profits."

Dong Shengnan made a rather strange request to Cao Yang as soon as he opened his mouth.

As if sensing Cao Yang's surprise, Dong Shengnan immediately continued: "This year, the turnover of each business unit of the group reached almost 529 billion, and the profit also exceeded 100 billion, reaching 101.3 billion yuan."

"With such an exaggerated figure, I'm worried that it will have some negative effects after it is announced."

When Cao Yang heard these numbers, he immediately understood what Dong Shengnan was worried about.

Profit of 101.3 billion yuan!

This is a figure that many companies have not even reached in revenue scale.

Throughout China, except for a few monopolistic state-owned enterprises such as tobacco, banks, and communications, no private enterprise can achieve an annual profit of 100 billion.

It’s a little scary to think about it.

The key is that this may not be the peak of Nanshan Group. With the further expansion of the group, this number may become even more exaggerated.

Even if the amount of investment required in 2010 is taken out, the remaining net profit is very scary.

However, this did give Cao Yang the confidence to burn money in the semiconductor industry.

In particular, the Modu wafer fab will soon be put into production. At that time, it will not make money immediately, but will continue to burn money.

Because the initial yield rate of the products produced by the Modu Wafer Factory is definitely not very high, and the cost is higher than that of competitors.

If you want to win the market and get orders, you can only take orders and sell at a loss price.

In one year, Nanshan Semiconductor may lose 10 billion yuan to Nanshan Group, or even more.

If a second wafer fab needs to be built by then, it will be another tens of billions of investment.

"There is really no need to announce this profit data to the outside world."

"At that time, I will simply tell you about the changes in turnover."

Cao Yang agreed to Dong Shengnan's proposal without any hesitation.

At the same time, he also began to think about how to spend the money.

Based on the scale and cash flow of Nanshan Group, it is enough to have tens of billions of RMB in funds on its account.

All the rest can be spent boldly.

After all, only investment can bring greater returns.

However, although this profit data will not be explained at the group's summary meeting, we can definitely communicate with Fang Sisi when we get home.

"Sure enough, only by mastering the core technology can we obtain high profits."

After listening to the data shared by Cao Yang, Fang Sisi's first reaction was that technology is too important.

As a former China Television reporter and the general manager of Weibo, Fang Sisi is definitely well-informed.

But in so many years, he has never seen any Chinese company similar to Nanshan Group.

A company of this size can still have such high profits, and it is a private enterprise. Only some well-known companies in the world's top 500 can achieve this.

"That's for sure. If you look at other independent brand car companies, among the top 10, Chery, BYD, Geely, Great Wall and Changan, the combined profits of the five companies are less than one of ours. A fraction.”

"The profit margin of our Xingchen Automobile can reach almost 20%. This is due to the reduction in the number of Ford dealers in the United States. Otherwise, it will directly reach 30%."

"But for domestic manufacturers such as Chery Automobile, they can basically only maintain a profit margin of 3% to 5%, sometimes even less than that."

"As for gearboxes and engines, it goes without saying. Domestic auto parts companies can achieve a net profit of more than 5%, which is considered good."

“And for us, less than 10% is failure!”

“If it weren’t for momentum, we would have no problem maintaining a 30% profit margin on these products.”

To a certain extent, the development of an enterprise is no longer purely about pursuing profits.

For a company like Nanshan Group, the profit of a few points more or less per year will actually have no impact on Cao Yang.

But the difference in the size of the enterprise is a very important thing.

For example, if the turnover is 100 billion, even if the profit rate is 50%, the influence will be the scale of a 100 billion-level enterprise.

But if your turnover reaches 1 trillion, even if the profit margin is only 5%, then the influence will be completely different.

Although it cannot be said that it has improved ten times, it is definitely improved by several times.

This kind of influence is definitely more meaningful to Cao Yang.

Besides, even if the turnover increases significantly, Nanshan Group can still maintain a net profit of more than 10%. This can be regarded as the bottom line set by Cao Yang for the development of the company.

Once a product of any business unit breaks through this bottom line, it needs to be reported to Cao Yang separately in order to pass the system review.

Otherwise, there is no way for this price to take effect in the internal system.

Of course, for some strategic products, it is not impossible to make no money in the early stages or even sell them at a loss.

However, this situation must be reported separately.

For example, in the future, Nanshan Semiconductor will definitely want to operate at a loss for several years.

"Ayang, although these turnover data have not been announced to the public, the net profit is not even clear to the company's executives."

"But there are some things that others won't know unless we announce them."

"Not to mention that the tax bureau has relevant data, even if you make a rough guess, you can get the data."

"At that time, you will need to pay special attention to your personal safety."

“I think I may not need to consider going abroad in the future.”

"Unless you are traveling with the country on a visit, you cannot act rashly."

"Nanshan Carbon Fiber has been included in the sanctions list. In the future, if Nanshan Semiconductor develops, the impact will be even greater."

What Fang Sisi is most worried about is Cao Yang's safety.

Although the current international environment has not deteriorated to that extent, no one knows what will happen in the future.

There are still many places in this world where the sun does not shine.

Cao Yang also understood this.

After all, this is not the first time that Fang Sisi has mentioned this topic to herself. Some other executives have also mentioned similar topics.

If you can't go abroad, you can't go abroad.

When it comes to traveling, many places in the country are also very beautiful.

There is no need to go abroad.

"Not only can I not go abroad, some of our senior executives, especially the heads of sensitive business units, will not be able to go abroad easily."

"For example, Nanshan Special Steel, Nanshan Carbon Fiber, Nanshan Semiconductor, and even future Honor mobile phones, it is estimated that many people will become a thorn in the eyes and ears of others."

Cao Yang thought of the various tricks that the United States might use in more than ten years.

Now that there is Nanshan Group, it is estimated that many tricks will be used in advance.

He didn't want him or the people around him to be unable to come back after going abroad.

In other words, if you go out for a while, you'll get into trouble and you won't be able to come back for a few years.

That would definitely not be a good thing for Nanshan Group.

Although once something like this happens, it will immediately become a hot search, which will greatly increase the visibility of Nanshan Group in China and even stimulate the consumption desire of some consumers.

But Cao Yang didn't want to be like this.

Relying on strength, Nanshan Group has enough confidence to develop and grow.

"As long as you know what's going on."

"After a while, I will ask my uncle to help arrange some personnel and strengthen some security forces."

"Although China is much safer than abroad, we should not be careless."

If you want to wear a crown, you must bear its weight.

Cao Yang had already known this.

Under such circumstances, Nanshan Group's 2009 summary meeting was successfully held at the reception center of the headquarters.

Vice presidents and above from various business divisions of Nanshan Group, as well as vice ministers and above from various departments at the headquarters, all attended the summary meeting.

With nearly a hundred people, the scale can be considered very large.

This time, it was also Dong Shengnan, the head of the finance department, who shared with everyone the overall revenue of the group.

After all, this is a data that everyone is very concerned about.

“Seeing smiles on everyone’s faces today shows that our group performed well last year.”

"Judging from the data currently compiled by the Finance Department, it is indeed very good."

Dong Shengnan, who has always been honest with others, had a rare relaxed start.

In Nanshan Group, Dong Shengnan basically has no friends.

Neither the various ministers at the headquarters nor the heads of various business departments have any personal relationship with her.

Many people even have strong opinions on the Finance Department.

In the eyes of many people, the Finance Department is like a referee, always making demands on various departments and pointing out that this one is not working and that one is inappropriate.

But they won't easily tell you what is acceptable.

For example, during a contract review, people will ask you if you have completed the project approval documents?

But if you ask him what project approval materials he wants, there is no standard answer.

This may be considered a small matter.

The most annoying thing is that when it comes to paying various expenses and making budgets, the finance department can make you want to die.

On the contrary, these small things are reimbursed, which are really just small things.

"Last year our group achieved revenue of 370 billion, which can be said to be a very high base."

"Even if it increases by 10%, that will be a turnover of more than tens of billions."

"In China, a company with a turnover of tens of billions is already a big company."

"It's equivalent to adding a new big company to China even if we grow by 10%."

"However, through the joint efforts of various business units, the revenue in 2009 has achieved a 143% increase compared with 2008, and the turnover has innovatively reached 529 billion, which is equivalent to the addition of several large companies at once. come out."

As soon as Dong Shengnan's data came out, many people took a breath, and then immediately became excited again.

It has exceeded the 500 billion yuan mark!

The next step is closer to the trillion scale!

This is definitely a number worth remembering!

Doing business is different from doing real estate. Basically, a revenue of 100 billion is a ceiling.

Very few companies can break through this ceiling.

As for the revenue of 1 trillion yuan, it is even more beyond the reach of ordinary companies.

Now, according to the development pace of Nanshan Group, not to mention 2010, there will basically be a chance to touch it in 2011.

Even if the subsequent development is not so fast, it will definitely break through the 1,000 billion yuan mark within five years at most.

By then, who else will be Nanshan Group’s opponent?

“How was this increase achieved?”

"Now let's take a detailed look at the situation of each business unit."

Dong Shengnan looked at everyone's reactions, and a rare smile appeared on his face.

"First of all, Xingchen Automobile has definitely made the biggest contribution. I don't need to say more about this. Everyone can guess it."

"According to the sales data previously released by Xingchen Motors, it achieved sales of more than 310,000 vehicles last year, contributing 314.1 billion yuan in operating income to the group."

"Our Xingchen Automobile will also launch new models this year, and it is expected that the revenue scale will further expand."

"Even in the future, if Jaguar Land Rover's system is reformed and their turnover is included in Xingchen Motors, then it will directly achieve a growth of 100 billion levels."

Dong Shengnan didn't introduce it in detail at this point.

Although she knew that everyone was interested in profit data, she had no intention of telling it.

A simple achievement of 310,000 vehicles can contribute more than 300 billion in turnover, which can be regarded as fully reflecting the difference between luxury cars and ordinary cars.

For example, among the top 10 car companies in the sales list, which one does not have more sales than Xingchen Automobile?

But their combined turnover is not as large as Xingchen Automobile!

I have to say that if you succeed in building a luxury car, it will be really cool!

"In addition to Xingchen Motors, last year was also the year when Nanshan Transmission broke out."

"With a turnover of 44.2 billion, we supplied 6.8 million gearboxes to domestic and foreign customers throughout the year, making us the world's leading gearbox company."

"In particular, 10AT products have begun to be supplied in batches, and 8AT has also rapidly expanded sales. The traditional 6AT continues to exert its advantages, making Nanshan Transmission second only to Xingchen Motors within the group."

This time, Dong Shengnan basically planned to arrange the order of instructions according to the size of the turnover.

This makes many heads of business departments hope that they can quickly talk about the situation of the companies they are responsible for.

"Nanshan Engine did not disappoint everyone this year. The shipment volume of 3.48 million units also set a new record, a year-on-year increase of 128%, and the turnover reached 41.8 billion yuan."

Since car companies such as BYD and Chery have begun to promote some of their own engines, the number of Nanshan engines shipped is far behind that of Nanshan gearboxes.

So far, although there are some companies engaged in independent research and development of gearboxes, none has succeeded yet.

Some companies have even given up on this field because they feel the difficulty of independent research and development of gearboxes.

This makes the future development of Nanshan Gearbox even more imaginative.

"Nanshan Auto Parts ranks fourth in the group in terms of turnover, which reached 40.9 billion for the whole year, an increase of 145%, which is basically consistent with the overall growth rate of the Chinese automobile market."

"As China's automobile market continues to expand, Nanshan Auto Parts's turnover is expected to further set new records in the future."

Cao Yang has always attached great importance to the parts business, and it has been quite successful in recent years.

Seeing that the business he was responsible for ranked fourth, although Dai Hanbiao felt a little regretful, he accepted it calmly.

After all, Nanshan Transmission and Nanshan Engine have been one of the group's leading companies in the past few years.

"Nanshan Special Steel also brought surprises to everyone last year, with sales exceeding 30 billion and reaching 30.8 billion."

"Nanshan Special Steel, which has completed the expansion of its production capacity by 1 million tons, is now on its way to expand its production capacity by 2 million tons."

"With the release of new production capacity in the future, our turnover will definitely reach a higher level and make greater contributions to the group."

Dong Shengnan knows some news about Nanshan Special Steel, so he is very looking forward to Nanshan Special Steel.

Being able to participate in the research and development of aircraft carrier steel plates is in itself a manifestation of technical strength.

For high-end special steel, there is no need to worry about market demand in China.