Rebirth 99 to become a car giant

F-TYPE is on fire!

It’s so hot!

Although the sales volume is not even in the top dozens in China, let alone the top few, F-TYPE is still popular.

After all, it makes no sense to compare sales of a sports car with hot-selling sedans and SUVs.

Not to mention that topics about F-TYPE are everywhere on Weibo, and various professional media are also writing various articles closely surrounding the hot topics.

Even many people in the automotive media have begun to spend money to buy F-TYPE.

Lin Jiayan is one of them.

"Xiao Lin, I heard that you specifically approached Minister Zeng of Nanshan Group and picked up the F-TYPE at the 4S store yesterday at the market guide price?"

Early in the morning, Fang Dawen came to Lin Jiayan's workstation out of curiosity with a cup of coffee.

Lin Jiayan took a day off yesterday. Although Fang Dawen was not in the company, he also heard the relevant news.

Autohome now publishes several articles related to F-TYPE every day, and the editor-in-chief Fang Dawen has a very deep understanding of this car.

The more he learned about it, the more he admired the person who designed such a car as F-TYPE.

It’s not easy to be able to play tricks on a sports car.

"We'll park on the first floor downstairs. Leader, will we treat you to dinner tonight and take you for a test drive of the F-TYPE?"

The last time he went to the Magic City Circuit for a listing event, Fang Dawen did not attend because of other commitments.

So he really has never test-drove F-TYPE, and he only knows more about it from the information.

After so many years in the workplace, Lin Jiayan also knows how to build a good relationship with her leaders.

So it was natural to mention the invitation to dinner in the evening.

However, Fang Dawen did not directly say whether it was good or not, but continued to ask: "It is said that there are thousands of orders for this car that have not been delivered, and the number is still increasing."

“Do you think this car can become a hit?”

Naturally, the website’s attitude towards popular models is different from that towards popular models.

Just like the Tesla MODEL 3 in later generations, the number of articles related to it on various websites is definitely not comparable to that of ordinary electric vehicles.

Obviously, Fang Dawen is thinking about whether to give F-TYPE more reporting resources.

"The appearance of this car is not inferior to any sports car. Whether it is the Mercedes-Benz SLK or the Mercedes-Benz SLK, the appearance of the F-TYPE is competitive with them."

"In terms of brand power, Jaguar, a British brand, is no worse than Mercedes-Benz and BMW, and can barely compete with Porsche."

"Although the power is a bit ordinary, the performance of Nanshan engine products has never been worse than that of its competitors at the same level, even if the competitors are Mercedes-Benz and BMW."

"So for such a sports car, the price starts at only 399,900 yuan. I really can't think of any reason why it shouldn't be popular."

"Unless it has a bunch of quality problems and destroys itself."

"But Jaguar Motors is also a long-established car company, and now there is the influence of Xingchen Motors in it. Under such circumstances, it is impossible for such a thing to happen."

Lin Jiayan's attitude is obviously very clear.

The F-TYPE sports car is going to be popular and become a hot product.

Jaguar is not like a later generation. After the joint venture with Chery, it launched a bunch of low-priced models. In the end, the brand power of the luxury brand dropped significantly.

At this time, Jaguar was selling models for more than one million yuan, and only bosses in South China bought more.

Therefore, Jaguar's brand power is slightly higher than that of Mercedes-Benz and BMW, and it is not even far behind Porsche.

In this case, the super competitiveness of F-TYPE is even more highlighted.

Just like one day the BMW X7 sells for 300,000 yuan, then the monthly sales of 1,000 to 2,000 yuan are considered too low.

"Since you also think that F-TYPE can be popular, and Nanshan Group has also expressed its hope that everyone will help promote this car, then we will follow the trend and work hard to achieve a win-win outcome."

Naturally, Fang Dawen would not go against the rival Autohome just because Nanshan Group was the backer of it.

That's something only kids do.

With so many resources invested, the topic of domestically produced sports cars has slowly become a hot topic.

Some colleagues are naturally eager to take advantage of the hot spots.

"Mr. Wang, our S8 was originally planned to be mass-produced by the end of this year, but I think the relevant publicity work can start now."

"Anyway, we also have clay models and some of the earliest prototypes that we can use to take pictures."

Wu Huabing can't wait to bring the sports car that BYD is developing to the market.

When Wang Fu said that BYD would also develop a sports car, Wu Huabing didn't think it made much sense.

After all, in the earliest days of domestically produced sports cars, Geely Automobile produced a Beauty Leopard, but its sales were very poor.

At that time, it seemed to have caused a great sensation in the automobile industry, and everyone gave Geely great praise and expectations for being able to build a sports car.

In fact, except for some wedding companies, there are basically few ordinary consumers who buy Beauty Leopard back.

In this regard, BYD had already done sufficient research when it began to prepare to enter the sports car market.

However, although BYD's development pace has been different from its previous life in recent years, the S8 sports car was finally born.

Even the styling of the S8 has not changed much, and it still draws on the Mercedes-Benz SLK as always.

It's just that the power is 2.0T and 3.0T turbocharged engines purchased from Nanshan Engine, matched with 6MT, 6AT and 8AT automatic transmissions, which are almost the same as the powertrain of Jaguar F-TYPE.

"We originally planned to sell a limited edition of 10,000 units of the S8, and we only needed to sell 2,000 units a year."

"Now Jaguar's F-TYPE can produce 2,000 units in a month, and there will be no problem selling 100,000 units in five years."

"Although the models designed by Mr. Cao himself have few rivals in terms of innovation and fashion."

"But our S8 borrows from the Mercedes-Benz SLK, and its appearance is also very classic."

"Old Wu, do you have the confidence to make the S8 a best-selling sports car with monthly sales of 1,000 units?"

As soon as Wang Fu said these words, Wu Hua Cake felt extremely stressed.

According to the current hot scene of the sports car market, he is confident enough to complete the planned number of units.

But when the planned number of units was doubled, the situation was completely different.

In order to prevent himself from falling into the pit in the future, Wu Huabing quickly said: "Mr. Wang, although the brand power of independent brands in China is increasing every year, and they are no longer synonymous with low-end and poor quality in the eyes of consumers, but our BYD If we compare it with Jaguar’s brand power, there is still a big gap.”

"Even our S8 will not be worse than the Jaguar F-TYPE in terms of appearance, power, configuration, and price, but the sales volume will definitely be much less than them."

"Besides, the fact that F-TYPE is so popular has a lot to do with the fact that a lot of celebrities help promote it."

"There is no way we can compare with Jaguar in this regard."

Although Wu Huabing was making excuses for himself, what he said was not unreasonable at all.

So Wang Fu didn't lose his temper after hearing this.

After all, Wang Fu has already seen the marketing capabilities of Nanshan Group.

That's really not something that ordinary car companies can match.

Autohome, Weibo, and Nanshan Film and Television are all leaders in their respective fields. When everyone works together, the publicity effect is amazing.

In addition, the company itself is very strong, and all its products can compete with international giants.

In this case, isn't competing with them just looking for abuse?

"In recent years, everyone's focus has been on cars and SUVs. Even MPVs have received very little attention, let alone sports cars."

"But now Jaguar has heated up the topic of sports cars, and there is even a hot word like domestic sports cars."

"I think we can still seize the opportunity to market."

"I completely agree with what you said about launching publicity in advance."

"The best thing is to be able to take advantage of the hot spots and let us also get the glory of F-TYPE."

When Wang Fu arranged for people to produce the S8 before, it was more due to emotional factors. He did not expect this car to really make money for the company.

But now that he has the opportunity to make money and increase sales, he is naturally very active.

You know, BYD is a listed company. When the popularity of S8 increases, the stock price may rise by several points.

It is estimated that if all the investment in R\u0026D on the S8 is recovered, it will still be able to earn some money.

"Mr. Wang, if we start marketing now, I have thought of a rather special plan, but it is different from the previous approach."

Wu Huabing came to report to Wang Fu today, and he was obviously fully prepared.

Sure enough, Wang Fu asked with great interest after hearing this: "What special plan?"

In the field of publicity, we are not afraid that the plan will be special, but we are afraid that the plan will be ineffective.

Even some classic publicity cases are often due to the use of special publicity plans.

Therefore, Wang Fu is not afraid of how special Wu Hua Cake's plan is.

"We directly announced the final sales price in advance."

"The price of Jaguar F-TYPE starts at 399,900. It is a luxury car."

"So the price must be much lower than theirs."

"According to the costs previously calculated by the Finance Department and Purchasing Department, as long as the S8 can be priced at more than 200,000, it will not lose money."

"So I'm wondering if I can just set the starting price of the S8 at 199,900 yuan?"

"When the time comes for publicity, you can buy a sports car with similar power and performance at half the price of the F-TYPE. I think there should still be consumers who are interested."

When Wu Huabian said this, Wang Fu understood what he meant.

It's nothing more than throwing out the temptation of low prices in advance.

The S8 is produced in imitation of the Mercedes-Benz SLK, but its price is only a fraction of that of the Mercedes-Benz SLK.

If the copycat is particularly bad, many people may not be interested.

But if the power system is not bad and the appearance is not bad, some people are still interested.

A 200,000 sports car!

Driving on the street, isn't it more attractive than the modified Civic and GOLF?

You know, the Civic of Zefeng Honda will cost 200,000 yuan if it comes with high configuration.

Coupled with the cost of modification, it is even more exaggerated.

But the driving effect on the road is definitely different between driving a Civic and driving an S8.

"Okay, then I will do as you say and publish relevant news on the official Weibo as soon as possible."

"But in terms of marketing, try to compare the price with Mercedes-Benz and BMW sports cars. That way it will be more impactful and will not make Nanshan Group unhappy."

Although Wang Fu wanted to make a splash, he also didn't want to ruin the relationship between BYD and Nanshan Group because of this incident.

The two parties are now jointly building an 8-inch semiconductor factory in Chang'an City.

It would be of no benefit if the relationship was stalemate at this time.

…

BYD is not the only one in China that wants to make sports cars, or is making sports cars.

As the first Geely Automobile to launch the Beauty Leopard sports car, seeing the popularity of Jaguar F-TYPE, and seeing the news that BYD S8 announced a starting price of 199,900 yuan and some pictures, Geely Automobile people immediately couldn't sit still.

"Mr. Li, I think the Beauty Leopard can be replaced with a 2.0T turbocharged engine from Nanshan Engine, slightly change the appearance, and launch a new model early next year."

"Your previous layout was completely correct. It's not that no domestic consumers like sports cars. It's just that not many people could afford cars before, and even fewer people bought sports cars."

"Now the scale of our auto market has reached more than 10 million a year, and it can even hit the 18 million mark this year."

“There are more diversified consumers in the market.”

"As the first domestically produced sports car, our Beauty Leopard can still reap this wave of dividends as long as it operates well."

As the sales director of Geely Auto, Peng Lin naturally hopes that his company can produce several models that can attract attention.

You know, a car model that can generate enough buzz can not only make the car sell well, but also drive the sales of other models of the same brand.

For example, during the most popular period in Volkswagen's history, even some of its ugly models were able to sell more than 10,000 units per month, which simply refreshed everyone's perception.

Peng Lin naturally knows this truth, so now he is very interested in the beautiful leopard again.

"I didn't expect that domestic sports cars would suddenly become popular. Nanshan Group is really powerful and can make the Jaguar brand famous in this way."

"Jaguar has always been a higher-end presence than Mercedes-Benz and BMW in China before, but now it just produces such a cheap sports car."

"Although the various configurations of this car are completely incomparable with the Star Sports Car, its impact on consumers is huge."

"Our beautiful leopard can indeed be modified, repackaged and sold."

Li Su has always had a soft spot for sports cars, otherwise he would not have started the sports car business so early in 2003.

Although Geely Automobile did not spend much effort on the styling of this car, it is still considered a brand new car.

Its headlights are a bit like the 1993 Honda Integra, the taillights are a bit like the Toyota MK4 Supra, and the body lines are close to the first-generation Hyundai Coolpad and Mitsubishi Eclipse.

But when put together, it becomes a new car.

The investment in various aspects is at least one or two billion yuan.

But in the end, only the wedding company bought some, and it can be said that it suffered a huge loss.

Now that he finally saw that selling sports cars seemed like he could make money, Li Su was naturally interested.

"Yes, now is the best time to re-launch the facelifted Beauty Leopard. We can also, like BYD, announce the relevant information in advance."

Seeing that Li Su recognized his plan, Peng Lin was also quite excited.

“It’s okay to buy 2.0T products from Nanshan Engine, but I think we still need to differentiate them from the S8 to further lower the price.”

"So we can directly use Nanshan Engine's 1.5T turbocharged engine, but use the 2.0T engine in high-end configurations."

"In this way, we can directly set the price at a starting price of 149,900, which is 50,000 cheaper than other people's 199,900, and much cheaper than Jaguar F-TYPE."

Since we want to build a sports car, we need to make something famous.

Otherwise, it would be unworthy of the title of the first domestically produced sports car.

Li Su is not the kind of person who is willing to admit defeat. He wants to make the Beauty Leopard a classic product of Geely Automobile.

"That's okay. If we announce the price in advance now and even accept reservations, it will probably have a big impact on many consumers."

"I just don't know if BYD will also launch a 1.5T product."

In Peng Lin's eyes, only the BYD S8 is a competitor of the domestic sports car to the Beauty Leopard, so it is natural that model planning should be based on the opponent's situation.

Now everyone has announced some information in advance, which is equivalent to playing cards in the Landlords.

Therefore, you need to carefully consider whether to adjust some strategies.

"Regardless of BYD's reaction, the domestic automobile market is so big that there is still room for several sports cars."

"We don't expect to sell tens of thousands of cars a month. If we can sell a few cars a month, it will be considered a success."

With Li Su's words, Peng Lin naturally felt no pressure at all.

Hurry up and organize relevant departments within the company to take action. Geely Automobile will also make big moves in the sports car market segment.

…

Zotye Automobile is a relatively special entity in China's automobile industry.

Relying on the hot sales of ZX5 and ZQ5, sales in 2009 successfully passed the 100,000-unit mark.

According to their vision, this year they will hit the 150,000 or even 200,000 mark.

In this case, it is natural to hope that the company’s popularity will be as high as possible.

In this way, you can even save a lot of publicity costs.

After all, sometimes black and red are also red.

Wu Kaiwei and Yang Hao both knew this well.

So they are very positive about anything that can increase the company's exposure.

Prior to this, Zotye Motors mainly focused on SUV models.

After all, SUV models have a certain price premium compared to cars. For Zotye, the cost pressure can be smaller.

But now Yang Hao has discovered that besides SUVs, there seem to be some other good choices.

"Mr. Wu, there have been a lot of news reports on Jaguar F-TYPE, BYD S8 and Geely Beauty Leopard in the past few days, and they are very topical."

“Many media believe that this year is the first year of domestically produced sports cars and the first year that sports cars have begun to enter the majority of consumer groups.”

"I think the company can also choose a hot-selling sports car to imitate and produce, giving consumers a better choice."

When Yang Hao said this, Wu Kaiwei immediately became interested.

Naturally, he paid attention to the news during this period.

Whether it is Jaguar F-TYPE or BYD S8, they have attracted a lot of attention.

‘Even Geely Automobile, which just announced the news of the new generation of Meat Leopard on its official WeChat account, has received a lot of attention.

In this case, it is naturally impossible to say that Wu Kaiwei has no idea at all.

Now that Yang Hao mentioned this topic, he was even more determined to develop a sports car.

"Which sports car do you like?"

Zotye, which has always been famous for its "tape measure department", wants to produce a sports car, so it will definitely not spend time on its own research and development.

Find a target model, let the "tape measure department" spend a few months to dismantle and analyze it, and then let the supplier start producing parts.

Start working on it now, and there will be no problem in mass production next year.

"I thought of two models, one is the Audi TT, and the other is the Porsche 911."

"Both models have their own advantages, and both are considered classic sports cars in the past decade."

"Especially the Audi TT, due to the placement of advertisements in Hollywood blockbusters, its popularity in China has been somewhat higher than that of the Porsche 911 in recent years."

Obviously, when Yang Hao came to report the news to Wu Kaiwei, he already had some ideas.

Zotye Automobile is taking a different path than other car companies.

At the beginning, both BYD and Great Wall had learned from the best-selling models of other car companies.

But they often choose the highest-selling models, while Zotye first targets luxury brands.

They will only choose best-selling models from luxury brands, which will have a greater impact on consumers.

After all, the impact of a CRV worth more than 200,000 yuan and a similar model worth more than 100,000 yuan is not that big.

But the price difference between the X5, which costs more than one million, and the ZX5, which costs hundreds of thousands, has a huge impact on consumers.

Nowadays, if you want to choose a sports car, you must naturally choose a hot-selling product from a luxury brand.

"We have provoked BMW before, but they have communicated with us indirectly through Nanshan Group. As long as we do not continue to copy their models in the future, everyone should be able to live in peace."

"The rest is to see what Audi does to us."

"Anyway, Audi is going to mess with it, so why not just bring the Audi TT over and mess with it."

“This way we don’t need to deal with lawsuits from Audi and Porsche at the same time.”

Wu Kaiwei thought for a while and made a choice quickly.

He is naturally impressed by the Audi TT and Porsche 911.

Normally, copying the Porsche 911 will have a greater impact on everyone.

After all, the Porsche 911 is much more expensive than the Audi TT.

But in China, the influence of the Audi brand is quite special, and its popularity is much higher than that of Porsche.

In this case, it is hard to say which car is better to copy.

Taking other factors into consideration, Wu Kaiwei chose the Audi TT.

"It's okay, but the price of Geely Beauty Leopard has already been set to start at 149,900."

"If we want to give everyone a greater impact, we have to make the price even lower."

"Mr. Wu, how about we set the starting price at 99,900 yuan?"

Yang Hao boldly proposed a price.

Zotye has always relied on price impact to win. If it has no advantage over Geely, it will be difficult to sell it.

"Can!"

"At worst, this configuration will be equipped with 4MT and will focus on other configurations with higher prices!"

Following Wu Kaiwei's decision, various automotive media became even more excited.

This is a bunch of car companies rushing to give everyone benefits.

No need to worry that the New Year has just passed and there will be no news to write about.