Rebirth 99 to become a car giant

Samsung can realize this opportunity, and other companies are not bad either.

Of course, everyone's views may not be the same.

As the largest automotive-grade chip company in Japan, Renesas Electronics supplies a large number of automotive-grade chips to Toyota, Honda, Nissan and other car companies.

For them, any new car-grade chip manufacturer that enters the market is their opponent.

In the past, Nanshan Group also purchased some of its chips from Renesas.

Renesas even sold a wafer fab and packaging and testing plant to Nanshan Semiconductor.

But seeing Nanshan Semiconductor comprehensively promoting chip localization in China's automotive industry, Renesas Electronics is also a little anxious.

However, the situation in Japan is quite special. Sometimes it is not Renesas that has the final say whether to invest in building a chip factory in China.

Rather, it depends on the opinion of Toyota Motor, its largest customer and major shareholder.

Many people may not be aware of Toyota's position in the Japanese automobile industry. It can be said that it is like a leading big brother.

For example, the price fluctuations of automobile steel plates in Japan are announced by various steel manufacturers after consultation with Toyota Motor, and other OEMs and parts follow suit.

This is different in any market around the world.

In China, when did you see that when Baosteel released information on the rise and fall of steel prices every month, it would communicate with the OEM in advance, or even not release price adjustments if the OEM disagreed?

It's simply impossible!

Of course, it is difficult to say whether this approach is good or bad.

But it is an indisputable fact that Toyota has grown and developed with these supply chains.

Because of this, manufacturers in all aspects of the supply chain tend to listen to Toyota, the big brother who takes the lead.

"President, Renesas Electronics came for a visit yesterday. They want to build a chip factory in China to produce some chips."

"On the one hand, these chips can be supplied to companies such as Denso, Hitachi, and Panasonic. On the other hand, they can also be sold to other parts companies in China."

"Since last year, China's automobile market has become the largest market in the world. It is estimated that this pattern will not change in the next ten years."

"Some organizations even predict that China's automobile market will soon exceed 20 million vehicles and remain above 20 million vehicles for a long time."

"As a result, China's automotive-grade chip market will reach a level of at least several billion dollars, or even tens of billions of dollars."

"If Renesas does not build a factory in China, it is very likely that this part of the market will be taken away by other companies such as Nanshan Semiconductor."

Tetsuaki Kobayashi himself was a little undecided, so he discussed with Katsaki Watanabe how to reply to Renesas.

Japan's semiconductor industry has declined somewhat in recent years.

At its peak, it was able to compete with all the semiconductor companies in the United States to the point where it was almost impossible to survive.

But it was definitely suppressed in the end.

Chips are one of the industries that the United States cares about most. How can other countries be allowed to surpass themselves?

Among the few remaining chip companies, Renesas Electronics is the best.

Therefore, Kobayashi Zheming still hopes that Renesas will get better and better.

“Does Renesas Electronics think Nanshan Semiconductor’s impact is that big?”

Watanabe Yoshiaki is naturally aware of some developments in the Chinese market.

Although Toyota's largest market is in the United States, sales in China have not even reached 1 million a year.

But China is the world's largest auto market after all. Any company that wants to become the world's largest auto company cannot ignore the Chinese market.

Even in the next few years, Toyota will further develop its efforts in the Chinese market and add more car companies.

Therefore, changes in the Chinese automobile market are regularly reported to Watanabe Katsaki every month.

He himself also goes online to read relevant news from time to time.

"Although many people still feel that Nanshan Semiconductor, as a newly established semiconductor company, is not enough to pose a threat to everyone."

"But Renesas Electronics thinks it needs to be taken seriously."

"Nanshan Equipment, a subsidiary of Nanshan Group, can even produce its own photolithography machines. It has also established a chip equipment alliance to promote the localization of various chip processing equipment."

"At the same time, over the past many years, Nanshan Group has also brought great impact to everyone in many fields."

"Nanshan Group's strength cannot be underestimated in various fields such as engines, gearboxes, auto parts, CNC machine tools, and robots."

"Now Nanshan Group regards the semiconductor industry as its next development focus and has invested a lot of manpower and material resources."

"This is something no other company can compare to."

"The most important thing is Nanshan Semiconductor's products. There is no need to worry about the market. Nanshan Group alone can consume a large part of its production capacity."

"The development of Nanshan Semiconductor has even been endorsed by the Chinese Government Affairs Council. Many companies will consider using Nanshan Semiconductor's chips in the future, whether actively or passively."

“In this way, the threat Nanshan Semiconductor poses to Renesas Electronics cannot be underestimated.”

"Right now, their production capacity is still very limited. Even if they are all used to produce automotive-grade chips, they cannot meet demand."

"So Renesas Electronics feels that this is a good time to start laying out the Chinese market. Let all Chinese component companies use Renesas Electronics chips produced in China. Then each OEM will have no reason to mention the localization of chips."

"Even this can further expand Renesas Electronics' business in automotive-grade chips."

Tetsuaki Kobayashi reported to Katsaki Watanabe based on the information explained by Renesas Electronics yesterday.

However, before he could wait for Watanabe Katsuaki's judgment on this matter, he was asked a new question.

"Many parts of Denso also require the use of various chips. Except for some of them produced by Denso itself, most of them are produced by Renesas Electronics."

"How does Denso view this change in China's automobile market?"

Toyota Motor has many related auto parts companies, but Denso is definitely the most trusted one.

At that time, Denso was even split from Toyota Motor Corporation, and we were originally one family.

"Many of the ECU and other parts that Denso currently supplies to Spring City Toyota and Yangcheng Toyota are produced in Japan."

"Their next plan is to transfer these parts to factories in China for production, but only the assemblies will be transferred there, and some semiconductor components will still be purchased from Japan."

"They probably have no plans to invest in building chip factories in China in the short term."

When Tetsuaki Kobayashi said this, Katsaki Watanabe was a little confused.

We are also a company that produces chips, so why do everyone do it differently?

As if sensing Watanabe Yoshiaki's question, Kobayashi Tetsuaki further explained: "Denso's main business is components, and chips are just some attempts to coordinate with the development of components."

"For them, if they can localize parts, their competitiveness should be improved."

"As for the localization of chips, it does not necessarily reduce costs, at least for electronic equipment."

"Besides, Denso supplies its own chips and has no plans to sell them to other customers."

"So their situation is completely different from Renesas."

Kobayashi Tetsuaki is naturally more concerned about such an important related enterprise such as Denso.

So when Katsaki Watanabe asked, he gave a satisfactory reply.

"In this case, let Renesas Electronics first select a few products that are not so high-tech but have relatively high market demand and produce them in Chinese factories."

"We will also take this opportunity to see if China's attitude towards the development of the semiconductor industry is really as advertised."

After thinking for a while, Watanabe Jiaki gave his opinion.

It can be said that the upsurge of investment and establishment of factories by various chip companies in China was much earlier than the same period in history before the troubles of Nanshan Semiconductor.

As the initiator, Cao Yang began to pay attention to other things at this time.

Since buying BMW's F1 team, Xingchen Motors has set up a special division within the company to take charge of the F1 team.

In March, the first event of the 2010 F1 Grand Prix had begun.

In the first few games, Xingchen Racing Team was more focused on building up its own team.

So the results can be considered quite satisfactory.

I was able to get decent results in my first competition, which wasn't too bad.

It’s just that the F1 event will be held at the Shanghai Circuit soon.

Xingchen Racing Team can also be regarded as playing at home.

For this game, Cao Yang's expectations must be higher.

Xingchen Motors' F1 racing car has certain technical advantages compared to other teams.

As long as you perform well, there is no problem in entering the top three, let alone winning the championship.

"Mr. Cao, judging from the previous events, our team's performance is still very good."

"Every time the results are basically moving forward, the hectic situation has slowly disappeared."

"The excellent performance of our cars has also been highlighted. It is expected to achieve good results in one or two stages this year."

"This time, we and the FIA ​​have invited many domestic media to visit the Magic City Circuit, and China Channel will also conduct relevant event reports."

"Even sports channels will broadcast live broadcasts, and Autohome will broadcast live online."

"By then, the influence of F1 racing in China should be able to reach a higher level."

As the person in charge of the Xingchen Racing Team, Rao Yongxiang naturally has to accompany Cao Yang to participate in the competition in Shanghai.

As one of the three major events on par with the Olympic Games and World Cup, F1 still has great development potential in China.

Especially the emergence of sports car craze some time ago has made more people interested in F1 events.

Even the Jaguar F-TYPE and Star Sports Car Clubs specially invited all car owners to visit the competition, which can be said to have set off the atmosphere well.

Now I just need a good result to repay everyone's attention.

"To enhance our brand power through F1 competitions, I think we cannot simply rely on one or two competitions. We need to create a complete plan."

"For example, in the training and selection of F1 racing drivers, if a corresponding domestic racing driver can join our team, and then further promote this racing driver through Nanshan Film and Television, the publicity effect may be much better. "

The next few years will be a period of rapid development for the domestic entertainment industry.

With such good resources and platforms as Nanshan Film and Television, Cao Yang definitely hopes to make greater contributions to the development of the group.

As for how much money Nanshan Film and Television can make, it is secondary.

Sometimes, a few words from a star may have a better effect than a hundred times from an expert.

This is especially true when it comes to the promotion of various competitions.

"In addition, we can also organize some offline and online activities for Star Team every year to maintain enough popularity."

"We can even communicate with the China Automobile Association and other organizations to see if we can also organize some related competitions or activities in our country to continuously increase everyone's attention to automobile-related events."

"Of course, it is definitely important for media such as Autohome to maintain sufficient publicity and continue to popularize everyone's knowledge of automobile racing."

Since Cao Yang had someone build the Star Racing Team, he naturally hoped to do it well.

Otherwise, why bother if you spend your money in vain.

"No problem. Later I will make an appointment with the sales department, Autohome, and Nanshan Film and Television, and we will discuss a complete promotional plan for the Star Racing Team."

"With the rapid increase in China's car ownership and the continuous improvement of people's income levels, there should be more and more people who like F1 events."

"Especially for the younger generation of consumers, I think it is worth promoting it well. Those will be our potential customers in the future."

Rao Yongxiang and Cao Yang chatted all the way to the Magic City.

The 2010 F1 Chinese Grand Prix will be held at the Shanghai International Circuit from April 17th to 18th.

When Cao Yang and others arrived, many media had already arrived in advance.

This year’s competition has China’s own team participating, and the number of spectators in the event is much larger than before.

Although it cannot be described as a huge crowd, it is definitely very lively.

"Vanihe, look at this crowd, you can only see such a lively scene at the Chinese Grand Prix."

"The construction quality and scale of the Magic City International Circuit are no worse than other places."

"The new racing track in Yangcheng is also under construction, and it is expected to be officially completed early next year."

"At that time, we can consider arranging some events to be held in China every quarter, which will greatly enhance the influence of F1 in China."

Since Xingchen Motors joined the F1 competition, the FIA ​​has received several times more advertising and negotiation business from Chinese manufacturers than in previous years.

There are interests behind this.

No wonder Tony was so happy.

For such a large-scale event, it is very important to be able to maintain continuous profits.

Otherwise, you won’t be able to do it later.

"This year's Chinese Grand Prix is ​​indeed worth looking forward to. It would be even more interesting if Xingchen Motors can win the championship."

Wa Ni and He came to the Magic City two days in advance and were naturally very aware of the lively scene here.

"I have carefully studied the previous competitions, and Xingchen Racing Team is fully capable of winning the Chinese Grand Prix."

"Their racing drivers are not bad. After all, it was left to them by the BMW team."

"And the racing car designed by Xingchen Motors gave everyone a big surprise."

"If the coordination of the team members in the previous few games was not so smooth and the experience was not so rich, they would have even won some grand prix championships."

Tony was once the principal of the Ferrari team, so he has special feelings for the Ferrari team.

But now as the chairman of the FIA, he naturally has to put the interests of the entire FIA ​​first.

Obviously, it is most beneficial to the FIA ​​for Xingchen Racing Team to win the championship at the Chinese Grand Prix.

This can fully stimulate the enthusiasm of Chinese consumers and stimulate the enthusiasm of Chinese advertisers.

And if it is just the champion of the Chinese Grand Prix, it will not have any substantial impact on the Ferrari team.

After all, the 2010 season is still long.

"At that time, I will specially arrange the parking spaces for each team, and then remind the Star Team some precautions."

"They are very familiar with the Magic City Circuit. I think even if they don't win the championship, there will definitely be no problem with finishing third."

Varney and a very positive answer.

In various competitions, strength is competed, as well as interests and relationships.

While Varney and Tony were discussing tomorrow's game, various media basically arrived at the Magic City International Circuit.

A much-watched game officially kicked off.

"This China Grand Prix should be the one that attracts the most attention in the past many years."

"I just saw the live broadcast team of China Channel Sports Channel."

"It seems that the FIA ​​really wants to work with Xingchen Motors to increase the influence of F1 racing in China."

Lin Jiayan also visited the game with Fang Dawen today.

Invited media from all walks of life will definitely actively participate in this kind of event.

It's like inviting you to watch the World Cup or the Olympics. How many reporters would refuse?

What's more, they also arranged food and lodging for you.

"The influence of China's automobile industry in the world continues to expand, and it is not surprising that the FIA ​​attaches great importance to it."

"As the most unique enterprise in China, Nanshan Group not only has a layout in complete vehicles, but also leads the way in auto parts."

"In this case, they naturally hope that the F1 event will become a success and the racing culture will be promoted, thereby enhancing the brand power of Xingchen Motors and promoting the sales of related sports cars."

"It can be said that this is killing two birds with one stone."

Fang Dawen has a thorough view of the operations of all parties.

There are only a few purposes behind business competitions.

All parties have their own interests and demands, and as long as they can achieve their goals, things can be done beautifully.

"Various car companies are now more and more interested in sports cars. This is indeed worthy of Nanshan Group's efforts."

"This time they also invited people from the F-TYPE Car Club to hold an event in Shanghai."

Lin Jiayan is an F-TYPE owner herself, so she is relatively aware of the activities of the car club.

She even met a few high-quality young men through this car club, and they might become boyfriends after a while.

If this was the case, she felt that she had to thank Nanshan Group properly.

"Nanshan Group still knows how to play. There are various operations one after another, which is overwhelming."

"It's no wonder that their development speed is so fast and their competitiveness is so strong."

"In the first quarter of this year, Xingchen Auto's sales increased by nearly 25% compared to last year, and the overall business is booming."

"If we continue to develop at this pace, in a few years Nanshan Group may become one of the top large enterprises in the country."

"We are witnessing history along the way."

Fang Dawen's attitude towards Nanshan Group has changed a lot from a few years ago.

Although they are competitors with Autohome, NetEase Auto Channel often stands on the side of Nanshan Group and speaks for others.

Even Fang Dawen himself has slowly become a fan of Nanshan Group.

In China, it is really admirable to be able to develop a company into what it is now.

Amid everyone's expectations, the 2010 F1 Chinese Grand Prix officially kicked off.

The entire event is divided into two days, the first day is qualifying, and the second day is the official competition.

The main purpose of qualifying is to determine the order of appearance for the official game the next day.

According to the regulations of the F1 event, within an hour on the day before the official race, the drivers of each team must race on the track.

The ranking is determined by the fastest speed in a single lap, and each team has a maximum of 12 laps to challenge.

This is a more scientific, reasonable and fair method.

Soon, with waves of roars, various teams appeared one after another.

Although it was not a formal competition, the drivers of each team also tried their best.

In the end, Xingchen Racing Team successfully won the second opportunity to appear in the official competition with the second place in qualifying.

This result is basically the best result of Xingchen Racing Team this year.

With home field advantage, familiarity with the track, and a very good car, Xingchen Racing Team was only 0.12 seconds slower than the first-place Ferrari Racing Team in qualifying.

On a relatively long track, this gap is still acceptable.

After that comes the official competition that attracts the most attention.

"Mr. Cao, there will be points for every competition. The first place is 10 points, the second place is 6 points, the third place is only 4 points, and so on. There will be no points starting from the 7th place."

“So far, our points are in fourth place, which is still a good result.”

"As long as we can get a good ranking in today's official competition, then our overall ranking can be further improved, and it is entirely possible to finally get the top three in the entire season."

Yesterday's qualifying results made Rao Yongxiang breathe a sigh of relief.

That's why I can watch the game with Cao Yang more relaxedly today.

While Rao Yongxiang and Cao Yang were talking, the official game began.

The red Ferrari took the lead and rushed to the front.

After that, the bright yellow car of the Star Racing Team came out and pursued them bravely.

The entire Magic City International Arena was filled with shouts and shouts, and most of the audience couldn't help but stand up from their seats.

It's as if this way you can see the game better.

The entire track of the Magic City International Circuit is a few kilometers long, with a total of 7 left turns and 7 right turns. The average speed of each car exceeds 200 kilometers per hour.

The longest straight length is 1175 meters, and the maximum speed is allowed to reach 327 kilometers per hour.

When turning, the vehicle speed is required to be reduced to 87 kilometers per hour.

This rapid change in vehicle speed brings a very special intense, tense and exciting feeling to the audience.

Especially when the Xingchen Racing Team's car successfully overtook Ferrari, fierce shouts came from the scene.

Even Cao Yang's mood was a little stirred up.

Immediately afterwards, Ferrari overtook Xingchen, and it was not until the last corner that Xingchen Team overtook again.

Finally won the championship!

This is Star Team's first championship in an F1 event.

It is also the first championship for the Chinese team in the F1 event.

The scene quickly became agitated!

Tony from the FIA ​​couldn't help but run over and give Cao Yang a warm hug!